OrganizationalCulture, Creativity,

and Innovation

Chapter 14

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Learning Objectives

1. Define organizational culture, and identify its core characteristics and the various functions it serves in organizations.

2. Describe the four forms of organizational culture specified by the competing values framework.

3. Explain the factors responsible for creating and transmitting organizational culture, as well as those for making it change.

14-2Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Learning Objectives

4. Define creativity and describe the basic components of individual and team creativity.

5. Describe various approaches to promoting creativity in organizations.

6. Identify the basic forms and targets of innovation and the stages of the innovation process.

14-3Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Organizational Culture

A cognitive framework consisting

of attitudes, values, behavioral

norms, and expectations shared

by organization members

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Organizational Culture’s Role

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Organizational Culture Forms

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Transmitting Organizational Culture

SymbolsSlogansStories JargonCeremoniesStatements of principle

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How Organizational Culture Changes

Composition of workforce

Mergers and acquisitions

Strategic cultural change

Responding to the Internet

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Creativity Components

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Creativity-Relevant Skills

Break mental sets and take new perspectives

Understand complexities

Keep options open and avoid premature judgments

Follow creativity heuristics

Use productive forgetting

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Creativity Process

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Training People to Be Creative

Encourage openness to new ideas

Take time to understand problem

Promote divergent thinking

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Developing Creative Work Environments

Provide autonomy

Provide exposure to other creative people

Allow ideas to cross-pollinate

Make jobs intrinsically interesting

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Developing Creative Work Environments

Set own creative goals

Support creativity at high organizational

levels

Have fun!

Promote diversityCopyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 14-14

Innovation Targets

Product

Service

Process

Marketing

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Supply chain

Business

model

Organizational

Organizational Innovation Process

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