Osia Hyper Retail Limited or...Hypermart public’s favourite shopping destination with a modern...

Osia Hyper Retail Limited

Company Overview – Osia Hyper Retail Company Overview – Osia Hyper Retail

HERE EVERYDAY IS A SHOPPING DAYHERE EVERYDAY IS A SHOPPING DAY

Ø Company was originally incorporated in Ahmedabad as Mapple Exim Private Limited on October 2013.Laterit was converted in to a Public Limited Company and the name was changed to Mapple Exim Limited.

Ø Mapple Exim Limited was renamed as Osia Hyper Retail Limited from September 2017.

Ø Company is currently being promoted by Mr. Dhirendra Gautam Chopra and Mrs. Kavita Dhirendra Choprawith their rich experience of more than 15 years and 10 Years respectively.

Ø Osia opened it’s first store in Ahmedabad, Gujarat in 2014, in the name of “Osia Hypermart”. As on date,Osia operates 11 stores (2,69,000 sq ft retail space) with business spread across Ahmedabad, Vadodara,Gandhinagar, Gandhidham and Dehgam and one distribution center located at Rakhial, Ahmedabad.

Ø Osia offers thousands of products under a single roof which caters to every need of a family and making OsiaHypermart public’s favourite shopping destination with a modern ambience and feel of a large retail mall. Theseincorporate Menswear, Women’s wear, Kid’s wear, Footwear, Cosmetics, Perfumes and Handbags, HouseholdAccessories, lingerie, Gifts, FMCG, crockery, Handicrafts, utensils, handlooms, etc.

Ø Osia Ltd came out with a SME IPO in March 19 and raised Rs.39 crs (16 lacs shares issued @ Rs.252 pershare) for further expansion to newer geographies for next level of growth. Promoter currently holds 63% stake inthe company.

Tier III & IV (Organised Retail – Growing Gun ) - Target Market of Osia Hyper Retail LtdTier III & IV (Organised Retail – Growing Gun ) - Target Market of Osia Hyper Retail LtdØ India’s potential lies in the growth of smaller cities that have been witnessing transformation over the years.Almost a third of new development will happen in the tier-II and -III cities. Even stand-alone stores opt forgreater emphasis on visual displays, staff training and modern ambiance with their entry into even smallertowns.

Ø Availability and cost of retail space is another major consideration in the development of organised retailing.Prime locations in tier-II and -III cities are 30 per cent cheaper than their counterparts in the metros. Averagerental values for ground floor space are much lower when compared against bigger cities.

Ø In 2018, supermarkets grew 25%, while hypermarkets grew by 15%.

Ø Nielsen said that in the last two years, towns with a population of less than a lakh contributed about 58 percent of FMCG sales through modern stores.

Ø The major factors leading to the growth of modern retail in small towns are the rural growth impetus given byincreased minimum support price for various crops that has led to a jump in the average household income.

Ø Small and large organized stores in cities with a population of 100,000 to 500,000 grew three times comparedwith those in metros. “In smaller towns, it is more the case of small mom-pop stores trying to reinventthemselves.”

Ø Demonetisation has given a huge boost to the plastic money in the smaller towns that was largely a cash-driven economy. The reduction of GST rates on certain branded commodities has also boosted sales, with thenarrowing in the price gap between branded and unbranded commodities.

Indian Retail IndustryIndian Retail Industry

64%10%

9%

7%4%

3%2%

1% Total Market size as on FY 2018 - $777bn

Food & GroceryApparel & FootwearConsumer durables & IT

Jewlllery & AccesoriesHealth & Entertainment

Home decor & FurnishingsBeauty & Personal careOthers

§ Indian Retail industry is expected to touch $1.2 tn in FY 21 and $1.8 tn by FY 26 @ CAGR of 15%.§ The retail sector is experiencing exponential growth, with retail development taking place not just in

major cities and metros, but also in Tier-II and Tier-III cities. According to a recent report by India BrandEquity Foundation (IBEF), India is expected to become the World’s third largest consumer economy . AtPresent, India leads in terms of per capita retail store availability making it a favourable market forretailers.§ India is Asia’s third largest retail market and the world’s fourth largest after the US, China, and Japan. It isone of the fastest growing major economies in the world, in turn leading to high growth in consumerand retail markets, thus presenting massive investment and business opportunities.

Indian Retail IndustryIndian Retail Industry


Unorganized retail market in India growing ~ 11% whereas the organized market hasbeen growing consistently ~19% every year in last 4 years.

0

100

200

300

400

500

600

700

800

FY14 FY15 FY16 FY17 FY18

462 510564

627698

3947

56

67

79

Retail Industry in India(in billion $)

Un Organised Organised

501

777

694

620

557

0%

20%

40%

60%

80%

100%

FY14 FY15 FY16 FY17 FY18 FY21E

92% 92% 91% 90% 88%75%

8% 8% 9% 10% 9%

18%

3% 7%

Market Share

Un Organised Organised E-Commerce

Osia Hyper Retail Ltd.– Journey So farOsia Hyper Retail Ltd.– Journey So far


10500 47500 63478

160469

260569

578069

13

5

8

11

23

0

100000

200000

300000

400000

500000

600000

700000

0

5

10

15

20

25

FY15 FY16 FY17 FY18 FY19 FY20E

Store Size (Sq ft) No of Stores

Geographical PresenceGeographical Presence


KALOL11%

MEHSANA11%

PALANPUR11%

GANDHIDHAM9%AHMEDABAD

36%

VADODARA15%

DEHGAM3%

GANDHINAGAR4%

Geographical Reach of 15 Stores

Operational Parameters : FY19 Vs FY18 Operational Parameters : FY19 Vs FY18


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Mar '18 Mar '19

47 49

53 51

Sales Mix (%)

FMCG NON FMCG

Particulars No. of SKUs

FMCG 21,918

NON-FMCG 159,634

TOTAL SKUs 181,552



0

50

100

150

200

250

300

Mar '18 Mar '19

182

298

Total Sales Volume Unit (in lakhs)

0

5

10

15

20

25

30

35

40

45

Mar '18 Mar '19

28

45

Footfall (In lakhs)



75%

80%

85%

90%

95%

100%

Mar '18 Mar '19

76% 76%

6%6%

4%5%

1% 1%1% 2%

Expenses (% of sales)

Purchase of Finished Goods Manpower Rent Advertisement Electricity

Financial OverviewFinancial Overview

0.00

50.00

100.00

150.00

200.00

250.00

FY16 FY17 FY18 FY19

53.54

95.33

142.23

231.70

Sales (Rs. In Crs)

0.002.004.006.008.00

10.0012.0014.0016.0018.0020.00

FY16 FY17 FY18 FY19

2.293.82

11.69

18.14

EBIDTA (Rs. In Crs)

0.35 0.88

5.35

8.10*

0123456789

FY16 FY17 FY18 FY19

PAT (Rs. In Crs)

*Net of one time exceptional charge of Rs.24 lakhs of gratuity provision of prior periods.

Future Expansions – Core Focus Market – Tier IIIFuture Expansions – Core Focus Market – Tier III


NEW STORES

S NO. Store Location Area(Sq. Ft.) Opening Period

1 GANDHINAGAR 32,000 3QFY20

2 SURAT 1 22,000 3QFY20

3 GODHARA 28,000 3QFY20

4 VASTRAL 18,000 3QFY20

5 ANAND 19,000 3QFY20

6 SURAT 2 22,000 4QFY20

7 SURAT 3 48,000 4QFY20

8 BHAVNAGAR 14,000 4QFY20

2,03,000

Financial – FY19 vs FY18Financial – FY19 vs FY18






Osia Hypermart – Branding & Advertisement

HERE EVERYDAY IS A HOLIDAY

Osia Store - Khokhra,AhmedabadOsia Store - Khokhra,Ahmedabad


Osia Store – Dev Arc,S.G.H,AhmedabadOsia Store – Dev Arc,S.G.H,Ahmedabad


Osia Store – Gotri,BarodaOsia Store – Gotri,Baroda


Osia Store - GandhidhamOsia Store - Gandhidham


Osia Store – MehsanaOsia Store – Mehsana

HERE EVERYDAY IS A HOLIDAYHERE EVERYDAY IS A HOLIDAY

Osia Store – PalanpurOsia Store – Palanpur


Osia Store – KalolOsia Store – Kalol



OSIA HYPER RETAIL LIMITED

Thank YouIn case of Queries,pls contact :[email protected]@osiamart.com

Registered Office :Basement Store 1, 4d Square, Opp. IIT Eng College, Nr. D-Mart, Visat Gandhinagar Highway, Motera, Ahmedabad – 380005, Gujarat, India.

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