Ouse Washes LP: Understanding Audience and Access
Rachael BrownCommunity Development Manager
What we needed to know.....
Parish consultations: discussion groups (Denver, Welney, Manea, Sutton, Earith, Over, Mepal)and onlinesurveys (allParishes in LParea)
Stakeholder and other relevant organisations: online surveys
Market Town consultations: face to face surveys (March, Chatteris, Ely, St Ives, Downham Market,)
Visitor consultations: face to face surveys (Denver Sluice Complex; RSPB Fen Drayton; Hermitage Lock, Earith)
Desk top data gathering
How we found this out.....
Is it Scotland?
Mixed understanding of the function and heritage of the Washes
Confusion about the role of larger agencies
Very localised concerns
Identified themes: knowledge and values
The landscape is not considered to be conventionally attractive
There are current users and stakeholder organisations who place a high value on it and who express concerns about maintaining the balance of use
Tendency to apathy about the countryside in more deprived communities
‘’I Love it all. The Flatness with the beautiful sky-scapes. The history. The waterways.’’
‘’Frankly, I'm not keen on the local landscape. I'm a hilly, foresty type of person so take every opportunity to escape to more congenial venues’’
‘’Its all about a sustainable balance - many of these are inter-related and impact on each other. Concentrate on things that have multiple benefits and not single issues.’’
Identified themes: access and engagement
Local, informal access
Information and promotion
Walking and cycling routes
People who are
uninspired by the
Incomers and new
Farmers and landowners
One last question.......
Do you agree?