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Our Roasting Process - Campus Services › sites › g › files › rdw1271 › f › PJ-… · in...

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WHOLE BEAN COFFEE SMALL BATCH ROASTED A BREWER’S COMPANION WWW.PJSCOFFEE.COM ROASTMASTER OUR FOUNDER The ‘PJ’ in our name stands for Phyllis Jordan, our founder, who opened her first coffee house over three decades ago. She is one of the pioneers of gourmet coffee, her idea - to create unique coffee blends and roast the beans in small batches - the same way we do it today in our roasting facility not far from the French Market. Our Roasting Process STARTS WITH BEAN SELECTION No detail is too small to be considered, from farming methods to climate and cloud coverage. Only a small percentage of the world’s coffee bean crop, yielded by the tropical Rubiaceae tree, is selectively deemed exceptional enough for use by PJ’s Coffee. ROASTING PERFECTION There is a science behind coffee roasting, and our practices have turned this science into a fine art. Our roasting process transforms finely selected green beans, dries and readies them to release oils, essences, and flavors that will make a truly unique cup of coffee. We roast our coffee in a small batch process that uses a hot air method. This gives our Roastmaster flexibility, based on the individual qualities of the beans, in order to produce the most flavorful and freshest coffee possible. Each small batch is its own custom roast, not a part of a continuous process. As the beans pop, they double in size and assume the distinctive and rich brown coffee color.
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Page 1: Our Roasting Process - Campus Services › sites › g › files › rdw1271 › f › PJ-… · in your coffee brewer. Only brew what you plan to drink in one sitting and avoid letting

WHOLEBEAN

COFFEE

SMALL BATCH ROASTED

A BREWER’S COMPANION

WWW.PJSCOFFEE.COM

ROASTMASTERO U R FO U N D E R

The ‘PJ’ in our name stands for Phyllis Jordan, our founder, who opened her first coffee house

over three decades ago. She is one of the pioneers of gourmet coffee, her idea - to create unique

coffee blends and roast the beans in small batches - the same way we do it today in our roasting

facility not far from the French Market.

Our Roasting ProcessSTA RTS W I T H B E A N S E L EC T I O N

No detail is too small to be considered, from farming methods to climate and cloud coverage. Only a small percentage of the world’s coffee bean crop, yielded by the tropical Rubiaceae tree, is selectively deemed exceptional enough for use by PJ’s Coffee.

ROA ST I N G P E R F EC T I O N

There is a science behind coffee roasting, and our practices have turned this science into a fine art. Our roasting process transforms finely selected green beans, dries and readies them to release oils, essences, and flavors that will make a truly unique cup of coffee. We roast our coffee in a small batch process that uses a hot air method. This gives our Roastmaster flexibility, based on the individual qualities of the beans, in order to produce the most flavorful and freshest coffee possible. Each small batch is its own custom roast, not a part of a continuous process. As the beans pop, they double in size and assume the distinctive and rich brown coffee color.

Page 2: Our Roasting Process - Campus Services › sites › g › files › rdw1271 › f › PJ-… · in your coffee brewer. Only brew what you plan to drink in one sitting and avoid letting

F R E N C H R OA ST A complex and intense cup of coffee. Full-bodied with an exotic aftertaste of bittersweet chocolate. available in Decaf

E S P R E S S O D O LC E This blend of classic roasts produces a coffee that is sweet and smooth with a deep chocolate flavor that lingers on the palate.

F R E N C H B R E A K FA ST A très bien way to begin your day! This rich and mellow coffee has a slightly smoky aroma and sweet chocolate aftertaste.

PA P UA N E W G U I N E A Fruity in flavor and rich in aroma. This dark roasted bean is a more intense version of our usual French Roast.

V I E N N E S E B L E N D This blend of dark and medium roasts is a lively and clean coffee with a toasty aroma, full body and a lingering chocolate aftertaste. available in Decaf

W I N D S O R CO U RT B L E N D A noble blend of the finest quality, this coffee has a mild, sweet and clean flavor with hints of vanilla and sweet walnut.

DecafNothing is allowed to interfere with the perfect flavor of PJ’s coffee. That is why we use a process that removes as much as 99.5% of the caffeine while preserving more of the natural flavor than other commonly used processes.

Dark RoastNever over roasted, our Dark Roast coffees are always smooth tasting with a clean finish. No bitter aftertaste.

• F R E N C H R OA ST• V I E N N E S E B L E N D• CO LO M B I A S U P R E M O• S O U T H E R N P EC A N

PJ’S COFFEEat home

K E E P I T F R E S H

Transfer your whole bean PJ’s Coffee to an airtight opaque container at home. Store in a cool, dry, dark place to protect the flavor and aroma. Keep only enough coffee on hand to last a week or so. Never freeze or refrigerate your coffee.

B R E W I N G T I P S

To brew the best possible cup of PJ’s coffee, measure two tablespoons of ground coffee per six ounces of water. We suggest using only cold, filtered water in your coffee brewer. Only brew what you plan to drink in one sitting and avoid letting coffee sit on a burner for more than 20 minutes. To extend the freshness of your brewed coffee, you may store it in a carafe for up to two hours, but never reheat coffee.

G R I N D I T R I G H T

Grind your PJ’s coffee just before brewing to capture the full flavor and aroma of the whole beans. Once coffee beans are ground, despite our superior quality, the natural oils and aromatic compounds can dissipate if not brewed immediately.

espresso french pressdrip cold drip

From Roastmaster Felton Jones comes a blend 35 years in the making. A dark roast boasting a full body, hints of nuttiness, low acidity, bold aromas and a velvet finish.

A N N I V E R SA RY B L E N D This special, full-bodied blend commemorates the founding of PJ’s with a sweet caramelly aroma and smooth overtones of chocolate.

C A R N I VA L B L E N D The nutty, balanced aroma of this blend evokes memories of Mardi Gras time, but we enjoy this spicy, medium-bodied brew anytime of the year.

M A P L E ST R E E T B L E N D A fine blend of coffees bringing together sweet and nutty flavor profiles. Medium acidity, fruity aroma and medium body.

CO LO M B I A S U P R E M O A flavorful, medium-bodied coffee with a sweet nut-like aroma and a smooth taste that is easy to enjoy every morning. available in Decaf

E T H I O P I A Y I R GAC H E F F E With its sweet, fruity aroma and delicate floral notes, this coffee will brighten any day.

G UAT E M A L A A N T I G UA Taste the smoky and spicy tones of this medium-bodied Guatemalan coffee surrounded by a sweet caramel aroma.

S U M AT R A M A N D H E L I N G A full-bodied coffee that captures the flavors of the earth but still possesses sweet caramelly accents.

Medium RoastOur medium roast process allows the coffee bean to display its individual characteristics. Medium to high acidity, making for a bright cup.

Flavored RoastPJ’s flavored coffee is a year-round tradition. As the seasons change, so do our seasonal flavored coffee selections. Enjoy old favorites and taste new offerings throughout the year. We enhance our medium roast beans with liquid flavorings to create the unique flavors and aromas. Southern Pecan is our most popular selection.

• E N G L I S H TO F F E E• S O U T H E R N P EC A N• F R E N C H VA N I L L A

• H A Z E L N U T • S E A S O N A L S E L EC T I O N S


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