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#OTChat Recap: Content Marketing & The Holiday Season

Date post: 25-Apr-2015
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Yesterday, Opentopic posed four questions to followers and the Twitter community, initiating dialogue about how to approach content marketing during the holiday season. Using hashtag #OTChat, industry influencers, digital, and content marketers alike, joined in on the discussion. Check out our questions, and the valuable insights we captured right from the #OTChat Twitter feed. Keep posted for details on our next #OTChat, or follow us on Twitter @Opentopic for daily coverage on our social media and content marketing initiatives. Have content marketing questions you want answers to? Submit a topic for your chance to delve into the content marketing specifics you want to learn more about. Just email Opentopic at [email protected]
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Page 1: #OTChat Recap: Content Marketing & The Holiday Season
Page 2: #OTChat Recap: Content Marketing & The Holiday Season

Q1) How early on do you think brands should be

focusing on holiday marketing? Is too early

harmful? #OTChat

Page 3: #OTChat Recap: Content Marketing & The Holiday Season
Page 4: #OTChat Recap: Content Marketing & The Holiday Season

Q2) Do you find some digital marketing activities more effective or critical

to holiday marketing than others? What are they,

and why? #OTChat

Page 5: #OTChat Recap: Content Marketing & The Holiday Season
Page 6: #OTChat Recap: Content Marketing & The Holiday Season

Q3) What percentage of your content will be

focused on holiday VS. regular created / curated

content? #OTChat

Page 7: #OTChat Recap: Content Marketing & The Holiday Season
Page 8: #OTChat Recap: Content Marketing & The Holiday Season

Q4) What will be your main digital marketing

vehicle this holiday season? How does

content marketing fit into your holiday marketing

strategy? #OTChat

Page 9: #OTChat Recap: Content Marketing & The Holiday Season
Page 10: #OTChat Recap: Content Marketing & The Holiday Season

Q5) How can one successfully participate in RTM this season? Do you

think brands should join in on trending holiday public conversations? #OTChat

Page 11: #OTChat Recap: Content Marketing & The Holiday Season
Page 12: #OTChat Recap: Content Marketing & The Holiday Season

Interested in learning about how Opentopic's content marketing platform

can help you this season?

Just email us at [email protected]

Page 13: #OTChat Recap: Content Marketing & The Holiday Season

Join us every month for #OTChat, Wednesdays at 1:00 PM EST.

Follow the opentopic.com/blog for info on dates each month.


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