Date post: | 29-Jun-2015 |
Category: |
Business |
Upload: | jason-thibeault |
View: | 114 times |
Download: | 1 times |
Optimizing Your Video WorkflowHint: It’s Not Just More Software
First Things First
Video Requires A Workflow
But It Can Be Overwhelming
Technology Challenges = Business Problems
Device proliferation Mobile, gaming, specialty Different formats, codecs, etc. Different players Storage
Delivery Global audiences Bandwidth/traffic spikes Origin protection
Operations Software Hardware
Domain expertise required Slower time to get content to
market Which potentially reduces
monetization And lowers user satisfaction
The Challenges The Business Impact
In Fact…
Demand
ComplexityTime to Market
What We All Want It To Be
Only It’s Not Going To Happen This Way
And Then You Have An Idea…
Focusing On Individual Components
The cloud Existing
Gain efficiencies or just create new complexities?
Think About All the Parts
Create
Manage
Deliver
Engage
Monetize
Optimize
into
Cloud-Based Video Workflow
Creation Video is transcoded to the right format upon upload
Management Videos are in an easy-to-use system for publishing Videos are all tagged with metadata and other information Videos are all stored on redundant hardware
Publishing/Delivery One-click publishing to website, third-party providers, etc. Integrated with delivery network for optimized performance
Monetization Integration with third-party networks for ad placement
Optimization Comprehensive analytics (who, what, when, where, and most important,
why)
What Does That Look Like?
Limelight. Brightcove. Ooyala. Kaltura.
Benefits Of Moving Workflow To The Cloud
Scale when you need it For sudden spikes in upload (i.e., need to process a big library
or a lot of new videos) and delivery
Accessibility regardless of location Staff can interact with workflow from anywhere (even mobile)
Efficiency of Publishing Get content to market faster Focus more on what’s important—making great content—less
on technical hurdles Reduce barriers to publishing video AND…
Stop Having To Go To THAT Guy
Ah, Nirvana.
Demand
ComplexityTime to Market
Thanks!
Jason Thibeault
Sr. Director, Marketing StrategyLimelight Networks
602-850-4871
@_jasonthibeault