Ottawa Product Management Association...5 #OttawaPMA •Growing Membership ~1,000 •All OPMA...

1 #OttawaPMAwww.OttawaPMA.org

Ottawa Product Management Association Leaders in commercialization


•OPMA WelcomeAndrew Faulkner, OPMA President

•All About YOU! Opportunities & elevator pitches

•Keynote: AUTONOMOUS VEHICLES AND THE DISRUPTIONS IN TRANSPORTATION PRODUCTS AND SERVICES

Introduction: Mindy Sichel, OPMA VP SpeakersSpeaker: Barrie Kirk, Executive Director, Canadian Automated Vehicles Centre of Excellence (CAVCOE)

•Networking

Tonight’s Agenda


•OPMA is a Not-For-Profit organizationCreated as a LinkedIn Group in 2009Established as a Live Networking Group January 2013

•OPMA runs monthly networking events and an annual ProductCamp•Funds raised through Sponsorship and event fees (new for 2017/2018)

No salaries or bursaries are paidAll Sponsorship funds are used for effective running of the organization and to enhance the profession of Product Management in Ottawa-Gatineau

•OPMA is led by an executive team with guidance and governance provided by a Board of Directors

OTTAWA PRODUCT MANAGEMENT ASSOCIATION (OPMA)


OPMA Mission

•Cultivate and promote Ottawa as a centre for Commercialization and Product Management excellence

Knowledge, skills, leadership and professionalism

ProductCamp

Monthly

EventsMentorship


•Growing Membership ~1,000 •All OPMA members have a shared enthusiasm for shaping Ottawa as a

North American Center of Excellence for commercialization•Membership includes hundreds of product managers, marketing

professionals and executives from many leading companies and institutions in the Ottawa- Gatineau region

From start-ups to fortune 500 multi-nationals

OPMA Membership…we’re well connected

https://pythian.com/


OPMA Leadership Team

Hala HawaPCO 2017 PROJECT

MANAGER

NicoleMarketing Manager

Andrew FaulknerPresident


66th Year

LinkedIn Members

Registrations

Attendees (52%)

OPMA…the growth continues

940

2,271

4,358

47 Events

July2017


Part of Global Entrepreneur Week

4th ProductCamp

150 registrations

90 attendees

2 keynotes & 12 Sessions

Ottawa ProductCamp by numbers…breaks all records!

Scaling-Up Your Business


OPMA Sponsorship

• Promote Product/Service via OPMA’s mailing list and Social Media

• Network with Ottawa’s leading companies & key decision makers

• Be a key contributor to the growth, development and prosperity of products/services developed in the Ottawa & Gatineau region

• Leadership positioning within Ottawa’s Product Management Community

• Have access to top local Product Management talent


GETTING YOUR MESSAGE OUT

• 1,212 Opt-in Subscribers • Regular mailings with Sponsor Logos • Over 45 e-blasts sent since June 2013 • LinkedIn

~1000 group members Regular announcement and discussions

• Twitter: @OttawaPMA428 Followers, >1,591 tweets

• Facebook

• Website: WWW.OttawaPMA.org• Event Promotions• Post Meeting Survey • Networking Meetings • ProductCamp Ottawa • Mentorship Program


All About YOU! Provide your info to Jonathon or Mindy to have it distributed to our membership


ProductCamp Ottawa 2017• ProductCamp Ottawa is...…the ultimate unconference for product managers and product marketers in the Ottawa-Gatineau areaFind out the latest developments, discover new ideas, and network with community leaders and peers

• To Submit a Session and Register…..visit our events page at www.ottawaPMA.org

18Nov


Sunny Fall Day in Kanata!


The Main Event“AUTONOMOUS VEHICLES AND THE DISRUPTIONS IN

TRANSPORTATION PRODUCTS AND SERVICES”

V0.2

Barrie Kirk, Executive Director, Canadian Automated Vehicles Centre of Excellence


Autonomous Vehicles and the Disruptions in Transportation Products and Services

Barrie Kirk, P.Eng.Executive Director, Canadian Automated Vehicles Centre of Excellence

Ottawa Product Management AssociationOctober 23, 2017


© John Deering, Strange Brew




CAVCOE Partners


Agenda

•Status and deployment•Trends and impacts•Product / service management•Conclusions


1898: The Vision

•Nikola Tesla proposed an automated car which, “left to itself, would perform a great variety of operations involving something akin to judgement”

Tesla – Man Out of Time; Margaret Cheney


New York City 1900


New York City 1913


Deployment Timing

1st gen: now • Commercial, semi-autonomous cars• Commercial, fully-automated vehicles for

applications in controlled environments2nd gen: 2020 ± 1 yr • First street-legal, fully-autonomous cars

• Focus on driverless taxis• Limited capability, limited rollout

2020s • Ramp-up in capability and deployment• AVs increasing part of total Vehicle

Kilometres Travelled (VKTs)3rd gen:2030s

• Advanced fully-automated vehicles: no steering wheel, pedals, etc.


Navya


Navya in Montreal


Trial of RDM’s fully-automated taxis, Milton

Keynes, UK

27


Komatsu: Fully-Automated Heavy

Hauler





Mercedes-Benz Concept Car


Fewer Collisions

•AVs have the potentialto be much safer than human drivers

•93% of collisions involve driver error

•Hopefully, we can reduce collisions by 80%

Ottawa Citizen


Video processing, LiDARs, Radars


•Great goal but unachievable !!!•All hardware, software fails occasionally•7% of collisions have nothing to do with the driver

Will happen whether a human or computer is driving

•There will be collisions, fatalities, injuries - but far fewer


Agenda



Automated Vehicles

Connected Vehicles

Electric Vehicles

ACE Vehicles


Automated Vehicles

Connected Vehicles

Electric Vehicles

ACES / Driverless

Taxis

SharingEconomy


Transportation-as-a-Service (TaaS)

•Aka “Mobility-as-a-service”, “Personalized mass transit” or “Micro-transit”

•Trend away from personal car ownershipTo use of fully-automated taxis

•Merging of regular taxi, Uber, car rental and transit business models

•Call one via smartphone•Slightly more expensive than premium transit ticket


Deployment Challenges

•Cyber-security•Extreme weather•Work zones, detours•Traffic signals ANDpolice officer

•Pedestrian prediction•Hand gestures•Reversing


Hacked Jeep Cherokee July 2015


Deployment: Big Risk Factor

•Regulatory frameworks:Vehicle standards (Federal)Vehicle operation (Provincial / State)Canada last among G7

•Government regulationSlow paceCannot keep up with speed of development of disruptive technologiesInnovation vs safetyNeed a government-wide approach


Other Deployment Challenges

•Municipal planning for AVs•Insurance•Legal•Ethics


Impact on Auto Sector

•The auto sector will change more in the next 5-10 years than it has in the last 50

Mary Barra, CEO, General Motors

•ACES will be highly disruptive•Substantial growth in the transportation servicesector

$10 Trillion market (Morgan Stanley)•Market for personally-owned cars will decrease substantially in 2020s


Impact on Auto Sector (2)

•By 2030, most – maybe all – new cars will be electricFar fewer moving parts

•Trend towards micro factoriesAdditive printing, i.e. 3D printing of many car parts


CNN

•U.S. auto boom that fueled record sales and profits is winding down

•Radical transformation that could threaten the survival of some automakers.

•Challenge posed by electric and self-driving cars is far more fundamental than 2008 crisis

•Automakers investing billions to develop new vehicles


Ford

•“Our plan is to quickly become part of the growing transportation servicesmarket, which already accounts for $5.4 trillion in annual revenue”

“Nearly twice as much as the global auto industry brings in each year”

•Ford invested $1B in ArgoAI


GM

•"A ride sharing network is the logical first place to deploy driverless technology"

•“Pieces in place to develop ride sharing, autonomous cars”

Invested $500 million in ride-hailing service LyftAcquired self-driving vehicle technology start-up Cruise AutomationContinue to equip new vehicles with high-speed mobile internet connections

Reuters


Related Trends

•Driverless taxis will be a competitive option for commuting

•Convergence between automotive, taxi, car-sharing, transit business models

•Technology companies moving into the auto sectorApple, Google, Uber, QNX, RDM


Direct Employment Displacement

•Auto-body repair•Auto insurance•Bus drivers•Courier service drivers

•Driving instructors•Health staff: health and tissue donation

•Lawyers & staff: car collision litigation

•Taxi / Uber drivers•Tow-truck drivers•Traffic police•Transport truck drivers


Impacts on Government

•All levels / most departmentsFinance, economy and GDPHealth-careHydroNational securityPolicies on technology, industry, R&DPolicingTransit including transit infrastructureTransportation policies and regulationsUrban planning, housing


©The New Yorker


First Commandment of AVs

•Thou shalt have no special infrastructureFar too expensivePut all the AI into the vehicles


Second Commandment of AVs

•When AVs have reached a significant level of penetration, thou shalt optimize the infrastructureRoad designParkingIntersectionsUrban planningCharging stations


Anthony FoxxFormer US Transportation Secretary

•“A fully-automated fleet for the US could provide for a five-fold increase in highway capacity”


Advice to Governments, Banks, Etc.

• All requests for financing for new transportation and transit infrastructure should include an analysis of the impact of AVs on the design and business case


Autonomous Friendly Corridors (AFCs)• Central North America Trade

Corridor Association (CNATCA)• Roadway designed for autonomous

trucks• Air corridor - drones• Mexico to Canada• Opportunities for East Coast and

Trans-Canada AFCs


Mercedes Benz Future Truck 2025


Starship

Dispatch’s ‘Carry’

Sidewalk Friendly AVs


Domino’s pizza delivery robot.

Sidewalk Friendly AVs


Delivery Robots


Delivery Robots


Delivery Drones


Delivery Robots



Personal Airborne Transportation (PAT)


Airbus’ Vahana Project(Personal Airborne Transportation)



Agenda



Transit / Transportation: 2020+

•Next 10-20 years will be unlike last years of 20th Century and early years of 21st

•Business planning based on history fundamentally flawed

•Lot of uncertainty about years aheadBest estimate of future better than historical data


Winners

•Technology sector: large global market•Mobility service industry: $10T global mkt.•Non-passenger AVs: service, delivery•Electricity generation, distribution•Health-care•Long-haul trucking; local delivery




Winners

•Technology sector: large global market•Mobility service industry: $10T global mkt.•Non-passenger AVs: service, delivery•Electricity generation, distribution•Health-care•Long-haul trucking; local delivery


Biggest Winner

•Data is the new oil•Each AV:

Terabytes of data to be harvestedProcessed with big data, analyticsMonetized

•One estimate: data from each AV is worth 3x value of car


Losers

•Significant human cost = social unrest•Auto manufacturing: OEMs, Tier 1 and 2s•Auto insurance•Car dealers, service operations•Oil / pipeline industry; gas stations•Parking•Taxis, rental cars


Looking Further Ahead….

•When data shows that computers are safer drivers:Human drivers banned Very controversial!


Agenda



Conclusions

•AVs will lead to huge, disruptive changes to our personal lives and societyKey benefit: computers will be much better drivers than humansMajor global business opportunities

•Changes to our world will start in 2020By 2030, our lives, cities will be very different


Follow-up

•Barrie [email protected]

•www.cavcoe.comLatest issue of AV Update, a free monthly newsletter with news on AVs from around the worldSubscription link

http://www.cavcoe.com/


Call to action: •Fill out our survey; your feedback really matters!•Register for ProductCamp and our December event (Monday Dec 11th)

•Networking in the lobby until 9 pm

Thanks for coming tonight!

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Ottawa Product Management Association...5 #OttawaPMA •Growing Membership ~1,000 •All OPMA...

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