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OUR FOCUS I S ON REAL ESTATE

RESULTS

MAKE A S P E N H OM E.COM

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Why Choose Frias Properties for Real Estate

Marketing

Digital

Print

Signage

Collateral

Direct Mail

Partnerships & Promotions

Frias History & Culture

TABLE OF CONTENTS

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WHY CHOOSE FR I A S PROPERTIE S FOR REAL ESTATE?

History of Company and Owners – Locally owned and operated, we have been providing real estate services for 42 years.

Large Reach to Buyers - Our reach includes tens of thousands of past customers who have utilized our vacation rental services, hundreds of property owners and long time locals that refer us to friends looking to buy in Aspen.

Superior Brand, Impeccable Reputation - Our hundreds of satisfied customers trust our knowledgeable brokers to care of their individual needs.

Top 10 Reasons To List Your Home With Frias Properties 1. Boutique real estate firm staffed with full-time, experienced brokers..2. Specialized marketing for our niche market.3. Steady stream of potential buyers from Frias Vacation Rentals.4. Cutting-edge tools in technology and social media for marketing our listings.5. Exciting new interactive website promotes listings and facilitates home searches.6. Focus is on quality, not quantity.7. Personalized one-on-one relationships.8. Full-spectrum Frias housekeeping and maintenance staff will keep listings “showing ready.”9. Affiliation with Luxury Real Estate.com ensures national and international exposure.10. Success is measured by happy customers rather than franchise-imposed goals. Philanthropy – Giving back to our special community is very important to us. Frias Properties contributes to numerous local institutions and community organizations serving the Roaring Fork Valley. Many of us serve on area organization’s boards.

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YEARS1974 2016

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OUR DIGITA L REACH

FriasAspen.com - We’ve invested in a new, fully-responsive website that serves as the cornerstone of our brand presence and business. Our site reaches over 160,000 unique visitors annually.

EmailMarketing

DetailedAnalyticsReporting

Social Media

24 HourSupportTargeted

BannerAdvertising

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We have a large digital reach that spreads our brand message, market updates and latest listings throughout a cohesive digital network of professionally-manged services like email, advertising and social media channels.

Broker-to-Broker Email Aspen Board of Realtors Broker-to-Broker distribution list.

Banners We run geo-targeted ads on major local websites to attract prospective buyers.

Social Media We extend the opportunity for Aspen guests to discuss upcoming events and new listings.

DIGITAL ADVERTISING • E-MAIL • SOCIAL MEDIA

Make Aspen Your Home EmailA bi-weekly email to are our in-house guests with links to featured listings.

Monthly Email NewslettersOur monthly email reaches 20,000 of our past customers and rental guests.

266,000+ Impressions

Annually

14,000Annual Guests

39,000 Impressions

Annually

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We recognize buyers start searching for their next home online, so we’ve invested in the technology and content that offers the most engaging experiences around the beauty, lifestyle and luxury of Aspen.

IMMERSIVE CONTENT• 3D VIRTUAL REALITY • VIDEO

3D Virtual Tours We can create a 3D virtual tour of your property so buyers can tour anytime, anywhere on any mobile device.

Additional Views Our 3D Tours offer a 3D dollhouse view and detailed floor plans.

68% More likely to call

or email after viewing

Drone video - We use drone video to give a sense of location and natural surroundings.

Professional Photography - The right picture says a thousand words. We strive for the best images.

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PRINT MEDIA

Aspen Magazine

MAA Programs

Aspen Institute

Aspen Peak

Aspen Sojourner

Aspen Times Weekly & Daily Aspen Daily News

Who’s Who in Luxury Real Estate Music Associates of Aspen

100 Things to Do in Aspen Our broker-written book that gives visitors an insider’s look at 100 Aspen activities.

L I ST W ITH F R I A S

Listing your home with Frias is unique. We have a steady stream of potential buyers from Frias Vacation Rentals.

M A K E A S P E N H OM E . C O M

970.920.2000730 EAST DURANT AVE ASPEN, COLORADO

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L I ST W ITH F R I A S W E M A Y A L R E A D Y K N O W Y O U R B U Y E R .

DennisJung

RickOrtega

WillBurggraf

TimClark

SamGreen

JenniferFulton

ChuckFrias

AnneBurrows

AndrewMyatt

Rob & KatieHolton

EXPERIENCE MATTERS. YOURS AND OURS.

730 EAST DURANT AVE · ASPEN, COLORADO 730 EAST DURANT AVE · ASPEN, COLORADO

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Increase your home’s revenue potential with Aspen’s premiere vacation rental management team. We take care of all the little things, so you can make the most of the time spent in your vacation home.

We have the tools to sell your property. We align targeted marketing initiatives with our extensive vacation rental database to increase sales opportunities. We may already be working with your buyer.

R E A L E S TAT E I N Q U I R I E S : 9 7 0 - 9 2 0 - 2 0 0 0 O R F R I A S A S P E N . C O M VACATION RENTALS: 888-212-7736 OR FRIASPROPERTIES.COM

Tim@FriasProperties.com970.429.2406

RealEstate@FriasProperties.com970.920.2000

STRESS-FREEPROPERTY MANAGEMENT

OUR FOCUS IS ON REAL ESTATE RESULTS

Local Newspapers536,000

ImpressionsAnnually

130,000+ Impressions

Annually

30,000+ Impressions

Annually

60,000+ Impressions

Annually

80,000+ Impressions

Annually

34,000+ Impressions

Annually

Luxury Magazines

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BRAND VISIBILITY

High visibility and brand exposure around Aspen have been pillars for Frias’ long term success. We are seen throughout Aspen and recognized as a trusted partner.

Front Window Displays at 3 Office Locations

Individual Property Brochures

Just Listed & Just Sold Postcards

A perfectly located 2 bedroom 2 bath Chateau Roaring Fork ground floor unit

with a great rental history. This rare corner unit offers great light and

amazing river views. Plenty of balcony square footage for outdoor

entertaining. A must see in person!

100’s of Walk Up

Viewers Per Day

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SIGNAGE & COLL ATER AL

Visual reminders for prospective buyers along multiple touch points throughout a visitor’s vacation is the key to staying top-of-mind and ahead of the competition.

Current Listing Sheet A monthly updated listing sheet is hand-delivered to each rental guest at the beginning of their stay.

Brochures“The Frias Report” features new listings, broker info, Aspen events calendar, neighborhood info, and City facts. “The Frias Report” is displayed at all Frias offices, condominiums, and homes we manage. We also offer a digital version on our website.

730 EAST DURANT AVE · A SPEN, COLORADO · FR IASASPEN.COM · 877.585.8412

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TH

E

REAL ESTATE IN ASPEN & SNOWMASS

TH

E

REAL ESTATE IN ASPEN & SNOWMASS

NEIGHBORHOOD GUIDENEW 2016

LISTINGSFUN ASPEN

FACTSANNUAL ASPEN

EVENTSPhoto by David Veksler via Flickr

1,500 Copies Printed Annually

Received By14,000

Guests Annually

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PARTNERSHIPS & PROMOTIONS

Promotions, Open houses & EventsWe make it a priority to be visible at all of the wonderful major events that happen annually in Aspen.

Aspen Snowmass Partnership Frias Properties is an exclusive partner with SkiCo for the Budweiser Hi-Fi Concert Series and the Snowmass Freestyle Open. We receive prominent locations for our banners at over 10 local events. We are also an International Alliance Member and World Cup Lodging Sponsor.

Sponsorship & Donations Frias Properties and its brokers have a long and strong commitment to the Aspen community. We understand our corporate and personal responsibility to give back and do so in many ways.

We Support

30+ Local Events& Charities

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N O T E S

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Since 1974, Frias has been an active participant in the Aspen real estate market. Over the years, we have helped everyone from first-time homeowners

to those purchasing their dream vacation home away from home. Living in Aspen is truly a lifestyle decision more than a real estate decision. Let us help you make the right decision.

FR I A S HISTOR Y & C ULTUR E

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“ L I V I N G H E R E I S A R E T R E AT F R O M T H E R E S T O F T H E W O R L D .”

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EXPER IENCE MATTERS. YOURS & OURS.730 EAST DURANT AVE · A SPEN, COLORADO · 970.920.2000

REALESTATE@FR IASPROPERT I ES .COM · MAKEASPENHOME.COM