Lead GenerationBrand AwarenessRelationship BuildingSales Opportunities
Our business is helping YOUR business grow
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WHYFACE-TO-FACE?
Trade shows and other live events are a cost-effective and time-efficient way to grow your business. Nothing replaces the value of face-to-face conversations with customers and prospects while showcasing your product line up close and in person. The connections you make will last a lifetime. And, the leads you generate will produce results!
Build brand recognition and increase product awareness in the marketplace
Grow your pipeline — trade shows are a major method for lead generation for business-to-business companies
Connect with current customers — reveal new products, up-sell and simply make sure your customers are happy with your services (don’t let them turn to your competitors for client solutions)
See a lot of distributors at one time — it would take months of sales calls to see this many customers and prospects
Talk with both salespeople and owners — the hardest group to find in the office
Network with industry colleagues to keep up on the pulse of the industry
Reference source: The Value of Trade Shows (An exclusive industry analysis by Skyline and EXPO)
For more information on the full suite of events, visit www.asishow.com.
The ASI Show family of events gives you choices — allowing YOU to meet with tens of thousands of highly-qualified customers
and prospects you won’t find at other industry events.
Held in five popular trade show destinations (Orlando, Dallas, Long Beach, New York and Chicago) at strategic times of the year, these multi-day events offer you the best opportunity to generate a lot of quality leads while building national brand recognition.
ASI’s traveling show visits 40 cities throughout the U.S. and Canada, allowing you to be first in many important markets. This ‘super sales call’ is the most time-efficient and cost-effective way to meet about 100 distributors each day. For the first time in 2015, distributors will be able to escort their buyers on the show floor at the Roadshow.
ASI’s hosted buyer event offers you the chance to meet privately with top producers from key distributor companies at luxurious resorts. The format balances one-on-one presentations with networking programs, perfect for fostering new relationships and creating lucrative business opportunities.
Connect for Success
THE ASI SHOW FAMILY OF EVENTS
Since its inception in 1998, The ASI Show — along with its family of events — has grown by leaps and bounds, building a loyal following of thousands of ad specialty professionals. ASI Show events are one of the most cost-effective and productive ways to gain new business and solidify existing relationships. To support your lead generation and branding needs, we offer a full array of effective pre-show, at-show and post-show sponsorship and advertising opportunities. Our sales team is here to custom-design a program that boosts your marketing plan and fi ts your budget. We also offer the reporting tools necessary to evaluate your overall program’s effectiveness post-show.
UNLIMITED SALES OPPORTUNITIES...
KEEPING IT NEW AND EXCITINGEach year, a variety of new programs and features are instilled into our events. Whether it is new dates and locations for our hosted buyer event, fASIlitate or new cities, education and a hosted client element to the ASI Roadshow, we want to keep our portfolio fresh and new — to continue to best serve your needs.
In 2015, we have a number of new programs rolling out at The ASI Shows, including the new Category Showcases featured on the show fl oor. These pavilions will highlight products suited for the education, fi nancial, technology, manufacturing and health- care markets. This new, exciting component of The ASI Show will educate distributors and help them plan important clientpresentations.
The new OASIS Meeting Center at The ASI Shows is the perfect place to have private conversations with prospects and customers. Staffed with a receptionist, you can reserve a table for both show days and schedule appointments with distributors as needed.
ASI Show and ASI Roadshow Attendees Report
89%
87%
82%
78%
64%
50%
found products and services that will meet their clients’ needs
are more likely to show their clients products they found at an ASI event
found new products they were not aware of prior to attending
found products and services that allowed them to expand into new markets
met new suppliers they are now working with
requested a price quote while at the show
Start off the day with an invigorating yoga class exclusively for show attendees
Explore adventures of exciting nature in the cities the ASI Show visits
Spend an evening sampling martinis, craft beer or wine with other show-goers at a local hotspot
Meet new industry friends over a fun dinner at a popular restaurant
Get your dose of adrenaline by participating in a fun 5K with fellow running enthusiasts
The new ASI Show clubs are the perfect sponsorship opportunity and way to meet new people.
Over the next few pages, you will see what’s new at each of the 2015 ASI Show events…
The ASI Show prides itself on attracting reputable distributors to all of our events for your benefit! We invest a great deal of time and resources to make sure you get a strong return on your investment.
Best-in-class education each day on the hottest topics affecting the industry
In-depth keynote presentations from some of the world’s leading business minds
Interactive networking events conducive for relationship building
Passport to Winnings – connecting suppliers and distributors (plus, offering $1,000s in prizes)
Shipping of catalogs and samples back to distributors’ offices
The ASI Show also custom-designs meeting packages for larger distributor firms. Since we support the meeting needs of leading distributorships, they are able to bring their entire sales teams to the show — giving you the opportunity to spend time with their top performers.
In 2014, we introduced The ASI Show Platinum Program, designed to attract those distributors who are most involved in product sourcing for their company (the salespeople you want to see most!). Encompassing 5,400 members, the Platinum Program offers participants amazing benefits that make attending easy.
We continue to work closely with the ad specialty regional associations by offering numerous programs that will support their membership-acquisition efforts and boost their exposure within the industry.
Call Karen Ditomasso at 215-953-3768 to learn more about The ASI Show family of events.
To guarantee we deliver the most robust event possible, we recently surveyed the industry. As a result, the 2015 schedule features more four-day weeks, new cities, and new education topics to attract quality distributors.
Additionally, in 2015, distributors will be able to escort their buyers on the show floor, turning the ASI Roadshow into the 'ultimate sales call.’
Call Karen DiTomasso at 215-953-3768 to learn more about The ASI Show family of events.
Quickly becoming the premier hosted buyer event in the industry, each fASIlitate features over 30 different top sales producers, allowing you to connect and build relationships with a unique group of customers and prospects. Distributors who are invited to participate must be million-dollar decision- makers from key distributor companies with a good credit score.
Quality and Quantity...
Connect for Success
Grab the attention of thousands of distributors by sponsoring these great events!
As the first ASI Show of the year, Orlando is the launching ground for new products. Featuring many new programs, including 50 new education workshops and a variety of new speakers, distributors from across the U.S. and beyond are choosing The ASI Show Orlando as their first-quarter show of choice. In fact, Top 40 distributor American Solutions for Business will be bringing more than 400 salespeople!
Companies that held meetings in 2014
AIA Corporation, asi/109480
A I Mastermind, asi/522700
American Solutions for Business, asi/120075
Brown & Bigelow, asi/148500
EmbroidMe, asi/384000
Geiger, asi/202900
Goldner Associates, asi/209800
HALO Branded Solutions, asi/356000
iPROMOTEu, asi/232119
Junior Davis, asi/176197
Newton Mfg., asi/283300
Proforma, asi/300094
Proforma Albrecht, asi/116308
Safeguard Business Systems, asi/316203
The Vernon Company, asi/351700
WorkflowOne/Standard Register, asi/333647
More than 25 companies are signed for 2015!
5,608 distributor attendees from 2,154 unique companies
7.1 attendee-to-exhibitor company ratio (787 exhibitors)
953 attendees from 18 of the Top 20 companies
89% of attendees are buyers — 1,833 salespeople and 3,127 owners/sales managers*
33% are first-time attendees to The ASI Show Orlando
Attending companies represent $3.8 billion in industry sales
*Most sales managers and owners are actively selling ad specialty projects
Delivering quantity and quality
The show’s been robust and busy! We’ve got 30-plus people working. ASI Orlando is the start of the new sales season.
— Dave Saracino, BIC Graphic USA, asi/40480
Harry Potter™ – Diagon Alley™
Co-sponsored by Ad Bands, asi/34345; Buztronics Inc., asi/42963 and Cooler Graphics Ltd, asi/80345
Monday, January 5 • 7 p.m.-10 p.m. Exclusive rides, dinner buffet, open bar and music.
Keynote by Steve Wozniak —founder of AppleCo-sponsored by Showdown Displays, asi/87188; Prime Resources Corp.,asi/79530 and BIC Graphic USA, asi/40480
Tuesday, January 6 • 8:30 a.m.-9:45 a.m.Learn how to drive innovation and creativity into your organization.
FREE!
EDUCATION DAY Sunday, January 4 EXHIBIT DAYS
Monday-Tuesday, January 5-6LOCATION
Orange County Convention Center, South Building
Projected Attendance: 5,600 Projected Exhibitors: 790
Reserve your booth space today at www.asishow.com.
Where Distributors Kick Off Their Sales Year
With Texas representing $2.3 billion in ad specialty sales alone, The ASI Dallas Show — the fi rst and largest event in the Southwest — is the perfect channel to target this valuable market. The robust schedule, featuring fresh programs, such as new education sessions like “Lead Generation Made Simple” and “The Easy, Non-Technical Approach to SEM,” keep the show on the cutting edge.
3,326 distributor attendees from 1,270 unique companies
6.5 attendee-to-exhibitor company ratio (512 exhibitors)
444 attendees from 15 of the Top 20 companies
93% of attendees are buyers — 1,214 salespeople and 1,854 owners/sales managers*
36% are fi rst-time attendees to The ASI Dallas Show
Attending companies represent $2.7 billion in industry sales
*Most sales managers and owners are actively selling ad specialty projects
Delivering quantity and quality
The traffi c has been great. Attendees are engaged and asking good questions. We will be back next year!
— Greg Brown, Keya USA, asi/64602
Companies that held meetings in 2014
AIA Coporation, asi/109480
Already Gear, asi/119205
American Solutions for Business, asi/120075
Boundless Network, asi/143717
Brown & Bigelow, asi/148500
Geiger, asi/202900
HALO Branded Solutions, asi/356000
iPROMOTEu, asi/232119
Kaeser & Blair, asi/238600
Newton Mfg., asi/283300
Offi ceMax, asi/287129
Proforma, asi/300094
Safeguard Business Systems, asi/316203
Staples Promotional Products, asi/120601
The Vernon Company, asi/351700
Workfl owOne/Standard Register, asi/333647
And, even more are committed for 2015!
The Texas Bash at Eddie Deen’s Ranch Sponsored by Cooler Graphics Ltd., asi/80345
Wednesday, February 4 • 6:30 p.m.-9:30 p.m. Home-style barbeque, live music, open bar and great networking.
Keynote by Lori GreinerSponsored by Showdown Displays, asi/87188
Thursday, February 5 • 8:30 a.m.-9:45 a.m.The “Shark” from Shark Tank will share her real-world experiences of how to turn a product, service or idea into a million-dollar reality. FREE!
Sponsorship opportunities available for these attendance-building highlights
EDUCATION DAYTuesday, February 3
EXHIBIT DAYSWednesday-Thursday, February 4-5
LOCATIONKay Bailey Hutchison Convention Center, Halls E & F
Projected Attendance: 3,300Projected Exhibitors: 520
Call Karen DiTomasso at 215-953-3768 to learn more about The ASI Show family of events.
Biggest and First Show in the Southwest
Located in one of the most active regions of the country and home to the largest number of distributors, The ASI Show Long Beach is the perfect opportunity to meet one-on-one with a unique group of customers and prospects from the all-important west coast. A boutique event, The ASI Show Long Beach allows you to have productive conversations with individual distributors.
ASI Long Beach has been really great! We’re getting quotes and good leads.
— Katharina Pieper, BamBams, asi/38228
Companies that held meetings in 2014
American Solutions for Business, asi/120075
Brown & Bigelow, asi/148500
EmbroidMe, asi/384000
Geiger, asi/202900
HALO Branded Solutions, asi/356000
iPROMOTEu, asi/232119
Kaeser & Blair, asi/238600
Proforma, asi/300094
Safeguard Business Systems, asi/316203
Workfl owOne/Standard Register, asi/333647
New companies are coming on board for 2015!
Grab the attention of serious buyers when you sponsor attendance-building events such as a Lunch & Learn Program on “Overcoming Obstacles and Reaching for Victory,” a party at Gladstone’s and a Keynote by the former host of The Biggest Loser, Jillian Michaels.
A Party at Gladstone’s Wednesday, March 25 • 5 p.m.-8 p.m.A picturesque view of the waterfront, dinner, open bar and the hottest sports games on the big screens.
Keynote by Jillian MichaelsSponsored by Showdown Displays, asi/87188
Thursday, March 26 • 9:30 a.m.-10:15 a.m. Perhaps considered one of the most inspiring people on television, Jillian Michaels, successful entrepreneur and former host of The Biggest Loser, will show you how to grow your company by leaps and bounds.
FREE!
1,789 distributor attendees from 900 unique companies
6.6 attendee-to-exhibitor company ratio (271 exhibitors)
160 attendees from 11 of the Top 20 companies
95% of attendees are buyers — 505 salespeople and 1,203 owners/sales managers*
69% are fi rst-time attendees to The ASI Show Long Beach
Attending companies represent $1.4 billion in industry sales
*Most sales managers and owners are actively selling ad specialty projects
Delivering quantity and quality
EDUCATION DAYTuesday, March 24
EXHIBIT DAYSWednesday-Thursday, March 25-26
LOCATIONLong Beach Convention Center, Halls A & B
Projected Attendance: 1,800Projected Exhibitors: 270
Reserve your booth space today at www.asishow.com.
A Boutique Event for a Strong Market
One of the largest regions of the U.S., home to thousands of ad specialty distributors, The ASI Show New York is the biggest industry event in New York City. In fact, 699 distributors from the Northeast have become new ASI members over the last six months, giving you a new pool of highly-qualifi ed prospects to connect with. The intimate atmosphere allows for productive conversations.
1,922 distributor attendees from 981 unique companies
9.1 attendee-to-exhibitor company ratio (211 exhibitors)
136 attendees from 14 of the Top 20 companies
88% of attendees are buyers — 490 salespeople and 1,188 owners/sales managers*
44% are fi rst-time attendees to The ASI Show New York
Attending companies represent $2.5 billion in industry sales
*Most sales managers and owners are actively selling ad specialty projects
Delivering quantity and quality Companies that held meetings in 2014
AIA Corporation, asi/109480
American Solutions for Business, asi/120075
Geiger, asi/202900
iPROMOTEu, asi/232119
Proforma, asi/300094
Safeguard Business Systems, asi/316203
Workfl owOne/Standard Register, asi/333647
See leading companies from the region!
Counselor HOT Party Tuesday, May 5 • 10 p.m.Network with your coolest professional peers at one of Manhattan’s hottest venues.
Keynote by Barbara CorcoranSponsored by Showdown Displays, asi/87188
Wednesday, May 6 • 9:30 a.m.-10:15 a.m. Learn how to build your business using innovation, branding, leadership and guts from one of today’s most successful businesswomen and host of Shark Tank.FREE!FREE!
The best thing about the show has been the quality of the attendees.
— Louis Massaro, Cooler Graphics, asi/80345
The engaging two-day schedule allows you to get a jump-start on your summer sales initiatives — perfectly timed to debut your items for wedding planners, the real estate market and holidays. Brand-new education sessions offered right on the show fl oor keep distributors engaged and motivated to spend time discussing projects with exhibitors.
Call Karen DiTomasso at 215-953-3768 to learn more about The ASI Show family of events.
See all that The ASI Show New York has to offer by visiting www.asishow.com/nymsnbc.
EDUCATION & EXHIBIT DAYSTuesday-Wednesday, May 5-6
LOCATIONJavits Convention Center, North Hall
Projected Attendance: 2,000Projected Exhibitors: 215
A Boutique Event for Serious Business
A Party at Buddy Guy’s Legends Wednesday, July 15 • 6:30 p.m.-9:30 p.m. A legendary landmark, enjoy dinner, open bar, fun networking and great music.
Keynote by Peyton ManningCo-sponsored by Showdown Displays, asi/87188; Castelli North America, Inc., asi/44305; Fields Mfg., asi/54100; Pepco Promotional Products, asi/77280 and Stahls’ ID Direct, asi/88984
Thursday, July 16 • 8:30 a.m.-9:45 a.m. Learn “Lessons from the Line of Scrimmage: Become a Leader for Life” from one of the NFL’s greatest quarterbacks.
As the biggest ad specialty show of the summer, and last large event of the year, The ASI Show Chicago attracts distributors nationwide. Ranked as the #3 trade show location in the U.S., The ASI Show Chicago is the launching ground for the all-important fourth quarter — the perfect place to debut your back-to-school and holiday items.
FREE!
Companies that held meetings in 2014
Alliance Franchise Brands, asi/389000
American Solutions for Business, asi/120075
Blue Sky Marketing, asi/141930
City Paper Company, asi/162267
EmbroidMe, asi/384000
epromos, asi/188515
Geiger, asi/202900
HALO Branded Solutions, asi/356000
Innerworkings, asi/168860
iPROMOTEu, asi/232119
Kaeser & Blair, asi/238600
Newton Mfg., asi/283300
Premier Group
A+ Logo (Press-A-Print), asi/122789
Proforma, asi/300094
Safeguard Business Systems, asi/316203
RS Associates, asi/510000
The Vernon Company, asi/351700
WorkflowOne/Standard Register, asi/333647
New companies are coming on board for 2015!
We always leave with new relationships. There are a ton of distributors inside our booth, and out — we can never complain.
— Jennifer Grigorian, Hit Promotional Products, asi/61125
4,318 distributor attendees from 1,797 unique companies
6.1 attendee-to-exhibitor company ratio (709 exhibitors)
415 attendees from 16 of the Top 20 companies
79% of attendees are buyers — 1,389 salespeople and 2,032 owners/sales managers*
39% are first-time attendees to The ASI Show Chicago
Attending companies represent $4.4 billion in industry sales
*Most sales managers and owners are actively selling ad specialty projects
Delivering quantity and quality
With so many exciting attendance-drivers in place, there are many great sponsorship opportunities available, including the prestigious Counselor Awards, an education schedule featuring 50 NEW workshops, a NEW Gala at Buddy Guy’s Legends and a Keynote by Peyton Manning.
Reserve your booth space today at www.asishow.com.
EDUCATION DAY Tuesday, July 14
EXHIBIT DAYSWednesday-Thursday, July 15-16
LOCATION McCormick Place, West Building
Projected Attendance: 4,300Projected Exhibitors: 700
The Industry’s Biggest Show of the Summer
Connect for Success
fASIlitate, ASI’s invitation-only hosted buyer event, offers you the opportunity to spend quality time with million-dollar decision-makers from key distributor companies. Each fASIlitate features different top sales producers, allowing you to connect and build relationships with a unique group of customers and prospects.
Quickly becoming the premier hosted buyer event within the ad specialty industry, fASIlitate has successfully created a model balancing one-on-one presentations with fruitful networking opportunities. This allows participants to elevate conversations that start within individual meetings to the next level, while enhancing the current relationship.
Here’s what you will experience at fASIlitate:
Pre-scheduled, private meetings with 30+ highly sought-after salespeople
Uninterrupted time discussing specific sales and business goals
Networking with an elite group of ad specialty professionals
Coral Gables • The Biltmore HotelAugust 17-20, 2015
San Antonio • Embassy Suites San Antonio Riverwalk-DowntownSeptember 29-October 2, 2015
New Orleans • Hotel MonteleoneJune 1-4, 2015
Las Vegas • Signature at the MGM Grand Resort & CasinoMarch 9-12, 2015
Visit www.fasilitate.com for more information.
As a direct result of participating in three fASIlitates, our sales have increased by 40% with the distributors that attended!
— Robert M. Cunningham, Uniflex, asi/92480
The ASI Roadshow, the ‘super sales call,’ enables you in a highly targeted way to connect with an unduplicated audience of distributors — 90% of Roadshow attendees do not attend an ASI Show. The Roadshow is the most cost-effective and time-efficient way to connect with highly-qualified and untapped distributors.
See more distributors (approx. 100 each day) than you can making traditional sales calls
Target specific regions that meet your company’s sales plan
Spend quality time discussing projects with each attendee
Be first in many valuable markets throughout the U.S. and Canada
Visiting
40 CITIES
throughout the United States and Canada
CREATE A SCHEDULE THAT MEETS YOUR NEEDS!
Northeast I January 19-23 Boston, Long Island, NY/NJ, Philadelphia, Baltimore
Pacific February 9-12 Seattle, Portland, Sacramento, San Jose
Southeast February 24-27 Raleigh, Charlotte, Atlanta, Nashville
Florida March 2-5 Jacksonville, Orlando, Tampa, Ft. Lauderdale
Canada East March 30-April 1 Ottawa, Toronto, Burlington
Midwest I April 13-17 Minneapolis, Des Moines, Omaha, Kansas City, St. Louis
Midwest II April 27-30 Detroit, Cleveland, Indianapolis, Chicago
Canada West June 1-4 Vancouver, Travel Day, Calgary, Edmonton
Great West June 15-18 Salt Lake City, Denver, Albuquerque, Phoenix
Northeast II Aug. 31- Sept. 3 Boston, Long Island, NY/NJ, Baltimore
Starting in 2015, distributors will be able to invite and escort their clients to the ASI Roadshow. It is the perfect opportunity for you to discuss specific projects with your distributors and their buyers. Invited clients must be accompanied by a distributor and will be easily identifiable by their badge.
This is the third year we’ve been exhibiting at the Roadshows and we’re already signed up for next year. These shows allow us to see those clients who are working
from their home or working out in the field and not at their company’s office. — Dave Roberts, Heritage Sportswear + Virginia T’s, asi/60582
Visit www.asiroadshow.com for more information.
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Visit www.asishow.com for more information.
Connect for Success
Multi-day trade shows attracting thousands of highly-qualifi ed distributors, taking place in Orlando, Dallas, Long Beach, New York and Chicago.
ASI’s traveling show, visiting 40 cities throughout the United States and Canada, allows you to meet with nearly 100 distributors at each stop.
ASI’s hosted buyer event, fostering high-level distributor and supplier relationships in Las Vegas, New Orleans, Coral Gables and San Antonio.
Exhibiting at live events is vital to your sales growth. The ASI Show’s diverse portfolio of events — each delivering a different value proposition — allows you to build a plan that meets YOUR goals and needs.
Grow your brand, pipeline, & market share