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June
1CLIENT CONFIDENTIAL
Copyright © Maravedis-Rethink 2015
Caroline Gabriel, Research Director, Maravedis-Rethink
Optimizing the HetNet: key decision points for mobile network operators webinar
Neil Coleman, Director Marketing,Amdocs
May 18, 2015
May 2015
Copyright © Maravedis Inc 2015.
www.maravedis-bwa.com
House Keeping
Caroline Gabriel, Maravedis-Rethink
Neil Coleman, Amdocs
Q&A
Webinar Agenda
June
3CLIENT CONFIDENTIAL
Copyright © Maravedis-Rethink 2013
Optimizing the HetNet:Key decision points for MNOs
Caroline Gabriel, Research Director, Maravedis-Rethink
CLIENT CONFIDENTIALCopyright © Maravedis-Rethink 2013
www.maravedis-bwa.com
4
May 2015
Copyright © Maravedis Inc 2013.
www.maravedis-bwa.com
Introduction: the survey outlined
Key findings and industry trends
– Evolution of the HetNet
– Optimization becomes critical
– The business case for optimization
– The emergence of vendor neutral strategies
Agenda
CLIENT CONFIDENTIALCopyright © Maravedis-Rethink 2013
www.maravedis-bwa.com
5
Study of MNOs and their key network optimization plans
The operator survey
May 2015
Copyright © Maravedis Inc 2013.
www.maravedis-bwa.com
• Targeted study of CTO-level executives in tier on MNOs
• Backed up by broader studies• 120 MNO executives• Rethink RAN studies
• Key findings summarized• New network architectures to
address capacity/revenue crunch
• These will only deliver their promises when fully optimized
• Operators increasingly want multivendor networks and tools
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2013 2014 2015 2016 2017 2018 2019
Gro
wth
re
lati
ve t
o c
apac
ity
= 1
Capacity investments Data revenues
Growth in mobile broadband capacity investment relative to incremental revenues for a typical developed market MNO(relative to capex baseline of ‘1’ in 2013)
CLIENT CONFIDENTIALCopyright © Maravedis-Rethink 2013
www.maravedis-bwa.com
6
Need to optimize many types of cell equipment in dense networks
The new approach to networks
May 2015
Copyright © Maravedis Inc 2013.
www.maravedis-bwa.com
28
2419
16
13
Reduce cost of data capacity Enable multivendor networks
Densify the network efficiently Integrate unlicensed spectrum
Target capacity where it is needed
• The new network architecture• Move to small cells and HetNet• Increase capacity, lower TCO• Use any spectrum available• Move to dynamic capacity and
spectrum allocation• Targeted capacity and differentiated
QoS
Cost, capacity, coverage
Customer experience Business drivers for HetNetSource: Maravedis-Rethink/ Amdocs survey January 2015
CLIENT CONFIDENTIALCopyright © Maravedis-Rethink 2013
www.maravedis-bwa.com
7
Need for optimization and SON
Optimization critical to HetNet
May 2015
Copyright © Maravedis Inc 2013.
www.maravedis-bwa.com
• Densification – barriers to linearity• Unplanned cells (viral, homespots)• Interference/congestion• Unlicensed spectrum• Optimization and central control
essential
• Without optimization, HetNet means chaotic capacity
• Squeeze more from macro and then move to other layers
• Optimization more automated as cell numbers grow
0
10
20
30
40
50
60
70
80
2 5 10 15 30 50 75
Ce
lls p
er
km²
Full SON essential
Density of small cells at which automation becomes essential. Source: Maravedis-Rethink MNO survey April 2014
CLIENT CONFIDENTIALCopyright © Maravedis-Rethink 2013
www.maravedis-bwa.com
8
Question of customer experience not just efficiency
The business drivers for optimization
May 2015
Copyright © Maravedis Inc 2013.
www.maravedis-bwa.com
• Survey found range of drivers to implement optimization
• Customer experience and services• ‘Three Cs’• Groundwork for new architectures
• Which tools are key?• Shift from manual to SON• New techniques emerge
• Increasingly seen in terms of overall ROI, not cost
Top seven drivers to invest in RAN optimization solutions, and the % of MNOs citing them as top three drivers. Source MaRe survey, 29 respondents, January 2015
57
50
5043
37
36
27Improve customer experience
Reduce network planning timeand cost
Feed into OSS, CEM, analytics
Improve coverage and capacity
Enable new architectures
Reduce or delay RAN capex
Support new services
CLIENT CONFIDENTIALCopyright © Maravedis-Rethink 2013
www.maravedis-bwa.com
9
HetNet enables multivendor approach, which then applies to tools
The drive towards vendor neutrality
May 2015
Copyright © Maravedis Inc 2013.
www.maravedis-bwa.com
• Operators want multivendor networks
• These are essential for HetNeteconomics
• But require multivendor optimization
• Neutral platforms vs bundling
• Market still very open
• 15% committed to NEP solution, down from 30% in 2013
MNOs planning to implement NEP-supplied or vendor-neutral SON and optimization solutions. Source: MaRe survey, 29 respondents, January 2015
0
5
10
15
20
25
30
35
40
45
50
NEP Neutral Combination Undecided No plans
%
SON Optimization
CLIENT CONFIDENTIALCopyright © Maravedis-Rethink 2013
www.maravedis-bwa.com
10
Opportunities and challenges for optimization specialists
Business impact of vendor neutrality
May 2015
Copyright © Maravedis Inc 2013.
www.maravedis-bwa.com
• Key advantages of vendor neutral optimization solutions
• Challenges• Supplier trust and
stability• Pricing/bundling• Knowledge of
network and business
• New opportunity opening up
Advantages of a vendor neutral optimization/SON solutionSource: MaRe MNO survey January 2015
15
9
18
18
21
12
7Focused solely on network quality,not equipment
Best of breed approach encouraged
Multivendor equipment support
No future lock-in
Motivated to deliver best levels ofoptimization
Motivated to support operatorbusiness KPIs
Greater operator control inrelationship
CLIENT CONFIDENTIALCopyright © Maravedis-Rethink 2013
www.maravedis-bwa.com
11
Shift in emphasis from sites to real world customer experience
Operators have all-new network KPIs
May 2015
Copyright © Maravedis Inc 2013.
www.maravedis-bwa.com
From this To this
Optimizing the HetNetKey decision points for mobile network operators
Neil Coleman
Head of Amdocs Network Solution Marketing
18th May 2015
Information Security Level 1 – Confidential
© 2015 – Proprietary and Confidential Information of Amdocs13
Agenda
• Optimization & SON are critical to network ROI
• Real impact being delivered today
• How optimization needs to evolve
• Conclusion & next steps
Information Security Level 1 – Confidential
© 2015 – Proprietary and Confidential Information of Amdocs14
Optimization & SON are critical to network ROI
The network imbalance
Operators need better not
just bigger networks!
Information Security Level 1 – Confidential
© 2015 – Proprietary and Confidential Information of Amdocs15
Optimization & SON are critical to network ROIWhat optimization gives operators
Year 1 Year 4
LTE deployment 19 3WiFi offload 15 8Public small cells 14 26Virtualized RAN 5 13New or refarmed spectrum 21 17Macro upgrades 15 15Optimization & SON 11 18
Sweat assets; greater capacity from existing infrastructure
% of required capacity increase delivered by….
Information Security Level 1 – Confidential
© 2015 – Proprietary and Confidential Information of Amdocs16
Optimization & SON deliver real impact
Align coverage &
capacity with
demand
Balance
load across
infrastructure
Rapid recovery
from network
issues
Seamless HetNet
connectivity
Improved customer
experience
Increased capacity
from existing
infrastructure
Increase revenue
from network
Accelerated
network
transformation
Corporate dropped calls
problems reduced by
75%Tier-1 EMEA operator
Reduction in loaded cells during
busy hour in city
20%Tier-1 LATAM operator
Reduction in time for key
optimization activities
80%Tier-1 EMEA operator
Optimization Impact In numbers
Information Security Level 1 – Confidential
© 2015 – Proprietary and Confidential Information of Amdocs17
How optimization needs to evolveImpact has displaced cost in operators considerations
2013 2015
Upfront cost 35% 18%
Reduced or deferred network CAPEX 14% 21%
Reduced network OPEX 22% 24%
Impact on churn and ARPU 18% 22%
Add-on costs during the contract life 12% 15%
ROI is critical: unbundling of equipment & optimization
Importance of five key economic considerations when
choosing an optimization solution
Information Security Level 1 – Confidential
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Streamlined HetNet ready processesDisconnected tools
How optimization needs to evolveNew toolkit of capabilities
Investment
Drive test
Call trace
Video
optimizationCoordinated Optimization
Problem resolution
Centralized, intelligent network automation
Rollout
PlanPrioritizeTarget
AcceptIntegrateDeploy
ResolveDiagnoseIdentify
DeployDesignTrigger
Information Security Level 1 – Confidential
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Customer & revenue drivenNetwork KPI driven
How optimization needs to evolveThe need for the right drivers
2.5%
DCR
Fault
400
Mbps
NBR
List
Network Customer Location Billing
Information Security Level 1 – Confidential
© 2015 – Proprietary and Confidential Information of Amdocs20
Conclusions & Next steps
Operators need better not
just bigger networks
Optimization & SON:
• Critical to network ROI
• Deliver real impact
• Needs to evolve
#1 independent
100% focused on network ROI
Customer value driven
Software Powered Services
Information Security Level 1 – Confidential
© 2015 – Proprietary and Confidential Information of Amdocs21
Thank you
Contact:
Whitepaper
http://solutions.amdocs.com/OptimizingHetNet.html?LeadSource=OnlineBanner&Publication=WebinarEmail