Date post: | 14-Aug-2015 |
Category: |
Social Media |
Upload: | stacey-l-kratz |
View: | 67 times |
Download: | 1 times |
AARP
Who Am I?
7 things you need to know about me:
1.Native New Yorker2.Yankees Fan3.Been with AARP for almost 10 years4.Bachatera5.Beach lover6.Recovering art historian7.I love social media!
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@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708
AARP
Agenda
How to be an effective social advocate and influencer:
1.Facebook
2.Twitter
3.Evaluating Your Success
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@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708
AARP
Tips to Help Build Followers & Engagement
1Comment & Like Posts
2 Share Posts on Your Page
3Add links to business cards, email signatures, & voicemail
AARP
Who to follow
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•Legislators/Staff
•National and local media
•Reporters/Bloggers
•Celebrities
•Nonprofit Organizations, Universities, Hospitals, Legal Agencies
•Members/Volunteers/Supporters
•Sports teams
•Local businesses
•Media
•Social Media Influencers/Digital Strategists - Beth Kanter
•Professionals - Nurses, Researchers, & Lawyers
AARP13
Tweet often. The more you tweet, the more followers you will have – especially if some of those tweets are interacting with other folks. Space out tweets.
Be interesting. Tweet your personal interests and mix up what you're tweeting about.
Create lists. If you create a list of people who are interesting to you (for example, reporters who cover your issues) many of them will follow you back.
Good customer service = good social karma. Respond to every @ reply you get.
If You Can Text It… …You Can Tweet It
AARP
Participate in #FF (follow Friday) #TBT (Throw Back Thursdays), etc. Recommend good folks to your network, and follow folks that your friends have recommended.
The Scandal effect. Tweet during live TV shows. Participate in Twitter chats.
Credit other people in your tweets – if you recommend an article use author’s twitter handle when you post about the article
Text It, Tweet It…
@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708
AARP
Find your influencers. Influencers will share your tweet/information with their audience. Increases audience reach & awareness.
Empower your staff. Empower yourself. We’re a team.
Master the art of the retweet.
Leave room to be retweeted.
Add images whenever possible.
Start a tweet with a question - ?????
Tell your followers what you want them to do – Plz RT. Engage. Engage. Engage.
Text It, Tweet It…con’t
AARP15
Find Your Influencers
@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708
AARP
##Hashtags##What’s a #hashtag?
A hashtag is any word or phrase with the # symbol immediately in front of it. This symbol turns the word into a link that makes it easier to find and follow a conversation about that topic.
Less Is More
Be creative
K-I-S-S
Search your hashtag
Promote your hashtag
Trending hashtags
AARP
Twitter Lists“Don’t Decorate, Curate”
What is a Twitter list?
This features allows you to organize Twitter users in groups and manage how you look at Tweets.
Organize Your Audience
Watch Your Competitors
Pitch Reporters
Follow Legislators
AARP
WHAT ARE SOME GOOD TIMES TO POST/TWEET
Commuter Hours – 6:30 am – 8:30 am
Lunch Breaks – 11:30 am – 1:30pm
Coffee Breaks – 3:30 pm – 5:30 pm
Night Owls – 7:30 pm – 11 pm
@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708
AARP@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708
AARP@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708
AARP
HOW TO CREATE A SOCIAL MEDIA STRATEGY
Set your organization’s social media goals
Assess your current social media status
Develop your content strategy/editorial calendar
Use analytics to track progress
Adjust your strategy as needed
AARP
Bragging Rights
22@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708
AARP
Stay in touch…
Stacey [email protected]@gmail.com@[email protected]/stacey.kratzwww.linkedin.com/staceykratz
26@aarpny @heykiddo [email protected] www.linkedin.com/staceykratz 212.407.3708