Solution: Cancel Entire Contract, Focus on Local Print Marketing, Google AdWords, Social Media, Implement SEO Strategies, Develop New Website, Community Involvement, Vetstreet New Client Acquis ition Program, Pet Portals, Targeted Marketing Campaigns…
Logic: 2010 US Census Data & Digital Marketing/Advertis ing Statisticsì 63.8% of population between 20 – 64 years oldì 10.4% between 65 – 85 & over
Case Study Time Period: May 1, 2013 – June 30, 2014
New Client Numbers:ì Steady increase reported Q3 of 2013 and Q1 & Q2 of 2014ì Q4 of 2013 new clients down but not abnormal compared to 3 year historical trendì March was a record month (5 years)ì June was a record month (3 years)
Add the total of each contract including web advertisingì Local Contract 1 (The “Big” Book)ì Local Contract 2 (The “Local” Book)ì Web Contract (Premium Listing + SEO)
Tricked into spending money with their online advertising solutions – don’t be fooled! Read the legal termsì “Hidden” ad management fee is based on up to 35% of your
YP online budget ì On average 80% of the your budget is spent with yp.com
A recent study in Science magazine adds more support to the idea that stories can help people understand others, determining that literary fiction “uniquely engages the psychological processes needed to gain access to characters’ subjective experiences.” ì Source: http://www.theatlantic.com/health/archive/2014/11/the-psychological-comforts-of-storytelling/381964/
Jennifer Aaker, a professor of marketing at the Stanford Graduate School of Business, says that people remember information when it is weaved into narratives “up to 22 times more than facts alone.”ì Source: http://leanin.org/education/harnessing-the-power-of-stories/
The Brand: ì Simply Done Veterinary Clinic is a full service animal hospital. We
offer state of the art care and advanced diagnostics.
The People:ì Dr. Garcia founded Simply Done Veterinary Clinic on the core
belief that by enriching the lives of pets, we enrich the world around us. The staff and veterinarians at our practice take immense pride in this philosophy, bringing this belief to action by implementing compassionate veterinary care.
General:ì Dr. Garcia was born in Tampa, Florida. He graduated from the
University of Florida in 2000. He has 2 dogs by the name of Elvis and Penny. Dr. Garcia is excited to meet both you and your pet!
Enhanced:ì Dr. Garcia knew from a young age that pets were his passion. The
joy and wonder of a happy pet immediately inspired Eric to pursue a career in veterinary medicine after completing his undergraduat e degree. Now, as the founder of a successful veterinary practice, Dr. Garcia does what he loves each and everyday. Stop by soon, because Dr. Garcia can’t wait to meet you and your pet!
Since its foundation in 1980, Simply Done Tech Veterinary has grown and expanded to offer a comprehensive menu of veter inary services. As hospital members of the American Animal Hospital Association (AAHA), we are dedicated to providing quality medical care for your pet. We meet the AAHA's high standards for veterinary services, and are routinely evaluated by trained consultants.
Simply Done Tech Veterinary provides each patient with the following services:
Since our establishment in 1980, Simply Done Tech Veterinary has grown remarkably in both scope and vision. We now offer more veter inary services than ever before in order to give your pet the most comprehensive care possible. As an American Animal Hospital Association (AAHA) accredited animal clinic, we take pride in being Champions for Excellent Care and are dedicated to providing the highest caliber service possible for your pet.
Simply Done Tech Veterinary is proud to provide the following veter inary services at our animal hospital:
We proudly serve the following communities: Aberdeen, Ocean Shores, Westport, Grayland, Montesano, Elma, Cosmopolis, and Grays Harbor communities.
SEO Expectations
SEO takes timeì 2-4 month average
If you have limited visibility online now…ì Now: Google AdWords with Larger Budget & SEOì Later: Reduce Google AdWords Budget
Will send survey post client visitì Does not integrate yet
Positive testimonials will be shared on your website
Clients can share their endorsement via unique link and friends can grab a savings couponì Tell Your Friends About Us & We’ll Reward Youì Clients given unique URL
Friends save on their first visit and you reward the your client how you’d like – very easy to keep track of!
