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Our apps, they need a-changing! Chris Heilmann, Mobile Convention, Brussels, 27/11/2014
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Our apps, they need a-changing!
Chris Heilmann, Mobile Convention, Brussels, 27/11/2014
Mobile trends
iOS controls most of the high-end device market !Android almost every other area !Windows Phone gains developer interest, but not users
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
IDC: Smartphone OS Market Share, Q2 2014
IDC: Smartphone OS Market Share, Q2 2014
255 million units shipped Nearly 85% of the market share
IDC: Smartphone OS Market Share, Q2 2014
Android fragmentation
Android Fragmentation Visualized (August 2014)
18,796 Distinct Android devices
(11,868 last year)
43% Samsung
43% Samsung
20.9% KitKat
Developer climate
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Programming languages, Mobile app developers
Other27
C#23
Objective-C24
C/C++26
Java (Android)38
HTML542
47% of iOS developers, 42% of Android developers !use something other than the native language
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Platform priority
13%
3%
10%
32%
42%
Android iOS Windows Phone BlackBerry 10 Others
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
0
0.725
1.45
2.175
2.9
July 2013 July 2014
No of platform targets
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
App revenue
Haves12%
Strugglers19%
Poverty stricken22%
Have nothings47%
< $100
$100 … $1000
$1000 … $10,000
$10,000 …
Majority of app businesses not sustainable with current revenue 50% of iOS developers, 64% of Android developers below the ‘app poverty line” of $500 per app per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Games dominate app store revenues, yet most games developers struggle !33% of developers make games 57% of those games make less than $500 per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
0
17.5
35
52.5
70
Targets consumers Targets professionals Targets enterprise
Target users
Developers who target enterprises: !Twice as likely to be earning over $5k per app per month Almost 3 times as likely to earn more than $25k per app per month.
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Third party tools are a critical part of successful app businesses !The more tools a developer uses, the more money they make
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Apps and the things they do for us.
Guardian - Women taking the lead when it comes to mobile
App types & usage
0
12.5
25
37.5
50
Health Entertainment Lifestyle Social networking Games
Men Women
Business Insider/Flurry
Business Insider/Flurry
http://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/
https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download
An ebbing rush of apps…
IT ALL JUST WORKS!
https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download
Quartz - These are the 25 most popular mobile apps in America
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
Facebook is by far the top app, with 115.4 million unique visitors in June. With 160 million total US app users, that’s 72% penetration.
“
Google is the top mobile app publisher. Its apps represent nos. 2, 3, 4, 6, 7, and 16.
“
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
There are no games in the top 25. This is not a mistake: … (games are) closer to 10 million unique visitors—probably because games tend to spike in popularity and then decline.
“
In other words, people are already busy (or addicted)…
Like, follow, upvote,!comment, connect,!endorse, watch !movie, fill survey,!follow, ban, invite,!try out, click, !download, upload,!verify…!
…and people are satisfied.
Platform offerings
Seamless data retention and syncing
Single location service aggregation
Automatic updates and notifications
Natural service integration
This comes at a cost…
http://www.lukew.com/ff/entry.asp?1937
Today's new iPad Air 2 experience consists of 23 or more steps and no less than three iCloud services (iCloud, iCloud Drive, & iCloud Keychain).
http://www.lukew.com/ff/entry.asp?1937
In contrast, today's new Android Nexus experience consists of only 8 steps but with a mandatory 234MB update (some things don't change).
What’s next?
Wearables…
Apple wearables
Microsoft wearables
Samsung Galaxy Gear S
IOT, Smart*
There is no screen, only data and messages going back and forth…
Emerging markets
World Wide Web(ish)…
IDC: Worldwide Smartphone Forecast by Region
Google Plans to Spend ~$1 Billion on Android One in India
Future strategies
https://www.youtube.com/watch?v=CrcAPan028Y
Let’s rethink our mobile strategy and apply web goodness…
The future won’t have flying cars and limitless connectivity.
Online/offline is _so_ not a binary state…
Online/offline is _so_ not a binary state…
Build apps that deliver!
Do work offline Do interact with the platform (payment, login) Don’t ask for more than you need. Do use the technology that delivers the best result (native controls, web views for simple data maintenance)
Aim for atomic updates Build a service, not an app for a certain platform or form factor. Things move fast.
Let’s make things beautiful!
If you enable people world-wide to get a good experience and solve a problem they have, I like it. The technology you use is not the important part. How much you lock them in is. Don’t lock people in.
Christian Heilmann
