Description:
The BrandAds Oscars Ad Effectiveness Study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 38,369 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group, those who did not watch the Oscars and by the separate exposed group after they had watched the Oscars.