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ARE WE BETTER STARTERS THAN FINISHERS? STACEY ORR — HELIX SYMPOSIUM | 25 NOVEMBER 2015 OUR NEW ZEALAND DESIGN IDENTITY
ARE WE BETTER STARTERS THAN
FINISHERS?
STACEY ORR — HELIX SYMPOSIUM | 25 NOVEMBER 2015
OUR NEW ZEALAND DESIGN IDENTITY
InnovationThe act of introducing
something new.
Getting here was hard slog.
OUR DNA
We are curious.
And courageous.
OUR NEW HOME
> Remote geographic location > Limited resources > Limited access to experts > Distanced from contemporary practices
Neccessity breeds opportunity.
OUR DESIGN DNA
OUR DESIGN DNA
> ‘She’ll be right’ attitude > Number 8 wire mentality > Hands-on making
HOW THAT SHAPES THE WAY WE DESIGN
We are great innovators but not
great iterators.
IterationRepetition of a process applied to
the result of a previous application, to get successively closer to the
solution of a problem.
Where does one project start and another finish?
Engage in the right process. And all of it.
The process is not as important as
the outcome.
HOW WE DESIGN
We’ve moved from decoration to experience.
Air New Zealand + IDEO.
HOW WE DESIGN
New digital tools enable us to
constantly iterate.
HOW WE DESIGN
Users expect their digital experiences to evolve & improve
over time.
Champion design as an ongoing
investment not a one-off expense.
HOW WE IMPROVE
Create a design culture that values the marathon just
as much as the sprint.
HOW WE IMPROVE
