Marketing ProposalMarketing Proposal

5699 Cascade Place, Boulder, CO 80303

Presented By:Presented By:

The White-O’Connor TeamThe White-O’Connor TeamBeth & Tom White-O’Connor, Broker AssociatesBeth & Tom White-O’Connor, Broker Associates

Coldwell Banker,Boulder, ColoradoColdwell Banker,Boulder, Colorado720-366-6196 (B) 720-276-0826 (T)720-366-6196 (B) 720-276-0826 (T)

Prepared For: Mike & Victoria Ulrich

The White-O’Connor TeamThe White-O’Connor TeamBeth & Tom White-O’ConnorBeth & Tom White-O’Connor

• Specialists in preparing homes for sale and home staging

• Extensive knowledge of Boulder County

• Outstanding communication & negotiation skills

• Full-service customized marketing plan

• Dedicated to excellent service, attention to detail and results

Agent Photo

Broker AssociatesColdwell Banker, Boulder, CO720-366-6196 (B) 720-276-0826 (T)

Recent client feedbackRecent client feedback

“There are many people who will help you sell your house in Boulder.  If you want a real estate team that will add focused energy, presentation expertise, good humor, and personal sensitivity to the experience, we highly recommend Tom and Beth White-O’Connor.”

Tom and Carol Gordon5657 Euclid Place, Boulder, COtjgchg@comcast.net, phone: 414-478-2207

Welcome to Coldwell Banker Residential Brokerage

Thank you for giving us the opportunity to explain our plan to market your home for sale. As you may know, Coldwell Banker is the largest real estate company in Colorado, and the United States. Our company’s success is rooted in the comprehensive marketing plan we provide.

We also take pride in the skills and experience and the high level of customer service that we bring to our clients. We love what we do and we bring energy, creativity and professionalism to the work we do to help you sell your home.

Why choosing the #1 real estate Why choosing the #1 real estate company in Colorado company in Colorado will make the differencewill make the difference

• Cutting Edge Marketing Program - Internet,

Video, YouTube, TV & Print exposure • Name recognition, value and experience• With 14 offices and more than 1,100

Broker Associates in Colorado, we provide

greater exposure among more real estate

professionals• Increased marketing strength and leverage

24.2

%

3.6

10.1

%

Coldwell Banker -your market share leader

Our plan to help you sell your home includes the following 5 areas which we

will explain in detail.

Our plan to help you sell your homeOur plan to help you sell your home

• Home Preparation and Staging

• Marketing

• Negotiation

• Transaction Management

• Market Analysis and Pricing of your Home

Getting the highest price for your homeGetting the highest price for your homeStaging & MarketingStaging & MarketingLike any Home Seller, you want to get the highest price in the least amount of time for your home. There are 2 main controllable factors that we focus on to help you achieve that goal.

Staging - making your home look its best through home preparation and staging assistance.

Marketing - reaching the greatest number of buyers through superior marketing methods.

Why Stage your Home?Why Stage your Home?

• You make more money: Staged homes sell for approximately 10% more

• Your Home sells faster: Staged homes Spend 78% less time on the market than an “un-staged” home

Staging is the process of preparing your home for sale. It involves everything from cleaning, de-cluttering and touch-up painting to arranging furniture, and adding design accents.

Staging - expert assistanceStaging - expert assistance

Before becoming Realtors, we ran a successful home decorating business for over 20 years. Our services included preparing homes for sale. We had great success helping sellers sell their homes quickly by doing cost effective, high impact improvements like touch-up painting, updating lighting and bath fixtures, removing old wallpaper and many other things to make the home look its best.

As part of our service, we provide free consultation and assistance helping you to prepare your home for sale.

Staging tipsStaging tips

Declutter• Start packing now - books, toys, sports

gear, clothes, etc. Your house will show better with Less Stuff.

• Clear off counters, table tops, bureaus, etc. of excess items

• Streamline the number of pictures hanging on the wall. It will make the house feel more open.

• Straighten up book shelves.• Remove excess and worn furniture. • De-Personalize by removing most family

photos, awards, diplomas, etc. This makes it easier for a buyer to visualize themselves in the home.

Staging tipsStaging tips

Detail• Clean Everything inside!• Straighten up the yard - weed, pick up

debris, sweep, make it look nice.• Touch Up Paint or Re-Paint walls,

baseboards, trim as needed• Use Flowers! Buy flowers (nice artificial ok

too!). Great for entries, baths, kitchens, etc. • Use colorful accents like towels and rugs

in the baths. • Replace dated fixtures like lights & towel

bars with new ones. Low cost, big return.• Use decorative items on the counters in

kitchen and baths.

MarketingMarketing

Our customized, Previews Marketing Program

is specifically designed for high-end homes like

yours. We’ve studied home buyers and we know

where they go to look for homes and what they

want to see. Our marketing strategy is targeted

to reach every channel that buyers use in their

search process, from the Internet to yard signs

to the newspaper.

The following slides detail these marketing

methods.

Marketing - Based on ResearchMarketing - Based on Research The chart below shows the various methods Home Buyers use to find Homes. Our marketing plan is specifically designed to cover all these methods, insuring the

broadest possible exposure of your home.

Internet Marketing Internet Marketing Where the Buyers AreWhere the Buyers Are

92% of home shoppers use the

Internet as part of their home search

process. Therefore, a comprehensive

online marketing program is essential

to generate the greatest possible

demand for your home.

Internet Marketing - What We DoInternet Marketing - What We Do

• “We’re driving traffic to your home through unprecedented

spending at America’s leading Internet real estate sites and

portals.”

• “We’re posting 25 or more photos of your home, videos

and a detailed property description." In fact, homes with

multiple photos generate 299% more hits online than those

without.

• “We’re using 70,000 search terms at the Internet’s biggest

search engine sites to drive home buyers to our online

properties.”

• “We’re distributing your home’s listing to over 400

websites.”

We’ve become the first company to fully embrace the Internet with a far-reaching vision and an

annual Internet marketing budget of almost $45 million. Now, when you ask “what are you

doing to sell my home?”, we can respond:

Internet MarketingInternet Marketing

Coldwell Banker Residential Brokerage offers technologically savvy home buyers more ways

to find more homes via the Internet than any other real estate company. Your home will be

listed in over 400 websites including the most visited sites like Realtor.com, Zillow, Trulia,

Yahoo Real Estate and many more.

Internet Marketing - Enhanced ListingsInternet Marketing - Enhanced Listings

In a survey of online home buyers, 81% found detailed property information very useful. To satisfy

this consumer preference, all of our listings on REALTOR.com and the other top property

websites are Showcase Enhanced Listings that include a highlighted bar to help your home stand

out amongst the other online listings, multiple photographs of your property and a detailed written

property description.

Marketing to Real Estate Agents Marketing to Real Estate Agents Through 2 MLS ServicesThrough 2 MLS Services

Over 85% of Buyers use a Real

Estate agent to find a home to

purchase. Agents find homes in the

Multiple Listing Service (MLS). We

are among the 20% of Real Estate

Agents that subscribe to both the

Denver area MLS (Metrolist) and

the Boulder/Ft. Collins MLS (IRES).

This increases your home’s

exposure to many more agents and

their buyers.

TV Show - 9News/My20TV Show - 9News/My20

Coldwell Banker TV ShowColdwell Banker is the only Real Estate company in Colorado that has it’s own TV show. As part of our service, we will have a 60 second professional video made of your home. This video will air on the Coldwell Banker TV show on Saturday morning on 9News/My20 and will permanently reside on YouTube. We will direct buyers to the video through our internet marketing campaign and MLS listings.

Buyers love to watch videos of properties so this is a very effective marketing tool.

Mobile BrochureMobile Brochure

CB Mobile BrochureWhen a home buyer drives by your house and sees our Coldwell Banker yard sign, they’ll also see a toll free number to call for information. This Coldwell Banker exclusive delivers property information - text descriptions, photos and videos - instantly to a consumer’s cell phone.

While the potential buyer is seeing photos of your home, we are receiving their phone number so we can call and provide additional information to them.

Open HousesOpen Houses

Over 40% of Home Buyers visit Open Houses in their home search process. We love doing open houses and find them to be a very effective marketing tool.

Prior to each open house, we post signs at all the nearby intersections and advertise at various websites online to attract potential buyers.

We’ll also hold an Open House for local Brokers to invite them to see your home.

When you list with us, we will place a professionally photographed print ad in Colorado Homes & Lifestyles magazine. As the oldest and most read home design magazine in Colorado, Colorado Homes & Lifestyles caters to upscale readers with information and ideas that are useful, sophisticated and inspiring. With a distribution to more than 32,000 affluent individuals throughout the state and newsstands in Arizona, California, Idaho, Illinois, Texas and Wyoming, Colorado Homes & Lifestyles reaches an important audience—beyond our local marketplace.

All properties that are advertised in Colorado Homes & Lifestyles are also featured on their website, ColoradoHomesMag.com and the digital reprint that is created for each issue, so your property reaches far beyond the pages of the magazine.

Magazine AdvertisingMagazine Advertising

Local newspaper advertisingLocal newspaper advertising

We showcase your property to thousands of weekly readers by consistently advertising in the Boulder Daily Camera. A print photo ad of your home will appear in the Sunday Daily Camera weekly.

• Property Flyer – We prepare a professional, color flyer with photos and highlights of your home to distribute to potential buyers

• Just Listed Postcards – We’ll create and distribute professional postcards announcing that your home is now on the market to your neighborhood

• Virtual Postcard – Tapping into our vast network of real estate and personal and professional contacts, we will create and mass distribute a professional e-postcard announcing your home’s availability

Additional MarketingAdditional Marketing

In addition to Internet, newspaper and magazine ads, video and open houses we attract qualified buyers by using the following methods:

Additional MarketingAdditional Marketing

• Other Brokers – We cooperate with and invite other brokers in the community to tour your home in order to find a buyer

• Relocation Connection – Prospects for your home also come from relocation services. Coldwell Banker is affiliated with the largest relocation company in the country, Cartus, which drives additional buyers to your home.

• Referral Network – Weekly sales and periodic regional meetings allow Broker Associates to present new listings. Other Broker Associates then refer to their client databases to identify potential buyers and arrange viewing appointments

Skillful negotiationSkillful negotiation

When offers are presented, we will advise you and help you obtain the best possible price and terms. Understanding the various standard contract forms and the vast array of contractual issues is key to negotiating the best terms to meet your needs.

Using excellent communication with potential buyer’s agents and skillfully directing conversations to achieve a mutually acceptable offer is of the utmost importance. We will promote your interests and assist in developing a clear and binding contract.

Transaction managementTransaction management

Many details must be attended to before a sale becomes final including inspections, monitoring contract deadlines, estimates for repairs needed, amending contract when needed, etc. We know how difficult and time consuming this process is and we place a high priority on supervising it closely. We make sure all of the required documents are handled in a timely fashion.

Added value servicesAdded value services

Relocation and referral services

Cartus Relocation, our largest relocation

resource, represents 67% of the national

relocation business and also services

nearly 200 of the Fortune 500

companies. Referrals from these

relocation resources provide

us with qualified buyers who

will be among the first to

learn about your home.

Our exclusive Coldwell Banker Home

Protection Plan offers security to you and

to your buyer. Insuring your home

against covered mechanical system or

major built-in appliance breakdown

during the listing and

escrow period gives

both parties peace of

mind.

Coldwell Banker Home Protection Plan

Determining the list priceDetermining the list price

We will help you determine the list price of your home by providing you with a thorough market analysis. Tom has a Masters Degree in Statistics and enjoys studying the market and providing information to our clients. Some of the factors that influence the list price of your home are:

• Physical Qualities – Location, floor plan and condition of your home• Market Conditions – Interest rates and availability of financing, buyer and

seasonal demand, state of the economy and recent property sales• Competition – Inventory and pricing of homes actively on market, and

pricing for comparable properties that have recently sold

The price you paid for your home or the proceeds you want from the sale have no effect on the value of your home.

Pricing strategiesPricing strategies

Determining an accurate list price for your home is important for Determining an accurate list price for your home is important for these reasons:these reasons:

• The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly and at the highest price

• The higher your home is priced above market value, the fewer the number of buyers that will bother to consider it

Potential buyer pyramidPotential buyer pyramid

For Home Sales, Statistics have shown:

• There is only a 20% chance of sale if priced at 15% over market value

• There is only a 30% chance of sale if priced at 10% over market value

• There is only a 50% chance of sale if priced at just 5% over market value

• But…There is a 95% chance of sale if a home is priced at market value

Best chance to sell - Best chance to sell - The first 3 weeks.The first 3 weeks.

You’ll get the most showings

and the most serious buyers

in the first few weeks your

home is on the market.

That’s why it’s so critical to

price your home correctly at

the outset. The chart on the

next slide illustrates this.

The Buyer PoolThe Buyer Pool

Thank you for this opportunity to represent your Thank you for this opportunity to represent your homehomeWe appreciate this opportunity to explain our customized marketing plan to you. We look forward to speaking with you in person to answer questions and provide more detail.

As a Coldwell Banker Residential Brokerage real estate professional, we offer many advantages:

• A company with worldwide name recognition and unparalleled resources

• A comprehensive marketing plan that covers every critical marketing channel

• A team of two licensed realtors with a wealth of complimentary skills

• A third team member - our non-selling, managing broker

• Over 50 years, combined, in the “home” business

• Great organizational and people skills

Recent client feedbackRecent client feedback

“We sold our house ($700k - $800k price range) in less than 3 months in a generally bad market for real estate, given the economic news coming out during summer 2011.  Our house sold while others in the neighborhood are still for sale, and we attribute that to the marketing strategy and presentation of our house, in which Beth and Tom were intricately involved. Their market analysis and pricing strategy proved to be on target.  

Tom and Beth devoted exceptional energy to selling our home and really rose to the occasion during our negotiations, through several rounds of tricky counteroffers, and we were able to sell close to our asking price during a time of downward pressure on real estate prices.  We especially relied on their team to find a good strategy for accepting a contingent offer and securing a backup offer. “

Carol and Tom Gordontjgchg@comcast.net, phone: 414-478-2207

Recent client feedbackRecent client feedback

“My real estate agents were Tom and Beth White-O’Connor and they were fantastic! The two things that come to mind when I think about working with them is: that we were a team; and that also they had great integrity. One of the most amazing things, and I’ve never heard of this happening before, was that they actually came to my home and spent a day with me and they helped by doing some minor repairs and we just had a great time working together.

All of the paperwork went very smoothly and it was just sort of a dream. I thought that it would be a little bumpier but it was actually fun. So I highly recommend you calling them if you need help selling your home or even purchasing a home. I think it’ll be a great experience for you.”

Susan Snydersusanclaire123@comcast.net

Recent Client FeedbackRecent Client Feedback

“Coming in to the area from Texas, we were clueless about the real estate market here. Meeting Tom and Beth was the best thing that could have happened. They were extremely patient, and sacrificed their time and even some potential income to make sure we found the right fit for us. We never felt pressured or rushed. Honestly, it was more like working with old friends than realtors, except they were much more savvy than our actual old friends.”

Tiffany Whitehorn and Kirk Steadmonkasteadmon@yahoo.com, phone: 303-818-3615

Recent Client FeedbackRecent Client Feedback

“Tom and Beth served as the complements to our weaknesses in our search for a new home. They listened to what we needed and worked tirelessly to find us that home. After working with us for a while, they knew to bring up a house which we had already discounted, as their strength of visualization could help us to understand that we had tossed aside a perfectly good house unnecessarily.

Needless to say, we’ve been very happy working with Tom and Beth. They both saved us from disaster and found us the house we wanted to buy after a 4 month search. We recommend their services unequivocally.”

Art Zirger and Mary Rowe 1327 Scrub Oak Circle, 303-247-1925

The White-O’Connor TeamBeth & Tom White-O’Connor, Broker Associates

Coldwell Banker Residential Boulder720-366-6196 (B) 720-276-0826 (T)

Thank you for this opportunityThank you for this opportunity