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OTOAI – Bridging the Outbound Gap
What we stand for?
€ OTOAI is a national, not-for-profit organisationcomprising India’s outbound tour operators &travel agents, NTO’s, international airlines,overseas hotels & DMC’s, overseas attractions,cruise companies et al as its members.
€ OTOAI is dedicated to developing andpromoting the highest ethical and professionalstandards in the travel and tourism industry inIndia.
€ OTOAI is a national, not-for-profit organisationcomprising India’s outbound tour operators &travel agents, NTO’s, international airlines,overseas hotels & DMC’s, overseas attractions,cruise companies et al as its members.
€ OTOAI is dedicated to developing andpromoting the highest ethical and professionalstandards in the travel and tourism industry inIndia.
Mission and Vision Statement
OTOAI Vision
€ To be the industry leader of the outboundsegment of the travel industry in India bysetting the highest standards of ethics andprofessional excellence.
€ To propagate an ideology of best practices,sustainable collective ambition of selling qualitytravel through effective representation, sharedknowledge and collaboration with stakeholders.
€ To be the industry leader of the outboundsegment of the travel industry in India bysetting the highest standards of ethics andprofessional excellence.
€ To propagate an ideology of best practices,sustainable collective ambition of selling qualitytravel through effective representation, sharedknowledge and collaboration with stakeholders.
Mission Statement
€ To ensure a retail travel marketplace that isprofitable, growth oriented and a rewardingplace to work, invest and do business in.
€ To seek recognition of travel management as aprofession with an identified and appreciablepool of knowledge; as well as, a wellestablished and practiced code of ethics andhigh standards of professional conduct.
€ To ensure a retail travel marketplace that isprofitable, growth oriented and a rewardingplace to work, invest and do business in.
€ To seek recognition of travel management as aprofession with an identified and appreciablepool of knowledge; as well as, a wellestablished and practiced code of ethics andhigh standards of professional conduct.
OTOAI - Core Competencies
Core Competencies of OTOAI
€ A niche segment – Outbound Tour Operators,International Airlines, National Tourist Offices,DMC’s, Overseas hotels & representations.
€ Commitment to Ethics & Professional Conduct.
€ PAN India presence through zonal and regionalchapters.
€ Stringent criteria for membership ensuresserious players as members.
€ Arbitration resolution.
€ A niche segment – Outbound Tour Operators,International Airlines, National Tourist Offices,DMC’s, Overseas hotels & representations.
€ Commitment to Ethics & Professional Conduct.
€ PAN India presence through zonal and regionalchapters.
€ Stringent criteria for membership ensuresserious players as members.
€ Arbitration resolution.
Core Competencies of OTOAI (Contd)
€ Training Programs – Credit for members.
€ Establishing communication channels.
€ Feedback mechanism & Market research.
€ Joint events, seminars and forums.
€ Screening of members & continuing education.
€ Fam trips to be used for training & awarenessonly and not for leisure purposes.
€ Training Programs – Credit for members.
€ Establishing communication channels.
€ Feedback mechanism & Market research.
€ Joint events, seminars and forums.
€ Screening of members & continuing education.
€ Fam trips to be used for training & awarenessonly and not for leisure purposes.
Collaboration/ Partnership
Collaboration/ Partnership
€ Joint Forum for exchange of information (MOU’s).
€ Recognition and Endorsement .
€ Events, Trainings, Fam Trips, Conventions.
€ Conduit with the diplomatic missions for visaprocessing, methodology, updates etc.
• Better access to information
• Trainings
• Processing time
• Direct access in special cases
€ Joint Forum for exchange of information (MOU’s).
€ Recognition and Endorsement .
€ Events, Trainings, Fam Trips, Conventions.
€ Conduit with the diplomatic missions for visaprocessing, methodology, updates etc.
• Better access to information
• Trainings
• Processing time
• Direct access in special cases
OTOAI Recommendations –Hosted Buyer Programmes
OTOAI Recommendaions –Hosted Buyer Programmes
€ IBTM India
€ ITB Asia
€ I T & CMA Asia / China & India
€ETOA for MAMA 15
€Select NTO’s
€Select overseas DMC’s & CruiseCompanies
€ IBTM India
€ ITB Asia
€ I T & CMA Asia / China & India
€ETOA for MAMA 15
€Select NTO’s
€Select overseas DMC’s & CruiseCompanies
OTOAI – Media Partnerships
OTOAI Media Partnerships€ Express Travel World
€ Newswire
€ Trav Talk, MICE Talk, Fhrai Magazine, LeisureTalk & Trav Talk TV
€ TTJ
€ T3
€ T&H
€ Travel Biz Moniter
€ Voyager’s World and more…
€ Express Travel World
€ Newswire
€ Trav Talk, MICE Talk, Fhrai Magazine, LeisureTalk & Trav Talk TV
€ TTJ
€ T3
€ T&H
€ Travel Biz Moniter
€ Voyager’s World and more…
OTOAI – NTO Partnerships
OTOAI - NTO Partnerships€ OTOAI – NTO Committee formed for best practices, focused
outbound promotion, destination familiarisation trips, trainingprogrammes & joint activities; under the aegis of PunamSingh, Executive Director with the President & V.P. of OTOAI.
€ OTOAI – NTO Members :
€ Canada Tourism Commission / Dubai Tourism / Fiji Tourism /German Tourism Promotion Board / Indonesia Tourism /Korea Tourism Board / Macau Tourism / Malaysia TourismBoard / Mauritius Tourism / Munich Tourism / PhilipinnesTourism / Ras al Khaymah Tourism / Reunion Islands /Singapore Tourism Board / South Africa Tourism / Thai TouristAuthority / Vietnam Tourism / VisitBritain / VisitScotland /Zimbabwe Tourism Board
€ OTOAI – NTO Committee formed for best practices, focusedoutbound promotion, destination familiarisation trips, trainingprogrammes & joint activities; under the aegis of PunamSingh, Executive Director with the President & V.P. of OTOAI.
€ OTOAI – NTO Members :
€ Canada Tourism Commission / Dubai Tourism / Fiji Tourism /German Tourism Promotion Board / Indonesia Tourism /Korea Tourism Board / Macau Tourism / Malaysia TourismBoard / Mauritius Tourism / Munich Tourism / PhilipinnesTourism / Ras al Khaymah Tourism / Reunion Islands /Singapore Tourism Board / South Africa Tourism / Thai TouristAuthority / Vietnam Tourism / VisitBritain / VisitScotland /Zimbabwe Tourism Board
OTOAI – Membership
Categories of Membership
€ Active Members
€ Allied Members
€ Overseas Members
€ NTO Members
€ Honorary Members
€ Active Members
€ Allied Members
€ Overseas Members
€ NTO Members
€ Honorary Members
OTOAI Membership Benefits
Advantages of Membership
€ Learning• Global trends that affect your business.
• Industry best practices on competitiveness.
• Improve internal efficiency and productivity.
• Get an insight into Government policies and theirimpact on businesses.
€ Caring• Opportunity to give back to society.
• Recognition for an ethical conduct.
€ Learning• Global trends that affect your business.
• Industry best practices on competitiveness.
• Improve internal efficiency and productivity.
• Get an insight into Government policies and theirimpact on businesses.
€ Caring• Opportunity to give back to society.
• Recognition for an ethical conduct.
Advantages of Membership
€ Networking• Networking opportunities with Indian and Global
Travel Industry stakeholders.
• Platform to enhance your business and developnewer markets.
€ Sharing• Share your best practices with other members.
• Help enhance competitiveness of Indian OutboundTravel Industry.
€ Networking• Networking opportunities with Indian and Global
Travel Industry stakeholders.
• Platform to enhance your business and developnewer markets.
€ Sharing• Share your best practices with other members.
• Help enhance competitiveness of Indian OutboundTravel Industry.
Overseas Member – OTOAI
Overseas Member – OTOAI
€ Overseas Members shall mean persons andorganisations having principal office outsideIndia and are in the business of conductinginbound travel and tourism or are in theBusiness of Destination Management.
€ National Tourism Offices/ Tourism Boards canapply under “National Tourism Office”category.
€ Overseas Members shall mean persons andorganisations having principal office outsideIndia and are in the business of conductinginbound travel and tourism or are in theBusiness of Destination Management.
€ National Tourism Offices/ Tourism Boards canapply under “National Tourism Office”category.
India Outbound Factsheet€ 18.53 Million Outbound from India as on date
€ 50 Million Outbound from India as per UNWTO by 2020.
€ Outbound Growth is in Double Digit Figures - 20% per annum.
€ 250 Million Families to upgrade from middle to upper middle class by 2020 – Allpotential Outbound Travelers as Income / Spend Increases.
€ Population 1. 27 billion. Conversion % figures greater.
€ Women business travellers, pegged at 25% of the total in 2012, are set to rise by891% by 2030.
€ And senior travellers, pegged at 1.3 million in 2012, are set to rise to 7.3 millionby 2030.
€ Indians spend generously on shopping, food, casinos and nightlife. PATA Studyshows that Indians spend US$ 3,000 plus per person during their overseasholiday.
€ Constant economic uncertainty in Europe and slowdown in global, economicrecovery has resulted in India as a favoured market for destinations wishing toincrease their visitor arrivals.
€ Outbound travel growing very rapidly from the BRIC (Brazil, Russia, India, China)countries.
€ 18.53 Million Outbound from India as on date
€ 50 Million Outbound from India as per UNWTO by 2020.
€ Outbound Growth is in Double Digit Figures - 20% per annum.
€ 250 Million Families to upgrade from middle to upper middle class by 2020 – Allpotential Outbound Travelers as Income / Spend Increases.
€ Population 1. 27 billion. Conversion % figures greater.
€ Women business travellers, pegged at 25% of the total in 2012, are set to rise by891% by 2030.
€ And senior travellers, pegged at 1.3 million in 2012, are set to rise to 7.3 millionby 2030.
€ Indians spend generously on shopping, food, casinos and nightlife. PATA Studyshows that Indians spend US$ 3,000 plus per person during their overseasholiday.
€ Constant economic uncertainty in Europe and slowdown in global, economicrecovery has resulted in India as a favoured market for destinations wishing toincrease their visitor arrivals.
€ Outbound travel growing very rapidly from the BRIC (Brazil, Russia, India, China)countries.
India Outbound Snapshot€ India is one of the fastest growing outbound markets in the world. In absolute
numbers India is second only to China.
€ India Outbound market in constant state of evolution!
€ Average age decreasing as youngsters with time, money & confidence travel toexpand horizons with the help of the worldwide net.
€ Travellers increasingly moving from GIT to FIT. Large family and friends groupstravelling together.
€ Disposable income on the rise. More money with the age group of 30 -55 years.More time with the under 20’s and the over 60’s!
€ With the advent of Google, Trip Advisor, Bookings.com and other travel tools,people increasingly exploring newer destinations though the old favourites arestill good for ease of travel, familiarity and to just chill!
€ Travellers much more savvier, checking out facts, deals, highlights of destinationsthey want to visit.
€ Travel Agents are now increasingly the tools for weaving the programmestogether and facilitating the journey.
€ The pace of growth has accelerated since 2004 at an average annual growth rateof over 16%.
€ India is one of the fastest growing outbound markets in the world. In absolutenumbers India is second only to China.
€ India Outbound market in constant state of evolution!
€ Average age decreasing as youngsters with time, money & confidence travel toexpand horizons with the help of the worldwide net.
€ Travellers increasingly moving from GIT to FIT. Large family and friends groupstravelling together.
€ Disposable income on the rise. More money with the age group of 30 -55 years.More time with the under 20’s and the over 60’s!
€ With the advent of Google, Trip Advisor, Bookings.com and other travel tools,people increasingly exploring newer destinations though the old favourites arestill good for ease of travel, familiarity and to just chill!
€ Travellers much more savvier, checking out facts, deals, highlights of destinationsthey want to visit.
€ Travel Agents are now increasingly the tools for weaving the programmestogether and facilitating the journey.
€ The pace of growth has accelerated since 2004 at an average annual growth rateof over 16%.
India Outbound DNA€ People willing to spend on international travel, including in the HNI & Luxury
market, but most demand a value for money experience.
€ Trips increasingly being booked closer to the date of travel for short breaks andmonths in advance for long breaks so people can avail of airline discounts!
€ London & UK no longer a summer market as Indians now increasingly travel allthe year round and some want the special Christmas feel of the destination!
€ Indians have a comfort level with London especially and enjoy the history andheritage of the city, the thriving art, fun, food, fashion, theatre scene and theconvenience of hundreds of flights pan India to London and other gateway pointsin Britain like Edinburgh, Glasgow, Birmingham, Manchester and Dublin.
€ Indians like London and Britain also because of the spoken language - English,which is NOT a foreign language!
€ Many Indians have children studying in UK, family and friends or their ownhomes in London. They come there for extended periods and their spend isprimarily on shopping, nightlife, food and drink.
€ Most Indians still prefer Indian food due either being vegetarians or dislikingEuropean vegetables and dishes as too bland. The extensive availability of Indiancuisine in UK is a big point in favour!
€ People willing to spend on international travel, including in the HNI & Luxurymarket, but most demand a value for money experience.
€ Trips increasingly being booked closer to the date of travel for short breaks andmonths in advance for long breaks so people can avail of airline discounts!
€ London & UK no longer a summer market as Indians now increasingly travel allthe year round and some want the special Christmas feel of the destination!
€ Indians have a comfort level with London especially and enjoy the history andheritage of the city, the thriving art, fun, food, fashion, theatre scene and theconvenience of hundreds of flights pan India to London and other gateway pointsin Britain like Edinburgh, Glasgow, Birmingham, Manchester and Dublin.
€ Indians like London and Britain also because of the spoken language - English,which is NOT a foreign language!
€ Many Indians have children studying in UK, family and friends or their ownhomes in London. They come there for extended periods and their spend isprimarily on shopping, nightlife, food and drink.
€ Most Indians still prefer Indian food due either being vegetarians or dislikingEuropean vegetables and dishes as too bland. The extensive availability of Indiancuisine in UK is a big point in favour!
India Market Advisory€ Indians generally don’t care too much for walking around, or admiring parks and
landscaped gardens.
€ Indians love a good bargain. Give them a “good deal” whichever way you want totailor it. Indians love to be recognised and made to feel special.
€ Indians love Bollywood shoots in UK, shopping, gambling, Whisky, Golf (St.Andrew’s), Royal Mile, Brighton, Oxford, the Lake District, Football (ManchesterUnited, Arsenal & Chelsea), cricket (Lords), Wimbledon (strawberries & cream),Changing of the Guard & Buckingham Palace, Windsor Castle, MadameTussuad’s, Tower Bridge, London Eye, Big Ben, Hyde Park, Trafalgar Square,Piccadilly Circus, Soho and Oxford Street. Up sell around these and use them asmarketing tools.
€ Hotels should try and introduce flexi check – in’s, preferably on a 24 hour system.
€ Indians largely prefer to be looked after for their travel requirements. Notcomfortable with the concierge system even though it is a superb one in Britain.Will call India and demand their Travel Agent handle all requests!
€ Offer itineraries which are standard with capsule supplements for up selling!
€ Keep Triple Rooms on the ready inventory for online sales too.
€ Indians want space so offering properties with small room sizes is generally arecipe for disaster! Ensure nearby underground stations!!
€ Indians generally don’t care too much for walking around, or admiring parks andlandscaped gardens.
€ Indians love a good bargain. Give them a “good deal” whichever way you want totailor it. Indians love to be recognised and made to feel special.
€ Indians love Bollywood shoots in UK, shopping, gambling, Whisky, Golf (St.Andrew’s), Royal Mile, Brighton, Oxford, the Lake District, Football (ManchesterUnited, Arsenal & Chelsea), cricket (Lords), Wimbledon (strawberries & cream),Changing of the Guard & Buckingham Palace, Windsor Castle, MadameTussuad’s, Tower Bridge, London Eye, Big Ben, Hyde Park, Trafalgar Square,Piccadilly Circus, Soho and Oxford Street. Up sell around these and use them asmarketing tools.
€ Hotels should try and introduce flexi check – in’s, preferably on a 24 hour system.
€ Indians largely prefer to be looked after for their travel requirements. Notcomfortable with the concierge system even though it is a superb one in Britain.Will call India and demand their Travel Agent handle all requests!
€ Offer itineraries which are standard with capsule supplements for up selling!
€ Keep Triple Rooms on the ready inventory for online sales too.
€ Indians want space so offering properties with small room sizes is generally arecipe for disaster! Ensure nearby underground stations!!
India Outbound Pointers€ Tier 2 markets in India are big feeders into the Tier 1 markets and responsible for
padding the bulk of travel.
€ Agents in the Tier 2 markets hungry for knowledge, contacts, ideas and theability to independently facilitate travel programmes to destinations throughgood DMC’s.
€ West India still leads in the outbound space, followed by north India, south Indiaand east India!
€ London and Britain are favourites with Scotland, the Lake District and nowIreland being asked for in more itineraries.
€ People are linking Britain with France, Italy and Switzerland in their travel plansmore than ever.
€ DMC’s increasingly getting queries for apartment stays & even for propertypurchase in London!
€ Indian travel agents prefer to get ready made itineraries to sell as base packagesand then need extensive hand-holding for tailor made and bespoke FIT LeisurePackages for families, small groups and MICE movements.
€ More people would travel to London and Britain if the UK visa system was lesstime consuming and expensive!
€ Tier 2 markets in India are big feeders into the Tier 1 markets and responsible forpadding the bulk of travel.
€ Agents in the Tier 2 markets hungry for knowledge, contacts, ideas and theability to independently facilitate travel programmes to destinations throughgood DMC’s.
€ West India still leads in the outbound space, followed by north India, south Indiaand east India!
€ London and Britain are favourites with Scotland, the Lake District and nowIreland being asked for in more itineraries.
€ People are linking Britain with France, Italy and Switzerland in their travel plansmore than ever.
€ DMC’s increasingly getting queries for apartment stays & even for propertypurchase in London!
€ Indian travel agents prefer to get ready made itineraries to sell as base packagesand then need extensive hand-holding for tailor made and bespoke FIT LeisurePackages for families, small groups and MICE movements.
€ More people would travel to London and Britain if the UK visa system was lesstime consuming and expensive!
Dealing with the Indian Travel Agent Species
€ Try and respond to urgent queries on Saturday. Indians in the travel industrywork 24 x 7. Indian agent’s will have last minute changes and repeatmodifications, simply because their clients are like that so be prepared likewise.And usually, they work hardest and longest over the weekends when their clientshave time to “talk” things through with their families…
€ HNI’s and the Luxury segment may have peculiar requirements where travelagents may want similar sized suites / rooms as their clients will not have adisplay of “one upsmanship” at the hotel! Be prepared to deal with theserequests at times!
€ Travel Agents dealing with MICE are a highly pressured lot so their reversals haveto be made at lightening speed with minimal mark-ups and giving all the break-ups, as they are hugely squeezed by their corporate clients on pricing and have toexplain segment wise costs!
€ The bigger agents offer “profits” in bulk business if you can last through theirproduct sourcing mechanisms AND the smaller agents may try your patience withchanges but they generally close deals faster at higher margins!
€ Offer additional capsules for meals, nightlife and incorporate free elements viz.museums & galleries in the sight-seeing to pad the itinerary at a low cost.
€ Try and respond to urgent queries on Saturday. Indians in the travel industrywork 24 x 7. Indian agent’s will have last minute changes and repeatmodifications, simply because their clients are like that so be prepared likewise.And usually, they work hardest and longest over the weekends when their clientshave time to “talk” things through with their families…
€ HNI’s and the Luxury segment may have peculiar requirements where travelagents may want similar sized suites / rooms as their clients will not have adisplay of “one upsmanship” at the hotel! Be prepared to deal with theserequests at times!
€ Travel Agents dealing with MICE are a highly pressured lot so their reversals haveto be made at lightening speed with minimal mark-ups and giving all the break-ups, as they are hugely squeezed by their corporate clients on pricing and have toexplain segment wise costs!
€ The bigger agents offer “profits” in bulk business if you can last through theirproduct sourcing mechanisms AND the smaller agents may try your patience withchanges but they generally close deals faster at higher margins!
€ Offer additional capsules for meals, nightlife and incorporate free elements viz.museums & galleries in the sight-seeing to pad the itinerary at a low cost.
Best Selling Destinations in India€ Favourite Long Haul Destinations ex India
€ USA Europe South Africa Australia
€Canada
€ Favourite Short Haul Destinations ex India
€ Thailand China SingaporeMalaysia
€ Philippines Indonesia Dubai TurkeyEgypt Greece Hong KongMauritius SriLanka
€ http://www.intelligent-traveller.com/indian-outbound-trends-emerging-destinations
€ Favourite Long Haul Destinations ex India
€ USA Europe South Africa Australia
€Canada
€ Favourite Short Haul Destinations ex India
€ Thailand China SingaporeMalaysia
€ Philippines Indonesia Dubai TurkeyEgypt Greece Hong KongMauritius SriLanka
€ http://www.intelligent-traveller.com/indian-outbound-trends-emerging-destinations
India Outbound Figures
€ 2005 - 7.2 million
€ 2006 - 8.3 million
€ 2007 - 9.7 million
€ 2008 - 10.8 million
€ 2009 - 11.7 million
€ 2010 - 12.99 million
€ 2011 - 13.99 million
€ 2012 - 14.92 million
€ 2013 - 16.63 million
€ 2014 - 18.53 million
€ 2005 - 7.2 million
€ 2006 - 8.3 million
€ 2007 - 9.7 million
€ 2008 - 10.8 million
€ 2009 - 11.7 million
€ 2010 - 12.99 million
€ 2011 - 13.99 million
€ 2012 - 14.92 million
€ 2013 - 16.63 million
€ 2014 - 18.53 million
Visa Googlies
Schengen visa costs around Rs. 7500/-
UK & US Visas
€ US Non – Immigrant Tourist Visa (B) – Rs. 10,240/-
€ UK Visas – VAF 1 :
€ Longer term multiple entry (up to 10 years) -Rs. 73,700Longer term multiple entry (up to 5 years) -Rs. 54,400Longer term multiple entry (up to 2 years) -Rs. 30,000Single, Double and Multiple Visit Valid up to 6months - Rs. 8,300
€ US Non – Immigrant Tourist Visa (B) – Rs. 10,240/-
€ UK Visas – VAF 1 :
€ Longer term multiple entry (up to 10 years) -Rs. 73,700Longer term multiple entry (up to 5 years) -Rs. 54,400Longer term multiple entry (up to 2 years) -Rs. 30,000Single, Double and Multiple Visit Valid up to 6months - Rs. 8,300
OTOAI Collaborations Showcase
OTOAI MOUIndo–Zimbabwe Travel Council Meet, March 2012
OTOAI WorkshopsDestination Macau – Delhi & Mumbai, April 2012
OTOAI organised member presentationwith London & Partners, August 2012
OTOAI 1st Anniversary Members Meet- 2012
OTOAI MOUVusacom Agreement – January 2013
OTOAI WorkshopDestination Canada, February 2013
OTOAI Destination ShowcaseTTG – ITALY, October 2013
OTOAI Convention – November 2013It’s more fun in the Philippines!
OTOAI MOU – January 2014British High Commission, OTOAI, UK Inbound & VisitBritain
OTOAI Mega FamCon –Destination showcase – Canada, May 2014
PACTO – INDONESIA DMC TRADE EVENTS withOTOAI IN Delhi & Mumbai, September 2014
OTOAI MOU with Guandong Province,China, October 2014
OTOAI signs MOU with HATTAAthens, October 2014
OTOAI MOU with ETOA for MAMA 15,at WTM London, November 2014
OTOAI Hosted Buyers, IITT Mumbai, Jan 15
OTOAI Member’s Meet - Delhi, March 15
OTOAI Ladies Wing for CSR Activities & IndustryTraining, Well-being & Empowerment
OTOAI Hosted Buyers Group at the ETOAorganised MAMA 15 – March 2015
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