Date post: | 29-Jul-2015 |
Category: |
Business |
Upload: | macha-belkova |
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1/ The OTA to Analyse1/ The OTA to Analyse http://www.romancetravelconcierge.com/
Original OTA that is a perfect intermediary between an OTA and an Event Management Company
Fits with the current trend: personalize the offer
2/ The OTA’s Targets2/ The OTA’s Targets
Mostly couples that are about to marry each other
Wealthy people
3/ Customer services3/ Customer services
Romance trips for weddings, proposals, honeymoons… Mostly packages (flight + stays + activities+ event management…). The main service: understand customer’s heart desire in order to organise perfect vacations.
4/ Expedia VS romancetravelconcierge.com
Doesn’t have any booking engine
Very elaborated call service
People can not comment the OTA’s products
5/ Customer Communication Methods
No overdeveloped communication methods
Old-fashioned website the main colours: brown - not the most attractive
Trendy tools such as videos are not emphasized.
Website’s presentation is clear and sober very appropriate for a luxury OTA
Pictures are attractive
Videos: very trendy tool