1
Press Release for Immediate Release
OUR SANRIO TIMES IN KUALA LUMPUR
LARGEST AND MOST EXCLUSIVE EXHIBITION OF HELLO KITTY AND SANRIO
CHARACTERS IN SOUTHEAST ASIA
Showcasing over 300 valued vintage items, recalling our collective memories over the years
Kuala Lumpur, 29 October 2018 - Founded in 1960, best known for global icon Hello Kitty, Sanrio offers a
portfolio of more than 400 endearing characters. How well do you know about them? Each Sanrio member
accompanies us along our life journey, symbolizing the wonderful memories of different generations.
Licensed by SANRIO and organised by ALATA EVENTS and MACEXPO, Hello Kitty and her friends are coming
to Malaysia for Our Sanrio Times - Kuala Lumpur at Hall 5, Level 5, Quill City Mall Kuala Lumpur from 24
November 2018 to 6 January 2019, 11am to 9pm daily!
The 1,500 sqm large exhibition features 13 Sanrio-themed zones where visitors can view and take photos of
the 100 out of 400 adorable Sanrio characters in a variety of colourful settings, offering a visual experience like
never before.
2
Set to be the largest exhibition of its kind in Malaysia and Southeast Asia, the exhibition, spanning over seven
weeks and falling on school holidays, Christmas and the New Year, will not only be an attraction to families and
the little ones, but also to the young-at-heart as they relive their memories while capturing new ones.
4 Special Highlights In 13 Zones To Recall Childhood Memories With Sanrio Characters
There are 4 key highlights in ‘Our Sanrio Times’. First, the most delighting part is ‘Sanrio Village” whereby 100
selected characters will team up at the exhibition in Kuala Lumpur for the first time. Some characters will take
a ride on the Sanrio train which is made to imitate Sanrio Gift Gate of Gotanda, Tokyo in 1970s. Second, the
replica of the first merchandise created by Sanrio, Hello Kitty coin purse, will be first shown in Malaysia. All
loyal fans will definitely be surprised with it! Third, with the full support of Sanrio Japan and Sanrio Hong Kong,
over 300 vintage items will be displayed offering unprecedented visual experience. Last but not least, designers
in charge of Sanrio Japan is especially invited to create exclusive hand sketch for 9 well-known Sanrio
characters, teaching us how to draw the lovely Sanrio characters step by step. This drawing tutorial will
undoubtedly become a great platform for fans to create their beloved characters!
The Plushy World – The most Instagrammable spot in the town
In addition to the 4 highlights above, the giant and adorable Hello Kitty plush in 3.5 m tall, is going to have her
first encounter with fans! Apart from that, the exhibition includes various theme zones. For example, ‘Sanrio
Time Tunnel’ leads us to have a quick review on all Sanrio classic characters over the past decades; ‘Paper
Doll Fun’ recalls our childhood memory of ‘doll dressing up game’; ‘Vintage Stationery House” displays the
Sanrio classic stationery; “Strawberry Newsroom” let all super fans read through the previous issues of
Strawberry News which is a monthly magazine sharing Sanrio updates; “Strawberry Office” where you may
find many secret of Strawberry King. Sanrio fans could even have a delighting experience of being the cover
idol in 'Strawberry Studio’! Last but not least, it is a precious time for Sanrio character to visit Malaysia. Don’t
miss the chance to travel with them in ‘Malaysia Zone’ to commemorate this perfect and enjoyable journey! For
the details of exhibition zones, please refer to Appendix 1.
3
Tickets to Our Sanrio Times Kuala Lumpur Exhibition are priced at:
• Early Bird *Malaysian & NON MALAYSIAN* (from 30 October till 20 November 2018): RM25
• Malaysian Resident: RM33
• Special Ticket for OKU & Senior Citizen: RM20
• Non-Malaysian Ticket: RM60
* Admission is required for child with height of 90cm or above.
** All ticket prices exclude RM2 processing fee. Terms & Conditions Apply.
Our Sanrio Times Kuala Lumpur Exhibition is licensed by SANRIO, organised by ALATA EVENTS and
MACEXPO, with QUILL CITY MALL KUALA LUMPUR as the Official Venue, REDBERRY MEDIA GROUP and
NEWAY & CEO KARAOKE BOX as Promotion Partners.
Tickets are available through www.ticketcharge.com.my or call the hotline +603 9222 8811. For more info, log
on to www.oursanriotimes.my or www.facebook.com/oursanriotimes or Instagram oursanriotimes.malaysia。
About SANRIO
The worldwide lifestyle brand – Sanrio, founded on the "Small Gift, Big Smile" philosophy, where a small gift
can bring a big smile to people of all ages, has been creating smiles for over fifty years with its endearing
characters. Sanrio reaches the globe in over 109 countries with Sanrio-branded items, over 50,000 Hello Kitty
items alone selling worldwide each year. Sanrio continues to spread big smile with small gift across nations
through extensive network of Sanrio boutiques, national chain stores, department stores and many more.
- END –
_____________________________________________________________________________________
4
Appendix 1 (Photo Source: Our Sanrio Times in Macau)
Our Sanrio Times The entrance features Sanrio’s
adorable and colorful style, clearly
depicting the main theme of the
exhibition “Our Sanrio Times” and
officially unveiling the memorable
journey. Whatever generation are u
from, there's always a Sanrio times
for you.
Sanrio Time Tunnel An array of 100 Sanrio family
members created from 1970s till
now are vividly illustrated. Through
the Sanrio Time Tunnel, Sanrio
lovers can unlock their unique
memories treasures.
5
The Retro Classic The replica of Hello Kitty coin purse,
the first Sanrio's merchandise, will
be on display in Kuala Lumpur. The
Sanrio's first generation fans will
surely get the resonation and
excitement from this zone.
The Plushy World A giant 3.5m tall plush at plush
tunnel! Featuring over 2,000 plush
of 100 Sanrio friends.
6
Paper Doll Fun A myriad of giant paper dolls recalls
the happy childhood memories of
the paper doll with friends.
Everybody can mix and match the
style of Kiki and Lala with those
fantastic paper wardrobes.
Vintage Stationery
House
School days are certainly an
important period of our childhood
memories and everybody is sure to
have Sanrio stationary items during
their school life. In this zone, a
range of Sanrio classic stationary
items from 1970s and 1980s will be
shown which will definitely evoke
fans' treasury memories with no
doubt.
Drawing Classroom
Designers in charge of Sanrio are
especially invited to engage in this
exhibition and they provide hand
sketch demonstration for 9 main
Sanrio characters. In the classroom,
all of us could witness how the
cutest Sanrio characters are drawn
step by step. Let’s learn how to
draw your favorite one.
7
Small Gift Big
Smile
Have you ever got any surprise and
satisfaction with the small gift when
shopping at Sanrio Gift Gate? To
carry out the Sanrio philosophy of
“Small Gift Big Smile”, you can
share your happiness with your
dearest friends through the small
gifts from Sanrio.
Sanrio Village Here comes to the Sanrio village,
the key focus of this exhibition. A
classical design of Sanrio Train,
which is imitated Sanrio Gift Gate of
Gotanda, Tokyo in 1970s.
100 members of Sanrio family will
appear in this village, for example,
Patty & Jimmy and Minna no Tabo
are waiting for your coming on the
train. Let’s find out all of your
favorite Sanrio characters in there!
In addition, this unique and
nostalgic Sanrio Gift Gate has a lot
of treasures. If you are the Big fans
of Sanrio, please stay tuned with it!
8
Strawberry
Newsroom
Strawberry News is published by
Sanrio Japan since October 1974,
which is the global monthly
magazine to share the latest update
and information of Sanrio.
Once we come and visit ‘Strawberry
Newsroom’, you can read through
the previous Strawberry New here!
9
Strawberry Office Being the primogenitor and soul of
Sanrio, the Strawberry Office hides
many Sanrio secrets! How can you
miss it?
Strawberry Studio This enchanting photo booth gives
you the chance to grace the cover of
Strawberry News!