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our storyProfessional Salon Concepts began in 1983 out of a passion and love for the Hairdresser. Our goal was to develop
a company that would:
• Improve the position of the Hairdresser
• Become the Salon Owner’s best business relationship
• Stand behind everything we did
Today, we continue working hard to achieve that goal. PSC is the first beauty products distributor ever to join the
prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We deliver quality hair care
products and offer innovative educational programs. We are recognized as leaders in the industry who not only
apply sound business strategies, but also employ the imagination and creativity that keeps us on the cutting edge,
but most importantly, we work side by side with our clients. Listening to you. Evaluating your needs. Together we
develop successful strategies and programs that make your salons the best they can be.
At PSC, we have never lost sight of our dream. We ask that you let us work for you, and together we can build a
strong foundation for the future.
taBlE oF ContEnts
Page 2-3 . . . . . . . . . . . . . . . . . . . . . . . . . . . PSC
Page 4-5. . . . . . . . . . . . . . . . . . . . . PSC Brands
Page 6 . . . . . . . . . . . . . . . . . . . PSC Education
Page 7. . . . . . . . . . . . Paul Mitchell The School
Page 8-9 . . . . . . . . . . . . . . . . . . . Paul Mitchell
Page 10-11 . . . . . . . . . . . . . . . . . . . . . Davines
Page 12 . . . . . . . . . . . . . . . . . . . z.one concept
Page 13 . . . . . . . . . . . . . . . . . . Reuzel & Flow
Page 14 . . . . . . . . . . . . . Beauty Industry Icons
Page 15 . . . . . . . . . . . . . . . . . . . . . . . Why PSC
rEgIstratIon polICy
payMEnt Is duE In Full 30 daysprIor to EVEnt datE. PSC accepts Visa, Mastercard, Discoverand American Express. If you chooseto pay by check or cash, paymentsmust be received no later than 30 daysprior to the event date. If payment isnot received, you will forfeit your seat.If you register for an event within 30days of the event date, payment is duein full at the time of registration and isnon-refundable.
If you are unable to attend an event,payment is fully refundable up to 30days prior to event.
no rEFunds WIll BE IssuEdWIthIn 30 days oF EVEnt.
payments should be sent to:psC Education department610 Moen avenueJoliet, Il 60436
610 Moen AvenueJoliet, IL 60436
Phone: 815-744-0976Fax: 815-744-6931
Official Cosmetology CE Sponsor
Cover photo courtesy ofPaul Mitchell®
Who Are Terri & Steve CowanIndustry ExpErts, spEakErs and CoaChEs
Innovation-Education-Commitment. These are often the words used by members of the haircare industry when asked to
describe Terri and Steve Cowan. Their company, Professional Salon Concepts, was the first beauty industry distributor to
earn a place among Inc. Magazine’s list of the top 500 privately owned companies in America. They earned this honor
not just once, but twice. They have been named Modern Salon’s “Distributor of the Year” and have been given the
Diamond Award for Excellence in Customer Service by American Salon Magazine.
Thirty plus years ago, when Steve founded PSC, the hair care industry was a fragmented entity. With fresh ideas, and a
deep commitment to his clients, Steve embarked on a new philosophy that would one day turn into an industry model.
It was, and still is, PSC’s mission to grow this industry one Hairdresser at a time, through a balance of technical skills,
training, and business savvy. His goal is to make the salon business profitable and professional, an industry and career
that people are drawn to and love. Utilizing his business savvy and unparalleled industry-specific dialogue, he can
change a business by changing just a few of the words and phrases that they use behind the chair.
Terri’s dynamic style was brought to the attention of famed entrepreneur and author, John McCormack, and his then
business partner, Sam Brocato. Brocato had recently launched his own line of hair care products, Brocato International,
and before long Terri had joined the team to eventually become Executive Vice President. It was during her association
with Brocato that she first met Steve Cowan.
Terri serves as one of the Salon Industry’s leading and most respected speakers and trainers. Her direct, common sense
approach to measuring and quantifying extraordinary customer service, combined with her undeniable sense of humor
is what her audiences enjoy the most. Steve is a powerful speaker in his own right with the ability to take everything
that he has learned in his forty plus years in this industry and break it down to share with those around him. He has the
ability to engage a room and to lift them to a new personal expectation level.
Both Terri and Steve are dedicated to helping Salon Owners see their business through their customers’ eyes. They are
committed to upgrading the image of the hair care industry, and firmly believe that quality service is the key. It is
because of this insight and dedication that they continue to lead the pack in changing the industry through the belief
that in this industry, as in all professional industries -
“Today’s Performance is Tomorrow’s Traffic”
www.professionalsalonconcepts.com
Professional Salon Concepts
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Professional Salon Concepts 800-343-5289 or 815-744-3384
Professional Salon Concepts 800-343-5289 or 815-744-33843
EduCatIon- thE CornErstonE oF psCEducation means motivation, and motivation means increased profits. PSC is dedicated to helpingSalon Owners and Hairdressers achieve their dreams and goals through high quality education. At PSC,we have the tools to set you up for success, and have fun while doing it.
The Space is PSC’s education facility and is an environment where the Hairdresser can learn, bechallenged and pampered all in the same day. We believe in providing today’s top artists along with thelatest education so that the Hairdresser leaves feeling skilled, refreshed, creative and inspired. Join us atthe Space for the latest in cutting, coloring, styling and business education. Whatever the education, itis worth your trip to experience the Space!
In addition to our education facility, we offer in-salon education as another way to partner with thesalons that have made the commitment to work with PSC.
At PSC we are always looking for talented Hairdressers who want to share their passion as a Hairdresserand become a PSC Educator. Our Educators are talented and dedicated professionals who have thepassion to inspire creativity and helping other Hairdressers succeed. In return, Educators sharpen theirown skills and excel behind the chair.
psC EduCator CoMMItMEnt
• Committed to LOVE living the life of a Hairdresser
• Committed to be a licensed/working cosmetologist
• Committed to work in a salon that represents the brand of interest in which to educate 75% ofthe hair category offerings
• Committed to work in a salon that represents the brand of interest in which to educate 75% ofthe color offerings
• Committed to having an endorsement from Salon Owner
• Committed to having an endorsement from PSC Consultant
• Committed to loving the process of becoming an educator; independent work is required
• Committed to be willing to educate for PSC at a minimum of 2 days per month
• Committed to attending educator updates and certifications, often at your own expense todevelop your talent
• Committed to be willing to be called upon to assist the manufacturer backstage shouldcompensation be extended or not
• Committed to having an image that compliments the brand of interest in which youdesire to educate
• Committed to partner with the manufacturer
• Committed to partner with PSC
• Committed to making a difference
• Committed to having loads of fun
psC EduCator pErks
• Product Kit
• Special pricing on PSC Business classes
• Special pricing on tools
• Complimentary seats to look and learn events
• Creative and technical growth through advanced trainings
• Compensation for in-salon teachings
• Opportunity to be featured on stage at Space events
IT MATTERS Who You Trust for Education
Photo courtesy of z.one concept™
Professional Salon Concepts 800-343-5289 or 815-744-3384
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In 1980, two friends wereinspired to create a company that would support the successof Hairdressers and provide luxury hair care at an affordableprice. With just $700, they launched a revolutionary hair caresystem with three products: Shampoo One®, Shampoo Two®
and The Conditioner™. Today, their dream is a reality. PaulMitchell® currently produces over 100 products—fromaward-winning styling and care products to cutting-edge heatstyling tools and professional hair color, and is available inover 80 countries worldwide. Paul Mitchell® productscombine quality ingredients and the latest technology toensure top performance and flawless results with every style.For Paul Mitchell®, producing the highest quality professionalhair care available is simply not enough. Paul Mitchell® is,and always will be, dedicated to making our world a morebeautiful place. Paul Mitchell® was the first professionalbeauty company to stand up against animal testing, and haslong been a leader in the global effort to protect consumersfrom tampered products. It's easy to see that Paul Mitchell’scommitment to caring for people and the planet is a drivingforce in everything they do.www.paulmitchellpro.com
Founded in Parma, Italy in 1983 by theBollati Family, Davines Group started as a researchlaboratory, producing high-end hair care products forrenowned cosmetic companies worldwide. After a decade ofhoning their expertise, they began creating their own brandof Davines hair care products exclusively for salons. Davines’style is a reflection of their curiosity and openness to theworld; different cultures, customs, and people that trulyinspire them and their Italian perspective of history and art,design and fashion, culture and lifestyle, because it is theirheritage and who they are. Davines loves things that reflectsimplicity and harmony because their beauty is alwaysmodern. Though they’re in tune with today’s mood, they setout to create concepts and products that are destined tobecome classics with their timeless appeal. Since thebeginning, Davines has focused on crafting quality productsthat are scientifically engineered to work, and express theirdistinctive style and spirit. It is Davines’ aim to inspire andimprove the work life quality of worldwide beautyprofessionals through concepts, products, and services thatwill allow them to offer unique experiences to clients. www.davines.com
To bring hair back to itsnatural state is the main philosophy that follows into makingof every z.one concept’s professional hair care products.From shampoos and styling products to color and bleach,their products don't just perform their primary task, theytreat and condition your hair inside and out. z.oneconcept™ was founded in 1999 in Italy by Ivano Panzeriwith the mission to supply Hairdressers with the bestpossible business solutions that will allow them to providetheir customers with the highest quality services andproducts alike, while growing their business through salesand customer satisfaction. z.one concept™, USA, is theexclusive representative ofmilk_shake® and NOINHIBITION brands in North America. milk_shake® hairproducts are inspired by nature and their philosophy issimple: use the power and the beauty of nature to achieveamazing looking hair for all occasions. NO INHIBITION isa sophisticated and elegant hair styling line that takes theconsumer on a journey into an elite world made of contrasts,colors and shapes to create, define and reach perfection.Technological formulas used in production of this stylingline contain patented organic elements that protect the hairstructure during and after every phase of styling.www.z-oneconceptusa.com
Photo courtesy of z.one concept™
Professional Salon Concepts 800-343-5289 or 815-744-3384
5
At flow™, they believe that beautiful hair is
defined by its movement. That’s why they have made it
their mission to passionately pioneer luxuriously
exclusive, professional hair care products that defy
convention in incredibly innovative ways. flow™ has
redefined the coveted, luminous bounce of a great hair
day by taking the weight and the wait out of the equation.
As a result, they have introduced the most extraordinarily
concentrated system of salon products available. They
have made it possible to restore the look and feel of
lustrous healthy hair instantly, weightlessly, and with
unrivaled intensity. Their revolutionary assortment of salon
products is exclusively formulated with H5
ARCHITECTURE at its core. H5 ARCHITECTURE
harnesses hair care’s most important ingredient first,
WATER. The unparalleled purity of their very own Hyaline
Water™ provides a crystalline foundation to their
products that uniquely enables flow to maximize the
benefit potential of every ingredient they use without the
added bulk or dilution of compensatory ingredients or
unnecessary preservatives. flow™ then incorporates four
additional precision infusion technologies that work
synergistically to deliver powerful treatment to the hair
and scalp. At flow™, they humbly recognize that
incredible hair means teamwork. flow™ is dedicated to
inspiring meaningful connection through their heartfelt
commitment to community, continuous research and
development, and interactive professional education.
Together, we flow.
www.flowhaircare.com
Photos courtesy of flow™
Leen and Bertus started learning men’s
haircutting when they were just fourteen years old. With
their love of classic barbering and the influences of
rock-n-roll, custom culture and its subcultures, it was
inevitable that one day they would open Schorem
Haarsnijder En Barbier. Schorem is an old school, men-only
barbershop in the heart of the working class city of
Rotterdam. The shop specializes in the classic cuts that have
proven themselves over the decades: pompadours, flattops,
contours and the other styles featured on Schorem’s famous
barbershop posters. Since its opening, Schorem has been
frequented by greasers, rockers, bikers, psychobillies,
ruffians and other fine gentleman scumbags from every
echelon of society. With more than fifty years of barbering
and grooming experience, these Rotterdam Barbers have
now formulated pomades worthy of their exacting
standards. As old school barbers they dug deep into the
history of pomades to formulate what they believe are the
world’s finest, Reuzel.
www.reuzelpomade.com
Professional Salon Concepts 800-343-5289 or 815-744-3384Photos courtesy of Paul Mitchell®
6
MIllEnnIuM soFtWarE traInIng
Millennium S.I. began more than two decades ago
when John Harms built a company based on
revolutionary technology, outstanding support, and
more importantly, a strong passion to educate salon
owners on how to sustain success. Millennium was
built on a vision to not only help salons better
manage their staff, Guests, and inventory, but to
ultimately help owners make the right decisions and
continuously grow their business.
Key topics that will be discussed:
• Daily Features
• Additional features and functionalities
• Identifying tools used to grow your business
salon InC. Don’t Go to Work IN Your Business – Go to Work
ON Your Business
Take your salon business to the next level in this two
day class with industry experts, Terri and Steve
Cowan. Some key topics that will be discussed:
• Seeing what your business is currently and
what it is capable of becoming
• Keep score to produce more
• Every decision matters
• Mission, vision, non-negotiables
• Push number-when you push your staff and
operation beyond its means
• Prime time in the salon
• Salon traffic
• Creating a repeat Guest
• Compensation and career path and steps of
the service
Fall back in love with your business!
psCnEt Perfect Service Creates Never Ending Traffic.
Success behind the chair goes far beyond the
technical. In this two-day seminar that was created
for all service providers in the salon, the focus is on
the Guest’s experience from the moment they enter
the salon until the time they leave.
Key topics for the two days are:
• Honoring your craft as a Hairdresser
• E Gaps- the difference between what the Guest
expected and what they experienced
• Building trust from your Guest
• Steps of the service
• WOW thinking
• Keeping score to produce more: key numbers to
be tracking on a daily basis
• Guest requirement and how to earn the income
you are looking for
• Rescheduling and how it guarantees your future
income
• Take Home and the effect it has on your income
• Dialogue
• Salon Traffic
Today’s Salon Owners, Hairdressers, and Staff must
understand not only the technical side to the
industry, but the business component as well.
FIrst IMprEssIon
Create a fantastic First Impression for your salon. This
class is created specifically for the front desk staff and
inspires them to have passion for the position. The
front desk staff is the face of the business and is the
first interaction with the Guest. Whether it’s serving
the needs of Guests, scheduling appointments,
recommending take home, maintaining a great
rapport with other salon staff or overcoming
breakdowns, the front desk plays an important role in
the salon. Key topics for this class are:
• Responsibilities of the front desk staff
• 4 Cornerstones in the salon
• Tracking to communicate with staff
• Salon traffic, Stylist traffic and Occupancy ratio
• Quality control checks
• Developing systems that work
• Rescheduling
• Dialogue
BusInEss EduCatIon “E” lEarnIng Forsalon oWnErs and ManagErs
Looking for some monthly business inspiration? Be a
part of PSC‘s monthly business “E” Learning webinars
from the comfort of your own salon. These monthly
sixty minute webinars are designed to share common
topics that impact the bottom line and grow your
salon business.
BUSINESSWEBINARTOPICS
Leadership Pledge-Team Pledge-Guest Pledge January
No Excuses Leadership-Bullet Pledge Leadership February
Why the “Why’s” Create “Wise” March
Social Media-Professionally Speaking April
Professional Internal Chatter May
Occupancy Stats June
Look Up July
Surprise and Delight Service August
Leading Great Team Meetings September
Develop the Magic-Manage the Talent October
System Upgrades November
Best in Class-First Chair-Lead Chair December
WIntEr WondErland
Begin your Holiday season with PSC! Enjoy an
evening of warmth and creativity, while we
feature educators from Paul Mitchell®, Davines,
z.one concept™, Reuzel and flow™. Get into
the Holiday spirit by viewing some fun and
exciting looks for the Holidays. Our educator
team will combine their experiences behind the
chair, knowledge, and creativity to demonstrate
fun ideas for your Guests to use this winter. Learn
ways to upsell your menu with creative
accessories and extras. You will find casual, sleek
styles for holiday parties to formal and classic
New Year’s inspirations. Discover new
techniques for vibrant, imaginative color, and
unique designs for beautiful hair.
Professional Salon Concepts 800-343-5289 or 815-744-3384
7
PAUL MITCHELL THE SCHOOL
After 40 plus years of serving salons, there was one thing that Terri and Steve Cowan
could never provide to salons - Hairdressers!
In 2005 Terri and Steve made the commitment to get into the school business for one reason:
To help salons and provide a network of brilliant future team members for our clients!
Along with local partners Tina and Jim Salerno and corporate partners, John Paul
DeJoria, Winn Claybaugh and Angus Mitchell, Terri and Steve now own 3 school
locations in the Midwest: Chicago (University Village), Lombard (Yorktown Center) and
Escanaba, Michigan.
Our award winning schools are at your service! We encourage you to join us and
participate in the growth of your future team!
At Paul Mitchell Schools, career planning starts as soon as the education does. From
landing that first job to mapping out the long-range plan, to achieving the career of your
dreams, Paul Mitchell Schools support you every step of the way.
As part of the Paul Mitchell School curriculum, we believe that education is an
adventure and the learning experience needs to be fun. The instructors- we call them
Learning Leaders- aren’t just expert Stylists. They’re amazing Educators who love what
they do-which is bringing out the best in you.
A Paul Mitchell School’s education goes far beyond the technical training you’ll need in
order to enter the beauty industry. It’s an intensive experience that’s designed to help
you identify your career goals and develop all the skills you need to succeed. That
means everything from giving you a great technical foundation to nurturing you as an
artist and a person. It also means building your business skills and helping you with
networking and job placement.
We prepare our students, or as we call them, Future Professionals, for successful careers
in the beauty industry as licensed cosmetologists. Future Professionals are guided
through our program’s three levels, Core, Adaptive and Creative, by expert, dedicated
Learning Leaders, taking on more advanced techniques, real-world skills and
independence as they move through each stage.
Three ways that Salon Owners can get involved at Paul Mitchell Schools are by
attending one of our Career Fairs, Graduation Ceremonies, or by being a Guest Artist.
CAREER FAIRS – Where Future Professionals and local salons and other industry
professionals meet. Future Professionals can show off their work and market themselves
to prospective employers, while salons get to share what they’re all about as well.
GRADUATION CEREMONIES – Salon Owners get the opportunity to meet and greet with
graduates to celebrate acheivements and accomplishments.
GUEST ARTIST – Local Salon Owners and beauty industry professionals like to come in to
meet our Future Professionals. They may demo a favorite haircut or color technique or
share their experiences working in the industry. It’s one of the networking perks that
makes us stand out from the rest.
TO FIND OUT MORE ABOUT OUR PAUL MITCHELL SCHOOLS, PLEASE CONTACT:
Paul Mitchell the School Chicago @ 312-548-7588
Paul Mitchell the School Lombard @ 630-691-1111
Photos courtesy of Paul Mitchell®
8
Professional Salon Concepts 800-343-5289 or 815-744-3384
Color and stylIngFEaturIng thE Color xg® & MarulaCreate beautiful color with Paul Mitchell the color XG®.During this hands on event, experience the breakthroughDYESMART® System that Paul Mitchell the color XG® offers.This is the perfect balance of fundamental colorants andoxidative dyes. The results are reliable, beautiful, true totone and resistant to fading. Then create the perfect blowoutand make your style last longer with lightweight, layeringstyling essentials, with Marula Oil. Marula Oil helps toreplenish, condition and treat hair as it styles. Leave thisevent with a new color technique and long lasting styleknowledge that you can bring back to the salon.
noogIE thaI long haIr drEssIngAs a Paul Mitchell® International Trainer, session stylist andartist, Noogie Thai has made his mark around the world in avery short time. Inspiring salon professionals from Tokyo toZurich to Las Vegas, his gracious style is igniting a renewedpassion for artistic styling. He continues to be a committedstudent of our industry. He sees no limits, pushing his creativityto the point where growth and discovery really happen.Noogie’s recipe for success involves being open-minded,grounded and welcoming of every opportunity that presentsitself. Build your confidence in one of the most lucrative andfun services behind the chair.
ColIn Caruso Color and stylIngThe inspiration of hair design is constantly changing.Inspiration can come from many different sources for stylingand color artists. During this event you will experienceColin’s inspiration in haircolor. As a young teenager, being askateboarder and coloring his friends hair at home in thebasement, Colin has built his success to become an icon inthe beauty industry. He continues to travel the world as aninternational platform artist and educator creating newinnovative techniques. Paul Mitchell National Trainer andFocus Salon Owner Colin Caruso believes that educationshould always be fun. He explains, “Education is our arenafor new ideas. It is our outlet, our chance to talk with otherprofessionals about what excites us most – hair.” Learn howto create movement, texture, and volume by using NEUROtools. Join us for an inspirational event as we showcase thenext BIG thing in haircolor and styling.
stEphanIE koCIElskI & JEannE BraaInspIratIonal looksThis extraordinary stage show event will feature two of PaulMitchell’s Icons, Stephanie Kocielski and Jeanne Braa!Stephanie Kocielski's artistry, exuberance, expert skills andextensive experience make her one of the most sought-afterplatform artists worldwide. After a few moments in one ofher classes you will understand why Stephanie believespassionately and unabashedly in her award-winning art andloves to share this passion with others. Her vision hasalways been to make people feel great. She has fullyembraced the Paul Mitchell culture—from humblebeginnings in beauty school to working behind the chair atA Robert Cromeans Salon, traveling the world as a platformartist and serving in her current position as Vice President ofEducation for John Paul Mitchell Systems. She is committedto making hairdressers successful. Stephanie’s motto is"Bring your talent to work but don't forget yourRESPONSIBILITY." Partnering with Stephanie is, JeannaBraa, Former Artistic Director for John Paul Mitchell Systemsand International educator in the beauty industry. NorthAmerican Lifetime Achievement Award winner. ModernSalon Magazine – One of 20th Century’s Top Hairdressers.Educator of cancer awareness, prevention and survival. Youwon’t want to miss all this talent on stage!
sunday sChoolPush your talent and creativity to the limits! This full dayworkshop showcases inspiring new techniques for theseason. Join us to learn alluring cut and coloringtechniques designed to take your artistry to new heights.
adVanCEd aCadEMyCONTEMPORARY CUTTING FOUNDATIONS AND
ACCELERATED CUTTING EVOLUTIONThis in-depth course expands the foundational principlesof technique, shape, and body position throughevolutionary methods of cutting, freehand cutting, andrazor cutting.
Cement your new skills into your mind and body with 5days of intensive, hands-on practice. Get on the righttrack and take your skills to a new level!Course Features:
• Learn to visualize three-dimensionally
• Understand suitability related to bone structure
• Become efficient with the disciplines of hand and bodypositions
• Choose appropriate section angles for desired effects
• Understand the phases of a successful haircut
• Judge and understand distinctions in hair texture,density, and formation
*Location: Paul Mitchell the School Lombard
MEN'S BARBERING AND GROOMINGMale grooming and barbering is an art ... and a
moneymaker! Male clients can be your best and most
loyal customers. Keep the art and business alive as you
explore the unique knowledge and skills to fulfill men's
grooming needs and keep them coming back for more.
This class will give you the confidence and knowledge to
take advantage of the more than $60 billion men spend
annually on their grooming needs. This 2-day class
focuses on the different lengths you need to master for
men’s clientele: long, medium, and the fashionable short
clipper work. We will create multiple looks and build
your professional skills and passion for the men’s market.
Course Features:
• Work with clipper-over-comb techniques
• Work with scissor-over-comb techniques
• Practice short layered variations
• Learn graduation
• Understand men's refining techniques
• Learn how to create the ultimate men's serviceexperience
• Learn when to choose razor over scissors
• Conquer awkward hairlines and cowlicks
• Work with live models and mannequins
*Location: Paul Mitchell the School Chicago
To register for Advanced Academy Courses,please contact 877-903-5375
Professional Salon Concepts 800-343-5289 or 815-744-3384
9
COLOR BARTENDER
• Make the transition to Paul Mitchell Professional HairColor
• Learn the art of the upgrade to grow your color business
PM SHINES®
• Introduction to PM SHINES® and Flash Back®
• Learn various uses and applications to increase colorbusiness in the demi-permanent category
SHINES XG®
• Learn everything from A to Z about shines XG®
• Learn various uses and applications to increase colorservices in the salon
DIMENSIONAL FOILING*• Learn the effects of horizontal, vertical and
diagonal placement
• Utilization of various foiling techniques and executionof creative color placement using color and lighteners
COLLECTION COLOR*• Features hair color techniques from the current
color collection
• Multiple styling and finishing options
THE COLOR XG®
• Learn to use the color XG®
• Learn consultation and formulas for every salon Guest
THE COLOR XG® COLORCOLLECTION *
• Discover multiple color techniques
• Features beautiful styling and finishing
BLONDE AMBITION FEATURINGPAUL MITCHELL® BLONDE
• Learn Platinum Card techniques and basic foilingtechniques
• Become confident in using Paul Mitchell blondingproducts
TEXT(URE) ME
• Master Paul Mitchell® relaxers and perms
• Get to know all aspects of multi-textured hair
*SELECT IN-SALON CLASSES AVAILABLE AS HANDS ONWORKSHOP IN SALON. Contact your PSC SalonConsultant or PSC Education Department for moredetails.
In salon EduCatIonPAUL MITCHELL®
• Learn the business of the blow-out
• Increase salon revenues with blow-dry options for yourGuest’s, providing an enjoyable salon experience
MARULA OIL SESSION
• Travel through a Guest’s experience
• See the powerful Marula Oil come to life
LUXURY STYLE WITH AWAPUHIWILD GINGER®
• Learn the business of Keratin conditioning treatments
• Create lush waves and exotic texture, multiple up-stylesusing luxury products
BIG NIGHT OUT
• Holiday, wedding and prom styles-explore how topromote and perfect services for your Guest’s specialcelebration
• Learn creative ways to use basic techniques to expandyour special event portfolio
HOLIDAY COLLECTION
• This season’s Holiday Styles
• Expand the salon’s special event portfolio
PLUGGED IN STYLE WITH NEURO®
• For the Guest who wants intelligent styling with thelatest technology
• Multiple styles for every hair type featuring Neuro® Tools
TEATREE- AN INDULGENCE INWATER
• Learn sensory shampoo services with luxurious perksthat will tingle, hydrate and volumize
• Two texture-enhancing haircuts
MITCH®
• Expand men’s grooming skills through cuttingtechniques, haircuts and MITCH® products
• Learn the art of growing your male clientele throughdialogue and marketing
COLLECTION HAIRCUTTING*• Features haircuts from the current haircutting collection
• Multiple finishes, multiple styles
TASTE OF COLOR
• Introduction to Paul Mitchell Professional Hair Color
• Discover how Paul Mitchell Professional Hair Colormeets stylists’ and salons’ goals and needs.
COLOR WITH CONFIDENCE
• Confidence in using Paul Mitchell Professional HairColor
• Ideal for new Paul Mitchell Professional Hair Color users
your haIr assIstant soIrEé
Your Hair Assistant, an integrated system of
products, inspiration, and education that is designed
to create the perfect blow-dry. The new line will
elevate and revolutionize the art of the blow-dry and
styling. Your Hair Assistant allows the opportunity to
focus on blow-drying as a focal point and bringing
added value to the whole experience. Join us for
appetizers and wine as you learn about the
unbelievable story behind Your Hair Assistant.
• Inspiration
• Products
• Tools with exclusive design
• Proper education
your haIr assIstant stylIng WorkshopTake your creativity to the next level! Inspired by womenand nature, Angelo Seminara has created an iconiccollection to convey his talent and inspiration tohairdressing. During this two day hands on event, usestyling and blow dry techniques to achieve artisticinspiration. Creating perfect inspiration will allow yoursalon Guests to enjoy the best blow-dry experience.
CoCktaIl and CollECtIon FEaturInga nEW Colour
Join us for an evening of inspiration, community, and
cocktails. Since creating their first haircare products in
Italy in 1993, Davines has been evolving into an
international, family-owned brand that strives to balance
beauty and sustainability in everything they do. While
connecting with others enjoy a cut and color
presentation. This class will have you feeling inspired and
connected. You will leave here with a lingering interest
that will flourish into a new and engaging relationship.
JosEph dIMaggIo
adVanCEd CorE sEssIon stylIng
Davines Master Session Ambassador, Joseph
DiMaggio, was born and bred in New York City. He
is right at home in the fashion and editorial worlds,
working as an in-demand, published editorial and
session Hairstylist. Working alongside top designers
at New York Fashion Week, the seasonal trends he
creates for the runway are also the foundation for
much of his education curriculum. While mastering
his craft, Joseph developed a strong dedication to
sharing his personal and artistic philosophies and
experiences to motivate, inspire and improve the
craft of his fellow artists. This led Joseph to begin
educating salons and academies in styling on both a
national and international stage. During this 2 day
hands-on event take the techniques learned in core
styling to create everyday looks.
JosEph dIMaggIo
FashIon WEEk trEnds
Meet Joseph DiMaggio up close and personal as he
shares his passion, insight, and inspiration for runway
looks. Through his experience Joseph has discovered the
best tricks and tools as a session stylist. This event will
showcase trends straight from the runway. You will leave
this event inspired to do “Whatever It Takes” to create the
vision for guests that share their ideas!
anna paCIttoStrongly encouraged into her career by her father,barber and businessman himself, Anna Pacitto hassoared to the highest levels of internationalrecognition in our industry. International Artisticteam member for Davines, multiple salon owner,co-owner and artistic director of the prestigiousSalon Pure and Pure Academy in Montreal, shefeeds her boundless creativity through art, culture,fashion and other such giants as Trevor Sorbie andAngelo Seminara. As an international platformartist, she has numerous top award wins under herbelt, including this year’s Master Stylist of the Yearat NAHA. Anna has a passion and dedication togenerously share and see others thrive from herknowledge. Use your exceptional skills to createthe latest trends in hair fashion. You will learn howto design the best hairstyle for each Guest fromcommercial to avant-garde looks.
artIstIC BEautyTo be artistic is to have revealing natural creative skill.Beauty is a combination of qualities, such as shape,color, or form,that pleases the aesthetic senses,especially the sight. Get in touch with your inner artistand witness Davines’ artistic team members exploretrends of the season to create artistic beauty looks. Beinspired from new cut, color, and styling techniques.These new ideas will leave you excited to go back tothe salon and add something new to your repertoire.
allIlon
prIMary shapEsPrimary Shapes is designed to introduce Allilon’s
basic principles of haircutting. They have created a
clear and detailed philosophy, which aims to help at
any stage of your career, improving your skills and
helping you understand the foundation of our craft.
Working methodically with discipline and pride,
giving you the confidence to understand when, why
and how to make decisions in choosing the most
suitable length and shape of a haircut and executing it
with a strong technique. This unique course will
consist of demonstrations, lectures and hands-on
workshops, which are designed to give you a great
understanding in creating beautiful shapes. Through
our concise visual and technical language of
haircutting you will leave the course with a clear,
confident, fresh approach to your craft. The skills
learned will allow you to enjoy a new level of control
and understanding within the shapes you are
creating, giving you the tools to further your creative
vision. By taking the Primary Shapes course you will
build a comprehensive understanding of the
foundational elements needed to become a complete
hair-cutter.
www.alliloneducation.com
Photos: Goldess and shine by Angelo Seminara for Davines
10
Professional Salon Concepts 800-343-5289 or 815-744-3384
In salon EduCatIon:COLORSPACE DEMO
• Overview for those who are exploring Mask or A New Colour
• Explore unique characteristics and benefits of Mask or A New Colour
COLOR CODE
• First step in the Davines color sequence as the staffbegins the journey with Davines color
• Extensive look at Mask or A New Colour
• Learn the most important elements of Davines color theory
COLORTECH• Second step in the Davines color sequence ensuring
confidence in staff
• Gain confidence in transitioning into Mask or A New Colour
• Davines Educator in salon working with staff as theyare working with their Guests
• Helping with Guest formulations
ALCHEMIC - TEMPORARY COLOR SYSTEM• Learn philosophy, characteristics and benefits of the
Alchemic temporary color system
FINEST PIGMENTS DIRECT COLOR LINE
• Learn philosophy, characteristics and benefits ofFinest Pigments direct color line
L’ART DECOLOR - BLEACHING ANDTONINGSYSTEM
• Learn philosophy, characteristics and benefits of L’ArtDecolor bleaching and toning system
FLAMBOYAGE*• Introduction to Davines’ innovative color tool;
Flamboyage Meche, a tool for a revolutionary newapproach to color
NATURALTECH• Learn product philosophy, characteristics and
benefits of using Natural Tech - Products andtreatments to solve the most common anomalies ofscalp and hair
ESSENTIAL HAIRCARE
• Learn product philosophy, characteristics andbenefits of Essential Haircare
MORE INSIDE
• Learn product philosophy, characteristics and benefits of More Inside
PRODUCT LAB• For those who are exploring Davines products
• Educator makes recommendations on Guests whilesalon is open
Color CodE
Journey with us as we explore the concept and
philosophy of Davines Colorspace. Color Code is an
in-depth training that focuses on all of the components
that work together in synergy to create the Davines
Colorspace. Strengthen your scientific color
knowledge as you gain the confidence to create a
strong technical foundation.
Color CorrECtIon
It is recognized that over 80% of the color services
provided in the salon are considered color correction.
This means that you must be the expert to address all
color challenges. Color Code Correction is an in-depth
training designed to explore the most difficult color
correction situations. Revisit the color theory behind
pigment removal and re-pigmentation and strengthen
your color knowledge so you can overcome any color
challenge.
natural tECh
Innovative solutions that target hair and scalp
anomalies while bridging sustainable beauty
practices with cutting edge technology. Learn
fundamental scientific information and procedures
of the Davines Natural Tech System as well as the
Davines Well-being culture. This training enables
the stylist to confidently use the Natural Tech
products in the salon. Stylists will interact with each
other by “trying on” the products.
atElIEr Ion studIo
Less is more. Culture is contagious. ATELIER classes are
held at ION Studio, Davines' North America flagship
salon and ATELIER located in SoHo, NYC. The space
was designed to strike a balance between high design
and sustainability using a range of upcycled and
reclaimed materials. Everyting from the lighting to the
furniture, with the exception of the Maletti styling chairs
and backwash units, was custom-crafted. ATELIER's
culture creates a unique and inviting experience tailored
for each client. With their carefully selected and
thoroughly educated craftsmen and artists, ATELIER is a
breeding ground for new ideas. ATELIER's education is a
call to action. The methods are best utilized by stylists
who are looking to improve their styling proficiency and
comprehension. They bridge the gap between a
freelance environment and the everyday salon
experience, aiding in the transformation from stylists to
artists and expert craftsmen. The curriculum will inspire
and bring out your inner artist, the musician, the poet
and the writer through styling. To register for a class at
ION Studio or for more information, call 212-924-2470
or email [email protected]
www.ionstudionyc.com
Professional Salon Concepts 800-343-5289 or 815-744-3384
11
CrEatIng CrEatIVE Color WIth MIlk_shakE
Unleash your creativity as you experience how
milk_shake Creative Conditioning Permanent Color and
milk_shake Smoothies Conditioning Semi Permanent
Color work harmoniously together protecting the
integrity of the hair. Creative Permanent Color contains a
conditioning and protective cosmetic base that maintains
hair integrity and conditions the hair shaft, as it protects
the scalp and hair during the coloring process.
Concentrated formulas and high percentage of pigments
ensures a perfect gray coverage, intense reflexes, truthful
in the different shades and long lasting. Highly pure
pigments assure intense and brilliant reflexes. Perfectly
covers gray hair, gives absolute shine and vibrant colors.
milk_shake Smoothies Conditioning Semi Permanent
Color is a delicate and conditioning color without
ammonia that leaves the hair shiny and rich in pigments.
It is ideal to lighten a natural base, to give intense
highlights, to hide the first gray hair, to make the existing
coloring uniform, or to refresh it. It s conditioning base
with milk proteins integrate and condition the hair
structure . Honey and beeswax have a conditioning action
and increase hair shine and manageability , while fruit
extracts soothes and conditions the scalp and hair.
Integrity 41®, a patented antioxidant complex, guarantees
a longer-lasting color. This color has a pleasant fruit, milk
and honey fragrance.
thE art oF dEpEndaBlE gray CoVEragE
Complete guide to achieving dependable color results
with the z.one concept™ color portfolio. Learn the
guidelines to accurately determine the percentage of
gray. Formulate to enhance or neutralize warmth. Learn
the three key points in successful gray coverage. Deliver
a greater understanding on how to achieve target shades
and tonal results.
InnoVatIVE BlondEs
This class offers stylists a better understanding of high lift
blondes, lighteners, and toners. Gain confidence when
selecting tonal choices to help achieve your ultimate
blonde ambitions. Experience the methods essential in
creating sublime results while respecting the integrity of
the hair.
BrunEttE BrIllIanCE
During this event stylists will be exposed to the
wonderful world of brilliant varieties of brown.
Experience the limitless combinations of chocolate,
coffee, sensual warms, and exotic shades. Take a journey
of creative freedom and achieve beautiful
multi-dimensional results.
radIant rEds
This class will offer stylists the opportunity to unleash
their creativity while gaining a solid understanding of
how to achieve targeted results. Focusing exclusively on
red tones, stylists will fulfill the client’s desires and
achieve optimum results when creating rich, reflective
reds, red coppers, and red violets.
Photos courtesy of z.one concept™ Professional Salon Concepts 800-343-5289 or 815-744-3384
12
In-salon MEnuMILK_SHAKETREATMENTS
• Be introduced to the world of milk_shake® Treatments
• Discover ways to add pre and post treatment options toyour service menu
• Learn how milk_shake® Treatments restructure the hairfrom inside out
MILK_SHAKE LIFESTYLING LAB• Explore the unique characteristics and how to use
milk_shake® products for maximum results
• Gain knowledge of the products, their usage, andexplore layering ideas
MILK_SHAKE CREATIVE COLOR EXPERIENCE
• Overview for those exploring milk_shake’sconditioning permanent color - Creative Color
• Introduction to the unique characteristics and benefitsof Creative Color
FOUNDATIONS OF MILK_SHAKE CREATIVE COLOR
• For those new to Creative Color
• In-depth information on the proper usage of CreativeColor ensuring staff feels confident
MILK_SHAKE CREATIVE COLORTECH• Gain confidence in transitioning into Creative Color
• Educator is in salon working with staff as they areworking with their Guests.
• Helping with Guest Formulations
NO INHIBITION STYLING LAB• Be introduced to the world of NO INHIBITION’s
sophisticated styling products
• Interactive experience of learning the philosophy,characteristics and benefits
• Opportunity to experience its simplicity andperformance
NO INHIBITION SMOOTHING
• Learn the philosophy, characteristics and benefits tousing the NO INHIBITION Smoothing line
• Educator will perform a smoothing treatment on a livemodel
NO INHIBITIONMULTI-COLOR EXPERIENCE
• Overview for those exploring NO INHIBITION’S richpermanent color cream; MULTI-COLOR
• Introduction to the unique characteristics and benefitsof MULTI-COLOR
FOUNDATIONS OFNO INHIBITION MULTI-COLOR • For those new to MULTI-COLOR
• In-depth information on the proper usage of MULTI-COLOR, ensuring staff feels confident
NO INHIBITIONMULTI-COLORTECH• Gain confidence in transitioning into MULTI-COLOR
• Educator is in salon working with staff as they areworking with their Guests.
• Helping with Guest Formulations
Professional Salon Concepts 800-343-5289 or 815-744-3384
13
flow™ SOIREÉBeautiful hair is defined by its movement. That’s why flow™ made it their mission to passionately pioneer luxuriously
exclusive, professional hair care products that defy convention in incredibly innovative ways. Introducing the industry’s first
dynamic Technology System called H5 Architecture, offering elevated, luxury performance to restore lightweight movements
to the hair. As a result, we are introducing the most extraordinary concentrated system of salon products available. Come
discover the movement!
CURRENT CLASSICSClassics never go out of style, but the details change from season to season. During Current Classics, you will learn salon
ready looks you can bring to your Guests, inspired by the latest fashion trends.
INTENTIONAL BLOW DRYING
A great hairstyle starts with a great blow dry. Approaching the blow dry with proper intention can make your finishing
work quick and easy. In this workshop, stylists will learn the foundation skills to create direction and movement, with
focus on the proper tools for a variety of styles.
tEn sIgnaturE haIrCuts dVdA step by step instructional DVD from Schorem Available from PSC
CoMIng Fall 2016An event not to be missed! Founders of Schorem Barber- Leen and Bertus come to Chicago. Experience firsthand theirbarbering expertise and be inspired by the wealth of knowledge that these two gentlemen have for the art of barbering.Hear the incredible story on their success of Schorem Barber and transfer this invaluable knowledge to your ownbarbering business from these innovative barbering pioneers.
thE old sChool
With more than fifty years of old school barbering experience and a legion of fans around the world, the scumbag barbers
of Rotterdam are finally sharing their cutting techniques. Because of the growing (international) crowds traveling to the
shop in Rotterdam, and the consistent long waiting lines, the guys were forced to move to a bigger location across the
street. The guys didn’t want to say goodbye to the old Schorem, the place where their dreams first came true. Because of
this, the idea for ‘The Old School’ was born; a small, independent barber academy where the master barbers of Schorem
would share the knowledge that they gained over the past 25 years located at the old shop. The profession of barbering is
one of the oldest in the world. The devil’s in the detail: it is a true craft, and can take a lifetime to master. At The Old
School, Schorem will teach, motivate and inspire fellow barbers (beginners and advanced) & aficionados with the goal of
taking men’s hairdressing right back to the high level where it belongs.
www.schorembarbier.nl/the-old-school/
Professional Salon Concepts 800-343-5289 or 815-744-3384
13
Photo courtesy of flow™
Professional Salon Concepts 800-343-5289 or 815-744-3384
14
antony WhItakEr
For more than thirty years, Antony Whitaker has been at the cutting edge of hairdressing and is internationallyacclaimed. He is one of today’s premier talents as an educator, motivator, business coach, and author andhairdressing businessman. As an educator, Antony is acknowledged worldwide as one of the industry’s leadingeducators presenting powerful and highly motivational seminars. He has won a plethora of international industryawards for marketing, salon design, photography, salon team, educator and prestigious grand trophy of theprofessional press. Most recently Antony has replaced his shears with a pen, releasing his highly acclaimed series ofbooks, “Grow”, which is Antony’s contribution to helping hairdressers be more successful and make more money inthe process. www.growmysalonbusiness.com
SALON TEAM SEMINARThis team building seminar is for Owners and Managers to cover what is needed to build and be a part of a highlyproductive, happy team.
SUPER STYLISTThe emphasis of this seminar is to motivate stylists to take ownership of their productivity by giving them both theunderstanding and the skills to enable them to increase their clientele and revenue they generate.
osCar BondOscar began in England in the hey days of Vidal Sassoon as part of their international show team. Oscar’s personality,skills, and demand immediately garnered him prestigious placements such as Education Director for L’ANZA HealingHaircare all while opening the acclaimed Oscar Bond Salon in New York City and ultimately the Bond Academy foradvanced education. Oscar’s strong connection to the ever-changing eye of style and fashion, mastery of cutting, andpassion for education have lead him to his latest aspirations of being a master independent artist where he willcontinue to share his knowledge to educate new talent and aspiring artists. This unique hands-on event is designed togive you a great understanding in using precision cutting to create contemporary looks. oscar-bond.squarespace.com
FaatEMahFaatemah’s distinguishing mark is hair that gets attention. She’s passionate about not only conceiving over the top hairthat can be seen and admired by all, but finding great beauty in a simple haircut and flawless color. Her creationshave been featured in many publications, commercial work and runway shows.
Faatemah started her career at Aveda Institute where hair pioneer and founder of Aveda, Horst M. Rechelbacher,recognized her talent immediately. She traveled with his team, learning secrets from the very best early on. Shemoved on to work with Graham Webb, specializing in editorial and runway. This led to today’s opportunities instyling hair for national magazines and campaigns.
Hold on to your bobby socks. This is not your mothers updo! This presentation is a celebration of classic silhouettesand styles inspired from the past. Stylists will learn how to translate retro styles into bridal, special occasion or evenred carpet hair. Observe how to work with hair padding and other accessories to create the perfect silhouette. Learn3 steps to a perfect updo by using creative wave techniques, and bobbi pin tricks that the pro’s use. www.faatemah.com
gEno staMporaWhen you meet Geno Stampora, you will remember him! Geno has had a profound impact on the beauty industry inmany ways. He began his career working behind the chair in a salon, gradually moved up to manage, and finally toown a collection of successful salons. He has also owned two beauty academies, where he interacted with andinstructed his students. Geno has been a distributor and sales consultant to salons, a major platform artist, and hasshared the stage with the world’s greatest artists. To meet Geno is to meet a man of many hats.
Geno has trained thousands of salons worldwide. He has worked with groups large and small helping them to finetune their mission, refine their ability to grow and streamline their success. It is the influence of Geno Stampora that isrecognized as a the common thread in the success of thousands of beauty professionals. The industry’s finest salonsemploy Geno frequently as a business coach, consultant and educator.
Meet Geno and you will not be disappointed.www.genostampora.com
sal MIssErI
Sal Misseri’s passion for hair began at a young age. His focus on precise technique manifested itself right away as heexperimented on friends’ heads with everyday materials to discover how stylists created looks like frosted tips.Though he explored other paths early on, that ongoing hunger, curiosity, and inventiveness always brought Misseriback to hair. Over time, one thing became clear: hair was what Misseri was meant to do.
His thirst for knowledge and devotion to quality inform Misseri’s approach to all his work, from hair to photography toart direction to teaching and mentoring the next generation of great stylists. Misseri continually seeks growthopportunities and learning experiences to constantly hone his craft. He was named one of the top 30 colorists under30 in the U.S. in 2014. During this event stylists will learn how to place color to a haircut. This will ensure the haircutand color work in unison to balance each other. www.salmisseri.com
BEauty Industry ICons
Professional Salon Concepts 800-343-5289 or 815-744-3384
15
IT MATTERS……That we set the example as the industry’s top distributor
That our service ethic is legendary
That we continually upgrade the image of the Hairdresser
That we help every salon to be more profitable
That we treat every PSC client as our friend
That we make the most of every single moment of every day
IT MATTERS……That we support every PSC client• Outstanding Customer Service• Reputation• Advanced Education• In-salon Education• Next Day Delivery• 100% Money Back Guarantee• Business Coaching• Salon Business Consultant• PSC Scorecard• PSC Business Seminars• Rewards Programs• 24-hr Live Operator• Paul Mitchell School Networking• Warm Baked Chocolate Chip Cookies• M&M’s• Official Cosmetology CE Sponsor
IT MATTERS……From Whom you buy your products from
What lines you choose
Who you trust for education
What you expect from your distributors and manufacturers
That you chose to become a Hairdresser
That you chose PSC; thank you for your loyalty
Why PSC
610 Moen Avenue • Joliet, IL 60436Phone: 815-744-3384
www.professionalsalonconcepts.com
Professional Salon Concepts
