Date post: | 22-Jan-2015 |
Category: |
Technology |
Upload: | jackie72 |
View: | 2,720 times |
Download: | 0 times |
© 2007 Oracle Corporation – Proprietary and Confidential
© 2007 Oracle Corporation – Proprietary and Confidential
The following is intended to outline our general product direction. It is intended for information
purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any
features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
<Insert Picture Here>
Oracle Business Intelligence & Analytics
Scot HouseSenior Solution Consultant
© 2007 Oracle Corporation – Proprietary and Confidential
Agenda
• Business Intelligence & Reporting Challenges• Oracle Solution• Customer Successes• Demonstration• Enterprise Performance Management Preview• Q&A
© 2007 Oracle Corporation – Proprietary and Confidential
<Insert Picture Here>
BI & Reporting Challenges
© 2007 Oracle Corporation – Proprietary and Confidential
Typical BI Challenges Faced by Organizations Today
• Siloed BI deployments across apps and departments• Fragmented view of information• No consistent definition of business metrics
• Are metrics such as product profitability, customer lifetime value, and marketing campaign ROI calculated consistently?
• Each analyst with a BI tool may have their own answer• Report-centric model with backlog of new requests in IT
• Top management requests get first priority, while needs of other Business users go unmet
• Few users have timely and actionable information needed to optimize actions and decisions• Particularly middle management and “front line” users
© 2007 Oracle Corporation – Proprietary and Confidential
How do I proactively manage risks of my receivables portfolio?
How does supplier performance impact customer satisfaction and revenue?
Ser
vice
S
ervi
ce
Customers
Sal
esS
ales
Mar
keti
ng
Mar
keti
ng
Dis
trib
uti
on
Dis
trib
uti
on
Fin
ance
Fin
ance
HR
/ W
ork
forc
eH
R /
Wo
rkfo
rce
Op
erat
ion
sO
per
atio
ns
Pro
cure
men
tP
rocu
rem
ent
Customers
Customers
Suppliers
Suppliers
Suppliers
Advanced Analysis Often Spans Heterogeneous Data Sources
How does call center agent tenure, training, & compensation affect efficiency and cross-selling performance?
© 2007 Oracle Corporation – Proprietary and Confidential
<Insert Picture Here>
Oracle Solution
© 2007 Oracle Corporation – Proprietary and Confidential
R 11i, 12Applications
Unlimited
R 11i.10, 12& Fusion
Applications
Customer ChoiceMove when ready
Oracle DBI
Oracle Discoverer
Maintain
Dashboards & Reports
Ad-hoc Query Analysis
Oracle Business
Intelligence EE Plus
Enhance
Dashboards & Reports
Ad-hoc Query Analysis
© 2007 Oracle Corporation – Proprietary and Confidential
Enabling the Insight-Driven Enterprise
1. Empower Everyone – Every person is provided with relevant, complete information tailored to their role.
2. Provide Real-time Intelligence – Deliver insight that predicts the best next step, and deliver it in time to influence the business outcome
3. Use Insight to Guide Actions – lead people to take action based on facts to optimize decisions, actions and customer interactions
Becoming an insight-driven enterprise will drive the next level of value creation and competitive advantage for organizations.
© 2007 Oracle Corporation – Proprietary and Confidential
Search
Pervasive Information Access Through a Unified BI Foundation
Ad-hoc Analysis
Interactive Dashboards
ProactiveDetectionand Alerts
MS Office& OutlookIntegration
Reporting & Publishing
Disconnected& MobileAnalytics
OLTP & ODSSystems
Data WarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
BusinessProcess
Multidimensional Calculation and Integration Engine
Integrated Security, User Management, Personalization
Intelligent Request Generation and Optimized Data Access Services
Essbase
Common Enterprise Information Model
DesktopGadgets
© 2007 Oracle Corporation – Proprietary and Confidential
Oracle Enterprise Performance Management SystemOracle Business Intelligence Foundation
Hot-Pluggable With Existing IT Investments
OracleKerberosiPlanetMSFT ADNovellCustom Others ..
Oracle Data Integrator (Sunopsis)Oracle Warehouse BuilderInformaticaAscentialOthers ..
Any JSR 168 Portal Oracle Data Mining, SPSS, SAS
Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards ..
Excel, Outlook,Lotus Notes ..
Oracle RDBMSOracle OLAP OptionMicrosoft SQL Server & Analysis ServicesIBM DB2TeradataEssbaseSAP BWXML, Excel, Text
Portals Data Mining Applications Desktop Tools
Security Data Access Data Integration
© 2007 Oracle Corporation – Proprietary and Confidential
Ad-hoc Query Capability
• Comprehensive subject areas available for Ad-hoc analysis
• New Calculated Fields• Available within Market
Leading BI Toolset• Easy to use Charting tool• Formatting• Widgets• Highlighting• Multi-language
© 2007 Oracle Corporation – Proprietary and Confidential
• Analytic Workflows• Guided Navigation and Conditional Navigation links
• Checks for specific conditions and displays (or not) a dashboard section, or a navigational link to either a report or a dashboard
• Action Links• Direct navigation from record to transactional while maintaining context
Guided Navigation & Action Links
© 2007 Oracle Corporation – Proprietary and Confidential
Integrated Security
• Launch Oracle OBI EE dashboard from Application Navigator
• Shared responsibilities between Oracle EBS and Oracle OBI EE
• Sign in only once in EBS
© 2007 Oracle Corporation – Proprietary and Confidential
Oracle BI Applications
Oracle BI Applications
Order Management& Fulfillment
SalesService &Contact Center
Marketing
Procurement & Supply Chain
FinancialsHuman
Resources
Other Data SourcesIVR, ACD, CTI
HyperionMS Excel
Syndicated
Oracle BI Server
Common Enterprise Information Model
• Add insight to CRM and ERP applications
• Easy to adapt and extend
• Tight integration with OLTP systems
• Works with existing IT environment
• Low TCO
© 2007 Oracle Corporation – Proprietary and Confidential
Oracle BI ApplicationsMulti-Source Analytics with Single Architecture
Travel& TransTravel
& TransAutoAuto Comms& MediaComms& Media
ComplexMfg
ComplexMfg
ConsumerSector
ConsumerSector EnergyEnergy Financial
ServicesFinancialServices
HighTechHighTech
Insurance& Health
Insurance& Health
LifeSciences
LifeSciences
Public SectorPublic Sector
Other Operational & Analytic Sources
Oracle BI Suite Enterprise Edition
Prebuilt adapters:
Sales MarketingOrder
Management& Fulfillment
Supply Chain
FinancialsHuman
Resources
PipelineAnalysis
TriangulatedForecasting
Sales Team Effectiveness
Up-sell / Cross-sell
Cycle TimeAnalysis
Lead Conversion
Employee Productivity
Compensation Analysis
HR Compliance Reporting
WorkforceProfile
TurnoverTrends
Return on Human Capital
A/R & A/PAnalysis
GL / BalanceSheet Analysis
Customer & ProductProfitability
P&L Analysis
ExpenseManagement
Cash FlowAnalysis
Supplier Performance
Spend Analysis
Procurement Cycle Times
Inventory Availability
EmployeeExpenses
BOM Analysis
OrderLinearity
Ordersvs. Available
Inventory
Cycle TimeAnalysis
BacklogAnalysis
FulfillmentStatus
CustomerReceivables
Campaign Scorecard
Response Rates
Product Propensity
Loyalty andAttrition
Market Basket Analysis
Campaign ROI
Service &Contact Center
Churn Propensity
Customer Satisfaction
ResolutionRates
Service RepEffectiveness
Service CostAnalysis
ServiceTrends
© 2007 Oracle Corporation – Proprietary and Confidential
Pre-mapped metadata, including embedded best practice calculations and metrics for Financial, Executives and other Business Users.
Presentation Layer Logical Business
Model Physical Sources
3
Prebuilt ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from SAP, PSFT, and other sources.
2 A “best practice” library of over 350 prebuilt metrics, Intelligent Dashboards, Reports and alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives
4
Prebuilt warehouse with more than 15 star-schemas designed for analysis and reporting on Financial Analytics
1
Oracle Financial Analytics Product Components
© 2007 Oracle Corporation – Proprietary and Confidential
<Insert Picture Here>
Value of Prebuilt BI Applications
© 2007 Oracle Corporation – Proprietary and Confidential
BI Approaches: Tools vs Applications
Federated Data Sources
SiebelOracle SAP R/3 PSFT EDW
Other
ETL
DW
Oracle BI Platform & Metadata
BI contentBI content
Comparison Points
Prebuilt BI Applications
Approach
Tools & Build
Approach
BI Content
Metadata Data Warehouse ETL
© 2007 Oracle Corporation – Proprietary and Confidential
These steps These steps require different require different types of BI and types of BI and DW technologyDW technology
License an ETL tool to move data from operational systemsLicense an ETL tool to move data from operational systemsto this DWto this DW
License interactive user access toolsLicense interactive user access tools
License / create information delivery toolsLicense / create information delivery tools These steps These steps typically take a typically take a
long time to long time to perfect as perfect as
knowledge of knowledge of best practices is best practices is
learnedlearned
Research analytic needs of each user communityResearch analytic needs of each user community
Set up user security & visibility rulesSet up user security & visibility rules
Perform QA & performance testingPerform QA & performance testing
Manage on-going changes/upgradesManage on-going changes/upgrades
Steps Required to Build a BI Solution
These steps These steps require require
significant significant resources with resources with
specialized specialized skills / expertiseskills / expertise
Develop detailed understanding of operational data sourcesDevelop detailed understanding of operational data sources
Build ETL programs for every data sourceBuild ETL programs for every data source
Build analytics for each audienceBuild analytics for each audience
Design a data warehouse by subject areaDesign a data warehouse by subject area
© 2007 Oracle Corporation – Proprietary and Confidential
Build from Scratchwith Traditional BI Tools Oracle BI Applications
Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others
Prebuilt DW design, adapts to your EDW
Role-based dashboards and thousands of pre-defined metrics
Easy to use, easy to adapt
Weeks or Months
Back-end ETL andMapping
DW Design
Define Metrics& Dashboards
Back-end ETL andMapping
DW Design
Define Metrics& Dashboards
Training / Roll-out
Training / Rollout
Months or Years
Oracle BI Applicationssolutions approach:
• Faster time to value• Lower TCO• Assured business value
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
Change the Economics of BI
© 2007 Oracle Corporation – Proprietary and Confidential
<Insert Picture Here>
Customer Success
© 2007 Oracle Corporation – Proprietary and Confidential
Oracle BI Success
© 2007 Oracle Corporation – Proprietary and Confidential
Media / Energy Aero / Industrial Insurance / Health Life Sciences Other
Communications Automotive Finance / Banking Consumer Goods High Tech
Business Intelligence CustomersBusiness Analytic Tools and Applications – Select References
© 2007 Oracle Corporation – Proprietary and Confidential
D E M O N S T R A T I O N
Oracle BI Applications
© 2007 Oracle Corporation – Proprietary and Confidential
<Insert Picture Here>
Oracle EPM
© 2007 Oracle Corporation – Proprietary and Confidential
Enterprise Performance Management SystemIntegrates Transaction, Intelligence, Financial Systems
Financial Performance Management
Financials HRSupply Chain ProcurementSales & CRM
Planning & Budgeting
Financial & Statutory Reporting
Metrics & Scorecards
Modeling Financial Management
Operational BI Systems
Operational Business
IntelligenceQuery & Analysis
Dashboards Alerts & Workflow
DataIntegration
OLAPData Warehouse
Enterprise/Operational Reporting
EnterprisePerformanceManagement
System
Transactional Systems
© 2007 Oracle Corporation – Proprietary and Confidential
InsightPerformance
Action
SetGoals
Plan
Monitor
Analyze
Report
Align
Industry’s First Enterprise Performance Management System
• Comprehensive
• Pervasive
• Hot Pluggable
© 2007 Oracle Corporation – Proprietary and Confidential
Oracle BI Suite Enterprise Edition PlusPervasive Information Delivery
OLTP & ODSSystems
DataWarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
BusinessProcess
Financial Performance Management Applications
InsightPerformance
Action
SetGoals
Plan
Monitor
Analyze
Report
Align
HyperionEssbase
Oracle BI Server
Common Enterprise Information Model
Reporting & Publishing
Financial ReportingBI Publisher
Interactive Reporting
SQR Production Reporting
Web Analysis
Ad hoc Analysis
ProactiveDetectionand Alerts
Microsoft Office
Interactive Dashboards
© 2007 Oracle Corporation – Proprietary and Confidential
SMB Market Offering New Oracle BI Suite Standard Edition One
Oracle DB SE One
Oracle BI Server
Ad hoc Analysis
Interactive Dashboards
Reporting & Publishing
OLTP & ODSSystems
DataWarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
Oracle Warehouse Builder
• Complete BI system in a box
• Pre-integrated, single install
• Affordable $1000/NUP
• Proven, leading BI solution
• Designed with business users in mind
• Ready to grow with your business
BENEFITS
FEATURES
© 2007 Oracle Corporation – Proprietary and Confidential
Introducing: Oracle’s Enterprise Performance Management System
OLTP & ODSSystems
Data WarehouseData Mart
SAP, Oracle, Siebel,PeopleSoft, Custom
ExcelXML
BusinessProcessEssbase
Fusion Middleware
Business Intelligence Foundation
Financial Performance Management Applications
Operational BI Applications
Web Office Desktop Mobile Embedded
© 2007 Oracle Corporation – Proprietary and Confidential
One Solution for Enterprise BI
OracleBI Suite
Enterprise Edition
Plus
Hyperion BI
Interactive ReportingProduction ReportingFinancial ReportingWeb Analysis
Oracle BI Suite
Enterprise
Edition
© 2007 Oracle Corporation – Proprietary and Confidential
R 11i, 12Applications
Unlimited
R 11i.10, 12& Fusion
Applications
Customer ChoiceMove when ready
Oracle DBI
Oracle Discoverer
Maintain
Dashboards & Reports
Ad-hoc Query Analysis
Oracle Business
Intelligence EE Plus
Enhance
Dashboards & Reports
Ad-hoc Query Analysis
© 2007 Oracle Corporation – Proprietary and Confidential
AQ&
© 2007 Oracle Corporation – Proprietary and Confidential