Date post: | 06-Apr-2018 |
Category: |
Documents |
Upload: | tina-bonal-chauhan |
View: | 217 times |
Download: | 0 times |
of 18
8/3/2019 Organizational Goal Linked Competency Model
1/18
By:
Ranjeeta Bonal
8/3/2019 Organizational Goal Linked Competency Model
2/18
A Competency is an underlying characteristic of a
person which enables him /her to deliver superior
performance in a given job, role or a situation.
Competencies are seen mainly as inputs.
They consist of clusters of knowledge, attitudes
and skills that affect an individuals ability toperform.
8/3/2019 Organizational Goal Linked Competency Model
3/18
Competencies are based on1. Knowledge: - information accumulated in a particular area of
expertise (e.g., accounting, selling, servicing, management)
2. Skills: - the demonstration of expertise (e.g., the ability tomake effective presentations, or to negotiate successfully)
3. Motive: - recurrent thoughts driving behaviors (e.g., drive forachievement, affiliation)
4. Attitude: - self-concept, values and self-image5. Traits: - a general disposition to behave in certain ways (e.g.,
flexibility)
8/3/2019 Organizational Goal Linked Competency Model
4/18
Each competency must have associated with it one
to five (maybe more) behavioral indicators.
Behavioral indicators describe actions or behaviors
that one can observe an individual taking or using
that signify an appropriate application of the
competency in a specific performance setting
8/3/2019 Organizational Goal Linked Competency Model
5/18
Competency Map. A competency map is a list of anindividuals competencies that represent the factors
most critical to success in given jobs, departments,
organizations, or industries that are part of theindividuals current career plan.
Competency Mapping. Competency mapping is aprocess an individual uses to identify and describe
competencies that are the most critical to success in a
work situation or work role.
8/3/2019 Organizational Goal Linked Competency Model
6/18
HR Functional Role lies in:
Identifying Competencies required by organisations
Designing the Assessment/Development Center ( For
Selection/promotion and development of managers)
Designing scientific instruments for assessment
(Psychological tests, In-Baskets etc)
Developing Internal Assessor capabilities Facilitating Developmental outcomes/action plans
Institutionalizing the process in the organisation
8/3/2019 Organizational Goal Linked Competency Model
7/18
In this we develop a framework to identify
competencies for each job by linking its goal with
the Organizations Goal.
8/3/2019 Organizational Goal Linked Competency Model
8/18
1 Define the Mission of the Organization
2 Develop Vision of the Organization.
3 Set Goals for the Organization.
4
5
6
7
8
Define Departmental and Sectional Goals.
Define Goals for Individual Jobs.
Define Role of Each Individual Job.
Break the Role into Tasks.
Identify Competencies needed for each Role considering the Tasks.
8/3/2019 Organizational Goal Linked Competency Model
9/18
To spell out the spirit and the core objectivesfor which the Organization exists.
8/3/2019 Organizational Goal Linked Competency Model
10/18
To show lights on where and how we are moving to realize
the vision of the Organization.
8/3/2019 Organizational Goal Linked Competency Model
11/18
Giving a concrete shape of vision
Making feasible targets and quantifyingthem to ensure target in line with themission and the core objectives of theOrganization.
Give a time frame for achieving for
those targets. Set SMART Goals.
S:Specific
M: Measurable
A: Achievable
R: Relevant T: Time Frame
8/3/2019 Organizational Goal Linked Competency Model
12/18
Organizational Goal=Departmental Goal + Sectional Goal.
8/3/2019 Organizational Goal Linked Competency Model
13/18
They should be SMART.
May also be termed as KRA or KPA
8/3/2019 Organizational Goal Linked Competency Model
14/18
Eg. Marketing Manager
Goal Role
1. Increase sales volume by 30%. - Penetrate the new marketingsegment.
-Develop new marketing techniques.-Strengthen Brand Image.
2. Expand sales to 3 newterritories of minimum Rs.2Crores each.
-Appointment of distributor for eachnew territory.- Developing Dealers network.
3. Launching of 3 new productsin the market.
- Conduct market survey.
8/3/2019 Organizational Goal Linked Competency Model
15/18
Goal Role TaskIncrease Sales Volume by30%
-Penetrate the new marketingSegment.
-Develop new marketingtechniques.
-Strengthen Brand Image
-Advertising.-Promotion.-Customer Care.
-Direct Sales.-Multi Level Marketing.-Promotional Sales.
-Branding through Electronic Media.-Branding through Print media.-Branding through Press conference.
Expand sales to 3 newterritories of minimumRs.2 Crores each.
-Appointment of distributors.
-Developing dealers network.
-Locating perspective distributors.-Finalizing terms of distribution.- Appointing distributors and
monitoring distribution.
- Appointing area wise dealers.- Conducting survey of each
territory.- Monitoring sales through dealers
network.
8/3/2019 Organizational Goal Linked Competency Model
16/18
Role Tasks Functional CompetenciesRequired1. Penetrate new marketsegment.
-Advertising
-Promotion
-Customer care
-Technical Expertise
-Analytical Thinking
-Market Knowledge
2. Develops newmarketing techniques.
-Direct sales
-Multi Level Marketing
-Promotional Sales
-Branding through electronic media
-Customer Focus
-Presentation Skills
-Decision making
-Market Research
3. Strengthens brandimage
-Branding through Electronic Media.
-Branding through Print media.
-Branding through Press conference
-Entrepreneurship
-Computer Savvy
-Team management
-Good Product Knowledge.
Increase sales by 30%:
8/3/2019 Organizational Goal Linked Competency Model
17/18
No matter how formal or informal and organizations
practices are regarding development planning, the important
idea for the individual is to map his or her top competencies
that are important to their future career passion and success.
From among those top competencies, the individual needs to
identify their current competency strengths, and also their
future competency development needs.
8/3/2019 Organizational Goal Linked Competency Model
18/18