YOUARE

INVITED

IFMA and Datassential bring together a select group of operators and manufacturers for an exclusive gathering.

We welcome you to be our guest at our next event in Orlando!

FIFTEEN OPERATORS +FIFTEEN

MANUFACTURERS

OUR COMPLIMENTSAs a valued industry player, we want you to be there at

this year’s IFMA and Datassential Chain Operator Forum. That’s why IFMA is pleased to reimburse you for:

• Coach Airfare• Accommodation at The Renaissance Orlando Airport

Hotel• Ground Transportation to and from Orlando Airport

(Cab or Shuttle)• Three-Month Datassential MenuTrends On the Menu Subscription

This small gathering is your chance to meet and network with key industry players, while gaining new insights into the rapidly changing trends that continually shape our industry.

This year, Datassential is proud to give you an in-depth look at the data behind CHEF CASUAL.

OCTOBER 2 - OCTOBER 3,2013

ORLANDO, FLRenaissance Orlando Airport Hotel

5445 Forbes Place | Orlando, FL 32812407-240-1000

DAY ONE

DAY TWO

TUESDAY, OCTOBER 2

WEDNESDAY, OCTOBER 3

2:00PM – 3:00PM

3:00PM – 4:30PM

6:00PM – 7:30PM

Datassential Keynote Presentation: Chef Casual

Datassential Roundtable Discussion:Importance & influence of Chef Casual & Food truck conceptsCocktail Reception and Networking

7:30AM – 8:30AM Breakfast

8:30AM – 4:00PM Networking/Speed Meetings with Manufacturers: 20 Minute Sessions(Lunch Also Provided)

Compared to a decade ago, today’s busy diner has a far greater range of choices for quick eats. There are a few key drivers responsible for this change. Fast casual concepts have boomed since the late 1990’s. In the past four years, food trucks have gone from zero to the industry’s hottest trends. Though not talked about quite as much, fine dining chefs have also been opening their own quick service outposts over the past decade. Termed “Chef casual”, this is the newest sub segment of the foodservice industry. It’s these restaurants that are leading and influencing the restaurant industry today.

This seminar will provide you key information on the chef casual and food truck markets – similarities & differences of ingredients, price points, menu focus and more..

Discuss how these concepts have affected the foodservice proposition with your operator and manufacturer peers. Have they influenced your menu offerings? Culinary development? What do these concepts mean to the consumer / your guests?

CHEF CASUAL

IMPORTANCE & INFLUENCE OF CHEF CASUAL & FOOD

TRUCK CONCEPTS

ON THE MENU - THREE MONTHS FREE

CONFIRM YOUR SPOT

Once you confirm your attendance, IFMA will send you further details

as well as your registration confirmation.

Call 310-929-4556 or Email jeniffer@datassential.com

to join this important event.

As a valued participant, you will also receive three free months of Datassential’s On the Menu, an essential newsletter introduced just this year. On the Menu reviews and provides vital insights on six key food trends at different stages of the trend cycle. In addition, On the Menu keeps you up-to-date on notable recent chain promotions and menu introductions.

Six trends at different stages of the trend cycle :• Trend definition and background • Insights into its evolution • Consumer awareness and interest • Examples of current applications • Summary of recent chain promotions

IFMA is the premier association for the leading global manufacturers in the industry. IFMA is a driving force in bringing together manufacturers and operators to enhance each others’ businesses through facilitating networking, sponsoring world-class learning events, and promoting industry change.

Datassential is a leading market research firm dedicated to the food industry. Datassential maintains the industry’s largest menu database, tracking over 7,000 unique menus per year on its Datassential MenuTrends platform. Through its OPERA panel, Datassential also maintains the largest online panel of independent, chain, and non-commercial operators.

www.datassential.comwww.ifmaworld.com