Date post: | 07-Jul-2015 |
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Business |
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1:45Tuesday, October 5
Optimizing For the Mobile Web
Hello, I’m Jonathan Mendez, Founder & CEO of Yieldbot
Twitter: @jonathanmendez
Blog: Optimize & Prophesize (search “jonathan mendez”)
Company: Yieldbot (www.yieldbot.com)
Location: New York City
2006-2008 2008-2010+
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
Mobile Analytics
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
Mobile Agencies
Keynote Systems
2009 M-Commerce Report
Amazon.com
Barnes &Noble
Best Buy
Costco
Dell
Foot Locker
Musician’s Friend
Sears
Target
Wal-Mart
Measurements taken in New York and San Francisco using
AT&T, Sprint, T-Mobile and Verizon
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
Speed
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
4.5 seconds to 37.9 seconds to view Search
results pages
5.7 seconds to 26.8 seconds for Product pages
8.3 seconds to 34.4 seconds for Homepage
UPTIME
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
Consumers who connect to the Internet via
a computer expect 99.5% or better
availability
Between 97.6% and 74.7%
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
Performance
Circa 1996!
Start Mobile
Optimization with the
Basics
•Page Load Time
•Site Uptime
Then move to UI/UX…
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
search: most people land with a goal
icons + text: people process images faster than copy
Targeting! (+CRM & UX)
Best Selling = Most Relevant
Categories Peek Above Fold
Radical Simplicity
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
The ColorsProvideCues
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
Visual Messaging
Mobile is fast
becoming the
primary
design
consideration
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
Small ScreenChanges Everything
The (Death Magnetic) image was created to be recognizable, even on a cell phone screen. David Turner, a partner at Turner Duckworth, said: "It's not just about sleeve art anymore, it's about creating icons that work across media.”
http://www.brandrepublic.com/News/845945/Metallica-uses-Coca-Colas-design-agency-new-album/
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
Mobile Landing Page Contest
vs.
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
1. Page Load Time & Uptime Matter Most
2. Radically Simple Screens
3. Use Color Palette to Improve User Recognition
4. Messaging is Visual as Much or More than Txt
5. Allow Mobile to Drive Design Considerations
Take Five
Conversion East 2010 © Yieldbot Inc. NYC :: Boston
My Blog
http://delivr.com/qr-code-generator