8
OUR STORY
O U R S TO RY
A B O U T LU M I
LUMI is Finland’s leading premium accessories brand - designing clean, pure and timeless leather handbags, accessories and shoes for both women and men.
We turn the ordinary into extraordinary, adding function, beauty and sparkle to every product we design. Custom-made materials, high-quality leathers, defined detailing, graphic elements and vivid colors are LUMI’s trademarks.
WHEN LEATHER ACCESSORIES MEET FINNISH DESIGN SENSIBILITIES
Our name in the Finnish language means snow, so it will come as no surprise, that the color white is central to the story of LUMI.
White is that most colorful of colors - conveying honesty, functionality, authenticity, precision, innocence, understatement, approachability, sustainability, equality, independence and new beginnings.
A S TO RY I N W H I T E
T H E O R I G I N S
These are the qualities that continually inspire our work to design leather accessories you can hold onto for years.
The LUMI story began in New York City in 2000, as a collaboration between Sanna Kantola, then a handbag designer for Ralph Lauren, and Bruno Beaugrand, then an art director at Tiffany Watches.
During a Millenium winter holiday, the pair found themselves in a snowy little town in the middle of Finland, where they came across an old felt factory, which produced a white felt that was as pure and soft as the snow. The designers fell in love with the natural material and decided to design a small line of felt hats and handbags, trimmed in Vachetta leather.
H O W O U R S TO RY B E G A N
T H E H I S TO RY
This combination of natural felt and vegetable-tanned leather, hand-crafted in small factories in Finland, proved to be a hit, and was quickly picked up by discerning fashion shops from New York to Tokyo. A short three years later, with the introduction of our bestselling Supermarket Bag in 2003, LUMI extended its sales across most European countries, establishing a rapidly growing wholesale presence at premiere trade shows in Paris, Milan and New York.
In 2007, LUMI returned to its origins, to Helsinki, Finland, and opened its own LUMI retail stores. LUMI has received several industry and design awards throughout the years, including the Golden Hanger (Kultainen Vaatepuu) in 2011, the first accessories maker to receive the honor.
Today, LUMI is Finland’s leading leather accessories brand, sold in over 25 countries worldwide, including in exclusive fashion and lifestyle retailers such as Merci, Conran Shop, Globus, Skandium, Artek, Stockmann, Monoqi, Journal Standard – Baycrews, to name only a select few.
SANNA KANTOL ASanna Kantola is one of the owners and co-founders of LUMI, working diligently as both CEO and director of the LUMI design team.
She has almost 20 years of professional experience in fashion. She has a Master’s degree in fashion design from the prestigious Aalto University in Helsinki. She began her career as a designer at fashion companies in Paris and New York, including as the sole handbag designer at Ralph Lauren in New York City in the 2000s.
T H E D E S I G N E R S
T H E D E S I G N E R S
BRUNO BEAUGRAND
Bruno Beaugrand is co-founder, designer and chairman of the LUMI brand. Bruno is also in charge of LUMI Wholesale and B2B Projects.
Previously, Bruno worked as art director for Tiffany&Co, specifically on “The Tiffany Mark” watch collection and the “Cocktail” watch project. He also worked as packaging designer and project lead for various other companies, including L’Oreal, Pepsi Cola, Kraft Foods, Claussen and Oscar Mayer. Bruno has a Master’s degree in product design from Ecole Nationale Superieure des Arts Decoratifs in Paris.
S U S TA I N A B I L I T Y
WE BELIEVE IN CONSUMING LESS BUT BETTER
LUMI represents strong sustainable values. By selecting the best available materials and using traditional techniques, we can create environmentally sustainable pieces. We are also,increasingly creating our own hardware to ensure quality and reliability, nickel free and clean from heavy metals.
Our products are sustainable and friendly to the environement with over 65% of the products made in vegetable-tanned leather.
By the careful selection of all parameters that are involved in the making of our products, from manufacturing and packaging and all the way to logistics, LUMI is pushing every day to strive towards 100% sustainable and true eco-friendly designs.
Lumi is now producing 75% of its products assortment in Europe, Portugal, Spain, Italy and more recently Sweden. Being part of Lumi’s history, we also wish to remain loyal to our long lasting relationship vendors in India. Craftsmanship is the essence of the vendor and partner selection, where both know-how and respect of ethical values are part of the company dna.
W H O L E S A L E Bruno [email protected]
Elli [email protected]
Lumi Accessories OyPursimiehenkatu 1400150 Helsinki, FINLAND+358 (0)20 734 8870www.lumiaccessories.com
