Hans Willem Cortenraad, directeur22 november 2012

Creating added value with (big) data

OOW, Oracle Exalytics and Oracle Database In-Memory 12c—the Perfect Match Mathijs Suidman, Business unit manager CB

“Ahead with smart logistics” is all about data

Integrale logistieke oplossingenOndertitel van de presentatie

About me

Mathijs SuidmanBusiness unit manager Media

m.suidman@cb.nl@msuidman

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Integrale logistieke oplossingenOndertitel van de presentatie

About CB • Founded in 1871• Owned by Dutch bookstores and publishers• Distribution services for all Dutch publishers to both

bookstores and consumers (e-commerce fulfillment).Services include:

• Warehousing• Distribution• Ordering, financial services and reporting• Title information (BIP) and Dutch ISBN agency

• For both physical and digital books• As of 2012 CB has diverted it’s business into Fashion and

Healthcare distribution

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Integrale logistieke oplossingenOndertitel van de presentatie

About CB mediaFigures 2014

Folio books• 80.000 titles• 38 million copies

(of which 7,5 mln e-commerce)

• 1.000 publishers• 1.500 bookstores• 125 webshops

4POD• 15.000 titles• 400.000 copies

• 275 publishers• 1.500 bookstores• 125 webshops

E-books• 36.000 titles• 3.2 million copies

• 300 publishers• 190 webshops

Integrale logistieke oplossingenOndertitel van de presentatie

About CB Media in “data”

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• 8 million book titles (incl. foreign titles)• Orderdata from 2006-now• 1 billion records• Ca 2.500 users

Integrale logistieke oplossingenOndertitel van de presentatie

Our focus on (big) data

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• Data always has been an important part of our logistics company

• Our success in e-book distribution learned us that our added value is not just in smart (digital) logistics.

• Our Infographics regarding developments in de Dutch retail market where originally launched as promotion for our (e-book) distribution services, but became a valued market research source.

Integrale logistieke oplossingenOndertitel van de presentatie

Deployment of DBIM 12c at CB

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• Roll out of OBIEE for internal use in 2011 with ca 10 million records.• We worked for 2,5 years trying to get Exalytics with Times Ten (another IM

database) up and running, without proper results• We needed to step up to 150 million records.• Finally DBIM 12c was available to us in March 2015• All up and running within 1 week • All in-memory (1TB) and all parallel (40 Cores)• Now 6 month’ s in a stable set up, available for beta clients without issues• As of January 2016 our Analytics applications based on OBIEE, will be

available for all our clients and meanwhile we have already extended our database tot 0,5 billion records to grow towards 1 billion in the next year.

Integrale logistieke oplossingenOndertitel van de presentatie

Performance of DBIM 12c at CB

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Performance of our data retrieval in a 12c in-memory environmentTest with 150 million records, 59 query’s for 54 sec:

12%

88%

~1 secSplit sec

IMDB 12c is easy and super fast without system management hassle. All about raw data in memory, no indexes, no aggregators. Just memory and parallel connected processors.

Integrale logistieke oplossingenOndertitel van de presentatie

Big data, big challenges

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• How to make sure that all our customers understand all the data handed to them?

• How to be prepared for new questions from our customers?

• How to offer a 24/7 stable an reliable application and servers to service our 2k+ customers based on data warehouse with 1 billion records?

• How to execute on efficiency profit and serious cost reduction in our account management/customer service with our new Analytics product?

Integrale logistieke oplossingenOndertitel van de presentatie

What’s next?

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• Mobile • New account set up enables new

business model for Analytics revenue stream

• Apart from great insight in the “past”, focussing on predictive analytics. For example, printrun forecasting

• New business, new Big Data

Integrale logistieke oplossingenOndertitel van de presentatie

Concluding

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• Ahead with “smart logistics” is all about data.

• Our data focus enables us to create new services with new business values

• IMDB 12c is not just the perfect match, it has become our backbone to create new business on.