Search: Organic & Paid

Organic Search

• Use appropriate Keywords, Tags, Meta Data and Descriptions

• Keep your sites and content organized• Create content consistently and often• Be social, link and share your content

Keywords, Tags, Meta Data, Descriptions

• Always use the best descriptive, appropriate and relevant tags and keywords to a post or page

• Add “alternative” titles, tags and descriptions to photos and other multimedia content embedded on a page.

• Always write description for metadata tags on your pages.

Keep your sites and content organized

• Plan out your website and consider the hierarchy of the content to be displayed.

• Ensure the site is easy to navigate for your users and consider using Categories to organize content.

• Create two site maps, an interactive and visual one for your users and an XML based sitemap to help search engines index your website

Create content consistently and often

• Develop a content strategy that is in-line with your overall strategy to plan your content development and delivery. If you’ve developed a series of documents, posts or videos, rather then publishing them all at once, consider publishing them over a period of time (once a day or week).Ensure the site is easy to navigate for your users and consider using Categories to organize content.

• Include rich content such as photos and videos that will add value to your content and ensure results will appear in other popular search categories (Google Image and Video search).

Create content consistently and often (continued)

• Create concise, unique and accurate page titles that are appropriate for your content. Search engines like Goolge look at your title and title tags that are used to display in search results.Include rich content such as photos and videos that will add value to your content and ensure results will appear in other popular search categories (Google Image and Video search).

• Keep in mind the audience not just search engines. Make it easy for them to find and consume your content.

Be social, link and share content

• Share your posts, photos and videos on various social networks.

• Encourage audiences to link and share your website and content. If you have established relationships with bloggers and other creators and conversationalists ask them to add your site or blog to their blog roll.

• Create out-bound links on your own website or posts to encourage a mutual link and established relationship with other sites, especially to site that are relative to your content, industry or field.