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1 Orgill’s Eight Year Journey with EnterWorks
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Orgill’s Eight Year Journey with EnterWorks
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Our Presenters
Kerry Young VP & General Manager
David Meany VP of eCommerce
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Introducing EnterWorks
• Empowering Business & IT Users for over 21 years
• All-in-one platform for MDM, PIM, and DAM
• Only Solution that is a Leader on both the Forrester PIM and MDM Waves
• Highest customer satisfaction marks on industry analyst reports
• Industry expertise: distributors, manufacturers, retail, hospitality, service companies, and member / buying groups
• Strong Global SI & Technology partnerships
Business Mission Enable Our Customer’s Growth,
Efficiency and Differentiation through Exceptional Competency in Data
as Enabled by our MDM Technologies
Complexity Mastered Master Shared and Application Data for
Business Model Agility
Discrete Views of Everything
Provide a Central View of Data Across Enterprise
Networks
Differentiated Experiences
Leverage Multiple Domains for Combinatorial Precision
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A Division of
51% LICENSES
OUTSIDE U.S.
2,400+ GLOBAL
CUSTOMERS
75+ COUNTRIES
200+ NEW ACCOUNTS
ANNUALLY
22 OF SAP’S TOP 25
CUSTOMERS
48 NET PROMOTER
SCORE
Auto Apparel Oil & Gas Food &
Beverage Consumer Products Retail Pharma Chemical Entertainment
EnterWorks Acquisition, Inc. Proprietary and Confidential 4
www.orgill.com Orgill, Inc Worldwide Distribution & Retail Services
Orgill’s Eight Year Journey with Enterworks
David Meany, VP eCommerce
For more info visit our website: www.orgill.com
Orgill, Inc Worldwide Distribution & Retail Services
Facts About Orgill
• Privately owned since 1847 • One of four national hardware
distributors in U.S. • World’s largest independent hardware
distributor • 6,000+ accounts • Customers in 50 states, 10 Canadian
provinces and 50+ countries • 7 distribution centers • 80K active SKU’s per DC • Industry’s fastest growing distributor
Headquartered in Memphis, TN
Orgill, Inc Worldwide Distribution & Retail Services
Orgill Distribution Centers
• Orgill services retailers worldwide ̶ All 50 U.S. states ̶ All Canadian provinces & territories ̶ 50+ foreign countries
• Seven distribution facilities ̶ 4.7 mil sq ft of warehouse capacity
• Three export consolidation centers • Consistently high fill rates
Distribution Centers Interport Facilities
Distribution Centers Export Consolidation Facilities
MIAMI, FL
JACKSONVILLE, FL
LOS ANGELES, CA
NEW YORK COMING SOON!
Orgill, Inc Worldwide Distribution & Retail Services
Consistent Performance
Relative Growth Based on Total Sales
Source: North American Retail Hardware Association
www.orgill.com Orgill, Inc Worldwide Distribution & Retail Services
We Supply Local Brands
Orgill, Inc Worldwide Distribution & Retail Services
Orgill’s Solution Summary ● Implemented in 2012 with the initial goal of aggregating product information,
normalizing it, and publishing it as a single source of truth
● Approximately 30 daily users across multiple roles - many players are system integrations with automatic publications and synchronizations
● Multiple Domains are deployed for product, customer, vendor, and compliance
● Technical Summary ○ Pure Microsoft implementation ○ Hosted in Azure ○ Currently on Version 10 using “classic” UI
Orgill, Inc Worldwide Distribution & Retail Services
Where We Started 2011
● Product data was unstructured and not considered strategic
● Publishing was separated from operational data with only an arms length relationship
● Orgill.com “married” what we had together for presentation
● Paper Catalogs were still ‘BIG’ for us
Orgill, Inc Worldwide Distribution & Retail Services
Then Came Enterworks 2012
Product platform was set for product information ● Implemented Enterworks to
aggregate, normalized and publish data to Orgill.com and print
● Change was hard ○ Print did not migrate until
2019 ○ Continued to pour resources
into unstructured data
Orgill, Inc Worldwide Distribution & Retail Services
Why We Chose Enterworks What won the day for Enterworks at Orgill: ● Technology -
○ Flexible data model ○ Microsoft based application
● Business - ○ Reasonable implementation and maintenance costs ○ Ability to be managed and administered by users (less tech resources required) ○ Reasonable implementation timeline
● Relationship - ○ History with Orgill on print software ○ Competent business and tech team that understood our business
Orgill, Inc Worldwide Distribution & Retail Services
Quest for Product Data 2013
Product data became strategic
● Integrated 3rd party data enrichment service automating data exchange and synchronization
● Orgill entered Canada market and used the PIM to automate translations of product data
● Data and search improved and we left print catalogs alone
Enriched Data Language Translations
Orgill, Inc Worldwide Distribution & Retail Services
Push to Multi-Domain 2014
Customer and Vendor data needed a home ● No Orgill system had a complete
record of customer or vendor information
● Implemented Domains for Vendor and Customer
● Enterworks managing updates and normalization of customer and vendor information
Enriched Data Language Translations
Orgill DB’s
Orgill, Inc Worldwide Distribution & Retail Services
External Publication 2015
Enterworks role in publishing increased
● Advertising and circular syndication
● French files to support print
● Product data files for dealers
● Image services for dealers and internal customers
DAM Assets Enriched Data Language
Translations Orgill DB’s
Orgill, Inc Worldwide Distribution & Retail Services
Publication Expansion 2016
Publications continued to Grow
● French exports for print support
● Enhanced product data for dealers on Orgill products
● Expanded image services for digital assets
● Integration of data and images to Orgill’s marketing platform used by our dealers
DAM Assets
Enriched Data Language Translations
Orgill DB’s
Orgill, Inc Worldwide Distribution & Retail Services
Compliance 2017-2018
Vendor Portal for Compliance
● Added vendor, product, and pricing compliance management
● Minimum Advertised Price (MAP)
● Vendor Agreements
● Product Compliance Prop 65 was the driver
DAM Assets Enriched Data Language
Translations Orgill DB’s
Vendor Portal
Orgill, Inc Worldwide Distribution & Retail Services
Data Services & ECom 2018 - 2019
Subscription Data Services Created
● Covers all items in our dealer’s stores including commodity wood
● Product Data Team enrichs items and assists mapping to store SKU
● Integrated with Orgill’s B2C eCom solution and marketing platforms
DAM Assets
Orgill DB’s Language Translations
Orgill Items
Industry Data Pool
My Online Store
My Store
Product Enrichment
PDT
All Items
Vendor Portal
Orgill, Inc Worldwide Distribution & Retail Services
2020 - Interrupted by Covid 19 2020
● Hardware/Home Improvement industry was slow to get online ○ Data issues ○ Lack of integration ○ Logistical issues
● Pandemic has dramatically accelerated transformation
Orgill, Inc Worldwide Distribution & Retail Services
Our Future 2020 +
● Our customers need Orgill’s help to transform ○ Information ○ Intelligence ○ Platforms ○ Consulting
● Our business is complex, products are technical, and our customers are too small to invest individually in tech solutions that allow them to compete on their own
● Orgill will continue to invest in partnerships that make our dealers competitive and successful in their local markets
● Enterworks’ MDM is a foundational component of that strategy
Orgill, Inc Worldwide Distribution & Retail Services
Our Journey Map 2011 – 2020+
2011
Evaluate and Procure Orgill considered and selected our PIM solution.
2012
Implementation 8 month implementation and change.
2013
Legacy Service Replacement Automated or systematized legacy services based on PIM data normalization
2014
Service and MDM Expansion Integration expanded into more legacy applications and Enterworks role as an MDM grew
2016
Solution Platform for Data Management Enterworks moved into the role of a solutions platform for enterprise reference data
2018
Content Curation and Delivery Content and platform centered services focused on delivering product sales
Questions?
EnterWorks MDM & PIM Virtual Conference Join us for Upcoming Webinars in the Everything MDM & PIM Virtual Conference
Series www.winshuttle.com/event/everything-mdm-pim-virtual-conference/
Forrester – Transform Your Digital Experiences with Product Data
Digital Evolution Summit – On-Demand MDM_PIM Demos & Customer Presentations
June
10 June
10
Week 2: Expert Insights – Forrester & MDM Experts
Presented by Amanda LeClair of Forrester
Replay: US Foods – A Team Approach to Data Governance
GS1 – Why Your Business Needs Accurate Product Data
June
16 June
18
Week 3: Expert Insights – GS1 & US Foods
Presented by Ingryd Hernandez of US Foods
Presented by Jeff Cowan of GS1
