Origin8 Ltd

Advertising & Marketing Experts


CAPABILITY STATEMENT


Capability Statement

Origin8 Height, 8 Blohum Street – Dzorwulu, Accra

P.O. BOX CT 10692 Cantonments, Accra Ghana

Telephone: +233 302 231 006 | Email address: [email protected]

Website: www.origin8gh.com


2013International Diamond Award Winner for innovation in Quality and Excellence



OverviewOrigin8 Limited is an integrated marketing communications agency of global and international repute incorporated under the companies code of Ghana 1963 in 1997 as a limited liability company. In brief, it is an advertising and marketing firm.

who we areWe are a team of marketing communications experts. Our team of professionals cut across nations. Our slogan is founded on the principle that, it is great ideas that produce great advertising, and it is great advertising that brings brands to life. Our slogan, “the passion to originate ideas” underscores our commitment to the creative process - to produce world class marketing communications solutions.



Units within the companyThe excellent delivery of services over the years can

greatly be attributed to the specialized units of the

company:

• Trade Promotions Unit

• web Interactive Unit

• Media Engagement Unit

• Market Research And Brand Development Unit

• Advertising Unit

• Specialized Account Management/Client Service

Unit

• PR (Corporate Communications) Unit

• Creative Unit

• Production Unit

• Billing Unit

• Finance Unit

• Administrative And Hr Unit



Our range of servicesAs an Advertising and Marketing Agency, our range

of services is comprehensive. Origin8 is equipped to

handle the entire spectrum of marketing services in the

following areas:

Communications Consultancy

We offer total communications advisory services to our clients. These are customized services that give value for money. The communications consultancy support delves greatly into Public Relations, Brand Strategy Communications, Trade Promotions, Personal Selling, Advertising, Media Engagement, Media Buying and Monitoring and Website Development



Creative, Design + ProductionOrigin8 also sells and /or produces creative works to clients. The Creative Unit is the operational Unit of the Agency. They bring ideas into reality. From the Creative Unit, Origin8 offers the following services.

• Concept Development• Copywriting• TV Productions• Corporate and Promotional Videos • Radio Production • Print Design & Brochure Production (Magazine Ads,

Annual reports/ Newsletters)• Direct Mail and Production• Promotional Materials Design and Production • Sales Support Tools • Sales Promotion • Signage Production

Research

The research team is the backbone of the company. Origin8 philosophizes that Marketing Communications should not be based on assumptions drawn by people but from real life ideas and thoughts of the people. In short, it must address the social and human needs of the people. The team therefore researches into

• Advertising Impact• Brands• Public Perception• Customer Behaviors• Attitude Of Recipients Of Communications• Awareness Tracking Studies • Growth Opportunities • Market Analysis• Competitive Analysis• Creative Testing



Media Planning & Placement, Buying and Monitoring

This unit engages the media on behalf of clients. They advise clients on the best platform for their products. They then place adverts on behalf of clients, monitor the adverts and give transmission certificates and periodicreports to client. The operational areas are:

• Radio• Television• Print - Outdoor • Indoor Advertising / Electronic• Digital & On-line / Interactive Marketing• In –Transit – Bus Branding

Personal/Relationship Marketing

• One-to-One Marketing • Direct E-marketing / Direct Mail / Direct Marketing

/ Direct Response

Public Relations + Promotions

The main aim of this Unit is to ensure that the client’s business is carved in a very positive way to the public to ensure sustenance of business and good reception from the public. It was founded on the principle, “Speak to me or I speak for You.” We therefore speak for clients or guide clients to speak to the people it serves using:

• Trade And Consumer Media Relations• Press Conferences • Press Releases And Press Statements• Press Articles And Feature Stories• Newsletters/ Brochures• Media Launches • Event Planning & Promotions• Corporate Social Responsibility Programmes• Viral Marketing / Social Media / Social Networking

/ Blogging



Internet Marketing + Multimedia

This is the most promising and useable platforms today. Origin8 walks the client through this as listed below:

• Website Design and Development • Online Advertising • Mobile Marketing • E-commerce Development and Management

Event Planning + Execution

Events give corporate bodies a lot of mileage. It is a way of taking the company out to the people. This is one of the most strenuous assignments for companies. Origin8 buys the stress from companies and offers the following to them:

• Coordinate Logistics and Accommodations• Procurement of Contractors • Hospitality Marketing Seminars • Conduct Research • Themes and Décor• Location and Site Scouting • Invitations and Management of Attendees • Site Supervision • Event Evaluations and Surveys • Photography and Videography

Tradeshow Exhibits + Collateral

The design and production of all essential materials needed for exhibitions both local and international

• Concept, Design and Production of backdrop and pull up banners

• Coordinate Logistics• Develop Sales Collateral / Promotional Items • Content Development



Our processOrigin8 embraces a modular approach to service

delivery. Our Client Service team serves as a Strategic

Marketing partner, working to gain deep insight into

the corporate direction and business needs of each

client. This insight is then co-ordinated through the

relevant department, subsidiaries, or partners to ensure

that the campaign delivers positive performance and

growth for the brand.

As a Marketing Agency our approach is benchmarked

onprofits,sales,andrevenue.



Our history Origin8 is a leading advertising agency in Ghana, and a valued member of the Advertising Association of Ghana (an Executive Council Member). The Agency’s progress has been evident, through wide acclamation from the general public and media owners alike, as oneofthemostcreativefirmsinGhana,withground-breaking campaigns in the recent past that set new standards for the industry. Leading marketers across the continent and the globe have used phrases such as “an excellent artistic effort”, “a stroke of marketing genius” and “Just perfect for a Pan-African Campaign” to describe some of Origin8’s innovative executions.

Origin8’sstatuswasreaffirmedbyitsselectionfromamyriad of high caliber advertising agencies in Ghana, tobeSaatchi&SaatchiaffiliateinGhana.

After a rigorous and thorough search and selection



process for a viable partner in Ghana, Saatchi & Saatchi International zoomed in on Origin8, selecting our agency out of a myriad of high caliber advertising agencies, to be its Ghana -based partner. In June 2006, Saatchi& Saatchi officially joined forceswithOrigin8 to become Origin8 Saatchi & Saatchi. The goal of this fusion was to further enhance and extend Origin8 and Saatchi & Saatchi’s role in Ghana as the leading Integrated Marketing Communications firm.Asaresultofthissuccessfulpartnership,Saatchi& Saatchi in March 2012 independently set up its own officeinGhana.

Origin8 was also selected in 2000 by IN as Ghana’s leading Independent Ad Agency. IN is the International Network of Independent Advertising Agencies – the 4th largest in the world and the fastest growing network of its kind.



Our awards INTERNATIONAL AWARDS

• 2013 Business Initiative Directions (Geneva)World Quality Commitment Award – Diamond

• 2007 Business Initiative Directions (Paris) World Quality Commitment Award – Platinum

• 2006 Business Initiative Directions (Paris) World Quality Commitment Award PlatinumCategory

• 2004 Business Initiative Directions (New York) World Quality Commitment Award – Gold Category



LOCAL INDUSTRY AWARDS

Origin8 is Ghana’s most awarded Marketing Communications Agency. Since the inception of the awards in 2002 to date, Origin8 has won a total of 68 Awards (4 Platinum, 1 Diamond, 26 Gold, 35 Silver and 3 Bronze).

Graphic Communications Group (Ghana’s Biggest Newspaper Group) has also awarded us four consecutive times the “Best Agency Award for Innovation/Creativity”

We were also the first and still the only GhanaianAgency nominated by Leorie Awards in South Africa.



Our clientsOur client list is one of the most enviable in Ghana,

it cuts across various industrial sectors. Most of our

clients are contracted full-service and some are

projecton-call.Afewofourclientswhohavetasted

our excellent works are:

Government Agencies

• Ministry of Health/World Bank• Ministry of Road & Transport (Bus Rapid

Transport) • National Communications Authority• Ghana National Petroleum Corporation• Ministry of Trade and Industry• Millenium Challenge Authority• British Council



Non-governmental Institutions

• KPMG• BIMA Insurance• Express Insurance• Casa Trasacco• Flemingo Duty Free Shop• Data Link UniversityCollege• Avnash Industries • Silver Star Automobile • Supreme Air • Provident Insurance• United Bank for Africa (UBA)• Zenith Hygiene Systems Ghana• Sirius Capital• Fidelity bank• Total Ghana• Stellar Group• Fircroft• Midaf Ghana/Arla Foods, UAE• Ghacem• Cocoa Processing Company (CPC)• Polytank• Sanita



Conclusion At ORIGIN8 we are passionate about our work. All of us are focused on the difference we can make through being a talented, professional organization, and we bringthisdedicationtoeveryprojectweundertake.We take pride in our ability to take up the challenge of each project on its own merits, and develop acreative marketing solution that delivers results.

In Integrated Marketing Communications, there are no limits, boundaries or boarders as to how far one can go and at Origin8, success is not a destination that weever reach. Success is thequalityofour journeywith you as we once again exercise our “Passion to Originate Ideas.”

At Origin8 we strongly believe, the sky is the limit.

Date post:	14-Feb-2017
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Origin8 Ltd

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