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21878 Studies in Business
Communication:
Oral Communication
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Speaking in different publicsituations
Impromptu speech
Wedding speech
Work presentation
Sermon
Sport pep talk
Work briefing Elevator pitch
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Persuasion and audienceanalysis
Audience members can be analysedin terms of
the degree ofauthoritya person has,that is, the power an individual has tomake things happen
the degree ofinfluencea person has,
that is, the effect an individual has onothers
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Persuasion and audienceanalysis
Four types of people who will judgeany presentation or pitch:
1. Decision-makers
2. Influencers
3. Collectors
4. Socials
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Dealing with problemaudiences
USE THE GRAPEVINE -political
KNOW YOUR STUFF
PROCEDURES- eg multiple ? TELL THE TRUTH
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Planning 1
Just what is it you want to say, andhow can you best say it?
What is it the audience wants to hearand not hear?
What, in your judgement, does it
need to hear? How can you make your message
effective, standing out from other
messages?
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Time planning
Time is the best ally you can have,and haste your worst enemy, in anyspeaking situation even those that
are nominally spontaneous orimpromptu
When planning an oral
communication, you should factor in At least twice the planned speaking time
for rehearsal
At least ten times the planned speaking
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Content planning
Pattern of exposition: historical,geographical, inductive, deductive,problem solution, 5W-H (what, where,
who, why, when, how)
Content quantity: How manypoints can you make before youoverload your audience? What is theminimum you can get away with so
that your audience does not feel
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Content planning
Focus: What angle, emphasis or spinwillyou put on the content to accentuate
certain aspects, concentrateattention and differentiate yourapproach from that of others?
Spice: What material can youinclude that will add variety andinsight, such as quotations, statistics,
humour, an anecdote or story,
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Thepresentation
structure
model
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Planning
Think of your oral communication ashaving a three-part talk structure:
opening or introduction, body or mainsection, and conclusion or closing
The three parts reflect one of theoldest models for speech
communication:
Tell them what you are going to tellthem
Tell them
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Other Planning Tips
Consider a road map graphicshowing the structure of your talk
Consider using repetition to drivepoints home
Increase the information density
and rhetorical momentum of thetalk so it builds to a climax at the endof the mainor body section
Create variet in content deliver
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Rehearsal
Rehearsal is essential
it helps you determine what materialworks and what doesnt
it is a vital stress management strategy
For a formal presentation fullrehearsal
Non-verbal Communication
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Using your voice
Pronunciation
the act of producing the sounds ofspeech
Articulateness and Articulation
the ability to say meaningful word bythe ability to say those words clearly
Voice Pitch
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Great Speeches
Consider and analyse thesespeeches:
http://www.youtube.com/watch?v=d6wRkzCW
What makes them great?
http://www.youtube.com/watch?v=d6wRkzCW5qIhttp://www.youtube.com/watch?v=d6wRkzCW5qIhttp://www.youtube.com/watch?v=d6wRkzCW5qIhttp://www.youtube.com/watch?v=d6wRkzCW5qI