UNDERSTANDING THE ROLE OF CULTURE IN RETAIL SECTOR

Future Bazaar, Reliance Fresh and Easy Day

Group 7 Section BShruti Patra (73)Dhruv Devgan (74)Reena Kumari (79)Rupesh Jain (83)Vaibhav Maheshwari (88)Anshul Bansal (102)Ravish Kapoor (133)

JV between Bharti Retail & Walmart.

Rajan Bharti Mittal is heading the operations in India.

The first Easyday store was opened in Ludhiana in 2008.

One-stop shops that cater to every family’s day-to-day needs.

Mission : ‘Enable India, Live Better’.

EASYDAY STORES

Empowering Customers and their

Families to live a better

life

Warm and

Caring Service

‘Always in-

Stock’ Status

Assured

Savings

Right Assortment

Strong emphasis on the values of Ethics and Integrity.

Work environment that welcomes early identification of challenges and mutual resolution of complaints.

Their success is the result of the hard work and dedication.

Recognizing the contribution of each associate.

CULTURE

Bharti retail is an equal opportunity organization, there are no minimum qualification for store level.

In order to create a retail industry talent pool, the Company has established the Bharti Academy of Retail (BAR) to provide basic retail training free of cost. Also company induce middle management in technical training like ERP etc.

SELECTION

Bharti Retail believes in the power of open communication and equality. ”Calling each other “associates” is symbol of this belief of equality”.

Top management ‘listen’ to their associates and have formal processes like the ‘Open Door’ and ‘Tell Raj’.

Following bharti’s associate friendly culture an associate can be transferred to desired department or company.

TOP MANAGEMENT AND ENVIRONMENT

Part of future group - founder by Kishore Biyani. It is a hypermarket chain in India. Offers a wide range of merchandize, food

products, electronics,leisure and entertainment.

The ‘mission’ of the company is to deliver anything , anywhere to any customer in the most profitable manner.

BIG BAZAAR

Kishore Biyani has divided India into 3 classes Emphasis is on Customer Satisfaction and

happiness Leadership Respect OpennessValue and nurture relationshipsAdaptable

KEY VALUES

Selection process Selection through interviews by regional HR Undergo training program named ‘Prarambh’ There is a dress code for the employees Language and religion is not an issue in hiring

and selection

CULTURE

‘Namaste Big Bazaar’ to greet the customers Joining employees are introduced to others in

the Fun Zone Farewell is given to the leaving employees Regular activities and games are conducted in

the fun ZoneTrophy with Big Bazaar logo is given to star of

the month employee along with cash reward of Rs. 1000

TRADITIONS

Supportive in resolving the issues of the employees

Control is loose and flexible Risk tolerance is high Means are more important than the ends.

Area manage

r

Team Leader

Store manage

r

Employee

THE MANAGEMENT AND ORGANIZATION

Part of Mukesh Ambani led Reliance Industries.Started its operation on 30th Oct’2006.More than 1000 outletsPlans to invest Rs. 250bn in next 4 yrs

RELIANCE FRESH

integrity

Respect

Responsibility

Citizenship

FairnessTrust

Purposefulness

Care

Honesty

VALUES OF RELIANCE

Essence of values: Each employee conducts the company's business

with integrity, in compliance with applicable laws, and in a manner that excludes considerations of personal advantage.

But the sad part is : these values only have meaning on paper.

Role of Rituals :Not very prominentStories : Some

Language: Highly informal Without any distinct boundaries

Selection Process: Background in agriculture is mandatory. Different Rounds: Technical, HR rounds and Aptitude test. Selection is followed by Induction and Training Program.

Effect of top management: Policy of transparency Basic data is available on their SAP system

Socialization Process: Employee Feedback Grievance Redressal