Oracle Information Architecture George Demarest Senior Director Technology Product Marketing.

Oracle Information Architecture

George Demarest

Senior Director

Technology Product Marketing

Agenda

Introduction – Why Architecture? Oracle Information Architecture Overview (OIA) Role of ISVs with OIA

– Opportunities in Architecture– Oracle Value Proposition– Next Steps

“We will never have a culture of our own until we have an architecture of our own”

– Frank Lloyd Wright

Gartner Research November 2003

“

”

Senior business executives and IS managers must understand that enterprise architecture is essential to the success of modern business strategies.

Without an Architecture …

Strategic Challenges for the CIO

Develop a long-term IT Plan– Keep funding consistent and predictable

Create a Unifying Technology Platform– Simplified, consolidated data model

Cultivate a High-Functioning IT Culture– Establish accountability, performance targets,

visibility with the senior management team

Oracle Information ArchitectureD

evel

op

men

t F

ram

ewo

rkD

evel

op

men

t F

ram

ewo

rk Information AccessInformation Access

Business ProcessesBusiness Processes

Data HubData Hub

Grid InfrastructureGrid Infrastructure

En

terprise M

anag

emen

tE

nterp

rise Man

agem

ent

Oracle On DemandOracle On Demand

Personalized access to information, applications and people, in context.

Unified view of all information.

Information Access

Oracle InformationArchitecture

Information AccessInformation Access


Data HubData Hub


Information Access Components

From Any Device

Using Any Type of Collaboration

In Context

With All Your Data

Web PortalWeb Portal

WirelessWireless

DesktopDesktop

PDAPDA

VoiceVoice

BusinessIntelligence

TransactionProcessing

ContentManagement

Transactions, Files, Text,

Multimedia…

E-mail

Voicemail

File Sharing

InstantInstantMessagingMessaging

WebConferencing

Seamless Collaboration

Oracle ArchitectureOracle ArchitectureCurrent SystemsCurrent Systems

IntegratedManaged by End User

CalendarCalendar

E-MailE-Mail

FilesFiles

Voice MailVoice Mail

Web MeetingsWeb Meetings

Business AppsBusiness Apps

Unified View of All Information

IntellectualIntellectualAssetsAssets

TransactionsTransactions

BusinessBusinessIntelligenceIntelligence

CollaborationCollaboration

Integrated business flows and intelligence

Increase business velocity while reducing

compliance and integration burden

Business Processes




Data HubData Hub


Business Process Components

• Service-Oriented Applications

Develop

Market

SellOrderPlan

Procure

Make

Fulfill

Service

Maintain HRFinance

Projects

• Integrated Business Intelligence

Custom Legacy 3rd Party Web Service

• Open Integration Services

Example: Service Oriented Applications

Coordinated business processes Manage complete business flows

SalesSalesLead/OpptyLead/Oppty

MarketingMarketingCampaignCampaign

CreditCreditCheckCheck

Audit &Audit &ComplianceCompliance

FinancialFinancialApplicationsApplications

ServiceService

Example: Integrated Business Intelligence

BankingBankingApplicationsApplications

ServiceService



FinancialFinancialManagementManagement



ServiceServiceAudit &Audit &ComplianceCompliance






ServiceServiceAudit &Audit &ComplianceCompliance





Example: Open Integration Services

Common tools and services for all integration needs






ServiceService


Outsource

B2B Integration

CreditCreditCheckCheck

Web Service

Web Services

ServiceService

Homegrown

Enterprise Application Integration

Data Hub

Create standard business definitions – customers, products, employees – for all

applications.

Acts as single sourceof truth.Oracle Information

Architecture



Data HubData Hub


Data Hub Components

Data SynchronizationData Synchronization

& Cleansing& Cleansing

Standard, GlobalBusiness Definitions

OperationalDatabases

Data Warehouses

Legacy Systems

Applications

Sales LeadsCall Center

Example: Who Is My Customer?

Legacy AppWeb Store

“Customer” “Customer”

“Customer” “Customer”


Example: Who Is My Customer?

Legacy AppWeb Store

4 Versions of Customer “Truth”

?


Data QualityData Quality

ServicesServices

Integration ServicesIntegration Services

Example: With Customer Data Hub

CustomerCustomerData HubData Hub

Legacy AppWeb Store



ServicesServices



Legacy AppWeb Store

Consensus




ServicesServices




Legacy AppWeb Store

ConsensusCleansing



ServicesServices




Legacy AppWeb Store

ConsensusCleansing

Synchronization

Coordinated use of many small servers acting as one large

computer.

Grid Infrastructure


Power on demand.Reliable. Secure.



Data HubData Hub


Grid Infrastructure Components

Grid ControlStorage

Databases

Application Servers

Example: In December

Order Entry maxes out processing orders Financials is idling below capacity

Order Entry Financials

Example: In January

Order Entry drops off from season high Financials maxes out on year end close

Order Entry Financials

Example: With Grid Computing

Load balance based on a policy to optimize around both of these peak load conditions

Order Entry & Financials

ISV Opportunities in Architecture

Oracle and the Executive Committee Horizontal and Industry focused activities Stronger customer perception of strategic

partnership

ISV Opportunities in Architecture Build on Oracle 10g

– Applications are “Grid” enabled– Leverage the power of business process integration– Provide seamless end user access

Use Data Hub as Application Foundation – Data integration to E-Business Suite– Built in integration services to 3rd Party and Legacy Applications

Horizontal and Industry Solutions– Work with Oracle to provide complete solutions to our joint

customers Map out your solution in the Oracle ecosystem

– Leverage the network of SIs and Resellers to reach new markets

Oracle’s Unique Value Proposition

Breadth of technology and best practice vision E-Business heritage Extensive track record with large scale

installations and architectures Market tested data model, data management

techniques and interoperability

Building an Architectural Blueprint

ApplicationArchitecture

CPGMiddleware

and IntegrationServices

[Supporting DataManagementIntegration]

TechnologyArchitecture

Data Architecture

EnterpriseCPG

Data Centre

Oracle Information ArchitectureConsumer Packaged Goods Industries

ORACLE CONFIDENTIAL AND PROPRIETARY INFORMATION

CPG Core SystemsCommodity BusinessApplications

SecurityServices

Outsourcing / HostingFacilities

PhysicalServer

Hosting

Help Desk

Fire Protection

Security

Power

24x7 Monitoring

ApplicationMonitoring &

Administration

DatabaseMonitoring &

Administration

NetworkMonitoring &

Administration

Configuration& Release

Management

Storage AreaNetwork

DisasterRecovery

Network

Server Hardware [RAC Clusters]

Traffic Analysis & Reporting Firewall SecurityBandwidth and Connectivity

LINUX Clusters Mainframe Systems UNIX Platform

Redundancy &

High A

vailabilityPer

form

ance

&S

cala

bilit

y

GlobalSingle

Schema[Supporting MasterData Consolidation]

Gen

eral

Led

ger/

Fina

ncia

l rep

ortin

g

Pur

chas

ing

Pay

able

s

Col

lect

ions

Fixe

d A

sset

s

Pay

roll

Bus

ines

s In

telli

genc

e

Hum

an R

esou

rces

Pro

ject

s

Enterprise Resource Management(Optional - Shared Services)

CPG Specific Systems

Solution Legend

Oracle 11i/9i/9iAS Solutions

CPG Portal and Enterprise Collaboration Framework

Multi-ChannelPresentation

Search EngineContent

ManagementRole-based

PersonalisationSingle

Sign-onRole basedIntelligence

EnterpriseCollaboration

Portal andCollaboration

Framework

Security Infrastructure

LDAPDirectory Services

Network and SystemServers

Security Access Controls

Integration Hub

EA

I Ada

pter

s Business Process Integration

Operational Data ETL

Rules-based Routing

Transaction Integrity Manager

Message Broker / Queuing

Message Transport

MQ Series

Tibco

Web Methods

Merchandising

Commodity trading

Manufacturingexecution systems

Comms Data Enrichment Programs

Web Services (ebXML, UDDI, SOAP)Support

Comms Warehouse Builder

Application Servers

Web Caching

J2EE Server

Database Access Management

Request Management

Session and State Management

Sal

es

Mar

ketin

g

Ser

vice

Customer Relationship Management

Internal &External Entities

Wholesalers/Distributers Employees

Food Servicee.g. caterers

Retailers

Oracle + Partner (inc Portal) Solutions

Customers:

EndConsumer

Regulators Suppliers

Prod’ Design& Develop’t

Supply ChainPlanning

ManufacturingMarketing &

Planning

Campaignevent mgt

Marketingintelligence

Marketing

Mkt analysis-strategic plan

Promotionscal’r/bud/ROI

Portfolioanalyser

Research &prod develop’t

Formuladevelopment

Producttesting

Pkg design/development

Regulatorycompliance

HACCPcompliance

Demand f’cast& planning

CPFR

Supply chainoptimisation

Supplierrelation’p mgt

VMI

Procurement

Commoditytrading

Processmanufacturing

Schedulingoptimisation

Formulamanagement

Qualityassurance

Lab qualitycontrol

Packaging &labelling

Lot controlgenealogy mt

Order Mgt &Logistics

Inventorymanagement

Warehousemanagement

Reverselogistics

Pricing

Transport’nmanagement

Routeaccounting

Routeoptimisation

Marketing &Planning

Sales forceautomation

Trademanagement

Merchandisemanagement

Distributormanagement

B2B B2C

MES - LIMS

Ordermanagement

Process and Workflow Management

Enterprise Asset Management

Cor

e A

dapt

ers

CPG GSS Operational / Analytical Data Store

Oracle CPG Data Model Customr

Asset

Employe

Formula

ProductInstallBase

Price

Enterprise DataWarehouse

Operational Data Stores

Global GSP

D’bases

CoreSystem

DatabasesSupplier

Consolidated Information ArchitectureLowROI

RO

I &

TC

O

EnterpriseDataHub

GlobalBusinessProcesses

UbiquitousInformation

Access

Grid TechnologyInfrastructure

Identifying OIA Critical Path

Projects & Initiatives have impacts across ALL OIA tiers

Architecting All 4 Tiers:

Consolidated Information Architecture

RO

I &

TC

O

OIA Enablement

BusinessBusinessProcessesProcesses

AccessAccess

EnterpriseEnterpriseDataData

TechnologyTechnologyInfrastructureInfrastructure

Data

BusinessProcess

InformationAccess

TechnologyInfrastructure

EnterpriseData

Design

GlobalGlobalProcessProcessDesignDesign

(eg. Demand to(eg. Demand toFulfillment)Fulfillment)

BusinessBusinessProcessProcessInt’gnInt’gn

EnterpriseEnterprisePortalPortal

KnowledgeKnowledgeManagementManagement

Upgrade/Port toRAC for

TargetedDatabases

HighAvailability

ConsolidateH/W

(production)

EnterpriseData

Warehouse

GlobalGlobalSharedShared

ServicesServicesGlobalGlobalProcessProcess

ExecutionExecution

BalancedScorecard &

Daily Bus Intel.

CurrentCurrentProcessProcess

DefinitionsDefinitions

IdentifyData

Stores

SingleSingleSign-onSign-onDesignDesign

ConsolidatedManagementEnterprise

DataHub

ProcessProcessManufacturingManufacturing

ConsolidateH/W

(backup)

CRMCRM

Example OIA Critical Path

Next Steps Visit our RoundTable to learn more : Wednesday at 11 Not a member of OPN : Join at http://partner.oracle.com Watch for announcements on OPN for opportunities to

participate in OIA activities– Trade events– Webcasts– Future announcements

Position your offering with OIA in Solution Catalog Industry ISVs: help build industry blueprints Horizontal ISVs: map out interoperability with OIA

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Oracle Information Architecture George Demarest Senior Director Technology Product Marketing.

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