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The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Safe Harbor Statement
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• Leadership in the Rail Industry
• Innovation in the Rail Industry
• Results Achieved by Oracle Customers
Agenda
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Oracle in Rail
Did You Know?
The number 1 rail infrastructure company in theworld runs Oracle Applications
More than 30 of the world’s leading railways runOracle Applications
26 of the top 40 US Transit organizations run Oracle Applications
2 of the top 5 largest railroads globally runOracle Loyalty solutions
4 of the top 5 freight railroads globally run OracleApplications
OracleThe Information CompanyComplete, Open
• Oracle E-Business Suite• PeopleSoft Enterprise• Siebel• JD Edwards • Oracle Retail• i-flex Banking• Communications Billing• Utilities• ProfitLogic• G-Log
• Application Server• SOA / Integration• Business Intelligence•Content Management• Identity Management• Data Hubs• Collaboration Services• Java Development Tools• Enterprise Performance Management
• Database• Real Application Clusters
. Partitioning
. OLAP and Data Mining• Security• Spatial• Oracle Lite• Times Ten
Middleware ApplicationsDatabase
Services : Support, Education, Consulting, On Demand
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The Challenges We’re Hearing
Ensure Regulatory Compliance & Security
Ensure Regulatory Compliance & Security
“How can I ensure that all my staff are qualified and my assets are managed in line with regulatory requirements?”
“The FRA’s (Federal Railroad Administration) Safety Program...includes initiatives in several areas: reducing human factor-caused train accidents; acting to address the serious problem of fatigue among railroad operating employees; improving track safety; enhancing hazardous materials safety and emergency preparedness…”
Federal Railroad Administration
“How do I optimize my operational efficiency and modernize my infrastructure without adversely affecting my business?”
“Business experience shows that sub-optimal use of maximum train capacity can be due to technical parameters but also to poor operational capacity management.”
Optimize Operational Efficiency
Optimize Operational Efficiency
UIC
Increase Profitable Business & LoyaltyIncrease Profitable Business & Loyalty
“How can I identify, retain and develop my high-yielding customers and win business from other modes of transport?”
“Current EU regulations are promoting the liberalisation of the European rail industry, with full liberlaisation anticipated by 2010…….. The continued growth in demand for freight services due to the increased amount of manufacturing in developing regions will be a key growth driver for the industry moving forward.” Datamonitor
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Industry Quotes
“Oracle's G-Log has the potential to dominate the market.”
- “The Forrester Wave™: Transportation Management Solutions, Q1 2006”, Feb 2006
“Oracle’s strong middleware platform and greater support of standards make it a better choice than SAP for customers who will rely on custom development as well as packaged apps.”
- “Oracle Versus SAP In Enterprise Applications: Let The Battle Of Architectures Begin!”, Mar 2006
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• Leadership in the Rail Industry
• Innovation in the Rail Industry
• Results Achieved by Oracle Customers
Agenda
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Oracle Rail SolutionsProvide Industry-leading Capabilities Used by Major Railroads to Deliver Profitable Growth in an Increasingly Competitive Market
Increase Profitability by Identifying and Retaining High-value CustomersReduce Costs by Optimizing Operations EfficiencyEnsure Regulatory Compliance, Certification and Security
Marketing & Service
Human Resources
Cost & Revenue Mgmt
Business Planning Operations Sales
Intelligence
Engineering & Maintenance
Mgmt
Technology
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Increase Profitability by Identifying and Retaining High-value CustomersRequirement Oracle Capability The Oracle Difference
Manage and reward regular, high value customers
Integrated Loyalty, Call Center, Marketing & Analytics
Oracle provides a single solution from loyalty program management to data mining and call centers
Introduce new an differentiated products and services tailored to high value customers
Comprehensive Set of Integrated Front Office Apps Including Campaign Mgmt, Marketing, and Customer Support
Only Oracle provides loyalty, campaign management and marketing solutions tailored to the rail industry
Increase revenue by identifying, retaining and developing high yield passenger or freight customers
Daily Business Intelligence to Identify Key Customer Trends for Both Passenger and Freight Environments
Only Oracle provides industry-tailored business intelligence to sell and market to both passenger and freight customers
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360 degree customer viewCustomer data availableat all touch-pointsMore focused customerservice
Electronically capture allcustomer interactions
Universal customer master and integration services provide a platform through which Railroad customer data and interactions can be captured, viewed and distributed to all major touch-points.
Proactive Marketing campaigns for new or expanded services/ pricing
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Example: Multi-dimensional Analytics DashboardProvide Multi-dimensional View of All Customer Transactional Information
ContractCommitments
PassengerWeb
Booking
Call Center
Marketing/SalesCampaigns
WebServices
Data QualityServices
Inbound call
UCM ComplaintManagement
Service Level Commitments
Revenue/Profitability Management
Use data in operationalenvironment to delivervalue-added service
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View of Customer or
Program based on role
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Integration Services
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BNSF Leverages Analytics for Improved Sales
CUSTOMER PERSPECTIVE
“Adopting Siebel for various pain points within our business streamlined many disparate aspects of our business and enable BNSF to focus on the customer and drive new opportunities and increase existing business.”
COMPANY OVERVIEWThe largest freight railroad in the USAnnual revenues of $10 billion + More than 36,000 employees – more than 600 customer-facing
CHALLENGES/OPPORTUNITIESIncrease sales growth and profitability Facilitate account information sharing among BNSFEnhance communication between marketing and salesImprove sales and marketing employee productivityCreate a better customer experience throughout BNSFFocus on the people aspect of customer serviceElectronically enable all business transactionsSimplify processes and reduce costs
SOLUTIONSOracle’s Siebel MarketingOracle SalesOracle Customer Insight/BI Oracle Call Center
RESULTS
• 600+ users• 72 application views consolidated• 48,000 accounts enabled online• 77,000 customer contacts• 2.2 million activities tracked• 450,000 customer service requests
actioned
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Oracle Rail SolutionsProvide Industry-leading Capabilities Used by Major Railroads to Deliver Profitable Growth in an Increasingly Competitive Market
Increase Profitability by Identifying and Retaining High-value CustomersReduce Costs by Optimizing Operations EfficiencyEnsure Regulatory Compliance,Certification and Security
Marketing & Service
Human Resources
Cost & Revenue Mgmt
Business Planning Operations Sales
Intelligence
Engineering & Maintenance
Mgmt
Technology
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Reduce Costs by Optimizing Operations EfficiencyRequirement Oracle Capability The Oracle Difference
Reduce duplication of effort and improve controls and processes
Workflow, Event Management, BPEL, RFID Integration to Automate Processes
Oracle delivers a best-in-class toolset to integrate best of breed, legacy applications and new solutions and technology
Reduce off-contract / unauthorized spend and improve supplier integration
Supplier Portals and Collaboration for Increased Visibility + Comprehensive Procurement Controls
Oracle provides rail-proven tools that provide control and visibility to manage large, complex procurement
Manage, build, modernize & maintain infrastructure, and optimize train operations
Integrated Project Costing and Management, Comprehensive Asset Management, Train Control System
Oracle delivers comprehensive construction program management and cost controls
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Optimize EfficiencyReduce Costs Through Improved Operational and Process Efficiency
Automate back-office processesReduce corporate back-office cost as a percent of revenue
Product & Maint WO
TransactionsCosts
Updates
eAMSuppliersSuppliers
Changes to Capitalized Asset Depreciation
Service Request Linked to
WOR / WO
WO Materials, Reqs Linked to WO & Workflow
Customers
Procurement Manufacturing Inventory Projects ServiceTime & Attendance
Receiving
Project / Task, WO Costs
WO Updates, Catalogs
Accounts Payable
General Ledger
Accounts Receivable
Fixed Assets
Property Management
HumanResources
Posting Integration
Chart of Accounts
WOBilling
DepreciableAssets
Requisition & PO Changes, AP-to-PO Matching & Reconciliation
Employees & Skills
MaintainableAssets
Time Entry
Focus on strategic and value added activitiesMaximise use of valuable assets & equipment
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CSX Achieves Back Office Integration
COMPANY OVERVIEWHeadquartered in Richmond, VAProvides efficient, competitive transportation and related services for customers including rail transportation and distribution servicesServices provided over a 22,700 route-mile network in 23 states
CHALLENGES/OPPORTUNITIESSpeed up customer invoicingEliminate silo applications and duplicate data Real-time updates reduce budget over-runs
SOLUTIONSOracle ReceivablesOracle Cash ManagementOracle General LedgerOracle AssetsOracle BOMOracle InventoryOracle PayablesOracle Project BillingOracle Project CostingOracle Purchasing
RESULTS
• Dynamic, daily, real-time updates of the data, reduced budgetary over-runs, improved turn-around time for revenue generation and customer invoicing
• Oracle Applications has allowed for the elimination of silo applications at CSX
• The systems and the information is more integrated
• Significant system / business performance improvement
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Oracle Rail SolutionsProvide Industry-leading Capabilities Used by Major Railroads to Deliver Profitable Growth in an Increasingly Competitive Market
Increase Profitability by Identifying and Retaining High-value CustomersReduce Costs by Optimizing Operations EfficiencyEnsure Regulatory Compliance, Certification and Security
Marketing & Service
Human Resources
Cost & Revenue Mgmt
Business Planning Operations Sales
Intelligence
Engineering & Maintenance
Mgmt
Technology
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Ensure Regulatory Compliance, Certification and SecurityRequirement Oracle Capability The Oracle Difference
Ensure regulatory and operational compliance
EAM, MRO, HCM, Financials, Procurement
Oracle delivers a rail-proven solution that addresses legal requirements of rail operators in finance, maintenance, and human capital
Manage assets efficiently in line with operational requirements
Comprehensive Asset Management Capability for Infrastructure and Moving Assets
Oracle provides an end-to-end MRO solution fully integrated with back office including HR, procurement and warehousing
Ensure regulatory staff qualification & compliance
Oracle HR, Learning Management
Oracle provides rail-specific capability to manage skills, qualifications, certifications & works order assignment
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Ensure Compliance and Security
Oracle provides a complete solution that supports and demonstrates improved regulatory compliance, greater control over security, and auditability
• Identify the right employees• Develop employee skills and qualifications• Measure and reward success• Retain qualified employees• Define resource requirements based on
skills, qualifications and permissions required to undertake specific tasks
• Ensure compliance and deploy appropriately qualified resources:
• Regulatory (e.g. crew and engineer qualifications)
• Security (e.g. access control)• Currency (e.g. qualification expiry and
retraining)
ORACLEe-HR
CompliantEnterprise
Attract
Deploy
Develop
Measure
RewardRetain
Report
Analyse
Compliance
Incentives
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CUSTOMER PERSPECTIVEIncrease in passenger numbers of 35%Operating and maintenance costs reducing from $2.3bn to £1.9bn 3 year period15,000 new staff brought in last 2 years
COMPANY OVERVIEWResponsible for the safety and management of UK rail infrastructure:
34,000 km track40,000 bridges and structures2,500 stations
CHALLENGES/OPPORTUNITIESNeeded single view of:
track conditioninspection regimesimpact of infrastructure failure on train runningfinancial and time management of projectsdeployment of right resources (people & materials)
SOLUTIONSOracle eBusiness SuiteOracle Balanced ScorecardManagement Portal
RESULTS• Complete visibility at various
management and functional levels against ‘regulatory’ and business defined indicators
True Information Management With KPIs Across the Enterprise
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Oracle Rail Solutions Summary
• Comprehensive customer management and analytics• End-to-end customer data provision at all touch points• Complaint & adverse events tracking
• Construction industry project based solutions for build, maintenance and modernization
• Optimized buying• Process flows proven in the industry
• Full training, certification and security qualification and expiry tracking
• Integration of qualification and clearances with staff scheduling, MRO operations and security systems
• Regulatory compliance
Ensure Compliance &
Security
Optimize Efficiency
Increase Profitability &
Loyalty
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• Leadership in the Rail Industry
• Innovation in the Rail Industry
• Results Achieved by Oracle Customers
Agenda
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What Customers are Achieving…
Saw subscription purchasing and renewals increase by 10%(Call Centre, Analytics, Marketing and Loyalty)
Enhanced Domestic and International Freight Tracking withXML Database Technology
Increased sales to existing and new customers(Sales, Call Centre, Analytics, and Marketing)
Eliminated silo applications (finance, project costing, purchasing and inventory
Eliminated the usage of external lists and 3rd party research(Call Centre, Analytics, Marketing and Loyalty)
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What Customers are Achieving…
Pakistan Railways
Stays on Track for Future Growth with New IT Infrastructure(Oracle Collaboration Suite)
Swedish Rail
Implemented Siebel Loyalty , Marketing, Analytics andCall Centre
Gains Competitive Advantage with Service-OrientedArchitecture Platform (Oracle Fusion Middleware)Denmark
Improved cost schedule and deliverable management with Oracle Project Management and Costing
Manages the CTRL (Channel Tunnel Rail Link) RailwayInfrastructure with Oracle Enterprise Asset Management
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The Oracle DifferenceOnly Oracle…• Balances implementation speed with risk and cost considerations by introducing new solutions alongside legacy and 3rd party applications in a controlled manner with applications that can be deployed in a modular approach
• Allows safe and secure sharing of processes and information across organisation, company and national boundaries
• Has a complete end-to-end resource solution with deep and broad functionality for all areas: recruiting, learning, performance, rewards, career and succession planning, resource deployment and business intelligence.
• Innovates for competitive advantage with emerging technologies such as RFID for Freight handling or Smart cards for PassengereTicketing and Loyalty schemes
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For More Information
www.oracle.com/industries/travel_transportation/
Or contact
[email protected] 00 44 77 68 305 754
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