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<Insert Picture Here> Oracle ATG Web Commerce Commerce Anywhere Peter Ford Oracle ATG EMEA Alliances Director March 16 th , 2011
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Oracle ATG Web CommerceCommerce AnywherePeter FordOracle ATG EMEA Alliances DirectorMarch 16th, 2011
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.
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relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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Agenda
• ATG Introduction• Market Dynamics• Oracle ATG Web Commerce Capabilities
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About ATG…
• Founded in 1991, public in 1999 (NASDAQ: ARTG)
• Headquarters in Cambridge, MA• European HQ in Reading, UK and
offices in France, Germany and Spain
• 650 staff – 125 in Europe
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• 650 staff – 125 in Europe• ’09 Annual Revenues $179m
– Profitable and No Debt
• Acquired by Oracle for $1bn– Dec 2010
The Most Complete Cross-Channel Commerce Suite
Click to Call
Click to Chat
ATG Recommendations
Order Administration
Personalization
Content targeting
Searchandising
Guided Navigation
Cross-/up-sell Management
Dynamic Web Content Management
Cart Recovery & Resell
The Only Integrated Customer Experience Management Solution On a Single Unified Platform
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Offer Management
Incident Tracking
Purchase and Interaction History
Knowledge Base
Web Self-Service
Search Engine Optimization
Web/e-Mail Marketing
Customer Intelligence
Cart Abandonment Analysis
A/B Testing
Web Analytics
Oracle ATG Web Commerce1200+ customers world wide
Retail
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Oracle ATG Web CommercePowers More Top 300 Internet Sellers Than Any Other
Retail
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ATG OverviewATG Powers More Top 300 Internet Sellers Than Any Other
Telecom
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Canada
Top Analysts Rate Oracle (formerly ATG) a Leader
Gartner Magic Quadrant for e-Commerce, Q2 2010
Forrester Wave: B2C eCommerce Platforms, Q4 2010
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Oracle (formerly ATG) in 3 Key Gartner Magic Quadrants
Campaign Mgmnt e-Servicee-Commerce
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Technology Providers
EMEA Partner Ecosystem
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Systems Integrators
WEB COMMERCE
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Agenda
• ATG Introduction• Market Dynamics• Oracle ATG Web Commerce Capabilities
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Key Market Trends
• The downturn in the economy has organizations turning to the Web to sell more and increase awareness and retention among customers.
• E-Commerce's role in Customer
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• E-Commerce's role in Customer Relationship Management (CRM) continues to grow.
• Companies want to replace outdated e-commerce systems and site upgrades are on the rise.
Key Market Trends
• Over 60% of Website upgrades and replacements are to e-commerce platforms enabling organizations to focus on the overall customer experience.
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• Web 2.0 —Rich Internet experiences and the social aspects are driving change to e-commerce sites.
A Sense of CommunityAn Alternative Communications Medium
• Social networking has rejuvenated the focus in web-based Communities and Portals and accelerated User Generated Content
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• Business oriented social networking is equally as relevant – less high profile in the Consumer market, but just as effective
Customer-CentricityImproving the Customer Experience
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The Next Generation Customer JourneyThe “Path to Purchase” has never been so complex
Web
ContactCenter
In-Store
Comparison Site
Visit Retail Store
Chat
Local Store
Buy Online
Place Order
Research Shop Buy ServicePickup
Buy Online
Call to Research Accessory
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In-Store
Catalog
MobileDevice
Social
GoogleSearch
FacebookFan Club
Email Order Confirm w/Rec
Local Store
Share Experience on
TwitterRead Reviews Troubleshoot
On Community
Product Info
Kiosk
BeginCatalogOrder
Browse Catalog
Screen real estate regions can be manipulated and/or eliminated and colors/icons can be substituted to accommodate each client’s branding, marketing and merchandising goals
Mobile CommerceiPhone and Android Support
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Agenda
• ATG Introduction• Market Dynamics• Oracle ATG Web Commerce Capabilities
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Best BuyMulti-Channel Driving Margin
• $45bn turnover of electrical goods in the US
• ATG used Online, in the Contact Centre, and for in-Store kiosks
• 10% of revenue comes
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• 10% of revenue comes directly from purchases online
• Online Sales represents 25% of their profit!!
Best BuyMerchandising, Up-Sell & Cross-Sell
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Up-Sell
Cross-Sell
Merchandising
Bazaarvoice integration
Vodafone GermanyCommerce and Self-Service for Business & Consumer
• Project initiated in February ‘07 – Live in December ‘07
• eShop, Web Self-Service, Knowledge Management
• Fully integrated with CRM and other back-office
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and other back-office systems
• 48,000 concurrent sessions rising to over 100,000 sessions
• Serving 30m subscribers• Online Sales increased over
200% since launch
Tommy Hilfiger
• Lack of scalability
• Limited catalog and content management capabilities
• No personalization
• Manual cross-sells/up-sells
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• Manual cross-sells/up-sells
• Revenue up 350%
• 16-40% of revenue influenced by Recommendations
• Business users manage the site, including dynamic content
bol.com
• Increase online sales of books, electronics, games, toys, and other entertainment products
• Increase market share and attract new customer segments
• Scale to support high online traffic volumes
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traffic volumes
• Achieve improved search engine rankings
• Increased online revenue by 31% in one year
• Handles more than 300,000 site visitors per day
Integrating Oracle Web Commerce
• Oracle E-Business Suite (EBS)– Order Management and Unified Supply Chain Management– Available To Promise (ATP), fulfillment, and unified product master
• Oracle Siebel– Order Management– Siebel Loyalty for rewards and cross-channel payments
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– Siebel Loyalty for rewards and cross-channel payments– Siebel Marketing for cross-channel, closed-loop campaign
management – Siebel Service to enable cross-channel support
• Fusion Applications– Oracle Fusion Distributed Order Orchestration (DOO) for cross-
channel order orchestration and fulfillment across heterogeneous supply chains
• Oracle Retail POS– Unified customer recognition and cross-channel order execution
• Oracle Retail Merchandising– Cross-channel inventory visibility & reservations and endless aisle
product assortments
Integrating Oracle Web Commerce
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product assortments
• Oracle Retail Price Management and Price Optimizatio n– Optimized pricing and promotions across all channels
• Certification with Oracle WebLogic Server, Oracle Database R11g R2, Oracle Coherence, and Oracle Exalogic– Improve performance, scalability, reliability
– Look for ways to really differentiate vs. IBM commerce/platform offerings
Integrating Oracle Web Commerce
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• Oracle Business Intelligence Suite Enterprise Editi on– Full range of analytic and reporting capabilities
– Investigate customer segment creation opportunities
• Also investigating opportunities with :
– Oracle Content Management, Identity Management, SOA/BPM, WebCenter collaborative services, RTD, and Development Tools
