Our Company

• Importers & distributers of premium coffee• Owners of il barista coffee brand • Importers of ice coffee machines

The Cafe Frappe Brand

“We respect the Greek origin of frappe, in the process of creating the café frappe brand it was important for us to connect people to the Greek experience when they are first introduced to our new version of frappe thus combining tradition and innovation”

On table ads

Marketing goals

• Israel has over 20,000 coffee shops

• We are targeting 20% of this market (4,000) coffee shops within 1 year

• Penetration to all leading coffee chains within 6 months

• Penetration to leading hotel chains within 6 months

Development

• Currently being developed 3 new frappe flavours : Vanilla, toffee, banana

• Joint project with importer of Van Gouch espresso vodka In Israel to be sold in bars and clubs

• Development of protein shake combined with frappe to be sold in gyms and sport clubs in Israel

Marketing tools

• www.cafe-frappe.com our international website

• PR firm on monthly retainer promoting our brand on national TV, press and internet ads

• Facebook promotion and ads

Design: Harel Productions www.harelproductions.com