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Optimizing Video Workflow Using the Cloud

Date post: 29-Jun-2015
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Description:
This presentation (part of a Streaming Media panel titled "Working with Video in the Cloud" delivered in May, 2013 to discuss the use of cloud resources in creating a better online video workflow) talks about the outsourcing the video publishing workflow (as a business process) to the clouds and the business (as well as peace-of-mind) benefits that result. Check out a slide-by-slide walkthrough here: http://blog.limelight.com/2013/05/optimizing-video-workflows-using-the-cloud/
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Optimizing Your Video Workflow Hint: It’s Not Just More Software
Transcript
Page 1: Optimizing Video Workflow Using the Cloud

Optimizing Your Video WorkflowHint: It’s Not Just More Software

Page 2: Optimizing Video Workflow Using the Cloud

First Things First

Page 3: Optimizing Video Workflow Using the Cloud

Video Requires A Workflow

Page 4: Optimizing Video Workflow Using the Cloud

But It Can Be Overwhelming

Page 5: Optimizing Video Workflow Using the Cloud

Technology Challenges = Business Problems

Device proliferation Mobile, gaming, specialty Different formats, codecs, etc. Different players Storage

Delivery Global audiences Bandwidth/traffic spikes Origin protection

Operations Software Hardware

Domain expertise required Slower time to get content to

market Which potentially reduces

monetization And lowers user satisfaction

The Challenges The Business Impact

Page 6: Optimizing Video Workflow Using the Cloud

In Fact…

Demand

ComplexityTime to Market

Page 7: Optimizing Video Workflow Using the Cloud

What We All Want It To Be

Page 8: Optimizing Video Workflow Using the Cloud

Only It’s Not Going To Happen This Way

Page 9: Optimizing Video Workflow Using the Cloud

And Then You Have An Idea…

Page 10: Optimizing Video Workflow Using the Cloud

Focusing On Individual Components

The cloud Existing

Gain efficiencies or just create new complexities?

Page 11: Optimizing Video Workflow Using the Cloud

Think About All the Parts

Create

Manage

Deliver

Engage

Monetize

Optimize

into

Page 12: Optimizing Video Workflow Using the Cloud

Cloud-Based Video Workflow

Creation Video is transcoded to the right format upon upload

Management Videos are in an easy-to-use system for publishing Videos are all tagged with metadata and other information Videos are all stored on redundant hardware

Publishing/Delivery One-click publishing to website, third-party providers, etc. Integrated with delivery network for optimized performance

Monetization Integration with third-party networks for ad placement

Optimization Comprehensive analytics (who, what, when, where, and most important,

why)

Page 13: Optimizing Video Workflow Using the Cloud

What Does That Look Like?

Limelight. Brightcove. Ooyala. Kaltura.

Page 14: Optimizing Video Workflow Using the Cloud

Benefits Of Moving Workflow To The Cloud

Scale when you need it For sudden spikes in upload (i.e., need to process a big library

or a lot of new videos) and delivery

Accessibility regardless of location Staff can interact with workflow from anywhere (even mobile)

Efficiency of Publishing Get content to market faster Focus more on what’s important—making great content—less

on technical hurdles Reduce barriers to publishing video AND…

Page 15: Optimizing Video Workflow Using the Cloud

Stop Having To Go To THAT Guy

Page 16: Optimizing Video Workflow Using the Cloud

Ah, Nirvana.

Demand

ComplexityTime to Market

Page 17: Optimizing Video Workflow Using the Cloud

Thanks!

Jason Thibeault

Sr. Director, Marketing StrategyLimelight Networks

[email protected]

602-850-4871

@_jasonthibeault


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