Organic and Synthetic Ideology

Olivia Hawthorne

Synthetic Ideology

One Direction

The images of the boys has been created by their label (Syco) to attract various teenage audience.

Niall HoranThe cheeky Irish one, that has the Irish teens swooning as well as many of the older generation due to his cuteness. Known as the one that is always single.

Harry StylesThe most well known of the group. Known for his big curly hair and great singing voice. He is effectively the leader of the band. Known as a bit of a ladies man.

Louis TomlinsonThe funny one of the group that tends to stay in the back, as he isn’t the strongest singer. He and his girlfriend, Elenor Calder, have a very public relationship making him ‘off –limits’ to the fans.

Zayn MalikThe dark and mysterious one, that shocked the world with his surprisingly nice voice. Known for being with his girlfriend, Perrie from Little Mix.

Liam PayneThe one that is second in command after Harry. Also sporting one of the better voices.

The band was formed on X-Factor when all five boys auditioned as individuals, only to be put into a group together. This makes them synthetic as they were formed, rather than coming together naturally. They managed to prove their success as artists and are now one of the most famous boy bands in the world, if not the most famous.

The band’s first album was called ‘Take Me Home’ and was a major hit with the younger teenage audience. From the front cover, it is clear that the British image is being played up a lot with the iconic red phone box.

The boys have had multiple singles that gave them massive publicity. For example, a recent single released was the cover of ‘One Way Or Another’ for charity. This sold millions of copies, making a massive profit.

Although a factor of the Organic Ideology, the idea of the artist being given time to evolve is seen in particular members of the band.

For example, Harry Styles began very pure and innocent. Now he has tattoos over a lot of his body. This could be a sign of him trying to prove that he is growing up. Or perhaps showing that actually he isn’t the sweet one with the angelic voice, he’s the rebellious one

The band do not write all their songs, and if they do they are in collaboration with other writers.

The yellow boxes show the songs where they had input. Out of the 13 songs on their ‘Up All Night’ album they collaborated on 3.

This screams Synthetic, because they clearly haven’t made it this far on their son writing ability. We can assume it’s due to their look.

Organic IdeologyJake Bugg

Jake’s look is not as well designed and obvious in comparison to One Direction.

He is 19 from Nottingham and was discovered by Mercury Records at age 17.

His approach to the industry is very much music focused. He was nominated for the “British Breakthrough Act” award at the 2013 BRIT Awards, he lost to Ben Howard. Before the awards he said “it's great (to be nominated) but I don't really need an award to inspire me to keep writing music and playing my songs.” This is a prime example of how he is an organic artist.

The focus with organic artists is strong albums. If we take a look at Jake’s album and single portfolio, he has only released one album but 6 singles. But then if we take into consideration that he only started putting music out in 2012, one album is very good.

Notice that his (first) album topped the UK charts at number 1

Jake Bugg is known as a singer-songwriter, not just a solo singer. He has written solely or in collaboration every song on his first album.

This proves how organic he is because he is talented enough to write all his own music.

Organic artists are given time to evolve and change over a long time. Although Jake has only been around for two years, the changes are already beginning. For examples, he has been pictured and linked with up and coming model Cara Delavigne

However he has stuck to what he knows best when it comes to his fashion and style choices.

A fairly early photo of him, in 2012.

At the 2013 NME Awards, his style was not too dissimillar to him back when he first started.