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Oracle BI Applications Overview

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    About this Presentation

    Audience: Finance and IT Executives, New or Existing

    Customers, Partners Speaker: Sales or Sales Consultants Objectives:

    Review of Oracles EPM Vision and Management Excellence Introduction to BI Applications Components and benefits of BI Applications

    Customer examples Speaking points are in the notes pages

    Length: 55 slides Authors: Mike Watschke, Erik Lindquist Release date May 2009

    Feedback please send any comments or suggestionsto the authors

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    Oracle Business Intelligence Applications:Complete Solutions for Rapid BI Success

    Presenters NamePresenters Title

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    Agenda

    Oracle BI Strategy

    The critical need for BI Applications

    Oracle BI Applications overview and

    benefits

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    Copyright 2009, Oracle and/or its affiliates. All rights reserved. 5

    Product StrategyOverview

    Integrated Enterprise Performance ManagementSystem Unifies intelligence from Transaction, Business Intelligence,

    and Financial Management Systems

    To drive business performance improvement Better strategy, better plans, better decisions, better results

    with less cost & complexity

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    Copyright 2009, Oracle and/or its affiliates. All rights reserved.

    Oracles EPM Vision: Extend OperationalExcellence to Management Excellence

    Time

    CompetitiveAdvantage

    OPERATIONAL EXCELLENCE

    MANAGEMENT EXCELLENCE

    6 6

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    Why Have BI ApplicationsBecome So CRITICAL?

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    Business Intelligence Challenges

    BUSINESS

    Lack visibility and insight intoperformance, processes, andcustomers

    Pooralignment of decisions and

    actions at all levels with strategyand goals

    Lack single, consistent view ofinformation

    Time wasted gathering data tomanage and report

    IT

    Backlog of report requests andneed to provide self-serviceaccess to intelligence

    Resource constraints inhibit

    ability to broaden BI deploymentto meet demand

    Complex IT environmentsdisparate data, applications, andintegration challenges

    Push to reduce costs andstandardize tools

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    BI and Performance ManagementConsistently the Top IT and Business Priorities

    the most important technology in

    2007 is Business Intelligence

    Sources: CIO Insight, The Future of I.T.: What's on Top for 2007 and Beyond, January 16, 2007; IBM BusinessConsulting Services, The Global CFO Study 2005

    FINANCES TOP AREA OF IMPORTANCE

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    Business Intelligence Drives IncreasedEffectiveness in Every Business Function

    Service & Contact Center Analytics

    Optimize serviceprocesses, reduce

    costs, retain and growcustomers

    Supply Chain & Procurement Analytics

    Optimize spend,overall supplier

    performance, andinventory levels

    But Few Organizations have Achieved Such Pervasive BI. Why?

    HR Analytics

    Retain talent, managecomp costs, increase

    productivity

    Sales Analytics

    Improve pipelinevisibility, forecast

    accuracy and saleseffectiveness

    Financial Analytics

    Always understandfinancial conditionand drivers of cost

    and profitability

    Marketing Analytics

    Optimize campaignexecution, results,

    and ROI

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    Building BI Solutions is ChallengingSignificant Investment, Skills and Time Required

    License an ETL tool to move data from operational systemsto this DW

    License interactive user access tools

    License/create information delivery tools

    Research/understand analytic needs of each user community

    Set up user security & visibility rulesPerform QA & performance testing

    Manage on-going changes/upgrades

    Develop detailed understanding of operational data sources

    Build ETL programs for every data source

    Build analytics for each audience

    Design a data warehouse by subject area

    License an ETL tool to move data from operational systemsto this DW

    License interactive user access tools

    License/create information delivery tools

    These steps requiremultiple different BI and

    DW technologyINVESTMENTS

    Develop detailed understanding of operational data sources

    Build ETL programs for every data source

    Build analytics for each audience

    Design a data warehouse by subject area

    These steps require ITor BI staff resources

    with specialized SKILLS

    These steps take TIME

    to understand andperfect as knowledge ofbest practices is learned

    Research/understand analytic needs of each user community

    Set up user security & visibility rulesPerform QA & performance testing

    Manage on-going changes/upgrades

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    Through 2009 there will be a swing toward buying

    pre-packaged analytic applications(0.7 probability)

    Source: Business Intelligence Scenario: Pervasive BI, Gartner SymposiumITxpo 2006

    What Gartner is Saying

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    Oracle BI ApplicationsOverview and Benefits

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    Copyright 2008, Oracle and / or its affiliates. All rights reserved.

    EPM Workspace

    OLTP & ODSSystems

    Data WarehouseData Mart

    SAP, Oracle, Siebel,PeopleSoft, JDE, Custom

    ExcelXML

    BusinessProcess

    OLAP

    Fusion Middleware

    Business Intelligence Foundation

    Market-Leading BI Applications

    CRM Analytics ERP Analytics

    BI APPLICATIONSPerformance Management

    Applications

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    Copyright 2008, Oracle and / or its affiliates. All rights reserved.

    EPM Workspace

    OLTP & ODSSystems

    Data WarehouseData Mart

    SAP, Oracle, Siebel,PeopleSoft, JDE, Custom

    ExcelXML

    BusinessProcess

    OLAP

    Fusion Middleware

    Business Intelligence Foundation

    Market-Leading BI Applications

    CRM Analytics ERP Analytics

    Sales | Service | MarketingContact Center | Loyalty | Price

    BI APPLICATIONSPerformance Management

    ApplicationsFinance | Procurement | HR

    Projects | Supply Chain

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    CRM ANALYTICS ERP ANALYTICSSALES

    Pipeline Analysis Forecast Accuracy Up-sell/Cross-sell Cycle Times Lead Conversion Sales Team

    Effectiveness

    MARKETING

    CampaignEffectiveness

    Customer Insight Product Propensity Market Basket

    Analysis Campaign ROI

    SERVICE &CONTACT CENTER

    ServiceEffectiveness

    CustomerSatisfaction

    Resolution Rates Service Rep

    Efficiency Service Cost Service Trends

    ORACLE BI SUITE ENTERPRISE EDITION PLUS

    AND OTHER OPERATIONALAND ANALYTIC SOURCES

    SOURCE ADAPTERS:

    Oracle BI Applications SuiteComplete, Prebuilt, Best Practice Analytics

    PRICE

    Price Segments Price Waterfall

    Analysis Deal Life Cycle Deal Desk Analysis Product Pricing

    Performance

    LOYALTY

    MemberDemographics

    Program Revenue Membership Trends Promotion

    Effectiveness Points Analysis

    FINANCIALS

    General Ledger Accounts

    Receivable Accounts Payable Cash Flow Profitability Expense

    Management

    PROCUREMENT &SPEND

    Direct & IndirectSpend

    Buyer Productivity Contract Compliance Supplier

    Performance Purchase Cycle

    Time Employee Expense

    SUPPLY CHAIN &ORDER MGMT

    Revenue & Backlog Inventory Analysis Fulfillment Status Customer Status Order Cycle Time BOM Analysis

    PROJECTS

    Project Funding andBudget

    Product Cost Project Revenue Project Billing Project Profitability

    HUMANRESOURCES

    EmployeeProductivity

    Compensation Talent Management Recruiting Analysis Learning Analysis

    Workforce Profile

    http://www.peoplesoft.com/corp/en/public_index.jsphttp://www.sap.com/index.asphttp://www.siebel.com/
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    Oracle BI ApplicationsPrebuilt Solutions for EBS, PeopleSoft, Siebel, JD Edwards, andmore

    Other Data SourcesIVR, ACD, CTI

    HyperionMS Excel

    Syndicated

    Oracle BI Server

    Common Enterprise Information Model

    Add insight to CRM andERP applications

    Easy to adapt and extend

    Tight integration withOLTP systems

    Works with existing ITenvironment

    Fast time to value; Low

    TCO Over 2,000 customers

    ERP AnalyticsFinancials

    Human Resources

    Procurement & Spend

    Supply Chain & Order Mgmt

    Projects

    CRM AnalyticsSales

    Service & Contact Center

    Marketing

    Loyalty

    Price

    http://www.peoplesoft.com/corp/en/public_index.jsphttp://www.siebel.com/
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    What is an Oracle BI Application?

    Integrates Data for Analysis and Reporting

    Pre-built integration of data from Oracle EBS, PeopleSoft, Siebel, JD Edwards,SAP and other sources into an integrated data warehouse optimized for analysis

    Provides User-Friendly Analytic Model of Enterprise Information and Metrics

    Embedded best practice calculations, metrics, and KPIs

    Easy for business people to access, analyze, and use the information

    Delivers Personalized Performance Dashboards for Everyone

    Thousands of pre-built dashboards, reports, and alerts by business function androle

    1

    2

    3

    1 2 3

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    Built on an Open, Leading BI FoundationEnables Flexibility, Extensibility, Standardization

    Integrated Security, User Management, Personalization

    Multidimensional Calculation and Integration Engine

    Intelligent Request Generation and Optimized Data Access Services

    Data WarehouseData Mart

    SAP, OraclePeopleSoft, Siebel,

    JD Edwards, CustomApps

    Files ExcelXML

    BusinessProcessEssbase

    Common Enterprise Information Model

    DataIntegration

    Ad-hocAnalysis

    InteractiveDashboards

    EssbaseAnalytics

    Reporting &Publishing

    ProactiveDetectionand Alerts

    Disconnected& MobileAnalytics

    MS Office& OutlookIntegration

    OLTP & ODSSystems

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    Key Benefits of Oracle BI Applications

    Insight Gain visibility and insight into

    business performance,processes, and customers

    Better decisions, actions,control at all levels

    Respond faster to opportunitiesand threats

    Identify and replicate best

    practices Alignment

    Leverage

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    [INSERTRELEVANTBI APPLICATIONCHALLENGES, SOLUTION, BENEFITS SLIDES]

    SALES ANALYTICS PROVIDED AS AN EXAMPLE

    SEE SALES KIT FOR ADDITIONAL EXAMPLES

    http://my.oracle.com/portal/page/myo/ROOTCORNER/SALES_KIT_REPOSITORY/Enterprise%20Performance%20Management%20System/Oracle%20Business%20Intelligence%20Applicationshttp://my.oracle.com/portal/page/myo/ROOTCORNER/SALES_KIT_REPOSITORY/Enterprise%20Performance%20Management%20System/Oracle%20Business%20Intelligence%20Applications
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    Sales Organizations Struggle to Use Dataand Intelligence to Increase Performance

    KEY CHALLENGES EXAMPLES

    Lack of visibility into salesperformance & processes

    Limited understanding of pipeline makeup and vulnerabilities Poor forecast accuracy and guidance Lack of sales coverage visibility Limited understanding of shifts in competitive dynamics

    Lack of customer insight to

    sell most effectively

    No comprehensive (360) view of customer relationship

    Lack insight into customer profitability Unable to identify customers with a propensity to churn Limited information to effectively up/cross-sell

    Unable to drive salesprocess consistency andbest practices

    Low/inconsistent adoption of SFA system by sales reps Poor or inconsistent data quality Unable to drive consistent sales process and compliance

    Time wasted gathering datato manage and report

    Continued reliance on management-by-spreadsheet Disparate sales reporting and poor internal distribution Relevant data in multiple systems financial, CRM, etc. No single source of the truth

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    More timely, informeddecisions at all levels ofthe sales organization toaffect current quarteroutcomes

    More quickly spot

    opportunities and threats Improve forecast

    accuracy

    Better manage salesperformance

    Deepen customerrelationships

    Improve cross-selling

    Identify and replicatebest practices

    BENEFITSSAMPLE METRICS

    Overall Performance Pipeline by sales stage

    Forecast and actual sales vs.quota

    Rolling pipeline vs. historical

    Forecast vs. pipeline

    Worst/Expected/Best

    Sales metrics by customer,channel, product, rep, territory

    Top new opportunities

    Top Customers/Products

    Employee Performance Best/Worst performing

    Activities by employee

    Discounting

    Quota achievement

    Competitive Dynamics Win loss scorecard by

    competitor

    Win rate analysis by product

    Won and lost revenue

    Reasons for lossesProcess Effectiveness Lead conversion rate

    Lead follow-up time

    Opportunity follow-up time Opportunity to close ratio

    Win/Loss rate

    Average sales price

    Average order discount

    Average sales cycle

    Customer Insight Customer profitability

    Customer history service

    requests, marketing activity Best offers

    Customer retention rate

    Payment history/delinquency

    Order fulfillment

    Product availability

    Oracle Sales Analytics Provides Visibility andInsight to Drive Optimal Sales Performance

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    Improve Sales Productivity

    BEFORE

    Lack of actionable intelligenceresulted in missed opportunities

    Too much time spent gathering andformatting sales data

    Poor visibility into integrated salesperformance

    AFTER

    5-9% of analytics-driven sales alertsresult in new business opportunities

    2,400 hours of unproductive worksaved per week

    First forward-looking view of salespipeline

    Consistent metrics for sales

    performance management Improved sales productivity and

    stronger value-based customerrelationships

    Leading discount brokerage firm. Initially deployed Oracle

    BI Sales Analytics for 200 users in 10 weeks. Nowexpanded to 1,700+ financial consultants.

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    Key Benefits of Oracle BI Applications

    Insight

    Alignment Gain a single, consistent view

    of enterprise information across

    functions & data sources Align strategy and execution

    across functions

    Use guided analytics and bestpractice analytic workflows to

    drive the best actions

    Leverage

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    Operational Challenges

    Delayed, inaccurate reporting Conflicting, departmentally-biased results

    SalesData

    Marketing Operations FinanceSales

    Analyses, ReportsExecutives

    IT

    Cross-functional analysis only by IT Sub-optimal enterprise performance

    OperationsData 1

    FinanceData N

    FinanceData 1

    OperationsData N

    DataWarehouse

    MarketingData

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    Valuable Insights Often Require Data fromMultiple Departments and Sources

    How do I proactively manage risks of my receivables portfolio?

    How does supplier performance impact customer satisfaction andrevenue?

    Service

    Customers

    Sales

    Marketing

    Distribution

    Finance

    HR/Work

    force

    Operations

    Procurement

    Customers

    Customers

    Suppliers

    Suppliers

    Suppliers

    How does call center agent tenure, training, & compensation affectefficiency and cross-selling performance?

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    Oracle BI Applications Provide a SingleIntegrated View of Enterprise Information

    INTEGRATED DATAWAREHOUSE

    Integrated enterprise-wide intelligence

    Summary level to lowest level of detail

    Data warehousing best practices conformed dimensions, lowest level ofgranularity, full change histories for time

    comparisons, built for speed, extensible

    DATA INTEGRATION FROMMULTIPLE SOURCES

    Call center telephony (IVR, ACD, CTI)

    Syndicated data

    Universal Adapters

    http://www.peoplesoft.com/corp/en/public_index.jsphttp://www.sap.com/index.asphttp://www.siebel.com/
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    Common Enterprise Information ModelSingle Consistent View and User Self-Sufficiency

    User Roles, Preferences Simplified View Logical SQL Interface

    PRESENTATION LAYER

    Dimensions

    Hierarchies Measures Calculations Aggregation Rules Time Series

    SEMANTIC OBJECT LAYER

    PHYSICAL LAYER

    Map Physical Data

    Connections Schema

    Role-Based Views of the InformationRelevant to the User

    Consistent Definition of BusinessMeasures, Metrics, Calculations

    Model Once, Deploy Everywhere

    Across Any Data Sources

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    Holistic View of Customer InformationEnables Alignment of Marketing and Service

    BEFORE

    No centralized customer view

    Multiple silo-ed customer data sources

    hampered marketing abilities

    Slow time-to-market with marketingcampaigns despite millions spend onoutside vendors

    Call center unable to effectively usecustomer data to enhance service orcapitalize on sales opportunities

    AFTER

    Companywide, holistic view of informationby customer, household and asset

    Consolidated 3 customer databasesinto 1

    Accelerated marketing campaignintroductions to capitalize on trends

    Provided call centers with information andtools to up-sell customers and establishclosed loop marketing capabilities

    With Oracle, Whirlpool business units are capitalizing on the integration between our business intelligence, callcenter, and marketing solutions to drive revenue creation and customer loyalty incentives. Thomas Mender,Whirlpool Corporation

    Worlds leading manufacturer and marketer of major home

    appliances. Deployed Oracle BI Suite EE and Oracle MarketingAnalytics integrated with Siebel CRM Call Center Application.

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    Align Actions with Best PracticesGuided & Conditional Navigation Helps Novice Users

    Enables users to quickly navigate a standard path of analyticaldiscovery specific to their function and role

    Enhances usability and lowers learning curve for new users

    Appears only when conditions are met and alerts users to

    potential out of ordinary conditions that require attention Guides users to next logical step of analytical discovery

    GUIDED NAVIGATION

    CONDITIONAL NAVIGATION

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    Best Practice Analytic WorkflowsExample: Financial Analytics

    Business Function

    Receivables Role

    Director, Credits &Collections

    Objectives Maximize cash flow

    Control risk of receivablesportfolio

    Target collectionefforts to reduce

    overdue balances

    Drill tooverdue invoice detail

    Who are the customersand collectors?

    How long is theunderlying overduebalance pending?

    Is overdue balancestrending up?

    Is DSO on target?

    Maximize cash flow

    Drill to duebalances by region

    What is the aging ofdue balances?

    Are payment termsin compliance?

    Is DPO on target?

    BusinessObjectives/Issues

    GainInsights

    TakeAction

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    Best Practice Analytic WorkflowsExample: Financial Analytics

    Target collection effortsto reduce

    overdue balances

    Maximize cash flow

    Drill toDetail

    How long is theunderlying overduebalance pending?

    BusinessObjectives/Issues

    GainInsights

    TakeAction

    Is DSO on target?

    Who are the customers?

    Drill tooverdue invoice detail

    Is overdue balancestrending up?

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    Key Benefits of Oracle BI Applications

    Insight

    Alignment

    Leverage Do more with less deploy BI

    more broadly with fewer ITresources than custom-build

    Accelerate time-to-value,lower TCO and risk

    Increase the value of existingdata and applications,including CRM and ERP

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    The Problem No Vendor Has SolvedUntil Now

    Data warehousedesign

    Data mapping &transformationfrom multipleapplications

    Analytic models,KPIs, metrics

    Much more

    DASHBOARDS

    Visible

    PLUMBING

    Under theSurface

    Significant time,resources and

    expertise required

    COMPLETE BI SOLUTIONS ARE MUCH MORE THAN JUST DASHBOARDS

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    Example: Service and Contact Center Analytics

    1 Pre-built warehouse with 15 star-schemas

    designed for analysis and reporting onservice and contact center data

    3 Pre-mapped metadata defining real-time

    access to analytical and operationalsources, best practice calculations, andmetrics for customer service and contactcenter

    2 4 A best practice library of over 150pre-built role-based intelligencedashboards, reports and alerts for serviceand contact center agents, managers andexecutives

    Presentation layer

    Logical businessmodel

    Physical sources

    Pre-built ETL to extract data from over3,000 operational tables and load it into theDW, sourced from CRM systems, callcenter telephony middleware and othersources

    BI A li ti B i C t t

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    ORACLE CONFIDENTIAL 37

    BI Applications Business ContentDeep Coverage Across the Board

    Metadata Element Number Fact Tables 370

    Dimension Tables 595

    Dimensional Attributes(a.k.a. Data Elements)

    17700

    Total Logical Metrics 8200Base metrics 4000

    Derived Metrics 4200

    Dashboards 109

    Dashboard Pages 430

    Reports 3250

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    Speeds Time to Value and Lowers TCO

    Pre-built DW design, adapts to yourEDW

    Build from Scratchwith Traditional BI Tools

    Oracle BIApplications

    Weeks or Months

    Back-endETL andMapping

    DW Design

    Define Metrics& Dashboards

    Back-endETL andMapping

    DW Design

    Define Metrics& Dashboards

    Training/Roll-out

    Training/Rollout

    Quarters or Years

    Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

    Pre-built business adapters forOracle, PeopleSoft, Siebel, SAP,others

    Role-based dashboards andthousands of pre-defined metrics

    Easy to use, easy to adapt

    Faster deployment Lower TCO Assured business value

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    Oracle is Uniquely QualifiedTechnology + Business Process Expertise + SCALE

    Database

    Fastest Growing Middleware

    Business Analytics

    Human Capital Management

    Supply Chain Management

    CRM

    Retail

    Financial Services

    Public Sector Customer Support

    275,000Customers

    #1

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    1250 Users, 400 Reports, 3 Months, 1 IT Admin

    BEFORE

    Poor measurement of employeeperformance in sales and service

    Lack of customer insight no consistent,real-time view

    Slow Customer Inquiry Response Time

    No single source of customer data forsegmentation

    High reliance on IT for information

    AFTER

    Turned the tides in sales force with betterinsight into performance

    Enhanced sales productivity with 360 viewof customer relationship

    Increased customer responsiveness,leading to greater satisfaction/retention

    Unified customer data for better marketingsegmentation and targeting

    Customer-facing employees empoweredwith the information they need

    Pitney Bowes is the worlds largest producer of postagemeters. Implemented Oracle BI Applications (sales, service,and marketing analytics) to over 1,250 employees.

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    Integration Becoming ImperativeIncreases BI Valueand BI Solution Requirements

    The Next Level ofPerformance Optimization

    Business intelligence (BI) is movinginto the context of the business process,not just to make users information

    experience more effective, but also toallow for business processoptimization.

    Source: Software Macro-Trends: ReshapingEnterprise Software - Sep 2005

    Source: InformationWeek

    THE #1 BI VENDOR CRITERIAAbility to Integrate with Existing Applications

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    Unrivaled Integration with Oracle AppsExtends BI Value. Lowers TCO.

    View performance in-context with budgets andplans

    INTEGRATED WITH PLANNING AND EPMS

    Seamless navigation from analytical information totransactional detail

    ACTION LINKS INSIGHT TO ACTION

    One login. Right content for each user.

    INTEGRATED SECURITY

    DataSecurity

    UserSecurity

    ObjectSecurity

    BPEL, ESB Oracle BI

    Intelligence-driven business processes

    INTEGRATED WORKFLOW

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    Hot Pluggable with Existing IT Investments

    Oracle KerberosiPlanet

    MSFT ADNovellCustomOthers...

    Oracle Data Integrator

    (Sunopsis)Oracle Warehouse BuilderInformaticaAscentialOthers...

    Any JSR 168 Portal Oracle Data Mining,SPSS, SAS

    Oracle EBS, Siebel, SAP,PeopleSoft, JD Edwards

    Excel, Outlook,Lotus Notes...

    Oracle Enterprise Performance Management System

    Oracle Business Intelligence Foundation

    PORTALS DATA MINING APPLICATIONS DESKTOP TOOLS

    SECURITY DATA ACCESS DATA INTEGRATION

    Oracle RDBMSOracle OLAP OptionMicrosoft SQL Server& Analysis ServicesIBM DB2TeradataEssbaseSAP BWXML, Excel, Text

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    Oracle BI Applications Key Benefits

    KEY BENEFITS

    Improve visibility andinsight into performance,processes, andcustomers

    Compare operational results to plans in real-time

    Quickly identify and respond to problems & opportunities

    Drive revenue and profit growth with better targeting

    Increase customer profitability and share of wallet

    Align strategy and tacticsacross functions

    Manage and execute at all levels based on common view ofinformation and common performance metrics

    Improve efficiency and reduce costs while maintaining goodproduct quality and customer satisfaction

    Identify and replicate operational best practices

    Leverage existing data,

    applications, and IT staff

    Add value and insight to CRM and ERP applications

    Get faster time-to-value with lower cost and risk Lower the total cost of ownership compared to custom built

    solutions

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    COMMUNICATIONS AUTOMOTIVE FINANCE/BANKING CONSUMER GOODS HIGH TECH

    MEDIA/ENERGY AERO/INDUSTRIAL INSURANCE/HEALTH LIFE SCIENCES OTHER

    Business Intelligence CustomersSelect References

    http://www.telecomitalia.it/cgi-bin/tiportal/TIPortal/ep/home.do?BV_UseBVCookie=Yes&tabId=0http://www.metrogroup.de/servlet/PB/menu/-1_l1/index.htmlhttp://www.dillards.com/index.htmlhttp://marriott.com/default.mihttp://www.astrazeneca.com/ncm.aspxhttp://www.zurich.com/home.jhtml;jsessionid=ODROXK53XHGYSCR4SJSB5VQKH0JHQH54http://www.autodesk.com/http://www.loreal.com/us/index.asphttp://www.abnamro.com/com/homepage.asphttp://www.goldmansachs.com/http://www.reuters.com/home.jhtmlhttp://www.bt.com/index.jsp?BV_SessionID=@@@@0465278720.1086302531@@@@&BV_EngineID=cccjadcljfhiihecflgcefkdffndfnn.0&obsOID=30777&obsPage=/index.jsp&vStore=1128&obsType=LINK&obsNoSee=true
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    Why Oracle for BusinessIntelligence?

    http://www.idc.com/home.jhtml;jsessionid=G5CALZKFZY2I4CQJAFICFGAKBEAUMIWD
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    Leader in Market Share

    Source: IDC; includes Hyperion

    MARKET SEGMENT ORACLEPOSITION

    Business Analytics (Total BI/DW Tools + Apps) #1Business Analytics Tools #1

    Data Warehousing Tools #1Analytic Applications (Total) #1Financial and BPM Analytic Applications #1CRM Analytic Applications #1

    http://www.idc.com/home.jhtml;jsessionid=G5CALZKFZY2I4CQJAFICFGAKBEAUMIWD
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    Oracle Positioned in Leaders Quadrants

    The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis ofhow certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users toselect only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied,with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

    These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle.

    Sources: Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, 2008 by James Richardson, Kurt Schlegel, Bill Hostmann, Neil McMurchy, 1 February 2008Gartner, Inc., Magic Quadrant for CPM Suites, 2006 by Nigel Rayner, Neil Chandler, John E. Van Decker, 19 December 2007Gartner, Inc., Magic Quadrant for Data Warehouse Database Management Systems, 2007 by Donald Feinberg and Mark A. Beyer, 10 October 2007

    Magic Quadrant forBusiness Intelligence

    Platforms, 2008

    Magic Quadrant forCPM Suites, 2007

    Magic Quadrant forData Warehouse Database

    Management Systems, 2007

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    Now the #1 Preferred BI VendorInformationWeek Survey of IT Professionals

    Source: InformationWeek

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    AQ&

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    Appendix

    S C S

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    BI Standardization Challenges Solved

    CUSTOMER CHALLENGES

    Fragmented view

    Unintuitive

    Data latency

    Expensive to maintain

    Slow deployments

    Limited scalability

    ROI

    ORACLE VALUE

    Single view, 14 TB across 3 systems

    7,000 out of 7,400 employees use

    Real-time global view 500 top execs

    400 dashboards, 1,250 users, 1 admin

    3,000+ users live in 3.5 months

    1,000,000+ users on 15 TB of data

    500%; $30M savings

    O i i CRM P d P f

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    Optimize CRM Processes and Performance

    BEFORE

    Poor measurement of employeeperformance in sales and service

    Lack of customer insight no consistent,

    real-time view Slow Customer Inquiry Response Time

    No single source of customer data forsegmentation

    High reliance on IT for information

    AFTER

    Turned the tides in sales force with betterinsight into performance

    Enhanced sales productivity with 360 view

    of customer relationship Increased customer responsiveness,

    leading to greater satisfaction/retention

    Unified customer data for better marketingsegmentation and targeting

    Customer-facing employees empoweredwith the information they need

    One of the most important values of Oracles BI solution is its TCO. We created 400 reports used by 1,250 userswith a staff of one within a few monthsthat is very cost effective.

    William Duffy, Data Warehousing Project Manager

    Pitney Bowes is the worlds largest producer of postagemeters. Implemented Oracle BI Applications (Sales, Service,

    and Marketing Analytics) to over 1,250 employees.

    D i C t Fi i l P f

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    Drive Corporate Financial Performance

    BEFORE

    Unable to achieve timely visibility

    into financial data for execs andmanagers

    Lack of data and information quality:Garbage in, Garbage out

    Time and effort to manually gatherdata from Excel spreadsheets and

    other data sources

    AFTER

    Up-to-date, reliable source of financial

    truth for effective decision making

    Better visibility into businessprocesses

    Ability to go from global view to detailview in 4 mouse clicks

    Proactively track and manage keydrivers of revenue, cost, andshareholder value

    American Power Conversion (APC) is a $2 billion producer of

    uninterruptible power supplies. Deployed full source todashboard Financial Analytics in matter of weeks on top ofOracle EBS, including GL, profitability, AR, and AP dashboards.

    I S l P d ti it

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    Improve Sales Productivity

    BEFORE

    Lack of actionable intelligenceresulted in missed opportunities

    Too much time spent gathering andformatting sales data

    Poor visibility into integrated salesperformance

    AFTER

    5-9% of analytics-driven sales alertsresult in new business opportunities

    2,400 hours of unproductive worksaved per week

    First forward-looking view of salespipeline

    Consistent metrics for salesperformance management

    Improved sales productivity andstronger value-based customerrelationships

    Leading discount brokerage firm. Initially deployed Oracle

    BI Sales Analytics for 200 users in 10 weeks. Nowexpanded to 1,700+ financial consultants.

    D i M P fit bl C t R l ti hi

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    Drive More Profitable Customer Relationships

    BEFORE

    No centralized customer view

    Multiple siloed customer data sources

    hampered marketing abilities Slow time-to-market with marketing

    campaigns despite millions spend onouside vendors

    Call center unable to effectively usecustomer data to enhance service orcapitalize on sales opportunities

    AFTER

    Companywide, holistic view of informationby customer, household and asset

    Consolidated 3 customer databasesinto 1

    Accelerated marketing campaignintroductions to capitalize on trends

    Provided call centers with information andtools to up-sell customers and establishclosed loop marketing capabilities

    With Oracle, Whirlpool business units are capitalizing on the integration between our business intelligence, call

    center, and marketing solutions to drive revenue creation and customer loyalty incentives. Thomas Mender,Whirlpool Corporation

    Worlds leading manufacturer and marketer of major home

    appliances. Deployed Oracle BI Suite EE and Oracle MarketingAnalytics integrated with Siebel CRM Call Center Application.

    B ilt O L di BI F d ti

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    Built on an Open, Leading BI FoundationEnables Flexibility, Extensibility, Standardization

    Oracle BI Server

    Common Enterprise Information Model

    Reporting & Publishing

    Financial Reporting

    BI Publisher

    Interactive Reporting

    SQR Production Reporting

    Web Analysis

    Oracle BI Suite Enterprise Edition Plus

    InteractiveDashboards

    Ad hocAnalysis

    ProactiveDetectionand Alerts

    MicrosoftOffice

    OLTP & ODSSystems

    DataWarehouseData Mart

    SAP, OraclePeopleSoft, Siebel,

    JD Edwards,Custom Apps

    FilesExcelXML

    BusinessProcess

    FinancialPerformanceManagementApplications

    InsightPerformance

    Action

    SetGoals

    Plan

    Monitor

    Analyze

    Report

    Align

    HyperionEssbase

    C E t i I f ti M d l

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    Common Enterprise Information ModelLeverage Model Once, Deploy Everywhere

    BENEFITS Information

    consistency

    Information

    availability Eliminates data

    silos

    Increased useradoption

    Greater Leveragein IT

    Ad Hoc Analysis

    Formatted Reports

    Oracle BI EE Server

    Common Enterprise Information Model

    Proactive Alerts

    Interactive Dashboards

    Disconnected Analytics

    Microsoft Office

    Business Processes

    N C i B ild B B th

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    No Compromise Build, Buy, or BothStandardize on Common World-Class BIFoundation

    Benefit from pre-builtBI Apps

    Standardize onleading BI foundation

    Across all data

    sources and users

    Maintain flexibility tobuy, extend, or buildcustom

    Viable enterprise BIstrategy

    Oracle BI Suite Enterprise Edition

    Sales

    Service

    Marketing

    ContactCenter

    Supply Chain& Order Mgmt

    Financials

    HumanResources

    Procurement &Spend

    Custom App

    Custom App

    Custom App

    Custom App

    Custom App

    Custom App

    Custom App

    Custom App

    Oracle BI Applications Custom-built BI apps

    OLTP &ODS

    Systems

    DataWarehouseData Mart

    SAP, OraclePeopleSoft,Siebel, JDEdwards

    Custom Apps

    FilesExcelXML

    BusinessProcess

    FinancialPerformanceManagementApplications

    InsightPerformance

    Action

    SetGoals

    Plan

    Monitor

    Analyze

    Report

    Align

    HyperionEssbase

    Gartner: Magic Quadrant for Business Intelligence

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    Platforms, 2008

    The Magic Quadrant is copyrighted 1 February 2008by Gartner, Inc. and is reused with permission. The

    Magic Quadrant is a graphical representation of amarketplace at and for a specific time period. Itdepicts Gartner's analysis of how certain vendorsmeasure against criteria for that marketplace, asdefined by Gartner. Gartner does not endorse anyvendor, product or service depicted in the MagicQuadrant, and does not advise technology users toselect only those vendors placed in the "Leaders"quadrant. The Magic Quadrant is intended solely asa research tool, and is not meant to be a specificguide to action. Gartner disclaims all warranties,express or implied, with respect to this research,including any warranties of merchantability or fitnessfor a particular purpose.

    This Magic Quadrant graphic was published byGartner, Inc. as part of a larger research note andshould be evaluated in the context of the entirereport. The Gartner report is available upon requestfrom Oracle.

    Source: Gartner, Inc., Magic Quadrant for BusinessIntelligence Platforms, 2008 by James Richardson,Kurt Schlegel, Bill Hostmann, Neil McMurchy,1 February 2008.

    Embedded Best Practices by Role

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    Embedded Best Practices by RoleDelivers More Relevant and Actionable Insight

    Example: Service and Contact Center Analytics Key Questions

    ServiceExecutives

    Optimizing Service for Competitive Advantage How have marketing campaigns affected

    average handle time?

    How can I reduce staffing costs withoutaffecting satisfaction?

    How well do we segment and serviceprofitable and unprofitable customers?

    How can we profile unprofitablecustomers and make them profitable?

    ServiceManagers

    Better Staff Management Single Operations Cockpit

    Are customers satisfied with the level of

    service? How are my staffing levels in relation to

    contact volumes?

    How can I improve agent turnover andtraining?

    Who are my best rescue agents?

    How do I cross train other agents?

    CustomerService

    Agents

    Optimal Agent performance Balanced Scorecards

    What is my average handle time?

    What is my one-and-done rate?

    Which products/services does thiscustomer have? What should I offer?

    Is this customer profitable? Is he/shelikely to be in the future?

    Bottom Line Impact Top Line Impact

    Customer Centric Contact to Cash

    http://webdev/webgroup/photos/all_business_library/final/pages/AA036178.htm
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    Customer-Centric Contact to Cash

    Customers

    Service Customer

    Close Opportunity

    Create Order

    Create Segments

    Execute Campaigns Collect Payment

    Invoice OrderGenerate Lead

    Manage Lists

    Drive Opportunity Ship Order

    Book Order

    Customer Centric Contact to Cash

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    Customer-Centric Contact to Cash

    Order Capture

    Financials

    Order Mgmt

    Marketing

    Marketing Marketing ContactCenter

    Sales

    Customers

    Order Mgmt

    Order Mgmt

    Sales

    Sales

    http://www.siebel.com/http://www.siebel.com/http://www.sap.com/index.asphttp://www.sap.com/index.asphttp://www.sap.com/index.asphttp://www.siebel.com/http://www.sap.com/index.asphttp://www.sap.com/index.asp
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