Bucharest 27.10.2006Bucharest 27.10.2006 Sanna KangasluomaSanna Kangasluoma 11
Organizing Digital Cultural Organizing Digital Cultural Content and Virtual MobilityContent and Virtual Mobility
Culture in the Culture in the VirtualVirtual SpaceSpace
Bucharest 27.10.2006Bucharest 27.10.2006 Sanna KangasluomaSanna Kangasluoma 22
Salut Bucuresti
Théâtres
Odeon
Bucharest 27.10.2006 Sanna Kangasluoma 3
New virtual cultural space
• Hallway • Middle ground• Communications
and connections• Corridor• In between; here,
there, anywhere Generation Here. Exploring the Impact of 3G Mobile Phone Technology on Global Communities.http://direct.motorola.com/hellomoto/whatisrazrspeed/downloads/3G_GenerationHere_Report.pdf
My My corridorcorridor Salutbucuresti - Café Culture - Les Exclus- rol.ro - dailynews.ro – Teatru – Bulandra- ion creanga - Epicentre.org - BaboroIreland
“The Web is not about containment” (Ippolito)
Bucharest 27.10.2006Bucharest 27.10.2006 Sanna KangasluomaSanna Kangasluoma 55
MeaningMeaning
SignSign + + SubjectSubject + + ContextContext==
ActualizationActualization of of meaningmeaning((culturalcultural productproduct))
Bucharest 27.10.2006Bucharest 27.10.2006 Sanna KangasluomaSanna Kangasluoma 66
CultureCulture
making and communicating meaningsmaking and communicating meanings
not in the object but in the not in the object but in the experience of the experience of the objectobject
ArtArt
•• condensed meanings and their condensed meanings and their communication to peoplecommunication to people
Bucharest 27.10.2006Bucharest 27.10.2006 Sanna KangasluomaSanna Kangasluoma 77
TeaterTeaterViirusViirus
EnglishEnglishNational National BalletBallet
National National theatretheatre FIFI
Ateneum Ateneum FiFi
Culture in the Virtual Space
Bucharest 27.10.2006Bucharest 27.10.2006 Sanna KangasluomaSanna Kangasluoma 88
ComedieComedie RORO
PalaisPalais de de TokyoTokyo
Amos Amos AndersonAnderson
QQ--teatteriteatteri
AgathaAgatha
GaleriesGaleriesLafayetteLafayette
Taidemuseo Taidemuseo HelHel
Bucharest 27.10.2006Bucharest 27.10.2006 Sanna KangasluomaSanna Kangasluoma 99
HKT FI
Finnkino
Tate
Biletelaspectacol.ro
Kiasma
Greenwich theatre
Bucharest 27.10.2006Bucharest 27.10.2006 Sanna KangasluomaSanna Kangasluoma 1010
Teatrul Odeon
Kajaanin Teatteri
Opéra de Paris
Van Gogh Museum
MAD
Festival d'Automne
Bucharest 27.10.2006Bucharest 27.10.2006 Sanna KangasluomaSanna Kangasluoma 1111
Arguments
Technics (’instruments’)
Usability (how the site responds to user’s needs)
Analyzing a web site (1)
Touchpoints
- how the matter in question fits into the life of users- question of meaning: how users make sense of the web page- how they articulate it to other things in their life- does it become significative to them, is it of any use for them or not
Analyzing a web site (2)
Bucharest 27.10.2006 Sanna Kangasluoma 13
Virtualization”The virtualization [of a cultural product] consists in determining the general question to which it responds.”
Pierre Lévy (1998): Qu’est-ce que le virtuel? Paris, La Découverte.
• potentiality versus simulation/”fake”• (Lat.) virtualis: potentiality (deprived of existence)• Aristotle: in potentia vs. in actu• The Scholastics: a dialectical rather than a radically oppositional relationship between the virtual and the actual (e.g. virtuality as the seed of a tree)
History of the concept
Bucharest 27.10.2006 Sanna Kangasluoma 14
Pierre Lévy: ”Rigorously defined, the virtual has few affinities with the false, the illusionary, the imaginary. The virtual is not at all the opposite of the real. It is, on the contrary, a powerful and productive mode of being, a mode that gives free rein to creative processes.”
• The negative to the real; non-existent, not actual• ‘Optically’ defined as an illusionary, ghostly existence• “To be a virtual dictator”: Almost like a dictator; yet not really a dictator• The virtual/fake in post-modernity taken for fundamental for aesthetic pleasure
The modern concept of virtuality
Bucharest 27.10.2006 Sanna Kangasluoma 15
1. The relation of the virtual to the actual is one to many: There is no limit on the number of possible actualizations of a virtual entity.
2. The passage from the virtual to the actual involves transformation, and is therefore irreversible. Lévy: “Actualization is an event, in the strong sense of the term”
3. The virtual is not anchored in space and time. Actualization is the passage from a state of timelessness and deterritorialization to an existence rooted in a here and now. It is an event of contextualization.
4. The virtual is an inexhaustible resource. Using it does not lead to its depletion.
5. Lévy: ”The real resembles the possible. The actual, however, in no way resembles the virtual. It responds to it.”
Virtual / Actual
Bucharest 27.10.2006Bucharest 27.10.2006 Sanna KangasluomaSanna Kangasluoma 1616
Usability & Content Design Issues
Image source: Spool, Jared 2005b. What users want? Http://www.uie.com/handouts/brainsparks/WhatUsersWant_UIE-BSL_2005.08.25.pdf
Actualization
Virtualizations
Virtualizations
Lévy: ”The virtualization of a given entity consists in determining the general question to which it responds”.
Bucharest 27.10.2006 Sanna Kangasluoma 17
Identifying needs & Solution ‘refinement’contents
(Virtualization from user’s point of view)
© Spool, Jared 2005.
• Helps user determine that they want to try to solve a ‘problem’ (a need)
• They may not be aware they have the ‘problem’ (or a need or a desire)
• Not ready to talk about specific solutions
• Premature discussion will turn user off
• Doesn't have to be complex
• Users have already committed to a solution
• Have executed it already or will soon
• Helps the user integrate the solution with the rest of their life
• Increases share-of-mind for brand
• Builds relationship between you and your user
Bucharest 27.10.2006 Sanna Kangasluoma 18
What kind of cultural spaces do web pages create?
• Corridor, being ‘in between’• Hallway / middleground• Bordered or open spaces?• User-centred or organization-centred?• What kind of arguments and technologies used?• What kind of touchpoints to users?
•Connections and links to other sites?• Changing points of view or one fixed ‘truth’?• Ideas or objects and products in the main role?• Process or product?• Mobility or exchange?• Virtualization / actualization
Bucharest 27.10.2006 Sanna Kangasluoma 19
1. 1. SpacesSpaces ””inside inside ourour wallswalls””
www.serlachiusartmuseum.fi/
www.q-teatteri.fi/
www.operadeparis.fr/
www.amosanderson.fi/
Bucharest 27.10.2006 Sanna Kangasluoma 20
2. Media / 2. Media / advertisementadvertisement spacesspaces
www.lacma.org/
www.nationaltheatre.fi/
www.kajaaninteatteri.fi/
kiasma.fi
www.marieclaire.com.au/
Top story
Cultural magazine
Bucharest 27.10.2006 Sanna Kangasluoma 21
3. 3. DisplayDisplay windowswindows
www.nationaltheatre.org.uk
www.bulandra.ro
www.tate.org.uk/modern/
www.finnkino.fi/
www.svenskateatern.fi/
www.biletelaspectacol.ro
www.sonyericsson.com
Bucharest 27.10.2006 Sanna Kangasluoma 22
4. Box 4. Box officesoffices
www.theatredurondpoint.fr
www.finnkino.fi/
www.hkt.fi/
www.biletelaspectacol.ro
5. 5. VirtualVirtual artisticartistic hallshalls
www.tate.org.uk/modern www.oulu.ouka.fi/taidemuseo/ www.metmuseum.org
Bucharest 27.10.2006Bucharest 27.10.2006 Sanna KangasluomaSanna Kangasluoma 2424
Digital or virtualspaces?
