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Marli Mesibov
November 18, 2014
Out of the Silos and Into the Farm
Boston-based
content strategist
Marli Mesibov
@marsinthestars
UX specialist
What does
collaboration
do for us?
@marsinthestars
Successful projects are
run by effective,
collaborative teams.
art
classes
mathletes
choir
speech and
debate
studyingtrack and field
Getting through school
UX
development
marketing
SEO
visual design
UIinteraction design
Driving the customer experience
Your design doesn’t fit my content.
Your content doesn’t fit my
design!
Development didn’t consider
us at all!!It must be his fault.
Let’s go get him!
The customer experience conveyor belt
Rese
arch
Fu
nctio
nality
Co
nte
nt
Visu
al d
esig
n
Develo
pm
en
t
@marsinthestars
A conveyor belt
process results in a
fragmented UX.
The triangle of success
collaboration
Agile
Week 1 Week 2 Week 3 Week 4
Waterfall methodology
Agile methodology
functionality content design development
Iterations: 1 2 3 4 5
Individuals and interactions over processes
and tools
Working software over comprehensive
documentation
Customer collaboration over contract
negotiation
Responding to change over following a plan
That is, while there is value in the items on the
right, we value the items on the left more
-The Agile Manifesto
The 12 Agile Principles
1. Our highest priority is to satisfy the
customer through early and continuous
delivery of valuable software.
2. Welcome changing requirements, even late
in development. Agile processes harness
change for the customer's competitive
advantage.
The 12 Agile Principles
3. Deliver working software frequently, from a
couple of weeks to a couple of months with a
preference to the shorter timescale.
4. Business people and developers must work
together daily throughout the project.
The 12 Agile Principles
5. Build projects around motivated individuals;
give them the environment and support they
need, and trust them to get the job done.
6. The most efficient and effective method of
conveying information to and within a
development team is face-to-face
conversation.
The 12 Agile Principles
7. Working software is the primary measure of
progress.
8. Agile processes promote sustainable
development. The sponsors, developers, and
users should be able to maintain a constant
pace indefinitely.
The 12 Agile Principles
9. Continuous attention to technical excellence
and good design enhances agility.
10. Simplicity – the art of maximizing the
amount of work not done – is essential.
The 12 Agile Principles
11. The best architectures, requirements, and
designs emerge from self-organizing teams.
12. At regular intervals, the team reflects on
how to become more effective, then tunes and
adjusts its behavior accordingly.
Collaboration
Collaboration in 3 easy steps
1. Keep your eye on the prize
2. Set expectations
3. Magic words: “I don’t know”
Keep your eye on the prize
“Different people like to work in
different ways. To get the most out
of your team, you have to respect
and value that diversity.”
– Deborah Holstein,
Marketing Profs
Set expectations
Plan for success:
Set a plan in advance
Touch base often
Write down what is said
“Being busy does not always mean
real work.” – Thomas Edison
Magic words: “I don’t know”
What makes someone a valuable team member?
Experience
Knowledge
Creativity
Subject-area expertise
UX
“The best UX design seems to be coming from designers implementing a ‘release early, release often’ mind set… It favors responsiveness and nimbleness… and for most enterprises [is] incredibly difficult to do.”
- Jon Lax
We will build intuitive user experiences.
We will develop usable guidelines and strategies.
We will adapt to agile methodology.
We will increase cross-team collaboration.
-my content strategy manifesto
The 5 Content Strategy Principles
1. Conduct research before the first sprint
begins.
2. Create a minimum viable content strategy.
Prioritize the most effective and valuable
elements.
The 5 Content Strategy Principles
3. Prepare for spontaneity.
4. Take advantage of iterations to try new
things.
5. Try out pair programming.
“When you decided to become a designer, you accepted the role of gatekeeper with it. You are responsible for what you put into the world, and for its effects upon that world.”
- Michael Montiero
Thank you!
@marsinthestars