Oracle Responsys Marketing Cloud Service

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Oracle Responsys Marketing Cloud Service Winter 2016 (6.27) Release Overview

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Oracle Confidential – Internal


Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Spotlight:

Audience Designer * Available to new customers only

Spotlight

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Audience Designer • Challenge

– Filters are powerful, but can become complex and unwieldy for an average user

– Complex filters are hard to understand and can be slow to run

– Lack of a simplified experience for non-technical users

• Capabilities

– New graphical user interface

– Combine reusable and simplified filters

– Interactive preview counts


First Pick your Filter Category

Second Create the Simplified Filter

Oracle Confidential – Internal 5

Third Use filters in Audience

Designer to design a simple or complex Audience

3-Step Process for Creating Audiences


Spotlight:

Distributed Content Collaboration

Spotlight


Distributed Content Collaboration

• Ability to send campaigns with content that varies by one or more organizational units that contribute content

– For example: Stores or regional teams can contribute content relevant to their customers in a corporate-driven campaign

• Capabilities

– Collaboration support in Email Campaign and Program

– Task Management

– Express Apps for Content Contribution and Approval

Oracle Confidential – Internal/Restricted/Highly Restricted 7

Western Region

Berkeley San Jose San Francisco

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Collaboration Support within Email Campaigns

• Collaboration Region: New type of region that can receive input from 1 or more participating subordinate organization units

• For example: Marketers from corporate or regional offices can designate regions of a campaign they want subordinate teams like local or store marketers to contribute content to

• Instructions can be included to help subordinate teams submit appropriate content

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Initiate Collaboration from Program

Start Collaboration

3. Event Switch will listen for content submission and/or approval events from each participating organizational unit

4. Program can then proceed with remaining steps and launch the email campaign

1. Corporate or regional marketer initiates collaboration by dropping in new “Start Collaboration” activity in Program

2. This will initiate tasks for marketers from selected subordinate organizational units to submit their content


Task Management

• Task Manager notifies users, who represent one or more organizational units, that they have work to do

– Content Contribution Task: Assigned to users who need to contribute content to a specific campaign

– Content Approval Task: Assigned to users who need to approve content submitted for a specific campaign



– Simplified and task-based user experience for unsophisticated users • Enables users from subordinate

organizational units to contribute content to regions marked for collaboration

• All other parts of the message are read-only

• Can review instructions provided by campaign owner


Express Apps: Content Contribution App


• Simplified and task-based user experience for unsophisticated users

– Enables approvers to preview contributions in context (ex. a specific store) and approve/reject

– Can provide reasons for rejection to help content contributor make appropriate changes


Express Apps: Content Approval App


Spotlight:

Rich Push

Spotlight


PUSH Outside of the app to

drive engagement

IN-APP Within the app to drive already engaged audience to conversion

Mobile Messaging for Apps: Push and In-App Messaging


• Combine Push notification with an In-App message to create a Rich Push experience

• Configured by Marketer with no involvement required from App Developer

• When user taps on Push notification, app is opened and a rich message is displayed

• Rich content can live in the content library or on an external web server

Rich Push


Additional Features



Recycle Bin for Content Library

• Recycle Bin: A new system folder

– Users can move content to Recycle Bin

– Users can recover from the Recycle Bin

– Users can purge content from Recycle Bin

• Recoverable Content types: Files & Folders

• Recovery Period: Up to 30 days after deletion



Email Campaign Proof Debugging

• Validate campaigns during proof launches without the need to change for Live launches

• Output data sources and debug statement in preview and proof launches

• Validations include:

– Preview screens will show recipient’s profile data used for personalization

– Proof launches will show recipient’s profile data used for personalization

– RPL statements that will be executed during proof launches only



Interactive Dashboards for Email

– New Dashboards with enhanced visualizations 1. Summary Dashboard

2. Content Performance

3. Link Performance

4. Device Performance

5. Segment Performance

6. Segment Group Performance

7. Interval Analysis

8. Deliverability Trends


• Marketers are notified within the application when Programs are blocked and are prompted with options to troubleshoot the issue

• 3 options:

1. Fix the issue and retry the blocked stage

• For example: a filter was renamed and campaign is invalid. Reassign the filter and retry.

2. Skip enactments to next stage

3. Exit enactments


Self-Service Options to Unblock Programs


Organizational Access Control Updates


• Support for Additional Objects

– Campaign Management • SMS Campaigns

• MMS Campaigns

• Push Campaigns

• In-App Campaigns

– Data Objects • Supplemental Tables

• Views

• Web Service APIs

Marketing Manager Marketing Manager USA Canada

Campaigns

USA Campaigns

Canada


SMS Enhancements


• Integrated with a new aggregator

to provide:

• Better reach

• Better connectivity options

• Better quality of service


Before

• System did not support simultaneous execution of:

– Exporting a table via Connect

– Truncate and load Connect job for the same table

Now

• Enhance Export process retries 3 times every 60 seconds

• Raise error if job fails after last retry attempt due to truncate and import task


Connect: Prioritize Simultaneous Export and Truncate


Before

• Supported 293 additional top-level domains (TLD)

– .ceo, .company, .recipe, .wiki, etc.

Now

• Can update acceptable TLD listing regardless of the release cycle

– On demand refresh: Merges new TLDs based on IANA list

– Ad hoc additions and deletes for specific updates/maintenance

– Only ASCII TLDs are supported


More Frequent Top-Level Domain Listing Refreshes


Standard REST API Updates: 6 Additions

Additions and Updates

Use two merge keys to merge/update PET records

Return scheduled launches of given campaign per campaign calendar

Retrieve listing and schema of all profile tables

Delete profile recipient by RIID

Trigger Push Campaign

Version update to 1.1

Removed

x Create Email Campaign

x Update (set) Email Campaign

x Get Email Campaign Properties

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Oracle Responsys Marketing Cloud Service

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