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Presentation Transcript

1. Oracles EPM System Positioning & Messaging Christopher Lyle RVP

Titan Technologies

2. AGENDA Overview Legacy EPM/BI Product Evolution Oracle EPM Sys temPositioning & Messaging Oracle EPM System Support Strategy Oracle EPM

System Migration & Pricing Strategy How to work with Oracle Oracles Demo

Image for Partners Oracles EPM System Roadmap Strategy Summary Q&A

3. Overview

4. Oracles Vision for: Enterprise Performance M anagement Mov ing from

operational to management excellence. John Kopcke Senior Vice President

EPM Global Business Unit Oracle Corporation

5. Operational Processes Are Well Defined Thats Why Customers

Implemented ERP/CRM/ Based o n Michae l E. Porters Value Chain Inboun d

Logistics Operations Marketing & Sales Service Outbound Logistics Firm

Infrastructure Human Resource Management Technology Development

Procurement Invest to Retire Source to Procure Procure to Pay Order to Cash

Develop to Release

6. Oracles EPM Vision: Extend Operational Excellence to Manag ement

Excellence Time Competitive Advantage OPERATIONAL EXCELLENCE

MANAGEMENT EXCELLENCE

7. To Achieve Management Excellence SMART AGILE ALIGNED Rationalize

Your Management Systems Leverage Best Practices and Advanced

Integration Share Insights Across the Extended Enterprise

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8. Leadership Product Strategy Industrys First Complete & Integrated End-to-

End EPM System Comprehensive Applications Common Enterprise

Information Model Pervasive Information Delivery Layer Powerful OLAP

Technology Oracle is Defining and Driving the Competitive Agenda

Competitors att empting to respo nd to Oracles Strategy Competitor revenue

declines vs. Oracles strong growth

9. Rigorous and Focused Acquisition Strategy Four Specific Criteria for each

transaction Consisten t with Oracles vision and logical footprint Consisting of

complementary product s Standards-based Running on compatible

architectures Strategic Fit 1 Significant number of customers in common Drive

retention rate and multiple cross and up-sell opportunities Sales Fit 2 Capable

of being integrated within six months Can utilize Oracle operations and

infrastructure immediately Integration Fit 3 Purchase price conforms to

rigorous valuation metrics Contributes t o Oracles stated 5-year growth plan

of 20%+ annual earnings growth Financial Fit 4

10. The majority of customers are purchasing and implementing BI and CPM

as disp arate point solutions , which weaken their ability to achieve pervasive

BI or to link BI platform and CPM suites capabilities into an integrated

continuum to drive business transformation from the s trategic level to th eproces s level What Gartner is Saying Source: Employ a Coordinated

Approach to BI and CPM, April 2007

11. Oracles Enterprise Performance Management System BI Applications

EPM Workspace OLTP & ODS Systems Data Warehouse Data Mart SAP,

Oracle, Siebel, PeopleSoft, Cus tom Excel XML Business Process OLAP Fusion

Middleware Business Intelligence Foundation BI Applications Performance

Management Applications

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12. Pervasive Information Access Through a Unified BI Foundation BI

Applications OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle,

Siebel, PeopleSoft, Custom Excel XML Business Process OLAP Fusion

Middleware Business Intelligence Foundation BI Applications Performance

Management Applications EPM WORKSPACE Web Alerts Office Mobile

Desktop Search

13. Leverages Fusion Middleware OLTP & ODS Systems Data Warehouse

Data Mart SAP, Oracle, Siebel, PeopleSoft, Cus tom Excel XML Business

Process OLAP SOA FUSION MIDDLEWARE Data Quality Data Integration

MDM Identity Management Content Management Business Process

Management EPM Workspace Business Intelligence Foundation BI

Applications Performance Management A pplications

14. Market Leading Performance Management Applications BI Applications

OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel,

PeopleSoft, Cus tom Excel XML Business Proces s OLAP PERFORMANCE

MANAGEMENT APPLICATIONS Strategy Management Business Planning

Profitability Management Financial Reporting & Compliance EPM Workspace

Fusion M iddleware Business Intelligence Foundation BI Applications

15. Comprehensive BI Applications OLTP & ODS Systems Data Warehouse

Data Mart SAP, Oracle, Siebel, PeopleSoft, Cus tom Excel XML Business

Process OLAP Sales Svcs. Mktg. Order Mgmt. BI APPLICATIONS Supply

Chain HR Finance Contact Center EPM Workspace Fusion Middleware

Business Intelligence Found ation Performance M anagement Ap plications

16. Highly Scalable BI Founda tion EPM Workspace OLTP & ODS Systems

Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel

XML Business Process OLAP Fusion Middleware BI Applications

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Performance Management Applications BUSINESS INTELLIGENCE

FOUNDATION Essbas e BI Server Predictive Analytics Common Ente rprise

Information Model

17. Legacy BI/EPM Product Evolution

18. The Hyperion Modules Pre-System 9 QIQ Visual Explorer Excel Ad d-In

Reports Analyzer Intelligence SQR Essbase EAS/EIS OLTP DW Files Legacy

SAP Portal MDB ODS/BCS Financial Applications

19. The Hyperion Modules Pre-System 9 QIQ Visual Explorer Excel Ad d-In

Reports Analyzer Intelligence SQR OLTP DW Files Legacy SAP Performance

Suite MDB Foundation Essbase EAS/EIS Financial Applications

20. The Hyperion Modu les System 9 QIQ Visual Explorer Excel Add-In

Reports Analyzer Intelligence SQR OLTP DW Files Legacy SAP MDB

Foundation Performance Suite Essbase EAS/EIS Foundation Financial

Applications

21. The Hyperion Modules System 9 Dashboard Builder Visual Explorer

SmartView Financial Reporting Web Analysis Interactive Reporting SQR

Production Reporting OLTP DW Files Legacy SAP MDB Foundation Essbase

EAS/EIS Workspace Financial Applications

22. Oracles Business Intelligence Evolution 1997 2001 2005 2007 XML Excel

Flat Files Multi- Dimens ional SAP BW Oracle Microsoft SQL Server Teradata

IBM DB2 OLTP ODS Data Warehou se Data Marts BI Server MS Office Other

BI Tools Portals Other Applications Oracle, MSFT AD, Sun iPlanet, Novell

Others Pipeline Analysis Triangulated Forecasting Sales Team

Effectiveness Up-sell / Cross-sell Discounting Analysis Lead Conversion

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Receivables / Payables Analysis Customer Profitability Product Profitability

Regulatory Compliance Expense Management Cash Flow Analysis Churn

Propensity Customer Satisfaction Resolution Rates Service Rep Effectiveness

Service Cost Analysis Service Trends Campaign Scorecard Response Rates

Product Propensity Loyalty and Attrition Market Basket Analysis Campaign

ROI Supplier Performance Inventory Analysis Procurement Cycle Times

Inventory Availability Employee Expenses BOM Analysis Employee

Productivity Compensation Analysis Compliance Reporting Workforce Profile

Turnover Trends Return on Human Capital Sales Analytics Financial

Analytics W orkforce Analytics Supply Chain Analytics Service & Contact

Center Analytics Marketing Analytics Travel & Trans Auto Comms. & Media

Complex Mfg. Consumer Sector Energy Financial Services High Tech

Insurance & Health Life Sciences Public Sector Other Operational & Analytic

Sources Prebuilt adapters: BI Platform Proactive Detection and Alerts

Disconnected Analytics Ad-hoc A nalysis MS Office Plug-in Reporting &

Publishing Interactive Dash boards OLTP & ODS Systems Data Warehouse

Data Mart SAP, Oracle Custom Apps Files Excel XML Business Process

Calculation and Integration Engine Intelligent Caching Services Simplified

Business Model and Abst raction Layer Intelligent Request Generation and

Optimized Data Access Services TIME Relational Oracle Discoverer (Disco)

Data Mining Oracle Data Mining Transformation OWB (ELT) REGION TIME

PRODUCT OLAP Relational Transformation OLAP Data Mining

23. Oracles EPM System Positioning & Messaging

24. Oracle BI Suite Enterprise Edition (OBIEE) Comprehens ive, Integ rated BI

Suite OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle

PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Oracle BI

Server Common Enterprise Information Model Advantages : Consolidate and

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standardize BI tools Unified BI metadata and infrastructure Seamless BI user

experience Intelligent Caching Services Data Federation Intelligent Alerting

Reporting & Publishing Ad hoc An alysis Proactive Detection and Alerts

Microsoft Office Interactive Dashboards

25. Oracles Strategic EPM System Direction Oracle BI Enterprise Edition Plus

(OBIEE+) Hyperion Sys tem 9 BI+ Tools Interactive Report ing SQR Production

Reporting Financial Reporting Web Analysis Oracle BI Enterprise Edition

(OBIEE) BI Publisher

26. Oracle BI Enterprise Edition Plus (OBIEE+) OLTP & ODS Systems Data

Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files

Excel XML Business Process Performance Management Applications

Hyperion Essbase Oracle BI Server Common Enterprise Information Model

Extend ODBC Insight Performance Action Set Goals Plan Monitor Analyze

Report Align Reporting & Publishing Financial Reporting BI Publisher

Interactive Reporting SQR Production Reporting Web A nalysis Ad hoc

Analysis Proactive Detection and A lerts Microsoft Office Interactive

Dashboards

27. Oracle BI Publisher Structu red Pixel-Perfect Reporting Templates XML EDI

EFT Email Printer Fax Repos itory e-Commerce Output Formats Des tinations

Oracle 10g, Oracle BI EE, Oracle BI Apps SQL Server E-Bus iness Suite,

PeopleSoft, JDE, Siebel, SAP BI Publisher Data Source Word Acrobat JDev

Layout Tools PDF RTF HTML Excel XML Spy Scriptura Others Web Services

Custom Applications XSL

28. What do y ou get when you buy a BI tool? Today, Who would build

an ERP system?


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29. Oracle BI Enterprise Edition Plus (OBIEE+) w/ BI Applications OLTP &

ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel,

Custom Apps Files Excel XML Business Process Performance Management

Applications Hyperion Essbase Oracle BI Server Common Enterprise

Information M odel DW Sch ema Packaged ETL Maps Extend ODBC Insight

Performance Action Set Goals Plan Monitor Analyze Report Align Reporting

& Publishing Financial Reporting BI Publisher Interactive Reporting SQR

Production Reporting Web An alysis Ad ho c Analysis Proactive Detection

and Alerts Microsoft Office Interactive Dashboards Oracle BI Applications

Sales Service & Contact Center Marketing Order Mgmt & Fulfillment Supply

Chain Financials Human Resources

30. Complete Suite of BI Applications Other Operational & Analytic Sources

Oracle Business Intelligence Enterprise Edition Plus (OBIEE+) Prebuilt

adapters: Sales Service & Contact Center Marketing Order Management &

Fulfillment Supply Chain Financials Human Resources Pipeline Analysis

Triangulated Forecasting Sales Team Effectiveness Up-sell / Cross-sell Cycle

Time Analysis Lead Conversion Employee Productivity Compensation

Analysis HR Compliance Reporting Workforce Profile Turnover Trends

Return on Human Capital A/R & A/P Analysis GL / Balance Sheet Analysis

Customer & Product Profitability P&L Analysis Expense Management Cash

Flow Analysis Supplier Performance Spend Analysis Procurement Cycle

Times Inventory Availability Employee Expenses BOM Analysis Order

Linearity Orders vs. Available Inventory Cycle Time Analysis Backlog

Analysis Fulfillment Status Customer Receivables Campaign Scorecard

Response Rates Product Propensity Loyalty and At trition Market Basket

Analysis Campaign ROI Churn Propensity Customer Satisfaction Resolution

Rates Service Rep Effectiveness Service Cost Analysis Service Trends Travel


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& Trans Auto Comms & Media Complex Mfg Consumer Sector Energy

Financial Services High Tech Insurance & Health Life Sciences Public Sector

31. Oracle Business Intelligence Applications Speeds Time To Value and

Lowers TCO Build from Scratch with Traditional BI Tools Oracle BI

Applications Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP,

others Prebuilt DW design, adapts to your EDW Role-based dashbo ards and

thous ands of pre-defined metrics Easy to u se, easy to ad apt Weeks or

Months Back-end ETL and Mapp ing DW Design Define Metrics &

Dashboards Back-end ETL and Mapping DW Design Define Metrics &

Dashboards Training / Roll-out Training / Rollout Mon ths or Years Source:

Patricia Seybold Research, Gartner, Merrill Lynch , Oracle Analys is Oracle BI

Applications so lutions approach: Faster time to value Lower TCO Ass ured

bus iness value

32. Oracle Financial Analytics Product Components Pre-built ETL to extract

data from over 3,000 operational tables and load it into the DW, sourced from

SAP, PSFT, Oracle EBS and other sources. 2 A best practice library of over

360 pre-built metrics, 30 Intelligent Dashboards, 200+ Reports and several

alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and

Executives 4 Pre-mapped metadata, including embedded best practice

calculations and metrics for Financial, Executives and other Business Users.

Presentation Layer Logical Business Model Physical Sources 3 Pre-built

warehous e with 16 star-schemas designed for analysis an d reporting on

Financial Analytics 1

33. Tight Integration with Oracle ERP Apps Action Links navigate from

analytical to operational Action Links Seamless navigation from analytical

information to transactional detail while maintaining context within Oracle EBS,


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Siebel CRM, and PeopleSoft Enterprise

34. Oracle BI Apps Security Integration Tight security integration with Oracle

Applications Oracle BI Foundation Right con tent s hown to th e right user

Supports iPlanet, Novell, MSFT AD, Oracle Identity Directory (OID), and

others Tightly integrated security model Oracle BI Applications Sales Service

& Contact Center Marketing Order Management & Fulfillment Supply Chain

Financials Human Resources Object Security User Security Data Security



Reporting Financial Reporting Web Analysis Extend Oracle BI Applications

Oracle BI Enterprise Edition (OBIEE) BI Publisher

36. Traditional BI Tools Are Designed for . Historical Reporting & Analysis,

not Forward Looking Analysis Historical Reporting Forward Analysis Which

custo mers spend the most? What did this cust omer buy? What is the Q4

revenue forecast? Which cus tomers are most profitable? What is th is

custo mer likely to buy next? Wh at if demand falls sh ort of forecast? Wh at

happened? Wh at if?

37. Hyperion Essbase Extends BI with Advanced OLAP Analysis Powerful

calculations Custom analytic applications requiring Multi-user write back

Financial Intelligence Store Profitability Inventory Forecasting Volume Change

Analysis Limited IT support Immediate Response Structure your

bus iness

38. Oracle OLAP Option Accelerating Oracle Data Warehouse Performance

Embedded OLAP Open SQL Acces s Cube Aware Materialized Views

Enterprise Ready: Oracle RAC, Grid Computing Fas ter query performance Cost


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effective Secure BENEFITS FEATURES Embedded Manageable Ente rprise

Ready

39. Essbase as source to OBIEE+ Available now + For OBI Customer Access

all data managed by Essb ase Essb ase d ata can participate in Common

Enterprise Information Mod el For Essbase Customer Essb ase data an d

calculations made available to OBIEE users "This information is not a

commitment to deliver any material, code, or functionality. The development,

release, and timing of any features or functionality d escribed remains at the

so le discretion of Oracle" Files Excel XML OLTP & ODS Systems

Common Enterprise Information Model BI Server Data Warehouse Data Mart

Essbase Ad hoc Analysis Interactive Dashboards Reporting & Publishing

Proactive Detection and Alerts MS Office & Outlook

40. OBIEE+ as Source to Essbase Available now (Essbase Studio in EPM

System 11) For Ess base Custo mer Ess base can access all sources mapped into

Common Enterprise Information Model Essbase drill through to the OBIEE+

mapped data Essbas e Studio can map OBIEE+ data for Essbase u se Essbas e

can us e BI Apps as a data s ource For OBI Customer Essbase what-if can be

applied to OBIEE+ mapped data Common Enterprise Information M odel BI

Server Files Excel XML OLTP & ODS Systems Data Warehous e Data Mart

Essbase Essbase Studio




Hyperion Ess bas e Oracle BI Enterprise Edition (OBIEE) BI Publisher

42. PM Applications: Planning & Budgeting Product Strategy Oracle

Confidential. For Internal Use Only. * No product releases planned after


13/25



December 2007 ** Sustaining Support Extended through December 2009

43. PM Applications: Financial Consolidation Product Strategy Oracle

Confidential. For Internal Use Only. Applications Unlimited Applications

Unlimited Applications Unlimited

44. Accountings Closing Process USER: Controller DATA: Historical

Financial Data Quality Increases Control; Reduces Risk OUTPUT:

Management & Statutory Reporting Finances Budgeting Process USER: Mgr.

Fin. Planning & Analysis (FP&A) DATA: Short Term Planning & Forecast

Planning, Forecasting & Allocations Ass ign/Transfer Ownership; W orkflow

OUTPUT: Profit & Loss (P&L) Statements Treasurys Impact Analysis USER:

Mgr. Mergers & Acquisitions (M&A) DATA: Long Term Forecast Test

Strategies Contingency Plans Performance Impact Debt Management

OUTPUT: Balance Sheet & Cash Flow Financial Applications

45. Financial Data Quality Management Quality of Data Consolidations

Faster Close Eliminate Bottlenecks Improve Communication Deployments

Migrations to New Applications Visibility / Transparency Audit Trail Map

Changes Data Quality & Checking Error Identification Error Notifications

Compliance Support Standard, Repeatable Process Strict Internal Controls

Each User All Actions All Data

46. Data Integration Management Data Adapters Hyperion System 9

integrated with your data Part of Hyperion System 9 Data Management

Services Based upon OEM agreement with Informatica with PowerCenter

Successor product to HAL for data integration Typical Usage An alytic

Services Metadata and numeric data Extraction & Loading Financial

Management Data extraction & loading Performance Scorecard Metadata and

numeric data Extraction & Loading


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47. Analysis across the Enterprise Balanced Scorecard Collaborative certified

application Articulate Strategy, Accountability & Goals Align Enterprise with

Plans and Objectives W eb based forum Messag e Boards Discuss ion Threads

Integrate Scorecarding with Dashboards and Reporting Performance

Scorecard

48. Hyperion Profitability & Cost Management An Analytical Application that

enables Accu rate measurement, allocation and management o f cost and

revenues Computation of Profitability for business segments Profitability

measurement by using cos t decomposition, consumption-based costing, and

scenario playing Hot-Pluggable with existing IT investments Designed for the

bus iness use r

49. Grid results returned from cube that has members whose text match with

that in the search s tring. The first two key words are broken down to its

children Smart Search Google One Box Integ ration

50. Smart Space Gadgets with Microsoft Vista Always On Personalized

Gadgets Collaboration

51. Smart View Personalized Data Slices Database slices User defined

Distributable Default: Queries POV User options Filtered database views: Ex:

only see 4 of 12 dimensional model Anchor other dimensions




Hyperion Essbase Hyperion PM Applications Oracle BI Enterprise Edition

(OBIEE) BI Publisher


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53. Oracles EPM System OLTP & ODS Systems Data Warehouse Data Mart

SAP, Oracle PeopleSoft, Siebel, Custom Ap ps Files Excel XML Bus iness

Process Performance Management Applications Hyperion Essbase Oracle BI

Server Common Enterprise Information Mod el DW Schema Packaged ETL

Maps ODBC EPM Workspace Foundation Insight Performance Action Set

Goals Plan Monitor Analyze Report Align Reporting & Publishing FinancialReporting BI Publisher Interactive Reporting SQR Production Reporting Web

Analysis Ad hoc Analysis Proactive Detection and Alerts Microsoft Office

Interactive Dashboards Oracle BI Applications Sales Service & Contact Center

Marketing Order Mgmt & Fulfillment Supply Chain Financials Human

Resources

54. Oracles Support Strategy

55. Support Strategy Protect, Extend and Evolve Strategic Product Oracles

lead solution for new opportunities Applications Unlimited Oracle's plan to

continue providing enhancements & support Lifetime Support Premier s

upport (from GA date) 5-year support policy for Oracle Technology and

Application products Extended suppo rt (additional fee) Support for an

additional 3 years for sp ecific releases Sustaining su pport Receive technical

supp ort as long as products are licensed/maintained Oracle Confidential. For

Internal Use Only.

56. BI Product Disposition Function Strategic BI Products Engine OBI EE+; BI

Server Dashboards OBI EE+; Dashboards Ad hoc query OBI EE+; Answers+

(11g) Pixel-perfect Reporting OBI EE+; BI Publisher Alerting OBI EE+; Delivers

Office OBI EE+; Hyperion SmartView Balanced Scorecard Hyperion Scorecard,

eventually OBI Scorecard 11g Financial Reports Hyperion Financial Reporting

Protect, Extend , Evolve Strategic BI Products Discoverer OBI EE+ Web


16/25



Analysis OBI EE+; Answers+ 11g Interactive Reporting OBI EE+; Dashboards

SQR Production Reporting OBI EE+; BI Publisher Oracle Scorecard New - OBI

Scorecard 11g Peop leSoft Scorecard New - OBI Scorecard 11g

57. Oracles Migration & Pricing Strategy

58. Migration Scenario #1 Existing Custo mers * Pre System 9 BI+ Tools

Customer Enable to System 9 Expand Existing v8 Deployment Additional v8

Users By Role Addition al v8 CPUs Enablement Fees at 15% of New Oracle List

Price Move to OBIEE + 1. Enable to System 9 2. License Migrate to OBIEE+ at

List to List Price Extend Hyperion Ess bas e OBIEE Cus tomer Move t o OBIEE +

OBIEE+ Upgrade * Assumes Current on Maintenance

59. Migration Scenario #2 Existing Customer from USER to PROCESSOR *

Existing Customer Define Value of DESIRED PROCESSOR Licenses Enable to

System 9 (Hyperion Only) (15% List) Des ired Process or Price Value of

Existing Licens es Define Value of EXISTING USER Licens es * Ass umes

Current on Maintenance

60. Customer Migration Benefits Pre-System 9 Customers to System 9 Move

from Hyperion to Oracle pap er All Users get Zero Client w/View & Query

Generation All Users get Dashboard Builder Include Smartview & Smartspace

Impact Manager included with Interactive Reporting Test & Development

included for modules owned New Dual-Core process or matrix pricing Unify

maintenance term Removal of Tiers & Deployments (For existing System 9

clients) All modules include web components Single Type User Licensing

System 9 Cust omers to OBIEE+ Defined & Optiona l Semantic Layer Include

Oracles complete BI Content Creation Tools

61. PRICE LIST OBIEE+ & OBIEE Segments


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62. PRICE LIST Hyperion EPM Applications

63. PRICE LIST BI Applications

64. PRICE LIST BI Applications

65. How to work with Oracle

66. Oracles North America Sales Organization Commercial Applications John

Boucher Public Sector Mark Johnson Apps & Tech Global Business Units

Keith Block Charles Phillips Strategic Accounts: Applications Matt Mills NA

Technology Organization : Tony Fernicola

67. Oracles North America Sales Organization Commercial Applications Public

Sector Global Business Units Strategic Accounts : Applications North

America: Technology CRM Apps ERP Apps EDGE Fusion Middleware &

Technology Industry-Specific A pplications EPM Databas e

68. NA Sales Applications & A&C Organization Infrastructure Field Sales

Alliances / Channels Indus try Solutions/Initiatives Executive Awareness

Strategic SIs Growth / Best o f Breed AIA, GRC, PLM, EPM Specialty Alliances

Accelerate Program CRM On-Demand Apps Resellers 250+ Top Accts &

Verticals Industry Aligned All Heathcare, Higher Ed, Retail Strategic Accts

(NASA) Large Enterprises to Small and Medium Size companies Co-sell and

Re-sell model Commercial Accts Public Sector Accts Federal, State & Local

Covering Apps and Tech OPN Marketing Operations Enablement Partner

Management Group, Partner Interaction, Programs, and Policies Systems,

Finance, M&A Product, Industry, Sales / Pre-Sales / Implementation, Prof.

Development Demand Generation, Initiatives & Programs, Events, Self-Service

Resources


18/25



69. Oracle Sales Reps Compensation EPM Reps Hyperion PM Apps Essbase

w/ Planning (PRIME) Essbase Stand-Alone (PRIME) DRM BI Apps Reps BI

App s ERP Reps ERP Ap ps SPIF (PM Apps) Tech Reps OBIEE+ (OBIEE, HYSL

BI+) Ess base Stand-Alon e (Co-Prime) Datab ase BI Reps OBIEE+ (OBIEE,

HYSL BI+) Ess bas e Stand -Alone (Co-Prime) FMW Reps FMW Products

70. Market Maker Initiative Methodology Co-Development Momentum

Revenue Partnering Based On Accoun t Specific Situations Partner Developed

Solution Example: extensions, integration, customizations etc Tactical Strategic

Partner Service Solution Collateral based partner solution, value proposition,

Must be sp ecific to Oracle products Strategic joint Investment to dev elop

unique industry & ho rizontal so lutions HIGHLY DIFFERENTIATED &

HIGHLY REPEATA BLE White Space DIFFERENTIATED & REPEATABLE

Joint Targeted Go-to- Market around specific Partner Offerings DEAL

DRIVEN Low Repeatability Level III Level II Level I Level 0

71. Increase Focus On Initiative Based Revenue FY06 FY07 FY10 FY08 FY09

Cosell/ Rese ll $ Level 0 Deal Driven (Momentum) Level I & II Partner

Service Offerings Level III Strateg ic Co-Development Y% X% Set Baseline

For FY09 Set FY10 Growth Targets

72. Market Maker Initiative Template Overview Marketing/Communications

Value Proposition Pipeline Development Exec Meetings: Marketing Activities

(seminars, etc.): List roadshows (cities), mailers, seminars, Industry events,

etc. Investments: what will above cos t; what is Oracle Cost and what is partner

investing Partner: Description: Brief, to the point, 25 words or less Target

Customers: Name Industry or Geo Level: I, II or III Asset Description: Describe

Ass et Partner brings to The initiative and value IBU/Marketing/Focus For

Growth Key Theme: Products: Value Partner Brings: What unique value does


19/25



partner bring To the problem space and product kno wledge why do this

With this partner Partner Sponsor: Revenue Target: Partner Account s:

Describe accounts partner providing: ex: top 20 Hi-Tech accounts; list if

available or pu t in table below Oracle Accounts : Ex: All PSFT ICM

Accounts in Northeast Customer Lead Source Industry LOB Client 1 Partner

Hi-Tech NASA Client 2 Partner Hi-Tech NASA Client 3 Joint Hi-Tech

Commercial Client N Oracle Hi-Tech Commercial

73. Oracles Demo Image for Partners

74. Demonstration Environment Strategy Partner Options (A) OBIEE+,

Essbase, BI Apps Demo Image - LINUX (BIC2GO) VMWare, No Hyperion

EPM AVAILABLE NOW (B) TDS - Technology Demons tration Services

Hosted Environment for EPM & BI Standard Demonstrationhttp://www.oracle.com/partners/sales AVAILABLE NOW (C) Build Own

Environment with Data & App lication Extracts Hyperion EPM (9.3.1) &

Hyperion BI+ (9.3.1), No OBIEE SETUP Doc AVAILABLE DEMO

CONTENT/SCRIPTS See Windo ws Demo Environment Project Option D (D)

Windows Demo Environment Project Leverage OPN Partner to

Build/Manage Image, not Oracle Multiple op tions to choose Microsoft VHD

Program, Full Microsoft Image, Partner Microsoft Image January/February

2009

75. Demonstration Environment Strategy Windows Demo Images

Purchase Options OPTION 1: MICROSOFTS VHD PROGRAM (similar to

VMWare) target FEB 1 Would require NO Windows license by the partner

Image wou ld expire in 30 days. Re-install the DVDs for another 30 days. COST:

approx. $300 for a set o f DVDs USAGE: Only 1 copy n eeded for entire Partner

site OPTION 2: FULL MICROSOFT IMAGE (VMWare) target FEB 1 COST:


20/25



approx. $500 + Windows Server 2003/Office Pro ($1,000) per VMWare Image

USAGE: 1 copy needed per individual OPTION 3: EXTRACT/RESTORE

target MAR 1 Use "PC Mover" to t ake the files extracted from the

Oracle Windows Demo image and "resto re" them on the third

party W indows VM image. The pu rchaser would need to h ave their own

Windows/Office license and follow a script to configure manual steps. COST:

approx. $500 for a set o f DVDs USAGE: Only 1 copy n eeded for entire Partner

site ***** Purchase Price not final yet *****

76. Oracles Roadmap Strategy

77. Safe Harbor Statement - Futures The following is intended to outline our

general product direction. It is intended for information purpos es only, and

may not be incorporated into any contract. It is not a commitment to deliverany material, code, or functionality, and should not be relied upon in making

purchasing decisions . The develop ment, release , and timing of any features or

functionality d escribed for Oracles products remains at the s ole discretion of

Oracle.

78. OBIEE & Hyperion System 9 BI+ Tools OBIEE+ Roadmap Hyperion BI+

9.3.1 Hyperion BI+ 9.5 (11.1.1) General Availability Sept 2007 Kennedy

release Oracle integration "This information is not a commitment to

deliver any material, code, or functionality. The development, release, and

timing of any features or functionality d escribed remains at the s ole discretion

of Oracle&quot ; OBIEE 11g Major release Hyp erion integ ration OBIEE

10.1.3.3.1 Essbase integration OBIEE 10.1.3.3 General Availability 11.1.1.0.0

Kennedy WINDOWS (Q4) 11.1.1.1.0 Shelley UNIX (Q2) 11.1.1.2.0

Dickens Localized-Intl (Q3)

79. OBI & Hyperion Integrat ion Releases Hyperion EPM 9.3.1 Oracle |


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Hyperion EPM System 11 Major release Oracle integration Calc Manager

Essbase Studio Profitability M gmt "This information is n ot a

commitment to deliver any material, code, or functionality. The development,

release, and timing of any features or functionality d escribed remains at the

sole discretion of Oracle" OBI EE 11g Major release Hyperion

integrat ion Action Framework Advanced Visualization OBI EE 10.1.3.3.2

Essbase integrat ion OBI EE 10.1.3.3 Next EPM/BI Release Major Integration

Release IR-Essbase integration Oracle Branding Oracle integration SmartSpace

SmartView Office 2007 Hyperion EPM 9.3.1.x Oracle | Hyperion EPM System 11

Localization Release Available Now OBI EE 10.1.3.4 Discoverer to BI EE

Migration Workspace Integration SmartSpace Integration

80. Hyperion 9.5 (11.1.1) OBIEE+ Release Interactive Reporting Beatware

Gadget s and Charting Official Support for BI Server ODBC Infrastructure

improvements Removal of remaining single points of failure SQR Production

Reporting Official Support for BI Server (OBIEE) ODBC Financial Reporting

Annotations Scorecard Full Workspace integration Portlet Workspace

Pages Support OBIEE BI Server Integration Section 508 compliance: IR, PR,

FR (via Wo rkspace) Essbas e Studio

81. Enhanced Hyperion Essbase Integration Hyperion Interactive Reporting

Shared members Ragged hierarchies Attributes Server-side ranking, filtering

and sorting Dynamic time series Advanced member selection Duplicate

member names

82. New Essbase Studio 9.5 (11.1.1) Consolidates Essbase construction

activities Replacement for Essbase Integration Services (EIS) Deprecate

Essbase Administration Services (EAS) data-prep editor Unifies deployment &

management of Essbase Tight integration with EAS


22/25



83. Dashboard Gauges Part o f Dashboard section New Category (alongside

Graphics, Controls etc.) Based on Beatware technology Supported widgets

Gauges Speedometer Thermometer Traffic Light Bullet Slider as Control Charts

(including radar, funnel) Hyperion 9.5 (11.1.1) OBIEE+ Release Interactive

Reporting e.g. Single Traffic Light

84. Beatware Chart Examples Exploded Pie Donut + Tooltip Ava ilable in IR

Dashboards Section Only Stack Funnel Copyright 2007, Oracle. All rights

reserved.

85. Hyperion 9.5 (11.1.1) OBIEE+ Release : Financial Reporting Ann otat ions

Oracle Confidential - - Internal Use Only for ST Partners hip

86. Scorecard EPM Workspace

87. Workspace Pages

88. Portal / Portlet Support

89. System 9 Unified Installer 11.1.1 (9.5)

90. System 9 Ass emblies 11.1.1 (9.5)

91. System 9 Installation Validation - 11.1.1 (9.5)

92. OBIEE Dashboards in EPM Workspace

93. OBIEE+ Smart Space Integration

94. OBIEE+ Smart Space Integration

95. Answers+ Member Selection Calculated Members Hierarchical

Calculations Custo m Aggregates For both OLAP and Relational Sources


23/25



Optimized for Essbase

96. Spatial data OBIEE Dashboards and Answers Variety of mapping

visualizations Interactive map controls Multiple layers Global digital map data

provided by NAVTEQ

97. Fusion Middleware Web Content, Digital Assets , Documents, Records,

Images Content Management Remove License Enforcement Managing

Services with Enterprise Manager Monitoring and Alerting on measures

including response time and uptime View Component Topology

99. Click and Access ANY Web Application

101. Setting Thresholds

102. Setting up & running jobs

103. Summary

104. Get Trained & Enabled Pre-Recorded Webinars Sales & Technical Demo

Images Linux VMWare Windows Options (coming soon) Pocket Demos Step

by Step Demo Scripts Oracle by Example OPN Step by Step Training Scripts

Oracle University Hands-On Introduction Classes Partner Discount PTS

Hands-On Training Advanced Classes Free for Partners

105. Key Take Aways BI Purpose Built Applications makes Buy/Build

Decision Easy Convergence o f BI and EPM is b eing driven by cu stomers, not

products #1 EPM is whats next for ERP/CRM Custo mers #2 #3

106. A Q &


24/25



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