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Oracle BI Standard Edition One –The Right BI Foundation for the Emerging Enterprise

Business Intelligence is the #1 Priority

“…the most important technology in 2007 is business intelligence”

Source: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007

SMB BI Pains Practical consequence of an evolving IT infrastructure

• “Have data, but lack insight” : Lots of data in operational systems, but lack insight into market, customer, and product trends that could help run the business more effectively.

• No “big picture”: Silos of data exist in finance, sales, manufacturing etc, but lack a complete and consistent view of all information to assess overall business performance as well as cause and effect relationships.

• “Manual BI processing….:” Reliance on data export to Excel, where it’s manipulated, cut / paste into reports for presentation to management; process repeated for updates. • Time consuming, costly, error prone, subject to individual interpretation, inflexible, and

limited to periodic intervals.

• Information is not timely, consistent, or reliable.

• “After-the-fact” insight: Information reaches decision-makers when it’s too late to make a change. Unable to spot emerging opportunities and risks in time to take advantage.

The Right Business Intelligence Foundation for the Emerging Enterprise

�Complete BI system in a box

�

Oracle BI Suite Standard Edition One

�Based on Proven, Leading Components

�Attractively Priced for Smaller Deployments

�Ready to Grow with Your Business

�Flexible deployment options

�Seamless upgrade to enterprise versions

Oracle BI Standard Edition One Complete BI System in a Box

Oracle BI Server

Oracle Answers(Ad Hoc Analysis)

Oracle BI Publisher(Reporting / Publishing)

Oracle Interactive Dashboards

•Simplified business view and unified BI metadata

Range of BI

Information

Delivery Tools

Unified BI

Oracle Database

Oracle Warehouse Builder (ETL)

•Simplified business view and unified BI metadata

•Calculation and integration engine

•Federated, optimized data access

FilesExcelXML

Data Sources

OLTPSystems

DataMarts

Apps

Unified BI

Metadata and

Shared

Services

ETL and Data

Mart for Data

Consolidation

Oracle Data Mart SolutionOracle Warehouse Builder + Oracle SE One Database

• Oracle Standard Edition One Database• SMB / Departmental Ready Database

• Self Managing and Automatically configured for DW purposes

• Reporting DB / Data Marts / Data Warehouses up to around 500GB*

• Fully upgradeable to DB Standard or Enterprise Edition

• Oracle Warehouse Builder (“core”)• Warehouse developer productivity tool

• Declarative visual dev tool with 95% auto-code generation

• Automatically generates code to take advantage of Oracle DB DW features

• Covers the entire cycle from DW design & deployment to operational use

• Fully upgradeable to DB Enterprise Edition with the OWB options

*500GB as per SE1 datasheet

Oracle BI ServerSimplified, Powerful, Scalable Intelligence Server

Open SQL Interface

Oracle BI EE Presentation Services

Other 3rd

Party Tools

• Oracle BI Server

• Simplified Business View• Unified Metadata• Intelligent Caching• Advanced calculations• Aggregate navigation & creation

• Simplified business model view

• Advanced calculation & integration engine

• Intelligent request generation Server

Native RDBMS• Oracle• SQL Server• DB2• Teradata

ODBC

Multi-dimensional• XMLA• Oracle OLAP Option• MS Analysis Services• SAP BW

Other• XML,• Excel• Text

• Aggregate navigation & creation• Federated query and integration • Optimized SQL / function shipping

• Intelligent request generation and optimized, distributed data access

• Mission critical scalability and performance

• Foundation for all Oracle BI SE1 presentation services

Oracle BI Server3 Layer Common Enterprise Information Model

Physical Layer

Mapping to all source data schemas

Semantic Object Layer

Definition of simplified logical business model

across all sources

Presentation Layer

Definition of what endusers see

• True “pixel-perfect” reporting and publishing

• Report layout using familiar tools (e.g. Word, Adobe)

• Single product for all document needs – invoices, checks, financial statements, government forms, etc.

Oracle BI Publisher

Information Delivery CapabilitiesReporting, Dashboards, and Ad Hoc Analysis

• Live, intuitive, personalized dashboardsOracle

• Live, intuitive, personalized dashboards

• Powerful dashboard to dashboard navigation and dynamic, event-driven guided analytics

• Simple yet powerful intelligence for anyone

Oracle InteractiveDashboards

Oracle Answers

• Powerful ad-hoc analysis via 100% Web UI

• Create & modify charts, pivots and dashboards

• True business user self sufficiency via intuitive, simplified business model

BI Publisher High-Fidelity ReportingOne Solution for All Document Needs

�Employee Forms

�Order Forms

�Purchase Orders

�Labels / Bar Codes

�Collateral

�Government Forms

�Order Forms

�Invoices

�Operational Reports

�Correspondence

�Financial Statements

�Checks

BI PublisherAuthor, Manage & Deliver to any destination

Layout Templates

Printer

Fax

Oracle, SQL Server

PeopleSoft,SAP, Siebel

XSL

PDF

RTF

HTML

Excel

Email

XML

Layout Templates EDI

EFT

WebDAV

e-Commerce

Output Destinations

Java, C++,Pearl, etc

Data Source

�Word�Excel�Acrobat

Layout Tools

�XML Spy�JDeveloper�Scriptura

Web Services

�Multiple document output formats

�Report layouts developed and maintained using familiar desktop applications·

�Reduced costs and complexity by eliminating custom or third party solutions

Oracle Interactive DashboardsThe Most Usable Intelligence Interface

• Fully interactive, with unrivaled ease of use characteristics

• Personalised to the most detailed level

• “Traditional BI” historical Key Performance Indicators etc,Performance Indicators etc,plus live, real-time data access

Personalized, actionable intelligence for the broadest audiences

o Live

o Real-time

o Fully Interactive

March 28, 2005

Bring along an electronic “Briefing Book” which is a collection of your most important

dashboards. Briefing Books are extremely small and can be delivered daily for

enterprise collaboration.

Briefing Books“Pack & Go” Dashboards

Briefing Books can be:

• Saved

• Carried anywhere

The bottom of every Interactive

Dashboard page has an “Add to

Briefing Book” link that

automatically builds an electronic

briefing book.

• Carried anywhere

• Emailed / shared

• Presented

• Refreshed / updated

Oracle AnswersSelf-service Insight Tool

• Full ad hoc analysis, pivot tables, and report creation

• Drag and drop report and dashboard authoring

• Users shielded from complexity and structure of underlying data structure of underlying data structures

• Ensures highest ease of use

• Lowering the workload on IT support

• Easily save reports back into Intelligence Dashboards

Providing true self-service access to information - users can get real-time answers to business questions

Ad Hoc Analysis

The Right Business Intelligence Foundation for the Emerging Enterprise

�Complete BI system in a box

�

Oracle BI Suite Standard Edition One

�Based on Proven, Leading Components

�Attractively Priced for Smaller Deployments

�Ready to Grow with Your Business

�Flexible deployment options

�Seamless upgrade to enterprise versions

Based on Proven, Leading ComponentsLeader in BI, ETL, and Data Warehousing

BI Platforms Magic Quadrant, Q1 07

Enterprise ETL Forrester Wave, Q2 07

Data Warehousing Magic Quadrant, Q2 06

Magic Quadrant Disclaimer: The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Aerospace & Defense

Commercial Banks

Pharmaceutical

Computer Office Equip

Diversified Financials

5 of the top 6

4 of the top 5

8 of the top 9

6 of the top 9

3 of the top 4

Proven with Industry LeadersSelect Oracle BI EE Customers

Diversified Financials

Railroad

Medical Products & Equip

Telecommunications

Securities

Network & Comms Equip

Life & Health Insurance

3 of the top 4

3 of the top 4

3 of the top 6

5 of the top 6

3 of the top 6

2 of the top 4

3 of the top 5

Now the #1 Preferred BI VendorInformationWeek Survey of IT Professionals

Source: InformationWeek

The Right Business Intelligence Foundation for the Emerging Enterprise

�Complete BI system in a box

�

Oracle BI Suite Standard Edition One

�Based on Proven, Leading Components

�Attractively Priced for Smaller Deployments

�Ready to Grow with Your Business

�Flexible deployment options

�Seamless upgrade to enterprise versions

�BI Server

�Answers (Ad Hoc)

�Dashboards

�BI Publisher

EE�BI Server

�Answers (Ad Hoc)

�Dashboards

�BI Publisher

�Delivers (Alerts)

�Disconnected Analytics

Oracle BI

Enterprise Edition

Oracle BI

Standard Edition OneSE1

Oracle BI Standard Edition One PricingEnterprise-Quality BI for an SMB Price

SharedTechnology

�Database SE One

�Oracle Warehouse Builder

•$2,000 per user

•$295,000 per processor

•$1,200 per user

•Max 50 users and 2 CPUs

•Use of BI Server restricted to included Oracle database + one other database + unlimited flat files

�Disconnected Analytics

�Microsoft Office Add-In

Note: Pricing as of Jun 16, 2008. Refer to Oracle Price List for current Oracle pricing.

The Right Business Intelligence Foundation for the Emerging Enterprise

�Complete BI system in a box

�

Oracle BI Suite Standard Edition One

�Based on Proven, Leading Components

�Attractively Priced for Smaller Deployments

�Ready to Grow with Your Business

�Flexible deployment options

�Seamless upgrade to enterprise versions

Flexible Deployment OptionsStart small, but allow for growth

Oracle BI Publisher(Reporting / Publishing)

Example of how deployment can evolve over time:

1) Weekly actual revenue reporting

Oracle BI Server•Simplified business view and unified BI metadata

2) Actual vs. targets analysis

Oracle Interactive Dashboards

Oracle Answers(Ad Hoc Analysis)

Data Sources

Core Transaction System

•Simplified business view and unified BI metadata

•Calculation and integration engine

•Federated, optimized data access

analysis

Sales Targets in Excel

3) Dashboards for management

4) Ad-hoc analysis for business analysts Oracle Data Mart

Oracle Warehouse Builder (ETL)

5) Actuals copied to Datamart to improve query performance

�To add BI functionality available within EE

Seamless Upgrade to Oracle BI EEWhy You May Want to Upgrade

Oracle Delivers

Proactive detection & alerts

Oracle Disconnected Analytics

Full Analytics for Mobile Users

Oracle Office Plug-in

Leverage BI Information in

Excel & PowerPoint

�To take full advantage of prebuilt BI Applications*

SalesService &Contact Center

MarketingOrder

Management& Fulfillment

Supply Chain

FinancialsHuman

Resources

Oracle BI Applications

�To take full advantage of prebuilt BI Applications*

�To expand beyond 50 users or single 2 CPU server

*BI Applications CAN be deployed on top of BI SE One, but only up to 50 users

Seamless Upgrade to Oracle BI EENo Re-implementation. Simple License Upgrade.

• No need to migrate, update, or transform BI SE1 metadata, reports or dashboards

$100,000

$125,000

$150,000

$175,000

List Price

BI SE1 BI EE

• Incremental cost of $40,000 to go from 50 users of SE1 to 50 users of BI EE (plus Database SE1 license fee)

$0

$25,000

$50,000

$75,000

5 15 25 35 45 55 65 75 85 95

Named Users

List Price

Note: Pricing as of Jun 16, 2008. Refer to Oracle Price List for current Oracle pricing.

The Right Business Intelligence Foundation for the Emerging Enterprise

�Complete BI system in a box

�

Oracle BI Suite Standard Edition One

�Based on Proven, Leading Components

�Attractively Priced for Smaller Deployments

�Ready to Grow with Your Business

�Flexible deployment options

�Seamless upgrade to enterprise versions

Design and Build the data mart Extract Transform & Load

Data into the data mart

Oracle Warehouse Builder + Oracle DB SE OneEverything necessary for creating a “data mart” or “reporting DB”

Runtime Auditing and error tracking of

operational jobsDependency Management & Workflow of operational jobs

Now Positioned as BI Platforms LeaderGartner MQ for BI Platforms, 1Q07

* Magic Quadrant DisclaimerThe Magic Quadrant is copyrighted January 26, 2007 by Gartner, Inc. and is reused with permission. The Magic Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartners analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the Leaders quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Oracle.

“Gartner Magic Quadrant for Business Intelligence Platforms, 1Q07”, Kurt Schlegel, Bill Hostmann, Andreas Bitterer, January 26, 2007