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Tomorrow’s Datacentre and Oracle
Angus MacDonald Oracle Systems Business, ANZ
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Agenda
• Industry Trends • Oracle’s Sustainability Framework • Driving to Sustainable IT – Oracle’s Systems
Strategy and Product • Oracle’s Data Center and Eco Strategy • Customer Success • Wrap Up
Datacenter Energy Growth US DOE Press Release – Jan 2010
“Information technology and telecommunications facilities account for approximately 120 billion kilowatt hours of
electricity annually - or 3 percent of all U.S. electricity use. Moreover, rapid growth in the U.S. data center industry is
projected to require two new large power plants per year just to keep pace with the expected demand growth.”
The Cost of Today’s Datacenters
– Inflexible, complex and costly infrastructure has a direct impact on agility.
– Assets are under-utilized and inefficient, driving up costs (average server utilization <15%).
– Space utilization is typically ~30%. – 80% of the Budget: “Keeping the
Lights On” rather than innovating for the business.
– 50 cents of every dollar spent on servers goes to cooling.**
CIO’s are looking at performance improvement opportunities that can reduce data center technology costs and improve service execution
CIO’s Challenges
• Y of
IT budgets are flat or down…
…but datacenter costs, which are 25% of total IT budget, are increasing at 20% per year…
…and service execution is below par.*
Today’s Datacenters
*Source: McKinsey & Company ** Source: IDC
Challenge: The Nature Of Data Is Changing Align Value Of Data With Storage Capabilities And Cost
• Storage management costs more • Left unchecked, costs could reach 30% of total IT spend
• Storage consumes ~40% of data center power • Growing at 20% CAGR
• Increasing diversity of data types • 80%+ of data is unstructured
• The re-use of data is shrinking • 80% of data is never used after 90 days
• But the need to archive is growing • 68% of companies need 100-year archives
1) Merrill Lynch, 2) IDC, 3) SNIA 100 Year Archive Survey, 4) IDC, 5) Jupiter Media Corporation and The StorageIO Group
Agenda
• Industry Trends • Oracle’s Sustainability Framework • Driving to Sustainable IT – Oracle’s Systems
Strategy and Product • Oracle’s Data Center and Eco Strategy • Customer Success • Wrap Up
What is an Eco-Enterprise Company?
A company that thrives on innovation and helps create
environmentally sound products and practices.
A company that takes a comprehensive approach to
resource management, resulting in reduced energy consumption.
A company with strong commitment to provide oversight and
transparency on sustainability metrics.
Eco-Efficiency
Eco-Innovation
Eco-Transparency
Oracle’s Functional View of Sustainability Embedded Management of Carbon, Energy, and Other Natural Resources
Risk & Performance
IT Infrastructure
Operations
Risk & Compliance Management
Sustainability Reporting
Environmental Planning
Energy Efficient Platform
Consolidation & Virtualization
Cloud Computing
Intelligent Storage
Resource Management
Design for the Environment Sustainable Sourcing Sustainable Manufacturing
Supply Chain Design & Planning
Facilities & Asset Management
Sustainable Logistics Product Takeback
Paperless Processes
Modeling & Forecasting
Smart Utility Grids
Sustainability Analytics Em
bedded Sustainability
Risk & Performance
IT Infrastructure
Operations
Risk & Compliance Management
Sustainability Reporting
Environmental Planning
Energy Efficient Platform
Consolidation & Virtualization
Cloud Computing
Intelligent Storage
Resource Management
Design for the Environment Sustainable Sourcing Sustainable Manufacturing
Supply Chain Design & Planning
Facilities & Asset Management
Sustainable Logistics Product Takeback
Paperless Processes
Modeling & Forecasting
Smart Utility Grids
Sustainability Analytics Em
bedded Sustainability
Sustainability Sensor Data Management (SSDM), Agile PLM, Transportation Management, Depot Repair, Procurement,
Manufacturing, Enterprise Asset Management, Strategic Network Optimization, Self-Service Applications,
Content Management, TUGBU
Virtualization, Enterprise Manager, Server/Storage Systems, Data Compression, On Demand, Cloud Computing
EA&R, OBIEE Hyperion GRC
Oracle’s Functional View of Sustainability Embedded Management of Carbon, Energy, and Other Natural Resources
Agenda
• Industry Trends • Oracle’s Sustainability Framework • Driving to Sustainable IT – Oracle’s Systems
Strategy and Product • Oracle’s Data Center and Eco Strategy • Customer Success • Wrap Up
Top Opportunities for Improving Datacenter Efficiency and IT Performance
Optimized Systems
Tech Refresh, Consolidation and Virtualization
Cloud Computing
Intelligent Tiered Storage
Resource Management from Apps-to-disk
Transforming the Technology Stack Oracle’s Optimized Infrastructure Engineered
Systems
Effi
cien
cy
Manageability and Simplicity
Compute, Storage, Network,
Software
HIG
H
HIGH
Oracle Optimized Solutions
Extreme Efficiency
Exadata Exalogic
Supercluster
Oracle Exadata Database Machine Uses Half the Energy for Similar Performance at 1/6 the Cost
IBM P795 + 4 DS8700s with Flash
2 Exadata X2-8
§ Hardware and Software Engineered together to deliver better value and lower energy costs
§ Smart Flash Cache, Database logic in Storage Server
Oracle Exalogic Elastic Cloud Exalogic X2-2 is 38% More Energy Efficient than Power 795
Copyright ©2010, Oracle. All rights reserved. Oracle Confidential
Exalogic X2-2 § 38% more energy efficient in
half the space § More Network I/O Performance § HA Configuration
Power 795 § Requires more than twice the
space § More than 4x the cost § Non-standard form factor
Oracle Optimized Solutions Leadership Better Performance, Rapid Deployment, More Efficiencies
18
4x faster eCommerce transactions, 15x faster batch processing
WebLogic Suite
2x faster HR transaction processing than IBM and HP
PeopleSoft HCM
2x faster and 1/5 the TCO of IBM
Database
WebCenter
3x faster secure content management than IBM and HP
2x faster batch processing, 4x user capacity than IBM and HP
E-Business Suite
2x faster response, 3x more customer service capacity than IBM and HP
Siebel CRM
Oracle Optimized Solution for Siebel CRM Lower Energy Use with Better Performance and High Availability
Delivers Savings, Speed, and Availability • T3-2 uses 1/3 energy for equivalent
Power7 performance • 2 P730s needed to match 1 T3-2
• Best cost of operation • 25% lower than IBM Power7
• Best response times • 2x faster than IBM and HP
• Best customer service capacity • 3x more than IBM and HP
• Only HA solution for Siebel CRM • No one else has a HA Siebel CRM solution
Oracle Support and Advanced Consulting Services
Oracle 6000 Storage
SPARC T3-2
Oracle Solaris & Solaris Cluster
Oracle Siebel CRM
Eco Responsible Server Features A Balanced Approach Across the Layers
Microprocessor
Platform
Virtualization Layer
Operating System
Systems Management
Control of clock frequency, cores, threads, and other features
Control of memory power, I/O power, disks, fans, efficient power supplies, power capping, and intelligence in firmware service processors
Control of primary allocation of system resources (CPU, memory, I/O) to multiple guest OSs depending on need
Intelligent dispatching and replacement of polling behavior with event-based behavior
Deployment, provisioning migration and consolidation of application workloads over multiple servers for power optimization and SLA optimization
Sun SPARC Enterprise Servers
• T3 – System on a chip, radical energy efficiency • Built-in Virtualization
• Built-in RAS Capabilities
• Solaris Binary Compatibility • Solaris Containers
M8000 M9000
M5000
M4000
M3000
SPARC T3-1B Blade for Blade 6000
SPARC T3-1
SPARC T3-2
SPARC T3-4
Sun x86 Rackmount Server Family Two to Eight Socket Systems Meet Varied Application Demands
Sun Fire X4470 Server
Sun Fire X4270 M2 Server
Sun Fire X2270 M2 Server
Sun Fire X4170 M2 Server
Sun Fire X4800 Server
• Comprehensive portfolio refreshed with Intel Xeon Processor 5600 & E7 Series
• Array of flash options to accelerate application performance and lower operating cost
• Choice of leading operating systems and virtualization platforms
Sun Blades Operating Efficiency
HP BL460c G6 Sun Blade X6270 M2
Annual Power Cost
Carbon Footprint
Annual Power
3,240 kWh 2,741 kWh
$334.40 $282.87
1.95 tons CO2 1.65 tons CO2
Up to 16% lower energy cost and environmental impact
IBM HS22
3,276 kWh
$338.11
1.98 tons CO2
Cloud LAN
Oracle’s Network Fabric Reducing Network Sprawl by up to 70%
InfiniBand Fabric
Servers
InfiniBand Gateway
Storage
Tightly Integrated Application
Clusters
Servers Storage
10GbE Fabric
Cloud, Middleware, Database,
Virtualization
10GbE
10GbE
Oracle Corporation © 2011 25
Datacenter Systems Transformation Methods Enabling Sustainable Operations
Systems Refresh • Replaces older servers and
storage with new • Meet new application needs • Quickly leverage advances in:
• Performance, capacity • Energy and space savings • Virtualization, I/O, flash
Virtualization & Consolidation • Reduces total server footprint • Combines compatible workloads • Provides greatest datacenter
optimization payoff • Planning critical for success
Data Centers
Servers
Storage
Applications
Consolidation and Virtualization at All Levels
STORAGE VIRTUALIZATION
DESKTOP VIRTUALIZATION
SERVER VIRTUALIZATION
• Oracle VM • Logical Domains • Solaris Containers • Dynamic Domains
• Virtual Desktop Infrastructure
• Sun Ray • Secure Global
Desktop • VirtualBox
• Exadata • ASM • Storage Connect • Unified Storage
The Most Complete Virtualization Portfolio Desktop, Server, Storage and Network Virtualization
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United States Air Force SiteWorx
• 13:1 consolidation ratio • Server deployment time
reduced by more than 90% with Oracle VM SPARC
• Cut datacenter power consumption by more than 25%
• Reclaimed nearly 50% of datacenter floor space with eco-responsible servers
• Better service levels at a lower cost
“We estimate that Solaris Containers have been able to give us the equivalent memory and processing power of ten virtual servers on every physical server. That’s resulted in an 80% reduction in space requirements and 65% savings in energy costs.”
Virtualization: Bottom Line Results Customer Cases
• All Sun Ray thin clients are Energy STAR certified
• 10% of the energy use of PCs, including servers required
• E-waste friendly • Full complement of desktop
virtualization products
Oracle Desktop Virtualization Most Efficient ENERGY STAR Qualified Thin Client on the Market
Oracle Sun Ray 3 Plus Client
Oracle’s Intelligent Storage Design Automation and Management Reduce Cost and Energy Use
Single Tier of Disk
Storage
Modern Multi-tiered
Storage
Disk Multi-tiered
Storage
Performance Disk $7 - $22/GB
100%
38%
62%
Flash Storage $40 - $54/GB
32%
6%
Capacity Disk $1 - $6/GB
Tape Storage $0.1 - $0.85/GB
Average ~$15,000/TB
Average ~$8,000/TB
Average ~$4,000/TB
60%
Source: Horison Information Strategies, 2009
Superior Throughput with StorageTek T10000C Use Fewer Libraries, Slots, Cartridges, Less Energy and Space
0.0
1.0
2.0
3.0
4.0
5.0
6.0
KW
H
Energy Required to Record a 10 PB Archive
EMC Avamar TS1130 FICON LTO5 T10000C
100 Enterprise HDDs Hybrid Storage Pool
Capacity: 30TB Performance: 40K IOPS
Power: 392W
Capacity: 30TB Performance: 30K IOPS
Power: 1,750W
2 SSDs
30 High Capacity HDDs
1/3 the cost!
Oracle’s ZFS Storage Appliance Performance in less space, less power, 1/3 the cost
Maximize Operating Efficiencies with Sun Flash
Server
Multi-Core, Multi Socket CPUs
High Performance DRAM
Storage High Capacity HDDs
High Performance Flash Devices Flash
Performance Affinity
Capacity Expansion
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“The Sun Storage F5100 Flash Array reduced our total database operation times by an average of 4X and power saving by up to 4X..... .... The end results were the deployment of faster applications, smaller space footprint, and lower energy utilization which ultimately helped our bottom line and our green initiatives”
Case Study
Responsible Energy Policy Enterprise Manager Ops Center 11g
• WATT, CPU, FAN RPM, In/Out Pull, Temperature, $KwH • Relationship between utilization and energy consumption • Enforce Energy Policies Across Servers • See Real Cost Real Time
Responsible Energy Policy Enterprise Manager Ops Center 11g
Choice of Deployment Models Selecting what’s best for your business model
Public Cloud Private Cloud
On Premise Hybrid
Deployment Options
Oracle Private Cloud Options Offering more efficient datacenter operating models
Infrastructure as a Service
Platform as a Service Cloud Management
• Complete cloud lifecycle management
• Complete apps to disk management
• Self-service • Policy-based
resource management
• Metering & chargeback
• Shared middleware and database services • Elastically scalable, highly available • Extreme performance • Comprehensive functionality • Robust development environment • Rapid deployment
• Shared compute and storage services • Elastically scalable, highly available • Physical and virtual • x86 and SPARC • Flash, disk and tape storage • Accelerated deployment
Agenda
• Industry Trends • Oracle’s Sustainability Framework • Driving to Sustainable IT – Oracle’s Systems
Strategy and Product • Oracle’s Data Center and Eco Strategy • Customer Success • Wrap Up
IT Infrastructure
Case Study
Power Utilization – Austin Data Center
Copyright ©2010, Oracle. All rights reserved. Oracle Confidential
8M
1M
7M
6M
5M
4M
3M
2M
kWh
Fiscal Year
Refresh/Reuse
Governance
Virtualize
Consolidate
Case Study
Copyright ©2010, Oracle. All rights reserved. Oracle Confidential
8M
1M
7M
6M
5M
4M
3M
2M
kWh
Fiscal Year
4% Growth
Refresh/Reuse
Governance
Virtualize
Consolidate
Power Utilization – Austin Data Center
Data Center Comparisons
Copyright ©2010, Oracle. All rights reserved. Oracle Confidential
Austin Data Center
Utah Compute Facility
(Phase I) Cooling under floor Cooling above
Limited aisle containment
Hot aisle containment
No ambient cooling Outside air cooling
~4Kw per rack 8Kw per rack
PUE 1.5 Support load 50%
PUE 1.3 Support load 25%
Raised floor access
Compartmental access
$100
$600
$200
$500
$400
$300
$700
$163
$338 $327 $276
$614
Annual Cost of Power CONSUMED BY A SINGLE SERVER
Results Business Challenges
Migrating Oracle’s Mission Critical ERP System Oracle Internal Datacenter Refresh for E-Business Suite
• Quickly add 150% capacity to single instance ERP
• Additional 30,000 employees from Sun acquisition
• Rapid in-place deployment with minimal business impact
• Non-stop database operations • Mixed workload in a single
environment, not just OLTP • Future Acquisitions & Agility
• 2X in Performance • Near $400K savings • 1/2 the:
Space, power, operational requirements, complexity
• 20X Improvement in RTO
• Built for Zero unplanned downtime
In a Four month deployment
Case Study
Agenda
• Industry Trends • Oracle’s Sustainability Framework • Driving to Sustainable IT – Oracle’s Systems
Strategy and Product • Oracle’s Data Center and Eco Strategy • Customer Success • Wrap Up
Oracle Eco-Enterprise Award Winners
San Diego Gas & Electric (SDGE) Curtails Energy Usage
COMPANY OVERVIEW • Publicly-owned utility • Manages 2.5 million meters and serves 1.5 million
customers
CHALLENGES/OPPORTUNITIES • Need to move to a 33% renewable energy portfolio by
2020 • Implementation of smart meters and integration between
meters and legacy system Itron to support meter reading automation
• Achieve energy efficiency, conservation and reduction of carbon footprint mandated by California legislation
SOLUTIONS • Oracle Portal • Oracle Database
RESULTS • Meter Reading Automation reduces vehicle
emissions and increases billing accuracy • With access to their usage information
online, customers are known to curtail their energy usage by 15-20%
• Enablement of Outage management (OMS/DMS) alert system
• Interval Billing identifies customer usage patterns that allow SDGE to better predict customers energy demand
• Smart meters allow for configuration of net generation on homes/businesses
• Foundational to Smart Grid system with automated maintenance detection and load balancing that will reduce overall demand on the electrical grid
Utah Department of Transportation Improves Construction Management Efficiency
CUSTOMER PERSPECTIVE “We use our Oracle-based systems as the cornerstone of our construction management program to facilitate the introduction of innovative practices that accelerate the building process and limit traffic congestion—enabling us to reduce pollution and user costs.” – Larry Myers, State Project Controls Engineer, Construction Division
COMPANY OVERVIEW • Responsible for snow removal, signage, bridges, repairs,
building, maintenance, and the Traffic Operations Center for more than 6,000 miles of highways
• Industry: Public Sector • Revenue: US$1.5 billion CHALLENGES/OPPORTUNITIES • Improve state highway system quality while minimizing
impact on the environment and reducing user costs • Ensure that all roadwork meets the best needs of the
surrounding community as well the environment needs of the landscape surrounding the roads
SOLUTIONS • Oracle Database • Primavera P6 Enterprise Project Portfolio Management • Oracle SOA Suite • Oracle Application Server
RESULTS • Reduced construction times by about
40%, saving millions of dollars annually and decreasing vehicular pollution by thousands of tons per year
• Eliminated the need to print more than 100,000 pages of data in one system
IBAMA – Brazilian Institute of Environment and Renewable Natural Resources (Brazil)
COMPANY OVERVIEW • Member of the Brazilian Institute of Environment and Renewable
Natural Resources, responsible for preservation of forest, fauna and ecological ecosystem in Brazil
• Responsible for mapping Brazil’s natural resources, including statistics about deforestation and changing weather patterns
CHALLENGES/OPPORTUNITIES • Control and avoid deforestation in the Amazon Forest SOLUTION • Developed a system using spatial information, external data sources
and image technology • A Japanese-Brazilian satellite continuously takes photos of the
Amazon Forest stored using Oracle Database • In conjunction with Oracle Spatial an application compares two
different photos of the same area to identify illegal deforestation and pinpoint related coordinates
• Oracle Business Process Management (BPM), Business Activity Monitoring (BAM), Service Oriented Architecture (SOA)
RESULTS • Reduced up to 44% of Amazon
deforestation rates of 5 states in Brazil • Emitted 5,745 infractions that
generated a collection of 1.45 billion Real and re-invested those resources in tools of environmental control
• Centralized storage in Oracle Database 10g allows agencies to easily share information
EMC Corporation Reduces Power and Cooling Resource Consumption by 70%
CUSTOMER PERSPECTIVE “Oracle infrastructure software enabled us to consolidate our server and storage resources to reduce our environmental impact, while also improving our business agility. We can now effectively scale to meet our growing storage requirements and have saved US$2.9 million in staff and hardware resources and environmental costs.” Jason Kotsaftis, Director of Alliance Marketing
COMPANY OVERVIEW • A world-leading developer and provider of information
infrastructure technology and solutions • Industry: High Technology • Employees: 31,000 • Revenue: US$14.88 billion CHALLENGES/OPPORTUNITIES • Provide a scalable data warehouse solution to meet the needs
of the global company to accommodate increasing storage capacity associated with organic growth and more than 20 acquisitions since the start of 2006
• Increase data center efficiency and reduce costs without requiring the company to invest in building or upgrading its data centers―bolstering the company’s position in the increasingly competitive data storage device and services market
• Reduce power requirements and improve environmental sustainability of the company’s five data centers
SOLUTIONS • Oracle Real Application Clusters • Oracle Business Intelligence Suite Enterprise
Edition • Oracle Tuning Pack • Oracle Enterprise Manager
RESULTS • Reduced carbon footprint by 60
million pounds and saved $3 million in operating, energy, and replacement costs within 18 months
• Cut the number of database servers from 51 to 4, and cut the number of databases from 45 to 6
Agenda
• Industry Trends • Oracle’s Sustainability Framework • Driving to Sustainable IT – Oracle’s Systems
Strategy and Product • Oracle’s Data Center and Eco Strategy • Customer Success • Wrap Up
• Sustainability is not just good citizenship – it is good business
• Companies need to be eco-efficient, eco-innovative and eco-transparent
• Only Oracle has the complete hardware, software, and now with Sun, the manufacturing operational experience, to help you gain an eco-advantage
Key Takeaways
Resources
• Oracle Eco Enterprise • Oracle Eco IT Infrastructure • Whitepapers, including:
– Solving the Datacenter Space, Power and Cooling Crunch – IT Modernization
• Oracle’s Datacenter and Internal Sustainability Strategy – Mark Sunday webcasts and whitepaper on CIO Central – Add links to customer cases
http://www.oracle.com/green