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Oracle Buys Vitrue Adds Leading Social Marketing and Engagement Platform to the Oracle Cloud June 29, 2012

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Oracle is currently reviewing the existing Vitrue product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Vitrue’s product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by Vitrue or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is intended for information purposes only, and may not be incorporated into any contract. Cautionary Statement Regarding Forward-Looking Statements This presentation contains certain forward-looking statements about Oracle and Vitrue, including statements that involve risks and uncertainties concerning Oracle's acquisition of Vitrue, anticipated customer benefits and general business outlook. When used in this presentation, the words "anticipates", “can", “will”, "look forward to", "expected" and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Vitrue, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this presentation due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business may change or deteriorate, and Oracle or Vitrue may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or Vitrue. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this presentation. Neither Oracle nor Vitrue is under any duty to update any of the information in this presentation.

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The Announcement • Oracle buys Vitrue

• Adds leading social marketing and engagement platform to the Oracle Cloud • Transaction has closed

• About Vitrue • Private company based in Atlanta, GA • Cloud-based platform enables marketers to centrally create, publish, moderate, measure and

report on social marketing campaigns • Award-winning solution manages over 1.3 billion social interactions across more than 500 brands

• Combination expected to help organizations deliver a unified social experience across customer interactions • Enables meaningful customer engagements with consistent brand experiences across all channels

and media • Measures effectiveness and improves return on investment for social sales and marketing

campaigns across paid, owned and earned media • Enhances customer service through real-time responsiveness and high touch engagement

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The Proliferation of Social Media

• Social networking sites now reach 82% of the world’s online population* • The average time spent on social media by users grew by 35% in 2011* • Business pages have grown to 3.2 million on Facebook

200 million tweets per day

900 million active users 4+ billion videos viewed per day

150 million active users

Source: *comScore Media Metrix, Oct. 2011. Other data from Social Media Companies’ publicly available information

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Rapid Pace of Change is Driving New Behaviors

Enable

Interact

Connect

Update

…increasing our expectations of the companies we do business with.

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Fundamental Shift in How Organizations Manage their Social Media Interactions

Fans and Followers

Engagement and Brand building

One-off Execution

Centralized Management

Opportunistic Return on Investment

Single Channel

Multiple Social Media Sites

FROM: TO: •Deliver timely response through integrated

workflow and view of global holistic information on customer social interaction

•Measure influence, engagement and relationships across all media

• Provide comprehensive view of social activities across marketing, sales and customer service

• Enable targeted communication to any device across all social networks

REQUIREMENTS:

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Vitrue Social Marketing and Engagement Establish, Build and Grow Brands via Social Media

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Vitrue Platform Manages over 1.3 Billion Social Interactions Across More Than 500 Brands

“Digital and social media are essential companions to today’s viewing experience, with the rise of social media networks giving sports fans worldwide an incredibly engaging, real-time avenue to enrich their consumption experience. Partnering with Vitrue allows us to explore and expand our social efforts by creating new interactive experiences.” VP & GM of Digital, NBC Sports Digital Media

* Customer Information and Logos Provided by Vitrue

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Oracle + Vitrue: A Compelling Combination Delivers a Comprehensive Social Relationship Platform Social Marketing

• Enable scalable content and community management • Measure and optimize engagement with social audiences across multiple

social networks Social Selling • Identify influencers or prospective buyers with social data • Capture leads to give sales people highly targeted prospects Social Commerce • Leverage opt-in social profiles to present personalized recommendations,

discounts and purchases • Across multiple touch-points and interaction channels Social Service • Provide listening and monitoring tools • Track and respond in real time to customer service requests on social

networks Social Intelligence • Measure and provide cross-channel conversion tracking data • Prioritize social data collection to measure performance • Build social analytics that mirror business goals for standard reporting and

efficient ad-hoc reports

Social Marketing

Social Selling &

Commerce

Social Service

Social Intelligence +

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