Our StoresBy Kumari Adams, Ashley Bascom, Ivanna Castillo, Jennifer Gil, Sherina

Reyes, Jennifer Williams

Logos

Window displays and mannequins

Free People

Window Displays & Mannequins

Brandy Melville

Window Displays and Mannequins

Pink

Window Displays & Mannequins

American Apparel

Window Displays & Mannequins

Hollister

Window Displays & MANNEQUINS

American Eagle Outfitters

Shopping bagsFree People Brandy Melville

Shopping bags Pink American Apparel

Shopping bags Hollister American Eagle Outfitters

Light fixtures Free People Pink

American Eagle

Outfitters

Hollister Brandy Melville

American Apparel

• Age Group• Bohemian Chic with

Urban Twist• Wooden Floors and

similar wall colors (eggshell, beige, etc.)

Free People & Brandy Melville

similarities

Similarities • Light fixtures• Price Ranges• Merchandise

(undergarments, and sweaters)

Pink & American Apparel

Similarities

• Age group • Laid back and Relaxed

kind of style• Price ranges• Same competitors

Hollister & American Eagle Outfitters

American EagleLikes

• The overall layout• It was very neat and

universal • A lot of the clothing was

for the season• Also like how the store was

divided into two stores

Dislikes

• The customer service• Waiting too long on

the line to purchase• The window display

outside was too boring, it was just a bill board

Free PeopleLikes

• The Size• The color scheme• Customer service• The Vibe• The lighting

Dislikes

• Don’t have all the merchandise that was online

• No diversity

American ApparelLikes

• The merchandise• Organized (Color-

coded)• Tells you price ranges

Dislikes

• Lighting• Non consumer friendly

Fixtures• Open window display

HollisterLikes

• Layout • Merchandise• Smell• Methods of

Advertisement

Dislikes

• Lighting • Too many floors• Placing of the

merchandise

PinkLikes

• Lights Fixtures• Mirrors on the wall• Floor• Props

Dislikes

• Too bright• Customer Service• Long lines

bRANDY MELVILLELikes

• Merchandise• Props• Vibe• Music

Dislike

• Placement of purchase• Small Space• Location of fitting

rooms