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diana frank orientation by context, not by text sign09 20091210 orientation by context, not by text by diana frank
| Date post: | 22-Nov-2014 |
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diana frank
orientation by context, not by text
sign09 20091210
orientation by context, not by text by diana frank
orientation and context how does orientation work?how do signs speak?
spatial relation ↔ informationattraction ↔ informationneed ↔ information
don’t make me re-think
sign09 20091210
orientation by context, not by text by diana frank
orientationis a function of the mind involving awareness of three dimensions: time, place and person. [Berrios G E,1982]
sign09 20091210
orientation by context, not by text by diana frank
contextNothing we use for orientation is free from context.
sign09 20091210
orientation by context, not by text by diana frank
textCan we ”read” signs without reading the written information on it?
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
how does orientation work?– remember learned ways – looking for obvious ways– using a map– following the inner logic of the building or area – reading signs– asking people– trial and error – following the crowd – …
sign09 20091210
orientation by context, not by text by diana frank
how do signs speak?– information is always provided in a given context – so the value of a sign is highly influenced by its context
sign09 20091210
orientation by context, not by text by diana frank
next to text– situation– position of a sign, spatial information – kind, form and proportion of a sign– material and environment contrast– visibility– consistency within a system– self-evident (sign or no sign)– relevance (need)– …
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
signs speak
sign09 20091210
orientation by context, not by text by diana frank
… and often confuse
sign09 20091210
sign09 20091210
orientation by context, not by text by diana frank
spatial relation ↔ information– we scan our environment– we just recognize what we need– we look for the strongest cue (concerning our demand)– we follow our interpretations, not signs – signs are just one part of the big picture
sign09 20091210
orientation by context, not by text by diana frank
spatial relation ↔ information– we scan our environment– we just recognize what we need– we look for the strongest cue (concerning our demand)– we follow our interpretations, not signs – signs are just one part of the big picture
– interpretation of a situation depends on context– personal situation (stress, time pressure) is also context
outstanding
sign09 20091210
orientation by context, not by text by diana frank
framed
sign09 20091210
orientation by context, not by text by diana frank
directly related
sign09 20091210
orientation by context, not by text by diana frank
directed
sign09 20091210
orientation by context, not by text by diana frank
funnel-shaped
sign09 20091210
orientation by context, not by text by diana frank
basic spatial realtions
light toweroutstanding
focusframed
next optiondirectly related
flowdirecting
stationsfunnel-shaped
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
attraction ↔ information– spatial context beats arrows – light is a very strong attractor for orientation purpose– context of signs is often stronger than the text on it
sign09 20091210
orientation by context, not by text by diana frank
attraction ↔ information– spatial context beats arrows – light is a very strong attractor for orientation purpose– context of signs is often stronger than the text on it
… better to guide with attractors than signs… hard to guide with signs “against” strong attractors
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
where to go..?
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
tokyu hands ?
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
need ↔ information– users see what they know, what they need or what they expect – other things are frequently not noticed at all
sign09 20091210
orientation by context, not by text by diana frank
westside
sign09 20091210
orientation by context, not by text by diana frank
directions?
sign09 20091210
orientation by context, not by text by diana frank
directions?
sign09 20091210
orientation by context, not by text by diana frank
nagoya
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
orientation and guiding– is about explicit information– information by need – information in time– how to keep it simple
… and not about re-routing
sign09 20091210
orientation by context, not by text by diana frank
don‘t make me re-think– consistency beats design– once users have learned a system they are not willing to re-think– users do not even notice change of situations, just when they fail to do what they want to do they wonder
Cappuccino?
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
more Cappuccino?
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
sign09 20091210
orientation by context, not by text by diana frank
questions?
applications of information Design 20080627
orientation by context, not by text by diana frank
applications of information Design 20080627
orientation by context, not by text by diana frank
