Organic Tea PartySeptember 20, 2012 – November 6, 2012

This innovative campaign will bring awareness to your Numi Tea selection during the election season. It will empower consumers to celebrate their freedom from pesticides and GMOs by joining the movement at VoteORGANICTeaParty.com.

ObjectiveIncrease sales and brand awareness by encouraging customers to join the Organic Tea PartyEducate consumers about the benefits of organic and avoiding GMOs Feature Numi as a drink special to drive trialProduct FocusNumi Boxed Tea & Iced Tea

Target AudiencesTea drinkers, LOHAS consumers, naturalites and organic advocates

Campaign TacticsOnline:

VoteORGANICTeaParty.com - A campaign microsite that invites consumers to engage with the OTP while learning about its history and the benefits of organic agriculture and TEA.A hilarious news-spoof video featuring a faux history of the Organic Tea Party.Consumers can log on to the website and get involved for free SWAG.Vote for your favorite Numi blend!Pre-Tweets to the Presidential Candidates, Stephen Colbert, Jon Stewart (and more) demanding they adopt the ORGANIC Tea Party Platform.Numi will donate 10% of total revenue of our retail sales on NumiTea.com to The Organic Center

Door hangers with sample tea bags left at tea drinking residents in Portland, OR, New York, NY and the San Francisco Bay Area.

Public Relations: Pitching traditional and online media to feature the story.

Organic Tea PartySeptember 20, 2012 – November 6, 2012

Each Organic Tea Party Kit Includes:10 Door Hangers15 Sampler CardsEach tells the campaign story, has an attached Numi Tea sample and $1 off coupon (valid for retail only)

15 Buttons15 Stickers

2 Vote Organic T-Shirts

3 Pamphlet Posters• Each tells the platform and mission and

rewrites American History with a bit of liberTea

• Folds out to a 16” x 24” poster of iconic Uncle Sam demanding you to vote organic. A great piece to hang near a Numi display.