Our agendaOur agenda Collect midterms Chapters 8-10 Team meetings Break Fahrenheit speakers About Tuesday’s class

Chapter 8: Crowds Chapter 8: Crowds

Crowdsourcing Many people participating in

joint project in small ways Museum’s ‘Crowd-Curated

Exhibition’ Birdwatching

4 categories4 categories

Collective intelligence

Crowd creationCrowd votingCrowd funding

Process: 3 questionsProcess: 3 questions

What should crowd do?Not too big or small

Connect with right crowdWhat to do

with crowd’s input

Listen & talk to people in planning project

CautionsCautions

Crowds unpredictable‘Angry mobs’‘90% useless’

How could your nonprofit clients use crowdsourcing?

Ch 9: Learning LoopsCh 9: Learning Loops

Monitor & analyze results Track & reflect Modify tactics

Humane Society

1: 10: 100 rule:createshareview

Tradition vs. social mediaTradition vs. social media

Market researchPress agent

places story with media

Newspaper adNewsletters,

press releases

Listen onlineCultivate bloggers,

reportersFacebook, TwitterSupporters share

with friends via social media

Measuring engagement

Number subscribers Monthly trends Engagement metrics Bookmarking Comments Influence

Bottom-line focus

ROI: Return on Investment Social change

Ch 10: FundingCh 10: Funding

Keys to effectiveness

Be transparentBe simpleListen, engage,

build relationships Tell stories Connect, don’t solicit

Keys to success

Multichannel strategyPartners, not ATMsStorytellingThank donorsFriends first, then funds ‘Fun’ in fundraising