OUR FOOD & HOSPITALITY PRACTICEOne integrated agency made up of two powerhouses.
Noble
• Independent FOOD MARKETING agency, started in 1969
• Five decades of food marketing, culinary innovation and
content production and key account expertise covering
the entire food landscape, now part of the
Collective Resources
PACO Collective
• Founded in 2006, one of the fastest growing
minority-owned, CROSS-CULTURAL MARKETING
agencies in the Midwest
• CRAIN’s Chicago Fast 50 #28
• FORTUNE’s #58 on the Inner City 100 List
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We believe in telling the right story to the target audience,CREATING AN ENGAGEMENT to impact their interaction with the brand.
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CREATING CONSUMER ENGAGEMENT
CULINARY SERVICES
For more than 35 years, we have been committed to
CULINARY THOUGHT LEADERSHIP.• Diverse culinary staff and network
• Consumer and Culinary Research & Trends
• Menu Concepting & Recipe Development
• National Account Ideation
• Product Testing & Nutritional Analysis
• Photos & Training Videos
• Customer Tastings & Cuttings
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A testament to the ability to predict and report on food trends,CREATING ORIGINAL RELEVANT CONTENT on a daily basisfor 25+ years and publishing a DIGITAL PLATFORM
• Consumer food trends research
• Food photography & Video production
• Content & Social media activation
• B2B and B2C features
• USA Today 10 Best distribution
• Digital testing platform
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PRODUCTION STUDIO & DIGITAL CONTENT PARTNERSHIP
CHALLENGE
• Appeal to a broad audience from faculty, students, alumni
and global fan following with a relevant improved pub menu
• Provide culinary and operational training support for
Campus Dining team
PROGRAM & CREATIVE
• Sports bar – fast casual – pub food trends research
and consumer insights
• Menu mix analysis / gap menu concept development
and creative presentation
• New signature recipes and photo shoot
• Operational standards training tools
RESULTS
• Creative, PR and training tools support and expand
culinary development
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RESTAURANT MARKETING
CHALLENGE
• Provide culinary, sales and operational training supportfor various new product and portfolio introductions
PROGRAM & CREATIVE
• Culinary ideation
• New signature recipes and photo shoot
• Sales booklets and training videos
RESULTS
• Creative, new product and general culinary supporttools are on-going
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FOODSERVICE PRODUCT MARKETING
CHALLENGE
• Help Crowne Plaza develop, test, execute and train on a new Workspace Menu for its flagship hotel lobby
PROGRAM & CREATIVE
• Hospitality – Culinary – Hotel & Lifestyle trend research
• Culinary ideation – Tastings – Presentations
• Menu Descriptions & Photo Shoots
• Merchandising & Digital ordering system
• Pilot Operational & Training Standards
RESULTS
• Pilot expansion and National intro
• Grand Award of Excellence for Innovation
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TECHNOLOGY DINING EXPERIENCE
CHALLENGE
• Crown Media launched Hallmark Publishing, and wanted
a digital extension to offer eBooks to novelize movie releases
PROGRAM & CREATIVE
• Culinary and content development to represent the movie
• Seasonal and themed recipes for viewer download
• Features – social posts and distribution
RESULTS
• 2018 trial program has expanded into
Quarterly 2019 movie tie-ins
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CULINARY DIGITAL MARKETING
CHALLENGE
• Take a small unfamiliar elderberry product and make it
a national requested brand
• Uncover and define audiences and motivations for healthy living
PROGRAM & CREATIVE
• Health, nutraceutical and superfruit research
• Segmentation study for audience behavior, lifestyle needs and
online search activity to determine target opportunities
• Brand Immersion to define Norm’s position –
Health on your terms!
• Brand standards and creative presentation
• Photos, videos and content: Norm’s story – Plant & Products
• Advertising and digital media pilot campaign:
Brand and Key Account activation
RESULTS
• Improved website, test market activation
and significant online ordering
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INTEGRATED CPG MARKETING