Report 2016 Oslo Business Region

   

75 events

115 event organizers

10.7k attendees

25% int. speakers

38,6 mill. reach social media

50% female speakers

225 media articles

111 journalists

350 speakers

”Oslo Innovation Week was a tightly executed event which holds great promise for the future in shaking up Norway and switching it on to the exciting tech-driven future.”

Mike Butcher, Techcrunch

THE OIW 2016 DUGNAD (CO-LAB)  

1. BRAND POSITIONING 2. NUMBERS & SCORES 3. CONCEPTS 4. THE BUZZ 5. ABOUT OIW

2016 REPORT CONTENT  

1 . B R A N D P O S I T I O N I N G

You can attend an innovation conference every single day, year round, all over the world. What is special about Oslo Innovation Week? Compared to the rest of the world, Oslo has no hierarchies. There is a short distance to power, and people work together across disciplines, positions and organizations. ‘Dugnad’ is in our dna, as Oslo Innovation Week is a unique collaboration between more than 100 event organizers. At OIW, the ambition is to make the audience take active part in the conference as part of the co-lab. We believe an activated audience will get larger and more valuable networks than passive attendees.

POSITIONING OIW: CO-LAB  

The positioning of OIW as a co-lab started this year, and all events were required to involve the audience before, during and after the event. We believe this strengthens networking. This could be done through hackathons, workshops, speed dates, crowd funding, digital media, polls and more. Future improvements: •  Inspire and exemplify more options to involve the

audience •  Showcase the involvement in all event organizer

meetings

3.6 OIW OIW involves attendees before – during – after more actively than other conferences around the world.

3.1 My event My event involves attendees before – during – after more actively than other conferences around the world.

RESULTS (1 – 5, 5 being the best)

POSITIONING OIW: CO-LAB  

Powercouples was this year’s theme, across all events. Both Norway and the global economy needs a bridge between large, established companies and the startup scene. Between public and private. Academia and business. Oil and medtech. Fashion and music. International and local. We believe radical innovation happens when connecting previously unconnected bodies of knowledge. A powercouple consists of great mindsof different disciplines, complementing each other in solving the world’s challenges.

3.88 - OIW OIW built bridges through powercouples

4.3 – My event My event built bridges through powercouples.

92% of the event organizers liked the theme Future improvements: •  Identify how OIW can build bridges

and create more powercouples. •  Get the theme on the international

public agenda. •  Take over/bring new meaning to

#powercouples

RESULTS (1 – 5, 5 being the best)

OIW 2016 THEME: POWERCOUPLES  

The powercouples generator at oiw.no allowed everyone to be part of a powercouple, and to engage in bridging differences.

P O W E R C O U P L E S G E N E R A T O R

72% Norwegian visitors

254 users of the generator

3025 unique page visitors

Future improvements: Engage tech/innovation celebrities Keep the theme on the agenda all year

Measured from Oct 1 – Nov 23.

P O W E R C O U P L E S P R E S S

2 . N U M B E R S A N D S C O R E S

75 events

10.7k attendees

21% International

attendees

75% sold out events

115 event

organizers

EVENT KEY NUMBERS  

350 speakers

50% male speakers  

FUTURE IMPROVEMENTS More diversity More international speakers Consider turning down events with less than 70% female speakers

SPEAKERS  

25% intl. speakers

Involved participants, more than other conferences (co-lab)

FEEDBACK FROM THE EVENT ORGANIZERS  Scale from 1-5, 5 being the best

4,1  

4,1  

4,1  

4,2  

4,1  

4,4  

3,1  

3,6  OIW

MY EVENT

OIW

MY EVENT

MY EVENT

MY EVENT

OIW

OIW

Put new talent on stage

Included the big topics (impact)

Events were about what’s happening right now (action)

3,8  

4,4  

4,0  

4,5  

3,9  

World class conference/event

3,3  

3,7  

3,4  

4,3  

4,5  

OIW  

OIW  

OIW  

OIW  

OIW  

MY  EVENT  

MY  EVENT  

MY  EVENT  

MY  EVENT  

MY  EVENT  

Built valuable bridges through ”Powercouples”

Facilitated for meeting new contacts

Built national networks and attention

Built international networks and attention

FEEDBACK FROM THE EVENT ORGANIZERS  Scale from 1-5, 5 being the best

YES: 81%

NOT SURE: 17%

NO: 2%

4.2 Value of being part of OIW:

Would you like to be a part of Oslo Innovation Week 2017?

(1 organizer)

4.3

4.1 Coordination of program

Project management

4.4 As a partner

FUTURE IMPROVEMENTS: Coordinate the program better.

EVENT ORGANIZER’S EVALUATION OF PROJECT MANAGER OSLO BUSINESS REGION  

THE WORLD’S FASTEST SURVEY

OIW must be the place to go for inspiration and new ideas. We believe more than 100.000 handshakes was made during Oslo Innovation Week. We asked the attendees, and this is how they replied:

IMPROVEMENTS: Facilitate more ways for attendees to network (co-lab) Challenge ”the Norwegian ignore” as one of the international attendees put it.

Did you meet new, useful contacts?

YES: 73 %

NO: 27 %

Did you get new, useful ideas?

YES: 81 % NO: 19 %

Event Organizer Meetings Official opening & Tech playroom Oslo Innovation Award OIW 100 Pitches Extreme Tech Challenge OIW Company Crawl OIW Afterwork Hospitality

3 . C O N C E P T S

Ambition: to give the organizers useful tools and inspiration, solve current challenges, and to create a valuable network. EVENTS 01.03.16 // Welcome new organizers and introducing OIW 2016 at MESH. Talk by Geir Lippestad, and a panel talk on Powercouples with Opera, StartupLab, DNB, Style Advice and DN Gründer. 09.05.16 // Workshops that work – how to design better events at Sentralen. Talk by Vibbio, workshop by Øystein Fossen. 13.06.16 // Communicating your event: Boring or breakthrough? At OHOI. Talks by SLUSH, Shifter, StartupLab and Pecha Kucha. 10 pitches by event organizers. 01.09.16 // Social Media Workshop and a party at Gøteborggata. With Finn.no, Little Big Sister and NetLife Research.

FUTURE IMPROVEMENTS Use the organizer Facebook group more actively for information and feedback Work more on bringing workshops into actual programing

E V E N T O R G A N I Z E R M E E T I N G S

Hosted at Skur 13 on October 17 at noon – 18.00. The event included talks and panels, and a tech playroom. 17 speakers (including 9 international, 2 men). Speakers highlights included: Imogen Heap (UK), Karen Dolva (NoIsolation), Aet Rahe (Art IT), Johanna Staaf (Telenor), Mike Butcher (TechFugees), Emily Chiu (500 Startups). 500 guests attended, including HRH Crown Prince Haakon and HRH Crown Princess Mette Marit.

Feedback from the event organizer survey – how did you experience this concept? Scale 1-5, where 5 is the best.

4.2 FUTURE IMPROVEMENTS Shorter and more to the point The venue was too cold Facilitate for better networking

O F F I C I A L O P E N I N G Feedback from the attendees: Was the event worth your time?

Yes: 82 %

BBC, Deloitte and Fortune magazine have all called 2016 the year of Virtual Reality. The Oslo Innovation Week Tech Playroom displayed VR, AR, a drone race, and other revolutionary and disruptive technologies from Norwegian startups and international companies. Exhibitors included NoIsolation, VR Klubben, Tesla, Oslo Dashboard, ADAPA360, Plastilin & Xvision, Digible, Staaker, Kazendi, Dimension 10, Blueye, Sopra Steria/Microsoft Hololens, Blue Ocean Robotics, Robot Aviation and more.

16 50 Companies exhibited Journalists attended

the VIP tour

FUTURE IMPROVEMENTS •  Release an “Open Call” for companies

to attend much earlier •  More artistic/nonsensical stuff •  WiFi on place •  More diverse stands •  Give the exhibitors a clear understand-

ing of what they can expect from us.

Experiment failed: Drone race

T E C H P L A Y R O O M

O S L O I N N O V A T I O N A W A R D 2 0 1 6

The Oslo Innovation Award is an annual recognition and celebration of the most innovative and successful startup in the region. In it's 9th year the award has matured into recognizing companies that seek to leverage technology and create scalable businesses at the same time as working towards the UN 17 Sustainable Development Goals. Kahoot is the 2016 winner, showing true impact on a global scene and leading the way for other startups. New criteria As the Oslo Innovation Award enters its 10th year the work has started to internationalize the concept. The ambition is to elevate the award to a global scene, starting with a fully Nordic shortlist in 2017. This position can work as an inspiration for the local startup ecosystem as well as highlighting the increasing relevance Oslo has on the international tech scene. To build this position the criteria have also been changed, now placing more importance on impact and scalability, less on traditional financial measurement tools for success.

The winner of Oslo Innovation Award 2016 was Kahoot!. The Oslo Innovation Award Sculpture 2016 was made by Fellesverkstedet.

Pitching contest with 100 startups.

The most promising early stage startups pitched their ideas to panels of experts. The entry rounds were hosted by StartupLab, MESH, 657, Oslo EdTech Cluster, DNB, ICT Norway, Zero, Telenor, Kjeller Innovasjon, Angel Challenge, SoCentral, Norwegian Investment Forum and Oslo House of Innovation.

4.3 Feedback from the event organizer survey – how did you experience this concept? Scale 1-5, where 5 is the best. The grand finale was held 19 of October,

powered by DNB.

The finals jury: Jeanne Sullivan/StarVest Partners, Tanya Horowitz/Capital A Partners, Haje Kamps/TechCrunch, Rune Bjerke/DNB, Julie Meyer/Ariadne Capital, and Anita Krohn Traaseth/Innovation Norway. Home Control won the first prize, 300 000 NOK sponsored by DNB.

FUTURE IMPROVEMENTS •  Start earlier •  Pitch training for startups •  One or two big, open rounds •  Focus more on early stage startups •  More audience involvement •  Easier flow of info •  Get startups involved and invested

earlier •  Create Nordic relevance

1 0 0 P I T C H E S

On October 17th and 18th 8 startups and 17 investors/tech superheroes came together for the very first edition of the Nordic Extreme Tech Challenge. The mission was to create a curated and effective workshop where startups and investors could learn from each other and form valuable relationships. Huddly was selected to present at the 2017 CES conference in Las Vegas as the winner of the NXTC. Investors: Bill Tai / MaiTai Global, Jeanne Sullivan / Sullivan Adventures, Jonathan Axelrod / ERA, Emily Chiu / 500 Startups, Tanya Horowitz / Capital A Partners, Haavard Nord / Conclude, Bjørn Stray / Northzone, Erling Maartmann-Moe / Alliance, Silvija Seres / Technorocks, Grete Viksaas / Basefarm, Pilar Stellar Ingargiola / Alchemus Capital, Haje Kamps / TechCrunch, Tharald Nustad /Nordic Impact, Trond Riiber Knudsen / TRK Group, Jesper Melin / Melin Medical, Thomas Berglund / Angel Challenge, Paul Kallmes / SF Vault. Startups: Iris AI, Unacast, Xeneta, nLink, Blueye Robotics, No Isolation, Amuse and Huddly.

E X T R E M E T E C H C H A L L E N G E

FUTURE IMPROVEMENTS •  True Nordic selection •  Making sure everyone understands

why they are participating, what they are contributing and what they will get out of it

Open house with the most innovative big companies of Oslo.

OIW Company Crawl was a multi-event where a curated selection of pionering companies hosted events to meet startups and other OIW participants. The purpose was to highlight the most innovative big companies, and to connect these with the relevant network.

4.3 Feedback from the event organizer survey – how did you experience this concept? Scale 1-5, where 5 is the best.

The companies in 2016 were Statoil & Oslo MedTech, Accenture, Storebrand, Finn.no, Schibsted, Telenor, Sopra Steria and Kongsberg Innovation.

FUTURE IMPROVEMENTS •  Get the right startups to the right

Company Crawls •  Improve the concept, and work on

curating the events

C O M P A N Y C R A W L

Co-lab knows no office hours. Powercouples can be created 24/7. Our ambition is to gather the unique mix of people that’s visiting Oslo during OIW also after the events are done for the day. OIW Afterwork was a place to hang out every afternoon at MESH. The concept had different partners each day such as StartupGuide, Kahoot!, Bubble Bar by MESH, Finn.no and FuckUp Nights.

3.7 Feedback from the event organizer survey – how did you experience this concept? Scale 1-5, where 5 is the best.

FUTURE IMPROVEMENTS Curate more attractive afterwork events

A F T E R W O R K

Oslo has so much to offer! We want facilitate so everyone can get as much as possible out of their short stay in Oslo during OIW: Infohub at MESH during the entire week Partnership with VisitOSLO, Uber, Flytoget, Airbnb and selected hotels Highlighted attractive cultural events, resturants, bars, café’s, and museums for the attendees to visit on the website and in social media Basic info on travel, accomodation and getting around, recommendations on concerts and places to eat and drink on the OIW website Tailormade Routes for each OIW day

O I W 2 0 1 6 H O S P I T A L I T Y

FUTURE IMPROVEMENTS: Cooperate closer with attractive cultural institutions

4 . T H E B U Z Z PRESS SOCIAL MEDIA WEBSITE

122 articles/stories

about OIW

103 articles/stories with

mentions of OIW

56 medias

63 Accredited international

journalists

24 nations registred

46 registrated

Norwegian press

KEY NUMBERS, PRESS  

This year, OIW invested in bringing international journalists to the event. We worked together with the Norwegian Ministry of foreign affairs and 16 of their local embassies, with Visit Oslo and Innovation Norway to make this happen. All OIW events were also asked to suggest journalists and medias to invite.

•  The Financial Times (UK)

•  El Mundo (Spain)

•  The Irish Times (Ireland)

•  Ekathimerini (Greece)

•  El Pais (Spain)

•  The Guardian (UK)

•  Techcrunch (UK)

•  The Memo (UK)

KEY INTERNATIONAL MEDIAS  

•  Aftenposten

•  Dagens Næringsliv

•  NRK Dagsrevyen

•  NTB

•  Shifter

KEY NORWEGIAN MEDIAS  

•  The Opening

•  Cutting Edge

•  DNB NXT

•  100 Pitches

•  Girl Tech Fest

TOP EVENTS, PRESS COVERAGE  

24 NATIONS: Belgium, Bosnia, Brazil, China, Denmark, Estonia, Finland, France, Germany, Greece, Indonesia, Ireland, Israel, Japan, Malaysia, Norway, Portugal, Slovakia, Spain, Sweden, Switzerland, The Netherlands, Ukraine, UK and the US. 56 MEDIAS: A-Magasinet, AFP, Aftenposten, Anit Media, Artic Startup, Bloomberg, Buka Magazine, Business Magazine, Calcalist, Dagens Næringsliv, Digi.no, El Mundo, El Pais, Ethon, Fagpressebladet, Synkron, Finansavisen, Frankwatching, Geenius Media OÜ, Her og Nå, Hospodarske Noviny, Innomag, Iværksætteren, Jerusalem Post, Kampanje, Kathimerini, Klassekampen, L’Opinion, Life Science Sweden, Magasinet F5, Metro TV, No Camels, Nordic Startup Bits, NRK, NRK Dagsrevyen, NTB, P4, Postimes, Real Business, Shifter, Smartebyer Norge, Stella Pictures, Super Interessante, TechCrunch, The Financial Times, The Guardian, The Irish Times, The Memo, Thomson Reuters, Ukeavisen Ledelse, Vibbion, Wallaonia Brussels International, WIPO Magazine, WirtschaftsWoeche, Yahoo Japan. • Norwegian stories/articles about OIW: 48 • International stories/articles about OIW: 74 • Stories with mentions of OIW: 102 (in addition) • Top nations for coverage: 1) Norway 2) Estonia 3) UK 4) Denmark 5) Spain

MORE NUMBERS AND INFO  

FEEDBACK FROM THE JOURNALISTS  

How would you rate the information provided to you by OIW staff?

What is your impression of the hospitality and service provided to you by OIW?

How would you rate the relevance of the OIW event program to you as a journalist?

Would you like to attend OIW next year? YES:

4.6

4.3

3.8

88%

In your opinion, which were the most relevant events?

•  The Opening •  Cutting Edge •  DNB NXT •  Techfugees

How can we make OIW more useful for journalists in the future? Input from journalists:

•  Wifi everywhere •  Better coordination of interviews •  All events in English •  Press conference before/after

main events and/or separate meetings for press with keynotes

•  Less Nordic centric content

4.1 OIW

2.1 my event

3.9 Oslo

FUTURE IMPROVEMENTS • Work with each event to identify the content relevant for press. • Connect press and events before OIW.

Editorial coverage

54% 4.6 Press lounge

FEEDBACK FROM THE EVENT ORGANIZERS  

We worked on getting international press to Oslo Innovation Week 2016, resulting in 65 journalists from 24 countries. How valuable was the international press for:  

F U T U R E I M P R O V E M E N T S : P R E S S

•  Develop a new timeline. First invitations should go out beginning of February

•  Make a system for booking of interviews with keynotes and startups •  Get more relevant journalists •  Hold in-depth press briefings during OIW, before OIW prepare press

better i.e. holding a webinar/stream a presentation of the program •  Connect events and keynotes with medias before OIW

S O C I A L M E D I A A N D W E B

KEY FACTS AND NUMBERS, SOCIAL MEDIA  

Mill. reach in 2016

Mill. reach in 2015

Increase from last yesr

38.6

21.5

78%

Why is the reach higher this year?

•  Tailormade content for partners and keynotes

•  Powercouples •  More SoMe volunteers •  Sponsored content on

Facebook

Future improvements:

•  Keep a running list of key partners and speakers with many followers on social media

•  Get SoMe volunteers earlier •  Share more content on keynotes

and current stories linked to the events, and share less ”don’t forget to sign up”

Reach in social media: Unique users reached on Twitter, Instagram, Facebook and Linkedin. Tools for measuring reach and analysis: Notified and Google Analytics.

Measured from 01.01 – 28.11

CHANNELS, SOCIAL MEDIA  

Twitter

Facebook

Instagram

82%

8%

4%

REACH PER CHANNEL (OUT OF TOTAL REACH)

KEY LEARNING:

Twitter is by far our biggest channel for information and discussion. Focus more on Twitter.

”It was one of the most diverse conferences I've been to, and it was amazing to see so many fabulous female founders, investors, and leaders in policy and government.” Emily Chiu, 500 Startups

S O C I A L M E D I A , F O L L O W E R S

Female

Male

53%

46%

GENDER

Norwegian

International

83%

17%

DEMOGRAPHICS

Likes, November 1st

Increase from October 1st

10.2K

8.5%

OIW FACEBOOK

Followers, November 1st

Increase from October 1st

3.7K

14%

OIW TWITTER

THIS WORKS: • Cheering for keynotes with many followers • Content with good photos • Tagging lot’s of relevant people • Everything regarding the Royals • Albums on Facebook • International content cheering for Oslo or Norway • Sponsored content • “Behind the scenes” content from the weeks leading up to Oslo Innovation Week THIS DOESN’T WORK: • Sharing events without a contextualised description • “Mass tweeting” from an event • Passive streaming

K E Y T A K E A W A Y S : S O C I A L M E D I A

O I W W E B S I T E

201 985 page views

35 785 unique users

28 273 returning visitors

03:22 minutes user spent

3.1 page visits per person

47.1% bounce rate

(visitors entering the site, then leaving immediately)

Most visited pages oiw.no – 42.9% oiw.no/program – 14.8% Oiw.no/powercouples – 5.67%

Demographics of visitors Norway– 75.7% US– 2.6% UK– 2.2% Russia – 1.7% Sweden – 1.6%

Improvements Reduce bounce rate

O I W W E B S I T E , K E Y FA C T S

5 . A B O U T O I W

Oslo Innovation Week is held annually in Oslo since 2005, with more than 70 events all around the city. The events are hosted by individual businesses and corporations, organizations, startup incubators, makerspaces and educational institutes, who meet the OIW criteria. Oslo Innovation Week is owned by the City of Oslo and Innovation Norway, and Oslo Business Region is project manager.

ABOUT OSLO INNOVATION WEEK  

Event Organizers  

OIW Board  

Advisory Board  

Owners: City of Oslo and Innovation Norway  

Oslo Innovation Week is owned by the City of Oslo and Innovation Norway. Oslo Business Region is project manager. The OIW strategy is secured by the OIW board and the Oslo Advisory Board. Companies and organizations apply to become an event organizer. When the event criteria is met, the event will be part of the official OIW program.

ORGANIZATION  

Project manager  

The Oslo Brand Management Strategy defines the brand values of Oslo, and Oslo Innovation Week aims to be on-brand: PIONEERING •  OIW aim to showcase innovation in action. No endless talks on wishing, hoping or speculating how things might be. •  OIW aim to bring forward new voices. •  OIW is on the forefront of closing the epic gender gap by aiming to have 70% female keynotes. ENRICHING •  OIW aim to have world class co-lab involvement of the audience •  Oslo has so much to offer. We want facilitate so everyone can get as much as possible out of their short stay in Oslo during OIW hospitality efforts

REAL •  OIW has a down-to-earth ambience •  We show, and then tell.

OSLO INNOVATION WEEK: ON-BRAND  

Johannes Dobson // Corporate Communications Manager // Kongsberg Gruppen Jeanett Sandmo // Strategiansvarlig gründerdivisjonen // Innovation Norway Anne Kjersti Fahlvik // Divisjonsdirektør Innovasjon // Norsk Forskningsråd Daniel Ras Vidal // Director of FIN and Senior Innovation Advisor // Abelia Katherine Synnes Finnskog // Executive Director // Music Norway Knut Traaseth // Director of Communications and PR // BA-HR Tellef Thorleifsson // Co Founder, General partner // Northzone Jostein Magnusson // Marketing Manager // Netlife Research Johanna Staaf // Director of New Ventures // Telenor Digital Karina Birkeland Lome // Innovation Catalyst // Finn.no Anders Mjaaseth // Manager and co-founder // MESH Thomas Berglund // CEO and Founder // Ocular AS Jeanette Dyhre Kvisvik // CEO and founder // Villoid Henrik Øinæs // Head of Creative Strategy // Statoil Anita Schjøll Brede // CEO and Co-founder // Iris AI Henrik Faller // Communications Manager // Opera Sindre Østgård // Director and CEO // Tinius Trust Martin Falch // Managing Director // 360 Leaders Kjartan Slette // Co-founder and COO // Unacast Tonje Frydlund // Managing Director // Snøhetta Johan Brand // Co-founder and CEO // Kahoot! Alexander Woxen // Investor // StartUp Lab Kathrine Myhre // CEO // Oslo MedTech Rune Røsten // CEO // Schibsted Vekst Kristin Riise // Head of Strategy // DNB Heidi Austlid // Director // IKT Norge

OSLO ADVISORY BOARD 2016  

YOUR TITLE HERE

The project organization of Oslo Innovation Week is funded by The City of Oslo (with 1 MNOK) and by Innovation Norway (with 700 000 NOK) The event and the prize purse for the OIW 100 Pitches event was sponsored by DNB with 800 000 NOK. The OIW organization and the organizers report a total production cost of 21.6 MNOK, which means a 12x reward of what the owners spend. In addition, other organizations contributed to hospitality for press and keynotes: the Norwegian Ministry of Foreign Affairs (90.000 NOK and work hours), VisitOslo (work hours), Innovation Norway (work hours).

FUNDING 2016  

2016   2015   2014   2013   2012   2011   2010  

Events   75   72   60   50   35   24   32  

Event  organizers   115   94  

Sold  out  events   77%   75%  

AGendees   10.7K   9.4K   8.6K   5.5K   5.7K   2.9K   3.7K  

InternaJonal  aGendees  

21%   19%  

ProducJon  cost   21.6  mill   16.9  mill   12.6  mill   7  mill   5  mill  

EVENT TIMELINE KEY NUMBERS